Christmas The What and the Why

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Joshua Booker
6 years ago
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1 Christmas 2018 The What and the Why

Hilton 28pp No info for 2018. They are still undecided if they are even doing shared parties.

3 Hilton 28pp No info for They are still undecided if they are even doing shared parties. Didn t have any information on privates other than menus start from per head for a 3 course. Successes Wine included in package Festive afternoon teas DJ nights

4 East Sussex National Prices from 45pp in December Successes Disco parties Choice menu on parties up to 300

5 Jury's Waterfront Black & White theme was popular at 48.00pp BLACK & WHITE PARTIES INCLUDE: Arrival glass of Prosecco Three course dinner Theming Disco & DJ (Optional half bottle of wine per person at the higher price) Successes Black and white nights 007 CASINO PARTIES INCLUDE: Theming Arrival vodka martini cocktail Fun casino Three course dinner Disco & DJ (Optional half bottle of wine per person at the higher price) Not repeating as they have done it so many years in a row

The Old Ship Hotel Prices from 40-55 - Two tier package

bottle of house wine or 2 x arrival drinks and the wine

6 The Old Ship Hotel Prices from Two tier package system was very popular that includes either half a bottle of house wine or 2 x arrival drinks and the wine Successes Different tiered packages January parties for industry

Sussex County Cricket Ground 32.00 per person. Includes Drink on arrival, 3 course meal and DJ. Maximum of 120 in a room.

7 Sussex County Cricket Ground per person. Includes Drink on arrival, 3 course meal and DJ. Maximum of 120 in a room. No theming as the space doesn t lend itself to it. Successes Discos Good value for money price (cheaper than competitors)

8 The Grand Hotel 2018 Theme: Traditional Joiner Party DJ & Disco INC VAT per person. Includes: 3 course meal, half a bottle of wine per person, DJ & disco 2017 Theme: Had no specific theme DJ & Disco (running for the past few years)

9 Team Debrief Food Cold starter (pre laid) but not tart or egg based Main Course, veg consistency of portion to be reviewed, prettier protein component No Cheesecake-but cold dessert Mince pies to be mixed with mint chocolates save waste Special Diets champion - kitchen ACTION - menu tasting 21 st February Liquor Keep Fresita Arrival for 2018 Pre event sales to be lead with specific premium bottle brands ACTION New premium drinks preorder list WS /AB to create and price Entertainment Casino Tables didn t work or add real value to event Devotions - not seen as a Motown band DJ to be equipped with a playlist structure ACTION Fresh acts, more DJs Vs Tributes KT & SD to source

Market position: None of our competitors have brochures published yet pricing range from 32-55 Conclusions from last year sales pattern and comp analysis: Focus on DJ party nights with peak nights

10 Market position: None of our competitors have brochures published yet pricing range from Conclusions from last year sales pattern and comp analysis: Focus on DJ party nights with peak nights including tributes Main premium weekend 14 th /15 th to have choice menu and 2 tiered package options Premium drinks offer January package for industry, etc need to keep in mind exams Heineken Lounge 59 package highest locally without wine, so risky, but have 15% to drive it if need be FACTS: Low numbers on tribute act for 1 st weekend but disco sold well 8 th Dec blended disco and Motown as didn t sell. Just do a disco this Friday Comedy lunch 22 nd Dec didn t sell

11 Shared Party Pricing Date Night Price Package Notes Fri, Nov 30 th Disco Arrival drinks 3 course meal Tea, Coffee and Festive treats DJ and late bar Novelties Saturday 1 st Disco As Above Friday 7 th Disco As above Saturday 8 th Friday 14 th Saturday 15th Disco Live Act Disco Big Band Weekend Disco Big Band Weekend Friday 21 st Disco As above Saturday 22 nd Disco As above As Above As above, plus live act As Above As above, plus live act As Above As above, plus live act

12 Santa Sunday Lunch & January Package Date Night Price Package Notes Sunday 2 nd, 9 th, 16 th and 23 rd January Weeknight (Heineken Lounge) Santa Sunday Lunch Shared Fun Disco per adult per child 3 course lunch Gift from Santa Christmas novelties Arrival drink Two course buffet Festive novelties DJ and bar until 11:30pm Novelties January Weekend (Heineken Lounge) Shared Disco Arrival drink 3 course meal Tea, Coffee and Festive treats DJ and bar until 11:30pm Novelties

14 A5 8 pages Cover Page Inside cover pg 1 Journey to date Exclusives intro and experience Dates rates and package Bespoke promo Testimonial Shared party intro Calendar Testimonial Disco party The night a DJ saved my life Dates and rates list Live events E.G Entertainment TBA X 2 PACKAGES Description dates and rates Drinks packages Santa Sunday lunch January events Back page - Confirmation and booking information Call to action

15 Fairytale at THE AMEX Shared and exclusive Christmas Parties 2018

16 Gather your friends, family and colleagues to celebrate Christmas in style with our Fairytale at The Amex festivities throughout December was our most popular year yet with over 5000 partygoers joining us on the dance floor. We love local at The Amex and work closely with local food and drink suppliers to create a fabulous evening with tasty food and well earned tipple. After all you have been working hard all year and Tis the season for a fun, festive night out! Fairytale at THE AMEX Exclusive Parties With dates from November to January host your company Christmas Party at The Amex and serve up all the glitz and glamour needed for an unforgettable festive celebration. Whether it s a festive buffet or a 4 course dinner, with Champagne or Boozy hot chocolate, a DJ or Live acts and everything in between we can offer bespoke packages from per person Testimonial Best party ever A fan Shared Party Nights Enjoy a fantastic evening starting with an arrival drink, including a tasty 3 course meal and partying until the early hours. Testimonial Every year is better than the next at the Amex, great, great service, great party! - Regulars

17 Classic Dinner & DJ festive nights The Night the DJ saved my Life Celebrate the festive season with your colleagues and friends! With a red carpet arrival, guests will enjoy a drinks reception, 3 course meal and our resident DJ playing a mix of classics and popular music until late. So get your dancing shoes on! Package Includes: Arrival Drink Three Course Festive Menu Tea, Coffee and Festive treats Novelties DJ and late bar until 1am Live Entertainment events Tribute Night - Saturday 8 th December Spectacular live entertainment from our George Michael tribute act, he will give everyone an unforgettable show and a guaranteed full dance floor pp Package Includes: Arrival Drink Three Course choice Festive Menu Tea, Coffee and Festive treats Novelties Live Tribute Act DJ and late bar until 1am Big band nights - Friday 14 th and Saturday 15 th December Our premium band nights are the perfect opportunity for groups of colleagues or friends to dress to impress and indulge in great food with fabulous entertainment. DATES & RATES 1 st & 22 nd December pp 7 th, 8 th,14 th, 15 th & 21 st December pp 59.00pp Package Includes: Arrival Drink Three Course choice Festive menu Tea, Coffee and Festive treats Novelties Big band set DJ and late bar until 1am

18 Drinks packages Have your drinks ready and waiting for you on your table! (Pair with menu sales team upsell tool) Wine Pinot Grigio - 20 Chardonnay - 28 Sauvignon Blanc 32 Merlot - 20 Malbec - 28 Pinot noir - 30 Rose - 20 Buy 5 bottles and get 10% off Heineken - bucket of beers 5 bottles bottles Prosecco - 25 Premium spirit and 14 mixers Grey goose ETC Jagermeister Santa Sunday lunch Sunday 2 nd, 9 th, 16th and 23 rd December Enjoy a family treat with our special festive Sunday lunches featuring a fantastic festive menu. Includes a surprise visit from Father Christmas and a gift for all the kids in attendance. Includes: Three-course festive lunch Gift from Santa for every child Christmas novelties per adult / per child January events If your industry means that are too busy to party in December, then we have the nights for you. Hospitality industry folks, 999 crews, enjoy our shared party nights in January, when you can relax and enjoy your own Christmas party! Arrival drink, Two course festive buffet and disco with late bar from just per person.

19 TARGETS FOR 2018: 15% increase YOY FY18 FY19 Shared Covers Exclusive Covers Total Xmas Shared Rev 138K 155k Exclusive Rev 38K 50K Beverage 102K 115K DEC C&E 55K 66K Total 333, , 000 Price per head

20 Physical Marketing Elements Brochure complete date (PDF) by print Pull up banners in house/events External banner x 2 Brochures x 2500 Match day A4 s fan target offers Christmas Agents websites x 4 Google PPC campaign August October 600pm blast pre call blitz Website & PV&E Website book online

21 Proactivity Plan Exclusive targets repeats now - New - early Open Day/Target Call list/xmas Eve Convert holders blast end March. Intro to Xmas - pre call blitz through April/May Daily introduction Ask about it now June foot blitzes 3-4 weekly drop offs Target by industry per team member. Breakdown sheet target areas e.g schools hairdressers New networking events 15% off cards at our disposal match day support Xmas focus on September Open Event

22 ..and that is the initial Christmas 2018 plan

THE AMEX SHARED & EXCLUSIVE CHRISTMAS PARTIES 2018

Fairytale at THE AMEX SHARED & EXCLUSIVE CHRISTMAS PARTIES 2018 Fairytale at Fairytale at THE AMEX our 2018 calendar CELEBRATE THE FESTIVE SEASON WITH YOUR COLLEAGUES AND FRIENDS AT OUR 'FAIRYTALE AT THE