INTRODUCTION THE GUÍA PEÑÍN WINE GUIDE HAS BECOME THE REFERENCE FOR SPANISH WINES AT DOMESTIC AND INTERNATIONAL LEVEL. guiapenin.

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2 INTRODUCTION The Guía Peñín wine guide has become the reference for Spanish wines at domestic and international level. It is distributed in more than 20 countries, with editions in English, German and Spanish. a calendar of wine showrooms at domestic and international level. These are attended by importers, distributors, sommeliers, caterers, shops and large shopping centres, as well as the general press and press which is specialised in the sector. With 10,800 wines tasted, the Guía Peñín of the Wines of Spain is the manual most consulted by professionals and wine amateurs. In short, the most influential publication in the international Spanish wine trade. Besides this, the Guía Peñín of the Best Wines of Argentina, Chile, Spain and Mexico and the Guide of Spirits and Cocktails, accompany the flagship of the wines which speak Spanish. The passion for Spanish wine and its culture sets the tone for this label whose main objectives is the promotion of Spanish wineries and wines. With this end in view, every year, the Guía Peñín organizes THE GUÍA PEÑÍN WINE GUIDE HAS BECOME THE REFERENCE FOR SPANISH WINES AT DOMESTIC AND INTERNATIONAL LEVEL The Guía Peñín team is aware of the need to foster the wine culture in all areas. For this reason and for more than 8 years, it has regularly organised tasting courses at all levels in the Guía Peñín Tasting School. his work is aimed at the promotion and dissemination of the wine culture, based on the objectivity and experience of the Guía Peñín label.

special limited edition was put on sale which included interviews and the

3 GUÍAPEÑÍN of the Wines of Spain. Special Edition On the occasion of the XXV anniversary of the Guía Peñín, a special limited edition was put on sale which included interviews and the study of the evolution of five of the producer areas with the greatest potential in Spain, besides the normal content.

GUÍAPEÑÍN of the Wines of Spain With 10,800 wines tasted from 2,100 wineries and more than 100 producer areas in Spain in its 2015 edition, it has succeeded in positioning itself as the reference and

4 GUÍAPEÑÍN of the Wines of Spain With 10,800 wines tasted from 2,100 wineries and more than 100 producer areas in Spain in its 2015 edition, it has succeeded in positioning itself as the reference and consultation guide for professionals and consumers. The Guía Peñín of the Wines of Spain is the fundamental tool for the purchasing decisions of Spanish wine both at distributor and international importer levels. It includes the most extensive representation of the samples from Spain tasted, including new vintages and brands. It is available in Spanish, English and German. DATE OF PUBLICATION October PRINT RUN copies SALES In Spain: extensive distribution, professional channel, traditional channel (bookshops) an an online version (available at ). On sale at Amazon.com

GUÍAPEÑÍN of the Best Wines of Argentina, Chile, Spain and Mexico The first Latin-American guide to come onto the market, this manual incudes the best wines of such dynamic producer countries with a

5 GUÍAPEÑÍN of the Best Wines of Argentina, Chile, Spain and Mexico The first Latin-American guide to come onto the market, this manual incudes the best wines of such dynamic producer countries with a strong exporting vocation such as Spain, Chile, Argentina and Mexico. A point for the union for all the wines which speak Spanish. The current edition includes 4,000 wines of the 12,000 tasted as the guide only includes those wines which have obtained at least 90 points according to the Guía Peñín. It is available in Spanish and English. DATE OF PUBLICATION February SALES In Spain, extensive distribution, traditional channel and online (). it is also on sale in Argentina, Chile and Mexico.

GUÍAPEÑÍN of Spirits and Cocktails With the tasting and scoring of spirits of all kinds, it is the only guide of this type which is commercialised in Spain.

6 GUÍAPEÑÍN of Spirits and Cocktails With the tasting and scoring of spirits of all kinds, it is the only guide of this type which is commercialised in Spain. It includes all the categories - whisky, rum, gin, orujos, armagnac, etc., both imported and domestic, as well as a complete section dedicated to cocktails (recipes, bartenders, etc.) It is distributed free of charge in cocktail bars, a selection of other bars, luxury hotels, haute cuisine restaurants, hotels with vineyards and national State-Run Paradores. The 2015 Guía Peñín of Spirits and Cocktails includes the information on more than 1,300 brands of distillates of all kinds. Outstanding among the products which have most references tasted are whisky, gin and brandy. Only available in Spanish. DATE OF PUBLICATION February PRINT RUN copies SALES Sold exclusively in Spain: extensive distribution, professional and traditional channels.

PEÑÍN AND THE NEW TECHNOLOGIES The Guía Peñín brings the world of wine to all the Internet users with its online version of the Guía Peñín of the Wines of Spain. Through the www.

7 PEÑÍN AND THE NEW TECHNOLOGIES The Guía Peñín brings the world of wine to all the Internet users with its online version of the Guía Peñín of the Wines of Spain. Through the www. website, users can acquire this manual in two formats: online or the version on paper; both in Spanish, English and German. Moreover, there is the option to access the online version through the Guía Peñín APP for Windows Phone. Furthermore, all the amateurs and those curious about the world of wine can obtain information through its website and the social networks (Facebook, Twitter, Google+, Pinterest) on the latest news of the sector, reports, testing benches, etc.

8 THE TOP WINES FROM SPAIN TASTING At its XV edition, throughout its development, it has become the most important event of the wine sector in Spain. More than 200 of the best wineries of Spain participate. These are selected through the scoring criteria of 93 points or more, that s to say, the wines catalogued as excellent or exceptional according to the Guía Peñín. In last year s edition, held in the incomparable venue of the Bullring of Las Ventas (Madrid), 203 wineries participated and presented 500 wines to the visitors. The Fair is held with a clear professional focus although, in the afternoon, pivate persons who have made a reservation and previously acquired an invitation are allowed to enter. More than 4,000 professionals of the sector, including sommeliers, large shopping centres, importers, distributors and the media attend this venue each year. Also outstanding is the presence of international professionals from countries such as Poland, the United Kingdom, Switzerland, Belgium, Demark, Japan, Korea and Colombia, among others. This Fair also serves as a framework to present the following year s edition of the Guía Peñín, and to present the Guía Peñín Awards, whose objective is to highlight the work of the wine professionals in our country: Award for the Best Revelation Wine This recognizes a wine tasted for the first time in the Guía, with excellent quality (scoring equal or greater than 95 points). Its arrival on the market supposes a qualitative advance and, due to its daringness, conception or philosophy, it represents all th parameters of excellence. A wine which impresses all the senses owing to its values of soil, variety, production and ageing. Award to the Winery of the Year In order to distinguish the winery which manages to position more wines among those which are excellent (from 95 to 100 points) in the new edition of the Guide. This supposes an acknowledgement of the merit involved in maintaining an extraordinary quality in a wide variety of brands. Award of the Public. This category normally changes each year. It is awarded by the amateurs through their votes on the website. www.

9 GUÍAPEÑÍN OF THE STARS TASTING This Fair is held in the cities of Madrid and Barcelona. 123 and 72 wineries respectively participated in the last edition, the selection is made with the wines which have scored four and five stars in accordance with the good quality-price relation in the Guía Peñín. It is aimed at professionals and amateurs and, in 2015, its fourth edition was held after the success of the previous venues which received more than 2,000 visitors. Its III edition held in the Loft of the Chamartín Station in Madrid and in the Maritime Museum of Barcelona on November 25 and 27 brought together 2,300 visitors, including the press, sommeliers, importers, distributors, restaurants, hotels, etc., who could tasted a total of 763 wines from 195 wineries in booth cities. The wines were catalogued with 4 or 5 stars, that is to say, with an average price of 6.50.

PREMIUM SPIRITS & COCKTAIL TASTING The only event with these characteristics in the sector, the Premium Distillate Fair brings together the products of all categories which have obtained 90 points or

10 PREMIUM SPIRITS & COCKTAIL TASTING The only event with these characteristics in the sector, the Premium Distillate Fair brings together the products of all categories which have obtained 90 points or more in the Guía Peñín of Distillates and Cocktails. In its sixth edition, held at ABC Serrano (Madrid), it became an essential venue for the professionals of the sector: Canal Horeca, Sommeliers, large commercial centres, importers, distributors and the media. As a supplement to the Distillates, the Cocktail Fair had its fourth edition this year where the latest trends in cocktails were presented.

GUÍAPEÑÍN NEW YORK TASTING Held in New York since 2007, this year it had its 7th edition after alternating with San Francisco in 2012 and with Miami in 2014, it became the grand shop window of

11 GUÍAPEÑÍN NEW YORK TASTING Held in New York since 2007, this year it had its 7th edition after alternating with San Francisco in 2012 and with Miami in 2014, it became the grand shop window of Spanish wine in the United States. The tasting is aimed at professionals and more than 300 professionals of the sector (sommeliers, caterers, importers, distributors, shops, etc.) come to get to know the wineries. At the last edition, there were 6 wineries and these arrive each year at the event held by the Guía Peñín in the United States.

GUÍA PEÑÍN COMMITS ITSELF TO MEXICO IN ITS INTERNATIONALIZATION PLAN Mexico is the market chosen by the prestigious Guia Peñín in order to consolidate its internationalization process.

12 GUÍA PEÑÍN COMMITS ITSELF TO MEXICO IN ITS INTERNATIONALIZATION PLAN Mexico is the market chosen by the prestigious Guia Peñín in order to consolidate its internationalization process. As an example of its commitment to Latin America, Rocío Amador joined the company as the person responsible for Guía Peñín México. This expansion process in Latin-America began in 2012 when the first edition of the Guía Peñín of the Best Wines of Argentina, Chile, Spain and Mexico was launched, and it became the first guide to Latin-American wines to come onto the market.

which to show a wide selection of od some of the best Spanish wines tasted at the last edition of the 2015 Guía Peñín of the Wines of Spain.

13 2015 GUÍAPEÑÍN INTERNATIONAL PROWEIN. DÜSSELDORF MARCH UNIQUE WINES FROM SPAIN SELECTED BY GUÍA PEÑÍN The Guía Peñín participates in one of the most important events in the world of wine, ProWein, where it has its own space in which to show a wide selection of od some of the best Spanish wines tasted at the last edition of the 2015 Guía Peñín of the Wines of Spain. For this event, which will take place in Düsseldorf from March 15 to 17, the Guía Peñín has designed a Wine Gallery though which professionals from all over the world can approach the diversity of wines prevailing in Spain. The Guía Peñín will propose a wide and varied selection of Spanish wines to the visitors in its area for grand wines and another for wines which are outstanding in their singularity.

14 2015 GUÍAPEÑÍN INTERNATIONAL NEW YORK SELECTION FAIR 21 APRIL MEXICO SELECTION FAIR 7 MAY

15 2015 GUÍAPEÑÍN INTERNATIONAL MOSCOW SELECTION FAIR 3 JUNE TOKYO SELECTION FAIR 7 JULY

TASTING SCHOOL Wine is more than just a chemical process and whoever approaches this way of life is overwhelmed by its culture. A world full of colours, feelings and emotions.

16 TASTING SCHOOL Wine is more than just a chemical process and whoever approaches this way of life is overwhelmed by its culture. A world full of colours, feelings and emotions. The Peñín Tasting School endeavours to show all these nuances through the courses taught during the academic year and trains more than 600 students every year. Introduction to tasting, advanced courses, thematic tasting and even a special programme for companies are only a part of the offer custom designed for the client (amateurs, professionals and companies).

17 Santa Leonor Madrid

Equipment, Coffee and Food 41 st International Hospitality Exhibition October 18_22, 2019 fieramilano

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