Table grape. Horticulture trade intelligence. Quarter 1: January to March 2017

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1 Horticulture trade intelligence A custom report compiled for Hort Innovation by Euromonitor International Table grape Quarter 1: January to March 217

2 Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Contact Tim Foulds Head of Research, Australasia Phone: Direct: This report has been funded by Hort Innovation using the table grape industry R&D levy with contributions from the Australian Government. Content Industry highlights 1 Competitor insights 4 Trade flow 5 Operating environment 1 Market overview 11 Appendix 16

3 Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Quarterly highlights: Summary China remains the key destination for table grapes exports Table grapes export volume declined by 34% y-o-y in 217 due to the delayed harvest season in Australia. Volume exports saw a weaker performance in all key export destinations, except China. On average, over , exports in accounted for 55% by volume and 77% by value of total annual exports. The Australian table grapes industry exports approximately 6% of its total produce, with the remaining 4% consumed domestically. China accounted for 43% of volume exports of table grapes from Australia. Volume exports to Hong Kong decreased by 56% y-o-y in 217as Australian exports to China bypassed the territory. Australia faces tough competition from Chile and Peru in its key export destinations, primarily China and Hong Kong. South Africa is another prominent competitor exporting to key Australian destinations. The US is the only country which exported to Australia in. Imports in the first quarter generally remain low as the growing season starts in November, peaks in February and March and ends in June. Source: IHS Global Trade Atlas; Euromonitor International analysis; Australian Table Grape Association 1

4 Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Quarterly highlights: Export volume East Asia remains the major export destination Volume (tonnes) Volume share y-o-y growth China 12,951 16,531 28% 5% 43% Japan 6,55 4,661-29% 2% 12% Hong Kong 9,435 4,112-56% 47% 11% Indonesia 7,488 3,975-47% 1% 1% Thailand 3,514 1,76-51% 7% 4% United Arab Emirates 4,15 1,356-67% 5% 4% New Zealand 2, % 5% 3% Philippines 2, % 5% 3% Vietnam 2, % % 2% China was the largest export destination for Australia, accounting for 43% of total Australian table grape volume in 217. Despite falling y-o-y sales, the volume share of exports to Japan increased from 2% to 12% in 217, making it the second largest export destination for Australian table grapes. Table grape exports to all key destinations except China recorded a volume decline in 217. Singapore 1, % 6% 2% Others 4,629 2,335-5% 8% 6% Total 58,37 38,447-34% 1% 1% Source: IHS Global Trade Atlas; Euromonitor International analysis; countries are ranked based on 217 data 2

5 Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Quarterly highlights: Export value Lower supply resulted in higher unit prices Value (AUD ') Value share Average price (AUD per kg) y-o-y growth y-o-y growth China 45,313 65,483 45% 6% 43% % Hong Kong, China 31,294 17,66-44% 48% 12% % Japan 2,751 16,952-18% 2% 11% % Indonesia 23,828 15,94-37% 1% 1% % Thailand 14,447 7,497-48% 8% 5% % Vietnam 8,325 5,857-3% % 4% % United Arab Emirates 12,48 4,843-61% 5% 3% % Singapore 6,993 3,559-49% 6% 2% % New Zealand 7,342 3,429-53% 5% 2% % Philippines 9,114 3,46-63% 3% 2% % Others 14,855 8,532-43% 7% 6% % Total 194, ,312-22% 1% 1% % Exports to China registered impressive value growth of 45% y-o-y in 217. Hong Kong showed a significant decline in value share from 48% to 12% as exports to China bypassed the territory. The overall average unit price increased for all key export destinations in 217, representing an unit price of AUD4. per kg. Prices in New Zealand experienced the highest growth of 56%, reaching AUD6.1 per kg. Source: IHS Global Trade Atlas; Euromonitor International analysis; countries are ranked based on 217 data 3

6 Key export markets for Australia Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Competitor insights: Key competitors Peru and Chile lead imports to major markets Imports from source markets in 217: Value (AUD ) Peru Chile South Africa USA India Taiwan New Zealand Japan Thailand Australia China 154,371 79,844 5, , ,29 Hong Kong 84,6 62,84 54,31 1,964 4, ,55 Japan - 19, ,694 Thailand 21,983 1, , ,77 Singapore 2, , ,642 New Zealand 366 4, ,299 Peruvian and Chilean grapes offer tough competition to Australian table grapes in the China, Hong Kong and Thailand markets, which are key destinations for Australian exports. China imports AUD154.4 million and AUD79.8 million of table grapes from Peru and Chile respectively. South Africa was as a competitor to Australian table grapes in China, Hong Kong and Singapore. Hong Kong imported AUD54.3 million of table grapes from South Africa in 217. Source: IHS Global Trade Atlas; Euromonitor International analysis; Note: 1. Includes only export markets that have reported data to IHS Global Trade Atlas by May All country exports are reported in FOB, conversely all imports are reported in CIF terms 4

7 Trade balance (tonnes) y-o-y growth (%) Trade balance (AUD ) y-o-y growth (%) Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix International trade analysis Delayed harvest leads to decrease in exports during 217 Trade balance (volume) of the industry and y-o-y growth , Trade Exports balance 1% % y-o-y y-o-y growth (exports) 6, 8% 5, 6% 4% 4, 2% 3, % 2, -2% 1, -4% Trade balance (value) of the industry and y-o-y growth Trade balance 25, % y-o-y growth 2, 15, 1, 5, 8% 6% 4% 2% % -2% -4% Exports (tonnes) Imports (tonnes) ,943 14,35 25,429 34,864 47,172 58,37 38, % Exports (AUD ) Imports (AUD ) ,89 39,597 67,143 13,38 142, , , Export volume decreased by 34% in 217 due to poor weather conditions, which has delayed the harvest of table grapes through 217. With a decrease of 22%, Australian exports of table grapes amounted to AUD152.3 million in 217, down from AUD194.7 million in % Source: IHS Global Trade Atlas; Euromonitor International analysis; Australian Table Grape Association 5

8 Export volume (tonnes) Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix International trade exports East Asian markets remain the major export volume drivers 7, 6, 5, 4, 3, 2, 1, Volume of exports from Australia by destination Others Singapore Vietnam Philippines New Zealand United Arab Emirates Thailand Indonesia Hong Kong, China Japan China China recorded an increase of 28% in volume of exports of Australian table grapes in 217, to reach 16,531 tonnes. Hong Kong registered a decline of 56% in volume of exports in 217, as Australian table grapes exports were directed towards mainland China. The delayed harvest in 217 resulted in a decrease in the volume of exports to key South-East Asian countries such as Indonesia and Thailand, which declined by 47% and 51% respectively. Source: IHS Global Trade Atlas; Euromonitor International analysis 6

9 Export value (AUD ') Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix International trade exports China was the only market to register positive export growth 25, 2, 15, 1, 5, Value of exports from Australia by destination Others Philippines New Zealand Singapore United Arab Emirates Vietnam Thailand Indonesia Japan Hong Kong, China China Chinese consumers are willing to pay higher prices for Australian table grapes due to their strong reputation for quality. Exports to China increased by 45% y-oy in value terms in 217. Owing to reduced supply in 217, prices for Australian table grapes increased in export markets. This resulted in some buyers moving to competitors such as Chile and Peru, which sold at a lower price. Source: IHS Global Trade Atlas; Euromonitor International analysis; Australian Table Grape Association 7

10 Import volume (tonnes) Import value (AUD ) Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix International trade imports Counter-seasonality supports imports from US Volume of imports to Australia by source Value of imports to Australia by source USA Australia 6 4 USA Australia Since 26, the US has been the only supplier of table grapes to Australia in. Imports in generally remain low as the Australian growing season starts in November, peaks in February and March and ends in June. Therefore all domestic demand is satisfied by Australian product through this period. Over , Australia imported table grapes from the US only in 216, with 22 tonnes of imports. Australia re-imported approximately 21 tonnes of table grapes in 211 and 216. Source: IHS Global Trade Atlas; Euromonitor International analysis; Australian Table Grape Association 8

11 Export volume (tonnes) $/kg Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix International trade prices Poor weather conditions result in higher unit prices in 217 Australian table grapes exports - volume and unit price ( ) 7, 6, 5, 4, 3, 2, 1, Volume (Tonnes) Unit price (AUD) Unit price (USD). Source: IHS Global Trade Atlas; Euromonitor International analysis; export valuations are FOB 9

12 Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Key trends: Consumers and business dynamics Health and wellness spurs consumption of fruit in major export markets Hong Kong: Consumption of fruit is influenced by rising healthconsciousness In 216, total per capita consumer expenditure was AUD43,717 and per capita consumer expenditure on fruit stood at AUD425, which is among the highest in the Asia Pacific, supported by rising health-consciousness amongst local consumers. In the Index of Economic Freedom 216 by the Heritage Foundation and the Wall Street Journal, Hong Kong achieved the top rank globally, which is illustrative of a highly favourable regulatory environment. Japan: Health and wellness remains an important consideration amongst consumers Japan stood second amongst Asia-Pacific countries in the World Economic Forum s Networked Readiness Index Ranking (NRR) in 216, benefitting from the upgrading of its ICT infrastructure, and a continuous focus on innovation. Japan is traditionally a very health-conscious country. In 216, total per capita consumer expenditure was AUD29,789 and per capita consumer expenditure on fruit stood at AUD233. Indonesia: Increased investment in infrastructure is expected to boost logistics Indonesia developed a nine-pillar economic strategy, Nawa Cita, launched in 214. It envisions increasing productivity and competitiveness through investment in infrastructure, which includes construction and maintenance of roads to increase connectivity within the country and improve logistics. Health-conscious consumers are demanding healthier food in restaurants and other food service establishments in Indonesia. In 216, total per capita consumer expenditure was AUD2,838 and total per capita consumer expenditure on fruit stood at AUD73. China: Consumption of fruit benefits from rising consumer purchasing power Consumer expenditure on fruit increased by a CAGR of 11% over , to reach an estimated AUD167 billion in 216, supported by rising disposable incomes. This increase was driven by the rise in the middle class, which accounted for 23% of all households in 216, and the convenience of e-retailing of fruits. In 216, total per capita consumer expenditure was AUD4,398 and per capita consumer expenditure on fruits stood at AUD126. Modern retailers such as supermarkets and hypermarkets accounted for 36% of fresh food retail sales, increasing by a CAGR of 1% over Thailand: Consumption of fresh food to bridge nutritional gap in diet Owing to a high obesity rate of 32%, an ageing population and other factors, the government continued its efforts to promote healthy living. The restriction of TV airtime for advertisement campaigns for products with a high sugar content, and improved labelling on packaged food products, were two of these initiatives. In 216, total per capita expenditure was AUD4,779 and per capita consumer expenditure on fruit stood AUD14. Thailand is moderately free economy and has witnessed progress in its Economic Freedom ranking by the Heritage Foundation and the Wall Street Journal over , primarily owing to a strengthened regulatory framework. Source: IHS Global Trade Atlas; Euromonitor International analysis 1

13 Import volume (tonnes) y-o-y growth Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Market overview: China Demand for high-quality table grapes boosts imports Major exporters of table grape to China 216: volume share Australia 14% USA 8% South Africa Others 4% 1% Peru 26% Chile 47% Countries Import volumes 216 (tonnes) Total 252,393 Chile 119,369 Peru 65,38 Australia 34,641 USA 2,147 South Africa 11,218 Others 1,64 4, 35, 3, 25, 2, 15, 1, 5, Import volume from Australia % 11,487% 34,641 > 1% 1,% 8% 6% 16,19 5,458 4% 18% 7,59 115% 115% 2% 38% 1,95 17 % Imports (tonnes) y-o-y growth With increasing Chinese demand for the high quality and excellent colour of table grapes from Australia, imports grew by 115% to reach 34,641 tonnes in 216. Chile accounted for 47% of the total of 252,393 tonnes of table grapes imported by China in 216, with an increase from 9,47 tonnes in 215 to 119,369 tonnes in 216. Imports from Chile increased with the help of air freighting reducing the transit time from Chile to China. Source: IHS Global Trade Atlas; Euromonitor International analysis Market Overview: This is a special section included in every report, that reports on key markets on an annual basis 11

14 Import volume (tonnes) y-o-y growth Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Market overview: Japan USA the leading importer to Japan Major exporters of table grape to Japan 216: volume share Others <1% Mexico 2% Australia 28% Chile 28% USA 42% New Zealand <1% Countries Import volumes 216 (tonnes) Total 33,671 USA 14,95 Chile 9,448 Australia 9,277 Mexico 851 New Zealand 1 Others <1 1, 9, 8, 7, 6, 5, 4, 3, 2, 1, Import volume from Australia ,277 1,2% 1,2% 1,% 8% 6% 2,814 4% 23% 2% 251 % Imports (tonnes) y-o-y growth The US remained the largest supplier of table grapes to Japan with a total volume of 14,95 tonnes in 216, compared to 7,42 tonnes in 215. It accounted for 42% of table grape imports to Japan. Australia represented the third largest supplier of table grapes to Japan, with a total volume of 9,277 tonnes of imports. Chile is a strong competitor to Australia, supplying 9,448 tonnes in 216. Source: IHS Global Trade Atlas; Euromonitor International analysis Market Overview: This is a special section included in every report, that reports on key markets on an annual basis 12

15 Import volume (tonnes) y-o-y growth Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Market overview: Hong Kong Chile accounted for a substantial share of Hong Kong s imports Major exporters of table grape to Hong Kong 216: volume share South Africa 6% USA 13% Australia 19% Peru 18% Others 2% Chile 42% Countries Import volumes 216 (tonnes) Total 236,493 Chile 1,284 Australia 44,529 Peru 42,332 USA 29,842 South Africa 14,793 Others 4,715 5, 45, 4, 35, 3, 25, 2, 15, 1, 5, Import volume from Australia ,529 7% 62% 6% 44% 29,519 32,315 5% 24,149 4% 38% 16,828 3% 1,368 22% 2% 9% 1% % Imports (tonnes) y-o-y growth In 216 Hong Kong imported 1,284 tonnes of table grapes from Chile, increasing Chile s share to 42% of the total. Chile s direct operation of ocean freight to Hong Kong, by-passing Taiwan, boosted growth as it decreased the transit time of imports. Imports from Australia grew by 38% y-o-y in 216, to reach 44,529 tonnes or 19% of Hong Kong imports. Peru trailed very closely, accounting for 42,332 tonnes or 18% of Hong Kong s imports. Source: IHS Global Trade Atlas; Euromonitor International analysis Market Overview: This is a special section included in every report, that reports on key markets on an annual basis 13

16 Import volume (tonnes) y-o-y growth Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Market overview: Indonesia Imports to Indonesia increase with rising demand Major exporters of table grape to Indonesia 216: volume share Peru 12% Chile 7% USA 22% Australia 27% Others <1% China 32% Countries Import volumes 216 (tonnes) Total 63,221 China 2,448 Australia 16,95 USA 13,869 Peru 7,39 Chile 4,347 Others , 16, 14, 12, 1, 8, 6, 4, 2, Import volume from Australia ,95 61% 7% 6% 12,549 11,115 11,142 5% 4% 35% 6,92 5,816 3% 19% 2% % 13% 1% % Imports (tonnes) y-o-y growth With rising demand for varieties of table grapes at competitive prices in Indonesia, the supply of table grapes from Australia increased. Australia accounted for 27% of total imports to Indonesia. China is the largest supplier of table grapes to Indonesia, and saw an increase in total volume from 1,71 tonnes in 215 to 2,448 tonnes in 216. Source: IHS Global Trade Atlas; Euromonitor International analysis Market Overview: This is a special section included in every report, that reports on key markets on an annual basis 14

17 Import volume (tonnes) y-o-y growth Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Market overview: Thailand Chinese imports dominate Thai market Major exporters of table grape to Thailand 216: volume share Australia 4% Peru 8% USA 4% Chile 3% China 79% Others 2% Countries Import volumes 216 (tonnes) Total 148,347 China 117,491 Peru 11,771 Australia 6,63 USA 5,51 Chile 4,458 Others 3,512 7, 6, 5, 4, 3, 2, 1, Import volume from Australia % 6,63 1% 8% 5,168 4,911 6% 3,793 29% 4% 2,869 2,88 23% 2% -2% % -27% -2% -4% Imports (tonnes) y-o-y growth China dominated supply to Thai market with a volume share of 79% in 216. Peru represents the second largest supplier to Thailand. However, imports from Peru decreased from 14,423 tonnes in 215 to 11,771 tonnes in 216. Australia stayed marginally ahead of the US, with imports to Thailand of 6,63 tonnes in 216. Source: IHS Global Trade Atlas; Euromonitor International analysis Market Overview: This is a special section included in every report, that reports on key markets on an annual basis 15

18 Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Appendix International trade exports Volume of exports from Australia by destination (tonnes) Value of exports from Australia by destination (AUD ') Country Country China ,696 2,535 12,951 16,531 Japan 38 1,95 6,55 4,661 Hong Kong 3,22 5,923 9,353 12,9 22,25 9,435 4,112 Indonesia 966 1,365 1,752 4,62 4,745 7,488 3,975 Thailand 1,751 1,45 2,235 2,285 3,246 3,514 1,76 UAE ,66 1,558 2,573 4,15 1,356 New Zealand ,469 3,741 2,545 2, Philippines ,74 2, Vietnam 393 1,681 2,89 4,687 2, Singapore 628 1,197 1,641 2,482 2,883 1,93 87 Others 1,278 1,577 2,111 3,2 3,821 4,629 2,335 Total 8,943 14,35 25,429 34,864 47,172 58,37 38,447 China ,345 8,33 45,313 65,483 Hong Kong 9,63 16,917 25,676 38,265 67,739 31,294 17,66 Japan 98 2,973 2,751 16,952 Indonesia 2,56 3,123 4,754 13,88 13,992 23,828 15,94 Thailand 6,68 4,829 7,312 8,442 11,12 14,447 7,497 Vietnam 1,293 4,942 6,522 13,98 8,325 5,857 UAE ,274 3,892 6,589 12,48 4,843 Singapore 1,694 2,998 4,115 6,86 8,543 6,993 3,559 New Zealand 2,21 2,252 6,829 9,14 7,65 7,342 3,429 Philippines ,919 9,114 3,46 Others 3,674 3,928 5,272 8,542 1,68 14,855 8,532 Total 27,89 39,597 67,143 13,38 142, , ,312 Source: IHS Global Trade Atlas Note: figures may not total 1% due to rounding 16

19 Horticulture trade intelligence: Table grape: 217: Content / Quarterly highlights / Competitor insights / Trade flow / Operating environment / Market overview / Appendix Appendix International trade imports Volume of imports to Australia by source (tonnes) Value of imports to Australia by source (AUD ') Country Country Australia USA 22 Total Australia USA 44 Total Horticulture Innovation Australia Limited (Hort Innovation) makes no representations and expressly disclaims all warranties (to the extent permitted by law) about the accuracy, completeness, or currency of information in Horticulture Trade Intelligence Reporting Reliance on any information provided by Hort Innovation is entirely at your own risk. Hort Innovation is not responsible for, and will not be liable for, any loss, damage, claim, expense, cost (including legal costs) or other liability arising in any way, including from any Hort Innovation or other person s negligence or otherwise from your use or non-use of Horticulture Trade Intelligence Reporting , or from reliance on information contained in the material or that Hort Innovation provides to you by any other means. Source: IHS Global Trade Atlas Note: figures may not total 1% due to rounding 17

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