CMB in Asia for the first time. A touring competition: 2018 event in the Haidian district of Beijing, China. 24 years of experience

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1 CMB in Asia for the first time A touring competition: 2018 event in the Haidian district of Beijing, China 24 years of experience Pre- and post-event checks ensuring the legitimacy of results Over 320 international judges representing 50 nationalities Nearly 9,000 entries from 50 countries. An annually updated snapshot of the global wine industry

2 Beijing, China May CONCOURS MONDIAL DE BRUXELLES EXPANDS BEYOND EUROPEAN BORDERS For the first time in a history spanning over two decades, the travelling contest has selected a host country outside Europe. Observing the dynamic development of the Chinese market the organizers of Concours Mondial de Bruxelles have decided to bring the competition to Beijing in This will be the first time a wine competition of this magnitude and significance will be held in Asia. China has become the biggest market for some of the leading wine producing countries in the world. Winemakers associations are setting up businesses there, opening regional offices and building up sales networks. Growth rates are higher than in any other market. With 847,000 ha under vine, China now boasts the 2nd-largest vineyard area in the world (with Spain at the top, and France in 3rd place). By travelling to China, Concours Mondial not only offers an opportunity to explore the most dynamic wine market in the world, but also opens its doors to a new cultural arena.

3 Thomas Costenoble Baudouin Havaux Oenologist and Director of the Chairman of the "The key features are its independence, its strict standards and its quality control. With a team of professionals and international judges selected for their tasting abilities we can guarantee reliable results that are recognised by the industry and appreciated by consumers. Our quest for reliability and promotion of the endorsement are the primary missions of our organisation." "The aim of the is to promote the culture and awareness of wine and to guide consumer choice. Consumers can be naturally reticent about selecting wines they are not familiar with the competition s task is therefore to help wine lovers broaden their culture and encourage them to discover new wines." PROMOTIONAL EVENTS promotes award-winning wines at leading trade shows as well as B2B events such as awards ceremonies around the globe. The promotional events create direct business opportunities by connecting producers with distributors and importers. Press attendance helps generate international media coverage for the competition and award winners. TRADE SHOWS CIADE (Guiyang and Beijing) Le Salon des Vins de Loire (Angers) Megavino (Brussels) ProWein (Düsseldorf) Vinexpo (Bordeaux and Tokyo) Vinisud (Montpellier) The trade shows and B2B activities offer ideal platforms for networking and business collaborations AWARDS CEREMONIES AND PROMOTIONAL B2B ACTIVITIES Beijing Brussels Cape Town Châteauneuf-du-Pape Lisbon New York City Rome Seoul Sofia The Hague... For more information on promotional activities, please contact us at cmb-event@vinopres.com

4 ORIGIN OF COMPETING WINES THE ALL-IMPORTANT CHECKING SYSTEM sample checks The is the first international competition to introduce a post-event check on award winning wines to ensure the legitimacy of its results. After the competition, a broad selection of award-winning samples is analysed by an authorised laboratory and tasted by a team of oenologists to compare them with the wines available commercially. organisation checks From its advent, the has been recognised by the European Union as an official organisation with the power to award medals to wines. As such, it is inspected annually by officials from the Belgian Federal Public Service Economy. JUDGES PROFILE Over 320 professionals, opinion leaders and players in the global wine industry 12% Buyers and Importers 10% Sommeliers Oenologist, producer region representatives 18% Journalists 60% judge assessment The has developed an assessment procedure for judges aimed at defining the accuracy, consistency and repeatability of their evaluations. This tool was designed in conjunction with a team of researchers from the Statistics Institute at the Catholic University in Louvain. Mathematical simulations have also been carried out on the tasting notes of over 20,000 wines. These studies provide irrefutable confirmation of a consensus on the quality of the wines and thereby confirm the reliability of the competition, its results and its medals.

5 CONCOURS MONDIAL DE BRUXELLES HAIDIAN DISTRICT OF BEIJING, CHINA The 25th will be held in the Haidian district of Beijing, China from May 10-13, 2018 in close collaboration with the Beijing Municipal Government, the Beijing International Wine and Spirit Exchange and all other partners and sponsors. ՔኾᇑዐĂᆈ ඇ ๕ፇ ࠅ ՔኾᇑዐĂᆈ ඇ Քጚፇ ՔኾĂዐĂᆈ ՔጚጴĂՔጚ ڪ एԨᄲ ڦ ፇ ༀăጴ ǖ ݛ ኟ ᇶă क़ፇ ဣӀ ࡀ ኴ ă ๑ᆩ ᆌ Ԩ ڦ ಎዐ ൽLjईӀԨ ࠃ ڦ ᄣԨLjᆩ ᆇĂቷ ݛڪ Ă ٷݣ Ă Ǘሞ ๑ᆩฉ ڦ ݛ ൧ Lj ᆩ ă ए إ և ݴ ՔኾᇑዐĂᆈ ඇ ๕ፇ A ए إ և ݴ ࠅ ՔኾᇑዐĂᆈ ඇ Քጚፇ ՔኾĂዐĂᆈ ՔጚጴĂՔጚ ڪ एԨᄲ ڦ ፇ ༀăጴ ǖ ݛ ኟ ᇶă क़ፇ ဣӀ ࡀ ኴ ă ๑ᆩ ᆌ Ԩ ڦ ಎዐ ൽLjईӀԨ ࠃ ڦ ᄣԨLjᆩ ᆇĂቷ ݛڪ Ă ٷݣ Ă Ǘሞ ๑ᆩฉ ڦ ݛ ൧ Lj ᆩ ă A A GLOBAL COMPETITION WITH A THREE-FOLD MISSION THURSDAY MARCH 1, 2018 Closing date for entries and for sample receipt FROM MAY 10 TO 13, 2018 in the Haidian district of Beijing, China Globalisation within the wine market offers substantial opportunities though at the same time poses significant challenges for consumers, producers and distributors. In this context, the scale and professionalism of the Concours Mondial de Bruxelles can help: Producers establish a benchmark for their wines and identify new opportunities. Distributors build up an attractive portfolio of wines from around the globe and secure a place in the global market. FRIDAY MAY 25, 2018 Results announcement on the web site Consumers select wines from an extensive, constantly evolving offer that will fulfil their expectations by achieving maximum pleasure for money. Online entries at 60 rue de Mérode 1060 Brussels - Belgium concoursmondial@vinopres.com