ANNUAL GENERAL MEETING 2016 INTERNATIONAL WINE MARKET REVIEW

Transcription

1 GREAT WINE CAPITALS RESEARCH ANNUAL GENERAL MEETING 2016 INTERNATIONAL WINE MARKET REVIEW OTTO SCHÄTZEL DLR OPPENHEIM, GERMANY OVERVIEW I. INTERNATIONAL WINE MARKET ACREAGE GLOBAL WINE PRODUCTION GLOBAL WINE CONSUMPTION WINE MARKET II. FACTS ABOUT GWC WINE GROWING AREAS ADELAIDE SOUTH AUSTRALIA BILBAO RIOJA BORDEAUX BORDEAUX CAPE TOWN CAPE WINELANDS MAINZ RHEINHESSEN MENDOZA MENDOZA PORTO VINHO VERDE DOURO SAN FRANCISCO NAPA VALLEY VALPARAISO CASABLANCA VALLEY III. RESULTS AND ACTION POINTS 1

2 WORLD SURFACE UNDER VINES 2014: Total ha 2015: Total ha Since 2000 the world s total vineyard surface area is decreasing, mainly due to the reduction of European vineyards. Source: OIV WORLD ACREAGE UNDER VINE TOP 13 TOTAL ACREAGE 2015 : ha Spain China France Italy USA Argentina Portugal Chile Romania Australia South Africa Greece Germany ha Source: OIV 2

3 1000 ha 1000 ha Acreage (1 000 ha) Acreage (1 000 ha) DEVELOPMENT ACREAGE UNDER VINE IN EUROPE Spain France Italy Portugal Romania Greece Germany Source: OIV (selection) DEVELOPMENT ACREAGE UNDER VINE OUTSIDE EUROPE Argentina Chile Australia South Africa 200 USA 150 New Zealand Source: OIV (selection) 3

4 mhl WORLD SURFACE UNDER VINE Total world area under vines in 2015: ha Largest acreage: Spain, (China*), France, Italy *estimated: 90% fresh grapes Europe: 54% of world acreage Since 2000, area under vine has fallen considerably in Spain, France, Italy This is mainly influenced by the EU grubbing-up programme in 2011 Currently European acreage quite stable at ha Very strong increase of Chinese vineyards Slight increase in Argentina, Chile and New Zealand GLOBAL PRODUCTION / CONSUMPTION production consumption mhl overproduction ** Source: OIV 2016 / **forceast mhl = millions of hl 4

5 GLOBAL WINE PRODUCTION 2014: total 271 mhl 2015: total 274 mhl 2016 forecast: 260 mhl 2016 world wine production decreased by almost 15mhl compared with 2015 production. This global wine production is among one of the lowest over the last 20 year. Source: OIV mhl = millions of hl 2015: total 259 mhl GLOBAL WINE PRODUCTION 2015 Italy Fance Spain USA Argentina Chile Australia South Africa China hl 1000 hl Source: OIV Germany

6 1 000 hl CONSUMPTION EXAMPLES 2015: Global Consumption total: 239 mhl USA France Germany Italy China United Kingdom Argentina Spain Russian Federation 0 Australia 2015* 2014* Source: OIV PRODUCTION AND CONSUMPTION Global wine production in 2016: 259 million hl 2016 world wine production among the lowest in 20 years Global wine consumption 2016: 243,2 million hl Changes in consumption market shares demonstrate that growing markets are countries in North America and Asia Traditional wine consumer countries recorded a reduction in their share of the global market Worldwide production is higher than consumption After global economic crisis there has been no real recovery 6

7 EXPORT / IMPORT In 2015, the global market should reach (104.3 mhl) in terms of volume an increase of 1,8 % compared with 2014 In terms of value, there was a rise of 10,6 % / 2014 (28.3 bn ) Major exporting countries: Spain, Italy, France Market shares of EU countries are lost to suppliers from the Southern Hemisphere Major importing countries: Germany, United Kingdom, USA Germany is worldwide largest importer by quantity USA is worldwide largest importer by value. Second is United Kingdom. Source: OIV GWC WORLD MAP 7

8 GREAT WINE CAPITALS ACREAGE 2015 in ha Total 2014: ha Mendoza* Bordeaux Cape Winelands* Vinho Verde / Douro* Rioja South Australia Rheinhessen Nappa Valley Casablanca* * ha ha ha ha ha ha ha ha ha Napa: + 52 ha Rheinhessen: + 15 ha Rioja: ha Bordeaux: - 14 ha GREAT WINE CAPITALS COVERAGE % Rest of the world Countries within GWC GWC 34% 59% 8

9 GREAT WINE CAPITALS PRODUCTION 2014 Total: hl World production 2015: 274 mhl Cape Winelands Mendoza Bordeaux Rioja Rheinhessen Douro/ Vino Verde Nappa Valley Casablanca hl GWC WORLD MAP 9

10 S. AUSTRALIA ADELAIDE ADELAIDE - AREA 18 subregions: ADELAIDE Adelaide Hills Barossa Clare Valley McLaren Vale Coonawarra Southern Flinders Ranges Currency Creek Southern Fleurieu Eden Valley Adelaide Plains Padthaway Mt Benson Wrattonbully Robe Mt Gambier Langhorne Creek Kangaroo Island Riverland 10

11 SOUTH AUSTRALIA SURFACE & PRODUCTION Acreage: ha ha Total wine production: hl hl Ø Yield: 68 hl/ha 78 hl/ha WINE COMPANIES (including wine-growers, estate wineries) SOUTH AUSTRALIA 73 % RED 27 % WHITE TOTAL: ha RED: ha / WHITE: ha Grenache % Merlot % Cabernet Sauvignon % Pinot Noir % Other Red % Shiraz % Semillon ha 6% Sauvignon Blanc ha 12% Muscat Gordo Blanco ha 5% Other White ha 18% Riesling ha 13% Chardonnay ha 46% 11

12 SOUTH AUSTRALIA VISITORS Total: (Overnight stays) Leisure* (from total): Business (from total): Domestic (from total): Foreign (from total): *They also track those visiting friends and relatives (VFR) and this is included in the numbers. SOUTH AUSTRALIA Accommodation Hotels: Rooms/hotels: Ø Global Tourist spending (million ) Ø Employment (jobs)

13 SOUTH AUSTRALIA Visitors come from - TOP 5 1. United Kingdom 4. China 2. New Zealand 5. Germany 3. USA SPAIN RIOJA 13

14 RIOJA - AREA BILBAO 3 subregions: Rioja Alta Rioja Baja Rioja Alavesa RIOJA SURFACE & PRODUCTION Acreage DOCa (certified): ha ha Total wine production: hl hl Ø Yield: 40 hl/ha 46 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: Consejo Regulador DOCa Rioja, Statistics

15 RIOJA VARIETIES % RED 8% WHITE TOTAL: ha RED: ha / WHITE: ha Other Red ha 12% Other White ha 2% Tempranillo ha 80% Viura ha 6% Source: Consejo Regulador DOCa Rioja, Statistics 2015 RIOJA - SALES 2015 SALES BY CATEGORY TOTAL: l EXPORT: l Export by country DOMESTIC: l Others 30% United Kingdom 35% The Netherlands 3% Switzerland 6% United States 9% Germany 17% Source: Consejo Regulador DOCa Rioja, Statistics

16 RIOJA - SALES EXPORT Export to Great Britain increased from hl in 2013 to hl in Export in all other countries slightly decreased. Source: Consejo Regulador DOCa Rioja, Statistics 2015 FRANCE BORDEAUX 16

17 BORDEAUX - AREA 15 subregions: CITY OF BORDEAUX Médoc Haut Médoc Pessac Léognan Graves Cérons Barsac Sauternes Premières Côtes de Bordeaux Entre Deux-Mères Côtes de Castillon St. Émilion Pomerol Fronsac / Canon-Fronsac Côtes de Bourg Côtes de Blaye BORDEAUX SURFACE & PRODUCTION Acreage: ha ha Total wine production: hl hl Ø Yield: 47 hl/ha 49 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: CIVB / Dounanes FR 17

18 BORDEAUX VARIETIES % RED RED: ha 12% WHITE WHITE: ha TOTAL: ha Cabernet Sauvignon; ha; 22% Cabernet Franc; ha; 10% Other Red; ha; 2% Merlot; ha; 66% Sauvignon Blanc ha 45% Muscadelle 800 ha 6% Other White 266 ha 2% Semmilion ha 47% Source: CIVB BORDEAUX SALES TOTAL PRODUCTION: hl DOMESTIC: hl EXPORT: hl Export 42% Domestic 58% Source: CIVB 18

19 TOTAL Production: hl Export: hl Domestic: hl BORDEAUX - SALES 2015 EXPORT BY COUNTRY: Japan 9% Others 15% China 29% Source: CIVB USA 11% United Kingdom 11% Belgium 13% Germany 12% BORDEAUX VISITORS Total: Overnight stays: Leisure (from total): Business (from total): Domestic (from total): Foreign (from total):

20 BORDEAUX Accommodation Hotels: Bed/hotels: Visitors come from - TOP 5 in 2014 and Germany 4. Italy 2. Belgium 5. The Netherlands 3. Spain BORDEAUX 2014 / 2015 Ø Global Tourist spending (million ) Ø Employment (jobs) % : yrs old 26 % : yrs old 12%: yrs old 18%: yrs old Visitors typology low-income: 35% middle-class: 12% upper middle class : 23% upper-class: 30% 39%: couples 34%: family 24% : single 20

21 SOUTH AFRICA CAPE WINELANDS CAPE WINELANDS - AREA 6 subregions: Breede River Valley Cape South Coast Coastal Region Klein Karoo Olifants River Boberg CAPE TOWN Western Cape Cape Winelands? 21

22 CAPE WINELANDS SURFACE & PRODUCTION 2013 (total South Africa) Acreage: Total wine production: Ø Yield: ha hl 116 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: Sawis Statistics 2014 CAPE WINELANDS VARIETIES 2013 TOTAL: ha 45% RED: ha 55% WHITE: ha Source: Sawis Statistics 2014 Sauvignon Blanc ha 9% Chardonnay ha 8% Colombard ha 12% Chenin Blanc ha 18% Other White ha 8% Cabernet Sauvignon ha 12% Shiraz ha 10% Pinotage ha 7% Merlot ha 6% Other Red ha 10% 22

23 SOUTH AFRICA SALES 2014 DOMESTIC: EXPORT: hl hl Export 52% Domestic 48% Source: Sawis Statistics 2014 SOUTH AFRICA EXPORT 2014 EXPORT: hl BY COUNTRY: TOP 6 Others 32% United Kingdom 26% Netherlands 5% Sweden 6% France 6% Russia 6% Germany 19% Source: Sawis Statistics

24 GERMANY RHEINHESSEN RHEINHESSEN AREA MAINZ 24

25 RHEINHESSEN SURFACE & PRODUCTION 2015 Acreage: ha Total wine production: hl Ø Yield: 97 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: Rheinhessenwein e.v. TOTAL: ha 30% RED: ha 70% WHITE: ha RHEINHESSEN VARIETIES 2015 Other White % Dornfelder % Spätburgunder % Other Red % Source: Stat. Landesamt RLP Silvaner % Müller-Thurgau % Riesling % 25

26 RHEINHESSEN EXPORT 2013 EXPORT: hl BY COUNTRY: TOP 5 Others 34% The Netherlands 25% Source: Rheinhessenwein e.v. France 6% United Kingdom 9% Russia 11% USA 15% RHEINHESSEN VISITORS Total: Overnight stays: Domestic: 78 % Foreign: 22 % Visitors come from - TOP 5 in USA 5. United Kingdom 2. The Netherlands 4. China 3. Switzerland 26

27 RHEINHESSEN Accommodation Hotels: Beds: Private accommodation: Beds: Others: Beds: Ø Gross Revenue (million ): 911,7 Ø Employment (jobs): Development of visitors and overnight stays in Rheinhessen (in businesses with ten or more beds incl. Campsites) Overnight stays Visitors 27

28 RHEINHESSEN Tourism in Rheinhessen - development The development of the number of visitors in Rheinhessen constantly rising. The number of visitors with increased by 4,7 % compared to the preceding year and surpassed the national average. The number of overnight stays rose by 2,4 % to Compared to the last 10 years, Rheinhessen has gained 25,1 % in overnight stays and 36,1 % in visitors and is one of the most dynamic tourist regions in Rhineland-Palatinate and among other German wine-growing regions. (source: Statistical Office, statistical reports). Visitors and overnight stays over the course of the years

29 ARGENTINA MENDOZA MENDOZA AREA 4 main subregions: CITY OF MENDOZA Northeastern Central Southern Uco Valley 29

30 MENDOZA SURFACE & PRODUCTION 2014 Acreage: Total wine production: Ø Yield: ha hl 72 hl/ha WINE ESTATES (including winegrower, estate wineries, cooperatives, wineries and grape growers) Source: Instituto Nacional de Vitivinicultura (INV) TOTAL: ha 84 % RED/ROSÉ : ha 16 % WHITE: ha MENDOZA VARIETIES 2014 Pedro Giménez ha 6% Chardonnay ha 3% Criolla Grande ha 10% Torrontés Riojano ha 2% Cereza ha 10% Source: Instituto Nacional de Vitivinicultura (INV) Other White ha 6% Other Red/Rosé ha 24% Malbec ha 21% Bornada ha 10% Cabernet Sauvignon ha 8% 30

31 ARGENTINA EXPORT 2014 EXPORT: hl The Netherlands 6% Others 7% Brazil 8% United Kingdom 12% USA 53% Canada 14% Source: Instituto Nacional de Vitivinicultura (INV) PORTUGAL DOURO VINHO VERDE 31

32 VINHO VERDE AREA 9 subregions: VINHO VERDE Amarante Ave Balão Basto Cávado Ponte de Lima Moncão / Melagaco Paiva Sousa PORTO DOURO VINHO VERDE SURFACE & PRODUCTION 2014 Acreage: ha Total wine production: hl Ø Yield: 33 hl / ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) 32

33 VINHO VERDE VARIETIES 2014 TOTAL: ha RED / ROSÉ: ha WHITE: ha Avesso 520 ha 2% Azal 890 ha 4% Other White ha 25% Vinhao ha 10% Espadeiro 172 ha 1% Borracal 108 ha 0% Padeiro 80 ha 0% Other Red/Rosé ha 18% Trajadura 993 ha 5% Alvarinho ha 9% Arinto/Pederna ha 10% Loureiro ha 16% VINHO VERDE- EXPORT % DOMESTIC: hl 32 % EXPORT: hl Others 30% USA 21% VINHO VERDE DOURO Switzerland 6% Brazil 6% Canada 6% France 11% Germany 22% 33

34 DOURO AREA 3 subregions: Baixo Corgo Cima Corgo Douro Superior VINHO VERDE PORTO DOURO DOURO SURFACE & PRODUCTION Acreage: ha ha Total wine production: hl Ø Yield: 31 hl/ha WINE COMPANIES (including wine-growers, estate wineries, cooperatives, wineries and grape growers) Source: IVDP 34

35 TOTAL: ha RED: ha WHITE: ha OTHERS: ha DOURO VARIETIES Rabigato % Malvasia Fina % Others % Touriga Franca % Tinta Roriz % Source: IVDP Codega % Marufo % Touriga Nacional % Tinta Barroca Tinta Amarela 12% % DOURO / PORTO - EXPORT 2014 DOMESTIC: hl EXPORT: hl VINHO VERDE Others 34% France 28% DOURO Belgium 12% United Kingdom 12% Netherlands 14% 35

36 CALIFORNIA NAPA VALLEY NAPA VALLEY AREA 16 subregions 76 km SAN FRANCISCO Atlas Peak Calistoga Chiles Valley Coombsville Diamond Mountain Howell Mountain Los Carneros Mt. Veeder Oak Knoll Oakville Valley Rutherford St. Helena Spring Mountain Stags Leap Yountville Wild Horse Valley 36

37 NAPA VALLEY SURFACE & PRODUCTION 2014 ACREAGE ha WINE COMPANIES 530 PRODUCTION hl (estimate) TOTAL: ha 77% RED: ha 23% WHITE: ha NAPA VALLEY VARIETIES 2015 Pinot Noir ha 6% Other Red ha 13% Chardonnay ha 15% Sauvignon Blanc ha 6% Other White 346 ha 2% Merlot ha 11% Source: Napa County 2013 Report Cabernet Sauvignon ha 47% 37

38 NAPA VALLEY VISITORS 2014 Total: 2.7 million Leisure: 2.5 million 93 % Business: % Domestic: 88% Foreign: 12% Visitors com from - TOP 5 5. Australia 1. Canada 2. China 4. Japan 3. United Kingdom NAPA VALLEY Accommodation 2014 Hotels: 55 Rooms/hotels: Bed & breakfast: 65 Rooms/b&b: 463 Total rooms: Ø Global Tourist spending (billion) $ 1.63 Ø Employment (jobs)

39 CHILE CASABLANCA VALLEY CASABLANCA VALLEY AREA VALPARAISO 39

40 CASABLANCA VALLEY SURFACE & PRODUCTION 2014 Acreage: ha Total wine production: hl Ø Yield: 66 hl/ha WINE COMPANIES 154 (including wine-growers, estate wineries, cooperatives, wineries and grape growers) CASABLANCA VALLEY VARIETIES 2014 TOTAL: ha 74 % RED: ha 26 % WHITE: ha Chardonnay ha 29% Other White 222 ha 4% Pinot Noir 994 ha 17% Merlot 311 ha 5% Syrah 186 ha 3% Sauvignon Blanc ha 41% Other Red 39 ha 1% 40

41 CASABLANCA VALLEY EXPORT 2014 DOMESTIC: hl EXPORT: hl Others 12% USA 20% China 12% Brazil 10% United Kingdom 20% Japan 14% Netherlands 12% GREAT WINE CAPITALS RESEARCH Thank you! 41