2013 The wines of Western Cape are featured in Burgundy: please come and join us!

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1 2013 The wines of Western Cape are featured in Burgundy: please come and join us! FROM 31 OCTOBER TO 4 NOVEMBER 2013 To make the French like your wine!

2 Dijon, capital of Burgundy, a city of art and history, opens its doors to the legendary climats vineyards of Burgundy and the extraordinay vineyards of the Côte-de-Nuits and Côte-de-Beaune, and of course the Beaujolais. South African Wine Festival Detour to Western Cape The Dijon and Gastronomic Fair an annual event since 1921 shines the spotlight every year on new wines and promotes a guest country. The 2013 Fair, part of the South Africa-France Cross-Cultural Season , will receive South Africa as the Guest of Honour. This year, for the first time, it has narrowed its focus by including the wine-growing regions of South Africa the Guest of Honour of the Fair. The 2013 ViniDivio s highlight will showcase a selection of top wines representative of the Western Cape at the Fair s new Œnothèque, under the Patronage of Michael Fridjhon. France ranks fourth as a destination for South African tourists in Europe and is one of the top ten export markets for Cape wines. The tourisme Office of South Africa in Paris will animate the South African Pavillion in order to promote this country, as well as promoting the Western Cape Wine region. It is a fabulous wine tourist area and a precious economic resource. The South African Cultural Pavilion will promote the country s best gastronomic assets with its restaurant and it will show South Africa s arts and crafts, culture and tourist infrastructure. South African artistic groups (singers, dancers, music ) will be part of the Pavilion s activities for the duration of the Fair will also be an opportunity to celebrate 11 years of close association between Burgundy and the Western Cape Province. Furthermore, we will be celebrating the 13 years of an active wine-growing and wine-making cooperation programme. Each year, the Fair receives between to visitors, mainly from a northeastern France but also from as far south as Lyon, including guests from neighbouring Switzerland and Belgium.

3 Encounter with the New World s Oldest Vineyards A wonderful tasting place The wine tasting room Dijon Congrexpo will organise the layout and decoration of the wine tasting room, with a presentation of all the estates represented (30 estates and wine routes, comprising in total around 200 different products). A team of sommeliers (speaking both English and French) on loan by DIJON CONGREXPO will be there to advise and assist estate representatives and visitors. Canapés, with a South African twist, will be available in the œnotheque to accompany tasting. A specific area will be set up for wine tasting Master classes, screening videos on wine-growing and vineyards estates. The Wine Routes and estates will be free to set up their own presentations (DIJON CONGREXPO will provide a sommeler translator if necessary). One day will be dedicated to wine business trade day Wine importers, retailers, cellars, specialised wine bars, regional and national buyers will be invited on Monday 4 November, to focus on the economics of wine. A photo exhibition on Western Cape Wines and Vines will also be presented through the camera of a French photographer, Philippe Maupetit. Visitors will pay an admission fee to enter the œnothèque. This will cover the cost of a wine tasting glass, tasting booklet and tasting coupons. Exhibitors will be paid every time a wine is sampled.

4 Wine competition Dijon Burgundy REGISTRATION KIT 2013 Competition and wine events The Wine Competition Experts tasting Burgundy and specialists who are members of the jury will aim through labels awarded to Dijon, to provide a guarantee of high quality impartial analysis criteria sensory response to the recognized regional sensitivity in the middle of the wine world. mr Goettelmann 2013 Mr Goettelmann, one of the international judges at the Old Mutual Trophy Award organised by Mr Michael Fridjhon in in South Africa May 2013, is the President of Judge of VINIDIVIO Competition. Eric Goettelmann is the Executive chief sommelier from Bernard Loiseau, a three star Michelin restaurant in Burgundy. The judging panel will comprise recognised burgundian sommeliers, representatives of the burgundian wine industry and wine journalists. Prizes will be awarded to estates/producers of the winning wines. The president of judge, Mr Eric Goettelmann - WINE ESTATE REGISTRATION, INDICATING THE NUMBER OF WINES ON SHOW (MAXIMUM 5 PER WINE ESTATE) THE REGISTRATION FORM FOR THE COMPETITION: - DEADLINE FOR RECEIPT OF WINE AND SAMPLE COMPETITION, ACCOMPANIED BY A COPY OF THE REGISTRATION FORM: 1 ST OCTOBER ORDER DEADLINE FOR WORLD SPIRITS STICKERS AND MEDALS: 30 NOVEMBER 2013 La Paulée de Dijon, a festive evening for wine experts of Burgundy and Western Cape Estate visits will be organised, as well as a gastronomic food and wine tasting evening on Sunday 3 November, during the first weekend of the Fair in the Cellier de Clairvaux, a historical cellar in Dijon. Around a traditional Burgundian dinner, guests will share in the exchange of a wide range of their respective best wines. This function is open to professional people from the wine industry: domaines, wine buyers, wine shops, restaurants and journalists.

5 Some major events programme Traditional South African Culinary Master classes by a South African Chef at the renowned Table de Luculus Les rencontres gourmandes with the participation of visitors Conference In partnership with the UNESCO chair Culture and traditions of wine from Dijon, a famous South African wine expert writer as well as a winemaker from an wine estate located in Hermanus, will host three conferences which will address themes specific to the public. Restaurant des Saveurs will host for one day a South African celebrity chef Restaurant des Saveurs will host a great Michelin-starred chef every day. One day will be dedicated to a great South African chef with traditional South African cuisine and wines (wines of the South African exhibitors). One week Cinema Festival in Dijon to Focus on South Africa Three evenings will be organised in a cinema in Dijon. The screenings will be followed by a debate and will conclude with a tasting of South African wines (to be confirmed). And to conclude The dinner at the Chapitre du Goût et de la Gastronomie at the Château du Clos de Vougeot on Saturday 9 November Official national and provincial delegations from South Africa and Burgundy, as well as the coordinators of the Pavilion of Honour and the wine estates participating in the Fair, will be invited for this prestigious dinner. Have a look at the famous brotherhood Confrérie des Chevaliers du Tastevin at

6 Communication and promotion A sumptuously printed Review will represent the 2013 Fair It will highlight the country s wealth, heritage, history, culture, craft, culinary traditions and wine. A portfolio compiled by the Burgundian Photographer Philippe Maupetit will illustrate the visual wealth of the region. Wineries of all participants will be represented and major events of the fair will be announced. Articles will present gastronomy and Chefs, life style, etc Destined for completion by the end of July, the Review (112 pages, bilingual French - English) will be unveiled during the press trip in August. The Review will be sold at the Fair, at the Pavilion of Honour and at the Oenotheque as well as in book stores in Dijon and relevant shops and outlets (tourism offices, etc ). It could also be distributed in the Country of Honour by partners (Western Cape Province, SATOUR, South African Embassy, South African wine estates, Wine Routes, ). The projects, selected to be part of the South Africa-France Cross-Cultural Seasons , will be widely advertised all over France and South Africa. Communication and marketing conducted by DIJON CONGREXPO will cover local and regional newspaper, radio, regional TV as well as specialised media on the national level (wine and gastronomy, tourism, life style ) and wine retailing professionals (cellars, traders, importers). A partnership with the Country of Honour will provide communication in the country through its specialised media. Provision has been made to receive South African journalists at the Fair. A Press Trip to the Country of Honour with French journalists is scheduled for the end of August 2013.

7 Planning of Events THURSDAY 31 OCTOBER :00 AM Official opening of the exhibition with the South African Minister of Tourism (to be confirmed) 8:30 PM Dinner with Burgundian wine merchants FRIDAY 1ST NOVEMBER AND SATURDAY 2 NOVEMBER Conference in Partnership with the UNESCO Chair Wine Culture & Traditions : The south african wine, history from the begining to today, by Ms Valerie Bonnardot Conference by J-C Martin, south african wine growing and winemaking process (to be confirmed) SUNDAY 3 NOVEMBER :00 PM Awards and medals in the œnotheque 8:00 PM Diner La Paulée at the Cellier de Clairvaux in Dijon, with Burgundy winegrowers, wine buyers, wine shops, restaurants and journalists MONDAY 4 NOVEMBER 2013 Day of the professional cross Invitation journalists, wine merchants, restaurateurs, prescribers DIJON CONGREXPO by South, from Paris to Lyon. Lunch organised by the Fair organisers Closing of South African Film Night in Dijon TUESDAY 5 NOVEMBER 2013 Privately organised by the Burgundian Wine Merchants are inviting participating producers to Beaune for cellar visits, wine tasting and diner. Complete programme will be published and send after registration. For information... FRIDAY 8 NOVEMBER 2013 South African Chef at the Star Restaurant SATURDAY 9 NOVEMBER :30 PM Dinner at Chapitre du Goût et de la Gastronomie at Clos de Vougeot with the Confréries des Chevaliers du Tastevin. Participating wine estates are invited by DIJON CONGREXPO. SUNDAY 10 NOVEMBER 2013 South African concert at the South African Pavilion with Johnny Clegg MONDAY 11 NOVEMBER :00 PM Closing of the Fair

8 DIJON CONGREXPO Parc des Expositions et Congrès de Dijon Centre Clemenceau 3 boulevard de Champagne BP DIJON CEDEX, France TEL (33) FAX (33) f.zito@dijon-congrexpo.com CONCEPTION: AGENCE LES PISTOLEROS, PHOTOS : PH. MAUPETIT, P.SCHAFF, JL. BERNUY, THINKSTOCK

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