Wine Export Approval Report. Moving Annual Total (MAT) To March 2015

Transcription

1 Wine Export Approval Report Moving Annual Total () To 2015

2 Wine Australia would like to acknowledge the support of the following Australian Wine Export partners Partners Released quarterly Disclaimer: While Australian Wine and Grape Authority makes every effort to ensure the accuracy and currency of information within this report, we accept no responsibility for information, which may later prove to be misrepresented or inaccurate, or reliance placed on that information by readers. Provisions of the Copyright Act 1968 apply to the contents of this publication, all other right reserved. For further copyright authorisation please see the website 2

3 Contents Summary Report Bottled Report Bulk Report Notes and definitions p4 p19 p34 p43 3

4 Summary Report Commentary Historic Overview Exports by container type Wine exports by country, container and colour (Vol) Wine exports by country, container and colour (Val) Exports by top 15 destinations Exports by colour/wine style p5 p11 p12 p13 p14 p15 p16 4

5 Commentary Total shipments, volume and value increasing In the 12 months ended 2015, the volume of Australian wine exports increased by 3.6 per cent to 711 million litres, the highest it s been since The value of Australian wine exports increased by 3.9 per cent to A$1.85 billion¹ while the average value of total exports increased by 0.3 per cent to A$2.60 per litre. Australian wine was exported to 123 countries by 1,385 exporters, 35 more than the prior year. More exporters recorded volume growth compared to those in decline (890 in growth v 802² in decline). The number of products exported also grew, from 16,308 to a record 17,387, with the increase spread across a broad crosssection of companies and markets. Volumes increased in most price points, with exports at: below A$2.49 per litre up 4 per cent to 423 million litres; A$ up 4 per cent to 218 million litres; A$ up 5 per cent to 15 million litres; and above A$10.00 up 12 per cent to 18 million litres. The exception was at A$ per litre, where volumes fell by 4 per cent to 37 million litres. The strong growth at the higher price points contributed to the average value of bottled exports increasing by 4.7 per cent to A$4.87 per litre, the highest since 2005 (see figure 1). In contrast, the average value of bulk exports fell by the same rate to A$0.97 per litre. This was driven by a 19 per cent increase in bulk exports below A$1.00 per litre combined with an 11 per cent decline above A$1.00 per litre. Figure 1: Average Value of bottled and bulk wine exports 1 All references to value and average value per litre are in Free On Board (FOB) terms. 2 This includes exporters that exported in 12 month period in 2014 but not in 2015 hence they are not included in the 1385 that exported in

6 Commentary (continued) Exports to most regions increased, with volumes to: Europe up 3 per cent (up 12 million litres); Figure 2: Exports from the ten biggest exporters North East Asia up 17 per cent (10 million litres); North America up 2 per cent (4 million litres); and South East Asia up 14 per cent (2 million litres). The top five countries for Australian wine exports remained the UK, US, Canada, China and Germany with a combined volume share of 78 per cent. Exports increased to 71 countries, with the biggest volume increases to China (7 million litres), Italy (6 million litres), Canada (6 million litres), the UK (6 million litres), Germany (4 million litres), Japan (2 million litres) and Thailand (1 million litres). The key wine styles each recorded solid growth. Red table wine exports grew by 4 per cent to 396 million litres, white table wine increased by 2 per cent to 297 million litres and sparkling wine grew by 22 per cent to 14 million litres. Competitor analysis Australia is the fifth largest exporter of wine in the world behind Spain, Italy, France and Chile (see figure 2). Spain, after coming off a large 2013 crop, recorded significant volume growth in the last 12 months but the growth was mainly in low-priced bulk shipments at an average value of US$0.53 per litre. Australia and Italy were the only other countries among the top ten to record an increase in volume. Source: Global Trade Atlas Growth in higher price points Growth was achieved at above A$7.50 per litre for the third consecutive year. Volumes grew by 9 per cent to 33 million litres, value by 18 per cent to A$505 million and the average value by 9 per cent to a record A$15.37 per litre. While the segment accounts for 5 per cent of total export volume, the value share is much higher at 27 per cent. More than half the exports above A$7.50 per litre were destined for Asia, a quarter to North America and 16 per cent to Europe. Growth was strongest to Asia, up 13 per cent, compared to 3 per cent to North America and 1 per cent to Europe. The average value per litre for this price segment was also much higher in Asia at A$18.77 compared to A$12.51 in Europe and A$11.20 in North America. 6

7 Commentary (continued) UK and Germany driving growth in Europe Europe accounts for more than half the volume of Australian wine exports. Exports to the region are on the rise, up 3 per cent to 369 million litres valued at A$580 million. The UK and Germany accounted for most of this increase. United Kingdom Exports to the UK grew by 2 per cent to 251 million litres valued at A$371 million. Australia is ranked second behind Italy in total volume of wine exported to the UK. It should be noted that the UK is increasingly being used as a trading hub, with some Australian wine sent in bulk and bottled in the UK then shipped to other destinations in Europe, such as Ireland and Scandinavia. There was growth at the low, middle and high price points for Australian exports to the UK. Exports below A$2.49 per litre grew by 4 per cent to 216 million litres, at A$ by 8 per cent to 3.3 million litres and at above A$10.00 by a healthy 46 per cent to 1.2 million litres. An increase in the number of independent retailers (which generally stock a higher proportion of premium wines) and an increase in the listings of Australian regional wines in the ontrade are key contributors to the growth in exports above A$10. The growth at the higher end in the UK saw the average value of bottled exports to the UK increase by 5 per cent to A$4.13 per litre, the highest since 2008 for the. Germany Exports to Germany increased by 11 per cent to 37 million litres valued at A$48 million. Australia is the seventh biggest exporter of wine to Germany and both bulk and bottled wine saw growth. Bulk exports to Germany grew by 9 per cent to 31 million litres and bottled exports by 20 per cent to 6.1 million litres. The growth in bulk exports came at the expense of price, with the average value falling by 10 per cent to A$0.86 per litre. The growth above A$10 halted a six-year decline in this segment. While the volumes are relatively small, there were 246 Australian companies exporting wines at this price point and total value is A$22 million. 7

8 Commentary (continued) Growth to Canada pushes up volumes to North America North America accounts for a third of total Australian wine exports and the region is home to the second and third ranked markets for Australian wine. Total wine exports to North America increased by 2 per cent to 225 million litres valued at A$608 million but this was driven mostly by growth in the Canadian market. United States Total Australian exports to the US declined by 1 per cent to 164 million litres valued at A$421 million. While the total volume of Australian exports to the US declined, the number of exporters recording volume growth (169) exceeded those in decline (127) in a positive sign for the market. Furthermore, a handful of companies accounted for the majority of the volume decline. Excluding those exporters from the analysis, Australian wine exports increased by 17 per cent. Total wine imports to the US have also fallen, down 4 per cent to 1 billion litres in the year ended February With the exception of Italy, most major suppliers to the US recorded declines, including Chile (down 1.4 per cent), France (0.5 per cent), Argentina (down 25 per cent) and Spain (down 7 per cent). Australia is the second-ranked exporter to the US behind Italy. While Australian bulk wine exports increased by 4 per cent to 54 million litres, bottled exports declined by 4 per cent to 110 million litres. Within the bottled category, there were mixed results by price point. Bottled exports declined at below A$5 per litre by 3 per cent to 103 million litres, at A$ by 25 per cent to 3.7 million litres and above A$10 by 7 per cent to 1.5 million litres. The only segment in growth was A$ , up 1 per cent at to 2.5 million litres. More than 90 per cent of Australian exports to the US are below A$5 per litre. Canada Australian exports to Canada increased by 11 per cent to a record 61 million litres valued at A$186 million. The growth in volume was strongest below A$2.50 per litre, up 25 per cent to 30 million litres. Most of this is bulk wine and likely to bottled and labelled as cellared in Canada. According to Canadian Vintners Association, sales of these wines, which are generally imported wines, increased by 6 per cent to 88 million litres in the 12 months to December Australia was the major source of imported bulk wine in Canada. Bottled Australian exports increased by 1 per cent to 30 million litres with the growth coming at higher price points. Exports at A$ per grew by 5 per cent to 8.5 million litres, at A$ by 6 per cent to 2.7 million litres and at above A$10 by 7 per cent to 1.6 million litres. Consequently, the average value of bottled exports to Canada increased by 2 per cent to A$5.26 per litre, the highest in five years. 8

9 Commentary (continued) China and Japan boost Asia growth The strongest growth for Australian exports was to Asian markets. Exports to Asia grew by 16 per cent to 82 million litres valued at A$553 million. While China was the main contributor to the growth, there were also strong performances in Japan, Thailand, Malaysia, Taiwan, and the Philippines. China China continues to rebound after the austerity measures impeded growth in the previous 18 months. Exports to China increased by 20 per cent to 44 million litres valued at A$242 million. Bulk exports increased 77 per cent to 5 million litres (but still well below the peak of 29 million litres shipped in 2011) while bottled exports grew by 15 per cent to a record 39 million litres. Growth came at both the low and high ends of the price spectrum. Bottled exports below A$5 per litre grew by 25 per cent to 24 million litres while above A$7.50 per litre increased by 12 per cent to 7 million litres. China remains the number one destination for Australian exports priced at more than A$7.50 per litre. Japan Exports to Japan grew by 20 per cent to a record 11 million litres, an indication that Australian wine companies are starting to reap the benefits of the Japan Australia Economic Partnership Agreement (JAEPA). Under JAEPA, the 15 per cent import tariff on Australian bottled wine will be eliminated within seven years. The first reduction of per cent on bottled wine occurred on 15 January 2015, and the second round of cuts came into effect on 1 April 2015, reducing the tariff on bottled Australian wine to 11.3 per cent. The tariff on bulk wine was immediately reduced to from 45 per litre to zero under JAEPA. Reflecting the zero per cent tariff, the strongest growth has come in bulk wine exports, up 414 per cent in the first three months of 2015 compared to the same period in However, there was also solid growth in bottled exports over the same period, with volumes up 11 per cent and growth in all price points. For example, exports at above A$10 per litre grew by 19 per cent. Other Asian markets Exports to Thailand increased by 47 per cent to a record 3.6 million litres valued at A$14 million. With bottled exports stable at 2.1 million litres, the growth was due to increased exports of wine in soft-packs and bulk containers. Soft-pack exports increased seven-fold to 770,000 litres while bulk wine exports tripled to 720,000 litres. This growth may have been assisted by the import duty on Australian wine finally reaching zero in 2015, after reducing by 4 per cent per annum since 2005 (a result of the free trade agreement between Australia and Thailand ratified a decade ago). The bulk wine may have been bottled as Australian wine or blended and labelled as fruit wine, which attracts a lower excise tax rate. Australia is the second-ranked exporter to Thailand behind South Africa. 9

10 Commentary (continued) Record volume and value was also achieved to Malaysia, with volume up 10 per cent to 3.2 million litres and value up 25 per cent to A$38 million on the back of a 14 per cent increase in average value to A$11.84 per litre. Virtually all wine was shipped in bottles. With such a high average value, it s unsurprising that 40 per cent of bottled exports to Malaysia were priced at above A$10 per litre. Australia is the number one exporter to Malaysia. Taiwan is another growing destination for Australian wine in Asia. The volume of exports increased by 33 per cent to 1.7 million litres, value grew by 66 per cent to A$15 million and the average value climbed by 25 per cent to A$8.55 per litre. More than 90 per cent of the growth was in red table wine. Australia is ranked fifth in Taiwan, behind France, Spain, Chile and Italy. Record exports to the Philippines were seen in the 12 months ended Volume increased by 22 per cent to 1.2 million litres and value grew by 19 per cent to A$5.6 million. The growth came equally from red and white table wine. 10

11 Historic Overview Volume by container type Value by container type Volume (Million litres) Alternative Packaging Soft Pack Bulk Glass Bottle Value (Million AUD) Alternative Packaging Soft Pack Bulk Glass Bottle Bottled average value (AUD per litre) $5.00 $4.90 $4.80 $4.70 $4.60 $4.50 $4.40 $4.30 $4.20 $4.10 $4.00 Average value by container type Bottled - LHS Bulk - RHS February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January $1.30 $1.25 $1.20 $1.15 $1.10 $1.05 $1.00 $0.95 $0.90 $0.85 $0.80 Bulk average value (AUD per litre) Bulk wine share of export volumes Bulk wine volume 60 Bulk wine share of export volumes Bulk wine Jan 1992 Jan 1993 Jan 1994 Jan 1995 Jan 1996 Jan 1997 Jan 1998 Jan 1999 Jan 2000 Jan 2001 Jan 2002 Jan 2003 Jan 2004 Jan 2005 Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan Bulk wine export volume (million litres) 11

12 Exports by container type MARCH 2015 Volume (million litres) Glass Bottle, 295, 42 Bottled Bulk Other Total Volume (ML) Value (A$M FOB) Average Value (A$/L FOB) , Share Share Share , Share Other includes wine in soft-packs and alternative packaging Volume change (million litres) Bulk, 409, 57 Volume Other, 7, 1-5 Total Bulk Glass Bottle Other 12

13 Wine exports by country, container and colour Volume for MARCH 2015 Glass Bottle Red 2015 ('000 Litres) Wine Bulk Red Wine Other Red Wine ('000 ('000 Litres) Litres) Glass Bottle White 2015 ('000 Litres) Wine Bulk White Wine Other White Wine Sparkling Wine Other Wine Total Wine (' (' ('000 (' ('000 Litres) Litres) Litres) Litres) Litres) United Kingdom 18, , na 15, , na 3, , United States Of America 66, , , , na 4, , Canada 19, , , , , China, Pr 34, , , , , Germany, Federal Republic 4, , na 1, , na , New Zealand 8, , , , , , Netherlands 3, , na 2, , na , Italy , na , na , Denmark 2, , na , na , Japan 3, , , , , Russia na 0 na , na , Hong Kong 5, na na , Belgium , na , na , Finland , na , na , Singapore 3, na , na , Sweden 2, , na 1, na , Thailand 1, , France , na , na , Ireland 1, na 1, na , Malaysia 2, na na , Rest of the world 11, , , , , , World 193, , , , , , , , ,

14 Wine exports by country, container and colour Value for MARCH 2015 Glass Bottle Red Bulk Red Wine Other Red Wine Glass Bottle White Bulk White Wine Other White Wine Sparkling Wine Other Wine Total Wine ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) United States Of America 235, , , , na 7, , , United Kingdom 84, , na 58, , na 10, , , China, Pr 214, , , , , , , Canada 113, , , , , , , Hong Kong 101, na , na , , New Zealand 45, , , , , , , Singapore 44, na , na , , Germany, Federal Republic 17, , na 3, , na , Japan 19, , , , , , , , Malaysia 35, na , na , Netherlands 12, , na 9, , na , Denmark 11, , na 3, , na , Sweden 10, , na 4, na , Italy , na , na , United Arab Emirates 8, na , na , , Taiwan Province 13, na , na , Thailand 8, , , Finland 5, , na 2, , na , Ireland 6, na 4, na , Belgium 2, , na 1, , na , Rest of the world 56, , , , , , , , , World 1,048, , , , , , , , ,852,

15 Exports by top 15 destinations Volume (million litres) for MARCH 2015 UK 2.5 USA -1.2 Canada China Germany New Zealand Netherlands Italy Denmark Japan Russia Hong Kong Belgium Finland Singapore = Percentage growth during the latest year Singapore Finland Belgium Hong Kong Russia Japan Denmark Italy Netherlan ds New Zealand Germany China Canada USA UK

16 Exports by colour/wine style MARCH Volume (million litres) in volume 30 White table wine, 297, Sparkling, 14, 2 Other, 3, 0 Red table wine, 396, 56 in Volume (million litres) Total exports Red table wine Sparkling Other White table wine change Vol change

17 Bottled wine exports report Contents Bottled exports by price point and destination volume Bottled exports by colour/wine style volume Bottled exports by colour/wine style value Bottled exports by colour/wine style average value Bottled exports by top 15 destinations volume Bottled exports by top 15 destinations value Bottled exports by top 15 destinations average value Bottled exports by top 15 varietals volume Bottled exports by top 15 varietals value Bottled exports by top 15 varietals average value Bottled exports by top 15 GI regions volume Bottled exports by top 15 GI regions value Bottled exports by top 15 GI regions average value Bottled exports by price point volume p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 17

18 Bottled exports by price point and destination Volume ( 000 litres) for MARCH 2015 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over Total 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) USA 2, , , , , ,470-4 China 1, , , , , , UK 2, , , , , ,014-3 Canada , , , , ,320 1 New Zealand , , ,969 3 Hong Kong , , , , ,024-2 Netherlands , , Japan , ,542 3 Germany 3, , , Singapore , , ,172-1 Sweden , , Malaysia , , Denmark , , Ireland , ,917-7 United Arab Emirates , ,571-8 Thailand , ,134 0 Norway 30 DNE 1, , Finland , Taiwan Province , , Philippines , , Other , , , , ,934-6 Total 12, , , , , ,

19 Bottled exports by colour/wine style MARCH Volume (million litres) in volume 2 Bottled red, 193, 65 Bottled other, 3, 1 Bottled sparkling, 9, 3 in Volume (million litres) Bottled white, 90, Total bottled Bottled red Bottled white Bottled sparkling Bottled other change Vol change

20 Bottled exports by colour/wine style MARCH Value (million AUD) in value $20 Bottled red, 1,049, 73 Bottled other, 13, 1 Bottled sparkling, 47, 3 in Value (million AUD) $15 $10 $5 $0 -$5 Bottled white, 327, 23 -$10 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change Val change

21 Bottled exports by colour/wine style MARCH 2015 Average value (AUD per litre) value in average $0.50 Bottled red Bottled white Bottled sparkling Bottled other in Average Value (AUD/litre) $0.40 $0.30 $0.20 $0.10 $0.00 -$0.10 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 Bottled other Bottled sparkling Bottled white Bottled red 2015 $5.22 $5.04 $3.64 $5.43 -$0.20 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change Av. Val change $0.22 $0.32 $0.03 -$0.01 -$

22 Bottled exports by top 15 destinations Volume (million litres) for MARCH 2015 USA -3.5 China UK Canada New Zealand Hong Kong Netherlands Japan Germany Singapore Sweden Malaysia Denmark Ireland United Arab = Percentage growth during the latest year United Netherlan New Arab Ireland Denmark Malaysia Sweden Singapore Germany Japan Hong Kong Canada UK China USA ds Zealand Emirates

23 Bottled exports by top 15 destinations Value (million AUD) for MARCH 2015 USA China UK Canada New Zealand Hong Kong Netherlands Japan Germany Singapore Sweden Malaysia Denmark Ireland United Arab = Percentage growth during the latest year Note: Destinations ranked by volume $0 $100 $200 $300 $400 $500 United Arab Ireland Denmark Malaysia Sweden Singapore Germany Japan Netherlan New Hong Kong Canada UK China USA ds Zealand Emirates

24 Bottled exports by top 15 destinations Average Value (AUD per litre) for MARCH 2015 USA China = Percentage growth during the latest year Note: Destinations ranked by volume UK 5.0 Canada 2.2 New Zealand 8.2 Hong Kong 39.5 Netherlands 1.9 Japan -0.1 Germany Singapore 21.5 Sweden 0.2 Malaysia 14.3 Denmark 5.4 Ireland -0.1 United Arab 8.2 $0.00 $3.00 $6.00 $9.00 $12.00 United Arab Ireland Denmark Malaysia Sweden Singapore Germany Japan Netherlan New Hong Kong Canada UK China USA ds Zealand Emirates 2015 $5.41 $3.88 $5.28 $12.39 $4.41 $11.24 $3.50 $5.19 $3.35 $15.55 $4.96 $5.26 $4.13 $6.09 $ $5.00 $3.89 $5.01 $10.84 $4.41 $9.25 $4.27 $5.19 $3.29 $11.15 $4.58 $5.14 $3.94 $6.36 $

25 Bottled exports by top 15 varietals Volume (million litres) for MARCH 2015 Shiraz Chardonnay Cabernet Sauvignon Shiraz/Cabernet Sauvignon Merlot Cabernet Sauvignon/Merlot Sauvignon Blanc Pinot Grigio Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz Pinot Gris Riesling Chardonnay/Semillon Shiraz/Cabernet Sauvignon/Merlot/Ruby Cabernet #DIV/0! = Percentage growth during the latest year Note: The data is based on varietal label claim -1.7 Shiraz/Caber net Sauvignon/M erlot/ruby Cabernet Chardonnay/ Semillon Riesling Pinot Gris Cabernet Chardonnay/ Sauvignon/S Pinot Noir hiraz Pinot Noir Pinot Grigio Sauvignon Blanc Cabernet Sauvignon/M erlot Merlot Shiraz/Caber net Sauvignon Cabernet Sauvignon Chardonnay Shiraz 25

26 Bottled exports by top 15 varietals Value (million AUD) for MARCH 2015 Shiraz 0.2 Chardonnay -4.3 Cabernet Sauvignon Shiraz/Cabernet Sauvignon Merlot Cabernet Sauvignon/Merlot -6.2 Sauvignon Blanc 8.5 Pinot Grigio -8.3 Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz = Percentage growth during the latest year Note: Varietals ranked by volume. The data is based on varietal label claim Pinot Gris 0.8 Riesling -9.9 Chardonnay/Semillon Shiraz/Cabernet Sauvignon/Merlot/Ruby Cabernet #DIV/0! $0 $50 $100 $150 $200 $250 $300 $350 $400 Shiraz/Caber net Cabernet Cabernet Shiraz/Caber Chardonnay/ Sauvignon/ Semillon Riesling Pinot Gris Chardonnay/ Cabernet Sauvignon/S Pinot Noir Pinot GrigioSauvignon Sauvignon/ Merlot net Pinot Noir Blanc Sauvignon ChardonnayShiraz Merlot/Ruby hiraz Merlot Sauvignon Cabernet

27 Bottled exports by top 15 varietals Average Value (AUD per litre) for MARCH 2015 Shiraz Chardonnay Cabernet Sauvignon Shiraz/Cabernet Sauvignon Merlot Cabernet Sauvignon/Merlot Sauvignon Blanc Pinot Grigio Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz = Percentage growth during the latest year Note: Varietals ranked by volume. The data is based on varietal label claim 78.0 Pinot Gris Riesling Chardonnay/Semillon Shiraz/Cabernet Sauvignon/Merlot/Ruby Cabernet #DIV/0! 5.0 Shiraz/Caber net Sauvignon/M erlot/ruby Cabernet Chardonnay/ Semillon Riesling Pinot Gris $0.00 $2.50 $5.00 $7.50 $10.00 Cabernet Chardonnay/ Sauvignon/Sh Pinot Noir iraz Pinot Noir Pinot Grigio Sauvignon Blanc Cabernet Sauvignon/M erlot Merlot Shiraz/Caber net Sauvignon Cabernet Sauvignon Chardonnay 2015 $3.14 $2.74 $4.60 $3.22 $16.44 $5.28 $4.41 $3.14 $3.59 $4.40 $3.49 $3.97 $5.75 $3.56 $ $0.00 $2.89 $4.38 $3.24 $9.24 $5.28 $4.15 $3.07 $3.48 $4.33 $3.38 $3.98 $4.95 $3.61 $6.04 Shiraz 27

28 Bottled exports by top 15 GI regions Volume (million litres) for MARCH 2015 South Eastern Australia South Australia Mclaren Vale Barossa Barossa Valley Victoria Coonawarra Margaret River Clare Valley Adelaide Hills Limestone Coast Riverina Western Australia Langhorne Creek Yarra Valley = Percentage growth during the latest year Note: The data is based on regional label claim Yarra Valley Langhorne Western Creek Australia Limestone Adelaide Riverina Coast Hills Clare Valley MargaretCoonawarr River a Victoria Barossa Valley Barossa Mclaren Vale South South Eastern Australia Australia

29 Bottled exports by top 15 GI regions Value (million AUD) for MARCH 2015 South Eastern Australia South Australia Mclaren Vale Barossa Barossa Valley Victoria Coonawarra Margaret River Clare Valley Adelaide Hills Limestone Coast Riverina Western Australia Langhorne Creek Yarra Valley = Percentage growth during the latest year Note: Regions ranked by volume. The data is based on regional label claim $0 $200 $400 $600 $800 Yarra Valley LanghorneWestern Creek Australia Limestone Adelaide Riverina Coast Hills Clare Valley MargaretCoonawarr Victoria River a Barossa Valley Barossa Mclaren Vale South South Eastern Australia Australia

30 Bottled exports by top 15 GI regions Average Value (AUD per litre) for MARCH 2015 South Eastern Australia South Australia Mclaren Vale Barossa 11.0 Barossa Valley Victoria Coonawarra Margaret River 8.1 Clare Valley Adelaide Hills Limestone Coast Riverina Western Australia = Percentage growth during the latest year Note: Regions ranked by volume. The data is based on regional label claim Langhorne Creek Yarra Valley $0.00 $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 Yarra Valley LanghorneWestern Creek Australia Limestone Adelaide Riverina Coast Hills Clare Valley MargaretCoonawarr Victoria River a Barossa Valley Barossa Mclaren Vale South South Eastern Australia Australia 2015 $12.10 $8.20 $5.20 $4.03 $6.78 $8.02 $8.96 $11.26 $10.97 $6.56 $15.67 $9.44 $10.38 $8.14 $ $11.26 $8.11 $5.67 $3.86 $6.37 $7.84 $8.38 $10.41 $10.18 $6.31 $14.46 $8.51 $10.57 $6.93 $

31 Bottled exports by price point MARCH Volume (million litres) in volume Volume (million litres) in Volume (million litres) $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over change Vol change

32 Bulk Wine Export Report Contents Bulk exports by price point and destination volume Bulk exports by colour/wine style volume Bulk exports by colour/wine style value Bulk exports by colour/wine style average value Bulk exports by top 15 destinations volume Bulk exports by top 15 destinations value Bulk exports by top 15 destinations average value Bulk exports by price point volume p33 p34 p35 p36 p37 p38 p39 p40 32

33 Bulk wine exports by price point and destination Volume ( 000 litres) for MARCH 2015 $0.50 and under $0.50 to $1.00 $1.00 to $1.50 $1.50 to $2.00 $2.00 to $2.50 $2.50 and above Total 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) UK 600 na 132, , , , , ,226 4 USA - na 35, , , ,766 4 Germany , , ,205 9 Canada , , , New Zealand - na 10, , , , Italy 143 na 1, , na - na 12, Russia 9, na - na - na - na - na 9,465 9 Denmark - na 7, , Netherlands - na 4, , na - na 6,259-6 Belgium , , na - na 5, China 336 na 2, , , Finland - na 2, , na 5, France , na ,214 1 Japan - na 1, na na - na 2, Switzerland - na na 72 na 1, Sweden - na na 216 na - na 1,152-4 Norway - na 48 na na Thailand - na na - na Other - na na ,846-8 Total 11, , , , , , ,

34 Bulk exports by colour/wine style MARCH Volume (million litres) in volume 30 Bulk white, 205.2, 50 in Volume (million litres) Bulk red, 198.4, 49 Bulk other, 5.2, 1 0 Total Bulk Bulk red Bulk white Bulk other change Vol change

35 Bulk exports by colour/wine style MARCH Value (million AUD) in value Bulk red, 218.9, 55 Bulk white, 172.6, 44 $10 $8 in Value (million AUD) $6 $4 $2 $0 Other bulk, 5.1, 1 -$2 -$4 Total Bulk Bulk red Bulk white Other bulk change Val change

36 Bulk exports by colour/wine style MARCH 2015 Average value (AUD per litre) value in average Other bulk Bulk white Bulk red $0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 Bulk red Bulk white Other bulk 2015 $1.10 $0.84 $0.99 in Average Value (AUD/litre) $0.00 -$0.05 -$0.10 -$0.15 -$0.20 -$0.25 -$0.30 -$0.35 -$0.40 -$0.45 Total Bulk Bulk red Bulk white Other bulk change Av. Val change -$0.05 -$0.06 -$0.04 -$

37 Bulk exports by top 15 destinations Volume (million litres) for MARCH 2015 UK USA Germany Canada New Zealand Italy Russia Denmark Netherlands Belgium China Finland France Japan Switzerland = Percentage growth during the latest year Switzerlan Japan France Finland China Belgium Netherlan New Denmark Russia Italy Canada Germany USA UK d ds Zealand

38 Bulk exports by top 15 destinations Value (million AUD) for MARCH 2015 UK USA Germany Canada New Zealand Italy Russia Denmark Netherlands Belgium China Finland France Japan Switzerland = Percentage growth during the latest year Note: Countries ranked by volume $0 $25 $50 $75 $100 $125 $150 $175 $200 $225 $250 Switzerlan Japan France Finland China Belgium Netherlan New Denmark Russia Italy Canada Germany USA UK d ds Zealand

39 Bulk exports by top 15 destinations Average Value (AUD per litre) for MARCH 2015 UK USA Germany Canada New Zealand Italy Russia Denmark Netherlands Belgium China Finland France Japan Switzerland = Percentage growth during the latest year Note: Destinations ranked by volume $0.00 $0.50 $1.00 $1.50 $2.00 Switzerlan Japan France Finland China Belgium Netherlan New Denmark Russia Italy Canada Germany USA UK d ds Zealand 2015 $1.20 $1.07 $0.99 $1.06 $1.20 $0.90 $0.87 $0.95 $0.44 $1.15 $0.86 $0.83 $0.86 $0.96 $ $1.06 $1.47 $1.07 $1.07 $1.76 $0.93 $0.93 $1.05 $0.41 $1.04 $0.86 $0.85 $0.96 $0.98 $

40 Bulk exports by price point MARCH Volume (million litres) in volume Volume (million litres) in Volume (million litres) $0.00 to $0.49 $0.50 to $0.99 $1.00 to $1.49 $1.50 to $1.99 $2.00 to $2.49 $2.50 and above -20 $0.00 to $0.49 $0.50 to $0.99 $1.00 to $1.49 $1.50 to $1.99 $2.00 to $2.49 $2.50 and above change Vol change

41 Notes & Definitions Export Approvals: Wine approved by the AGWA for export on specified dates. Exports reported in this document refer to the date wine is shipped and not the date of approval. Note that the A$ FOB value of wine reported in this document may differ from export values reported by the Australian Bureau of Statistics (ABS). The divergence between the two values derives from differences between the AGWA and ABS in the method of converting the value of exports denominated in foreign currency to A$. In the case of Australia, the exporter makes the conversion when submitting wine for export approval while the ABS converts the value on the day of shipment, at the daily conversion rate. With the AGWA method, it is expected that some of the conversions will occur at hedged rates while this does not occur with the ABS method. When the Australian exchange rate is moving significantly the alternative methods will result in diverging valuations. Volumes reported by the AGWA and ABS differ only marginally due to the approval versus shipment basis of reporting as well as marginal differences in scope and definition. : Moving Annual Total - refers to the twelve months ending with the nominated month. : Is calculated as the percentage change in the for the immediate past 13 months compared to the preceding 13 months. Formula: = ((current - preceding )/preceding ) x 100 AUD: Australian dollars FOB: Free on board' value of the wine, where the point of valuation is where goods are placed on board the international carrier, at the border of the exporting country. The FOB value includes production and other costs up until placement on the international carrier but excludes international insurance and transport costs. Country: In most instances, this indicates where the wine is consumed. In some instances, it may be the country at which the wine is off-loaded for bottling and/or trans-shipment to the country of final consumption. 41

42 Notes & Definitions (continued) Still wine: Still wine in bottles, casks, flagons or bulk containers. Bulk: Wine shipped for repackaging elsewhere. This may involve containers with a capacity of 20 litres or more but will most often mean large shipping containers of size ranging between and litres. Cask or Soft packs: Plastic containers within cardboard outers usually carrying between 2 and 20 litres. Flagons: Glass containers holding 2 litres or more. Bottles: Glass containers holding less than 2 litres. Alternative Packaging: Includes: Flagon, Tetra-pak, PET and Aluminium Red Wine: Amounts reported may or may not include both dry red wine and rose White wine: Amounts reported may or may not include both dry and sweet white wine Fermented sparkling: Sparkling wine in which the effervescence is produced naturally through secondary fermentation in the bottle. 42

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