The Future of the Wine Market in Netherlands to 2017

Transcription

1 The Future of the Wine Market in Netherlands to 2017 Reference Code: AD179MR

2 Table of Contents 1. Introduction What is this Report About? Definitions This report provides 2012 actual sales; while forecasts are provided for Category Definitions Distribution Channel Definitions Price Segmentation Definitions Alcoholic Strength Definitions Volume Units and Aggregations CAGR Definition and Calculation Graphical representation of Brands Exchange Rates Methodology Summary Netherlands Wine Market Analysis, Wine Value Analysis, Overall Wine Market Value, Wine Market Value by Category, Market Growth Dynamics by Value Wine, Wine Volume Analysis, Overall Wine Market Volume, Per-Capita Consumption - Wine, Wine Market Volume by Category, Market Growth Dynamics by Volume Wine, Netherlands Fortified Wine Market Analysis, Fortified Wine Value Analysis, Fortified Wine Market by Value, Fortified Wine Market Value by Segments, Fortified Wine Volume Analysis, Fortified Wine Market by Volume, Fortified Wine Market Volume by Segments, Market Growth Dynamics Fortified Wine, Fortified Wine Market Growth Dynamics by Value, Fortified Wine Market Growth Dynamics by Volume, Madeira Analysis, Madeira Market by Value, Madeira Market by Volume,

3 3.5 Other Fortified Wine Analysis, Other Fortified Wine Market by Value, Other Fortified Wine Market by Volume, Port Wine Analysis, Port Wine Market by Value, Port Wine Market by Volume, Sherry Wine Analysis, Sherry Wine Market by Value, Sherry Wine Market by Volume, Vermouth Wine Analysis, Vermouth Wine Market by Value, Vermouth Wine Market by Volume, Fortified Wine by Alcoholic Strength, Fortified Wine Brand Analysis, Fortified Wine Distribution Channel Analysis, Netherlands Sparkling Wine Market Analysis, Sparkling Wine Value Analysis, Sparkling Wine Market by Value, Sparkling Wine Market Value by Segments, Sparkling Wine Volume Analysis, Sparkling Wine Market by Volume, Sparkling Wine Market Volume by Segments, Market Growth Dynamics Sparkling Wine, Sparkling Wine Market Growth Dynamics by Value, Sparkling Wine Market Growth Dynamics by Volume, Cava Wine Analysis, Cava Wine Market by Value, Cava Wine Market by Volume, Champagne Wine Analysis, Champagne Wine Market by Value, Champagne Wine Market by Volume, Other Sparkling Wine Analysis, Other Sparkling Wine Market by Value, Other Sparkling Wine Market by Volume, Sparkling Wine by Country of Origin, Sparkling Wine Brand Analysis, Sparkling Wine Distribution Channel Analysis, Netherlands Still Wine Market Analysis,

4 5.1 Still Wine Value Analysis, Still Wine Market by Value, Still Wine Market Value by Segments, Still Wine Volume Analysis, Still Wine Market by Volume, Still Wine Market Volume by Segments, Market Growth Dynamics Still Wine, Still Wine Market Growth Dynamics by Value, Still Wine Market Growth Dynamics by Volume, Red Wine Analysis, Red Wine Market by Value, Red Wine Market by Volume, Rose Wine Analysis, Rose Wine Market by Value, Rose Wine Market by Volume, White Wine Analysis, White Wine Market by Value, White Wine Market by Volume, Still Wine by Country of Origin, Still Wine by Price Segment, Still Wine Brand Analysis, Still Wine Distribution Channel Analysis, Appendix About Canadean Disclaimer

5 List of Figures Figure 1: Netherlands Wine Market Value (EUR m) and Growth (Y-o-Y), Figure 2: Netherlands Wine Market Value (EUR m) by Category, Figure 3: Netherlands Wine Market Dynamics, by Category, by Market Value, Figure 4: Netherlands Wine Market Volume (Liters m) and Growth (Y-o-Y), Figure 5: Netherlands Per-Capita Wine Consumption (Liters/head & Y-o-Y growth), Figure 6: Netherlands Wine Market Volume (Liters m) by Category, Figure 7: Netherlands Wine Market Dynamics, by Category, by Market Volume Figure 8: Netherlands Fortified Wine Market Value (EUR m) and Growth (Y-o-Y), Figure 9: Netherlands Fortified Wine Market Value (EUR m) by Segments, Figure 10: Netherlands Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), Figure 11: Netherlands Fortified Wine Market Volume (Liters m) by Segments, Figure 12: Netherlands Fortified Wine Market Growth Dynamics by Value (EUR m), Figure 13: Netherlands Fortified Wine Market Growth Dynamics by Volume (Liters m), Figure 14: Netherlands Madeira Market by Value (EUR m), Figure 15: Netherlands Madeira Market by Volume (Liters m), Figure 16: Netherlands Other Fortified Wine Market by Value (EUR m), Figure 17: Netherlands Other Fortified Wine Market by Volume (Liters m), Figure 18: Netherlands Port Wine Market by Value (EUR m), Figure 19: Netherlands Port Wine Market by Volume (Liters m), Figure 20: Netherlands Sherry Wine Market by Value (EUR m), Figure 21: Netherlands Sherry Wine Market by Volume (Liters m), Figure 22: Netherlands Vermouth Wine Market by Value (EUR m), Figure 23: Netherlands Vermouth Wine Market by Volume (Liters m), Figure 24: Netherlands Fortified Wine Consumption (Liters m), by Alcoholic Strength, Figure 25: Netherlands Fortified Wine Market Volume by Brands (Liters m), Figure 26: Netherlands Fortified Wine Market Volume by Distribution Channel (Liters m), Figure 27: Netherlands Sparkling Wine Market Value (EUR m) and Growth (Y-o-Y), Figure 28: Netherlands Sparkling Wine Market Value (EUR m) by Segments, Figure 29: Netherlands Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), Figure 30: Netherlands Sparkling Wine Market Volume (Liters m) by Segments, Figure 31: Netherlands Sparkling Wine Market Growth Dynamics by Value (EUR m), Figure 32: Netherlands Sparkling Wine Market Growth Dynamics by Volume (Liters m), Figure 33: Netherlands Cava Wine Market by Value (EUR m), Figure 34: Netherlands Cava Wine Market by Volume (Liters m), Figure 35: Netherlands Champagne Wine Market by Value (EUR m), Figure 36: Netherlands Champagne Wine Market by Volume (Liters m), Figure 37: Netherlands Other Sparkling Wine Market by Value (EUR m), Figure 38: Netherlands Other Sparkling Wine Market by Volume (Liters m), Figure 39: Netherlands Sparkling Wine Consumption (Liters m) by Country of Origin, Figure 40: Netherlands Sparkling Wine Market Volume by Brands (Liters m), Figure 41: Netherlands Sparkling Wine Market Volume by Distribution Channel (Liters m), Figure 42: Netherlands Still Wine Market Value (EUR m) and Growth (Y-o-Y), Figure 43: Netherlands Still Wine Market Value (EUR m) by Segments, Figure 44: Netherlands Still Wine Market Volume (Liters m) and Growth (Y-o-Y), Figure 45: Netherlands Still Wine Market Volume (Liters m) by Segments, Figure 46: Netherlands Still Wine Market Growth Dynamics by Value (EUR m), Figure 47: Netherlands Still Wine Market Growth Dynamics by Volume (Liters m), Figure 48: Netherlands Red Wine Market by Value (EUR m), Figure 49: Netherlands Red Wine Market by Volume (Liters m), Figure 50: Netherlands Rose Wine Market by Value (EUR m), Figure 51: Netherlands Rose Wine Market by Volume (Liters m), Figure 52: Netherlands White Wine Market by Value (EUR m), Figure 53: Netherlands White Wine Market by Volume (Liters m), Figure 54: Netherlands Still Wine Consumption (Liters m) by Country of Origin, Figure 55: Netherlands Still Wine Consumption (Liters m) by Price Segment, Figure 56: Netherlands Still Wine Market Volume by Brands (Liters m), Figure 57: Netherlands Still Wine Market Volume by Distribution Channel (Liters m),

6 List of Tables Table 1: Category Definitions - Wine Market... 9 Table 2: Distribution Channel Definitions - Wine Market Table 3: Price Segmentation Definitions - Wine Market Table 4: Alcoholic Strength Definitions - Wine Market Table 5: Volume Units for Wine Market Table 6: Netherlands Exchange Rate AUD USD (Annual Average), Table 7: Netherlands Wine Market Value (EUR m) and Growth (Y-o-Y), Table 8: Netherlands Wine Market Value (USD m) and Growth (Y-o-Y), Table 9: Netherlands Wine Market Value (EUR m) by Category, Table 10: Netherlands Wine Market Value (EUR m) by Category, Table 11: Netherlands Wine Market Value (USD m) by Category, Table 12: Netherlands Wine Market Value (USD m) by Category, Table 13: Netherlands Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (EUR m) Table 14: Netherlands Wine Market Volume (Liters m) and Growth (Y-o-Y), Table 15: Netherlands Per-capita Wine Consumption (Liters/head & Y-o-Y growth), Table 16: Netherlands Wine Market Volume (Liters m) by Category, Table 17: Netherlands Wine Market Volume (Liters m) by Category, Table 18: Netherlands Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Liters m) Table 19: Netherlands Fortified Wine Market Value (EUR m) and Growth (Y-o-Y), Table 20: Netherlands Fortified Wine Market Value (USD m) and Growth (Y-o-Y), Table 21: Netherlands Fortified Wine Market Value (EUR m) by Segments, Table 22: Netherlands Fortified Wine Market Value (EUR m) by Segments, Table 23: Netherlands Fortified Wine Market Value (USD m) by Segments, Table 24: Netherlands Fortified Wine Market Value (USD m) by Segments, Table 25: Netherlands Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), Table 26: Netherlands Fortified Wine Market Volume (Liters m) by Segments, Table 27: Netherlands Fortified Wine Market Volume (Liters m) by Segments, Table 28: Netherlands Fortified Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments Table 29: Netherlands Fortified Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments Table 30: Netherlands Madeira Market by Value (EUR m), Table 31: Netherlands Madeira Market by Value (USD m), Table 32: Netherlands Madeira Market by Volume (Liters m), Table 33: Netherlands Other Fortified Wine Market by Value (EUR m), Table 34: Netherlands Other Fortified Wine Market by Value (USD m), Table 35: Netherlands Other Fortified Wine Market by Volume (Liters m), Table 36: Netherlands Port Wine Market by Value (EUR m), Table 37: Netherlands Port Wine Market by Value (USD m), Table 38: Netherlands Port Wine Market by Volume (Liters m), Table 39: Netherlands Sherry Wine Market by Value (EUR m), Table 40: Netherlands Sherry Wine Market by Value (USD m), Table 41: Netherlands Sherry Wine Market by Volume (Liters m), Table 42: Netherlands Vermouth Wine Market by Value (EUR m), Table 43: Netherlands Vermouth Wine Market by Value (USD m), Table 44: Netherlands Vermouth Wine Market by Volume (Liters m), Table 45: Netherlands Fortified Wine Consumption (Liters m), by Alcoholic Strength, Table 46: Netherlands Fortified Wine Consumption (Liters m), by Alcoholic Strength, Table 47: Netherlands Fortified Wine Market Volume by Brands (Liters m), Table 48: Netherlands Fortified Wine Market Volume by Distribution Channel (Liters m), Table 49: Netherlands Sparkling Wine Market Value (EUR m) and Growth (Y-o-Y), Table 50: Netherlands Sparkling Wine Market Value (USD m) and Growth (Y-o-Y), Table 51: Netherlands Sparkling Wine Market Value (EUR m) by Segments, Table 52: Netherlands Sparkling Wine Market Value (EUR m) by Segments, Table 53: Netherlands Sparkling Wine Market Value (USD m) by Segments,

7 Table 54: Netherlands Sparkling Wine Market Value (USD m) by Segments, Table 55: Netherlands Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), Table 56: Netherlands Sparkling Wine Market Volume (Liters m) by Segments, Table 57: Netherlands Sparkling Wine Market Volume (Liters m) by Segments, Table 58: Netherlands Sparkling Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments Table 59: Netherlands Sparkling Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments Table 60: Netherlands Cava Wine Market by Value (EUR m), Table 61: Netherlands Cava Wine Market by Value (USD m), Table 62: Netherlands Cava Wine Market by Volume (Liters m), Table 63: Netherlands Champagne Wine Market by Value (EUR m), Table 64: Netherlands Champagne Wine Market by Value (USD m), Table 65: Netherlands Champagne Wine Market by Volume (Liters m), Table 66: Netherlands Other Sparkling Wine Market by Value (EUR m), Table 67: Netherlands Other Sparkling Wine Market by Value (USD m), Table 68: Netherlands Other Sparkling Wine Market by Volume (Liters m), Table 69: Netherlands Sparkling Wine Consumption (Liters m) by Country of Origin, Table 70: Netherlands Sparkling Wine Consumption (Liters m) by Country of Origin, Table 71: Netherlands Sparkling Wine Market Volume by Brands (Liters m), Table 72: Netherlands Sparkling Wine Market Volume by Distribution Channel (Liters m), Table 73: Netherlands Still Wine Market Value (EUR m) and Growth (Y-o-Y), Table 74: Netherlands Still Wine Market Value (USD m) and Growth (Y-o-Y), Table 75: Netherlands Still Wine Market Value (EUR m) by Segments, Table 76: Netherlands Still Wine Market Value (EUR m) by Segments, Table 77: Netherlands Still Wine Market Value (USD m) by Segments, Table 78: Netherlands Still Wine Market Value (USD m) by Segments, Table 79: Netherlands Still Wine Market Volume (Liters m) and Growth (Y-o-Y), Table 80: Netherlands Still Wine Market Volume (Liters m) by Segments, Table 81: Netherlands Still Wine Market Volume (Liters m) by Segments, Table 82: Netherlands Still Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments Table 83: Netherlands Still Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Liters m), by Segments Table 84: Netherlands Red Wine Market by Value (EUR m), Table 85: Netherlands Red Wine Market by Value (USD m), Table 86: Netherlands Red Wine Market by Volume (Liters m), Table 87: Netherlands Rose Wine Market by Value (EUR m), Table 88: Netherlands Rose Wine Market by Value (USD m), Table 89: Netherlands Rose Wine Market by Volume (Liters m), Table 90: Netherlands White Wine Market by Value (EUR m), Table 91: Netherlands White Wine Market by Value (USD m), Table 92: Netherlands White Wine Market by Volume (Liters m), Table 93: Netherlands Still Wine Consumption (Liters m) by Country of Origin, Table 94: Netherlands Still Wine Consumption (Liters m) by Country of Origin, Table 95: Netherlands Still Wine Consumption (Liters m) by Price Segment, Table 96: Netherlands Still Wine Consumption (Liters m) by Price Segment, Table 97: Netherlands Still Wine Market Volume by Brands (Liters m), Table 98: Netherlands Still Wine Market Volume by Distribution Channel (Liters m),

8 1. Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Wine consumption in Netherlands. It provides detailed segmentation of historic and future Wine consumption, covering key categories and segments. As such the report is an essential tool for companies active across the Wine industry and for new players considering entry into Netherlands s Wine market. 1.2 Definitions All the data is collected in volume terms. Wine consumption refers to domestic consumption only and includes imports. Please note that rounding errors may occur This report provides 2012 actual sales; while forecasts are provided for Category Definitions Table 1: Category Definitions - Wine Market Category Segment Definition Fortified Wine Madeira Madeira is a fortified wine made in the Madeira Islands. The wine is produced in a variety of styles ranging from dry wines which can be consumed on their own as an aperitif, to sweet wines more usually consumed with dessert. ABV of 15-18%. Other Fortified Wine Port Wine Sherry Wine Vermouth Wine All fortified wine (ABV between 14-20%) other than Madeira, port, sherry (does not include vermouth) Port wine (also known simply as Port) is a fortified wine from the Douro Valley in the northern provinces of Portugal. It is typically a sweet red wine, but also comes in dry, semi-dry and white varieties. ABV of around 16-20% Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. The wine is fortified with neutral spirits and aged for at least four years in a series of barrels. It is typically made from the Palomino grape and classified into various styles; Fino ( dry ) Amontillado ( sweet ) and Oloroso (cream). ABV of 17-22% Vermouth is a fortified wine flavored with aromatic herbs and spices ("aromatized" in the trade) using closely guarded recipes (trade secrets). Some of the herbs and spices used may include cardamom, cinnamon, marjoram and chamomile. ABV of 15-18% Sparkling Wine Cava Cava (Catalan pronunciation) is a spanish sparkling wine of Denominación de Origen (DO) status, most of which is produced in Catalonia. It may be white (blanc) or rosé (rosat). The macabeu, parellada and xarel lo are the most popular and traditional grape varieties for producing cava. It is produced using the 'methode traditionelle' (natural carbonation via a second fermentation in the bottle). Champagne Sparkling wine produced in the Champagne region of Netherlands, using Chardonnay, Pinot Noir and Pinot Meunier grapes. A white sparkling wine associated with celebration. Champagne is naturally carbonated via a second fermentation in the bottle. A pale cream or straw color. (9-16% ABV) 8

9 Table 1: Category Definitions - Wine Market Category Segment Definition Other Sparkling Wine All sparkling wines sold that do not meet the definitions of any of the above categories Still Wine Red Wine Red wine is a type of wine made from dark-coloured (black) grape varieties with the skin left in during fermentation (excludes red fortified wines and red vermouth) Rose Wine White Wine A rosé (rosado in Spanish-speaking countries or rosato in Italy) is a type of wine that incorporates some of the color from the grape skins, but not enough to qualify it as a red wine. Still wine produced from black or white grapes with the skin removed before fermentation (excludes white fortified wines and white vermouth). Includes Petite Arvine, Chardonnay, Sauvignon Blanc, Pinot Gris, Riesling, Semillon, Moscato Distribution Channel Definitions Table 2: Distribution Channel Definitions - Wine Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Convenience stores & gas stations (Convenience stores) Department stores (Department stores) Discount, variety store & general merchandise retailers (Dollar Stores) Drug stores & Pharmacies (Pharmacies) eretailers (eretailers) Food & drinks specialists (Food & drinks specialists) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are nofrills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as Netherlands and India. Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-counter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists (including Spirits and Wine), fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products). Example : Amul Dairy shops In India. 9

10 Table 2: Distribution Channel Definitions - Wine Market Distribution Channel Hypermarkets & supermarkets (Hyper/ Super Markets) On Trade Other general retailers (Others) Vending machines (Vending machines) Definition Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Includes all venues where drinks are sold for on-the-premises consumption Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops). Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars) Price Segmentation Definitions Table 3: Price Segmentation Definitions - Wine Market Price Segment Super Premium: >150 Premium: Standard: Inexpensive: <84 Definition This price segment includes all products with price greater than or equal to 1.5 times the average price of product segment. This price segment includes all products with price greater or equal to 1.16 times and less than or equal to 1.49 times the average price of product segment. This price segment includes all products with price greater or equal to 0.85 times and less than or equal to 1.15 times the average price of product segment. This price segment includes all products with price less than or equal to 0.84 times the average price of product segment Alcoholic Strength Definitions Table 4: Alcoholic Strength Definitions - Wine Market Segment by Strength Definition >=0<10 This segment includes all products with Alcoholic strength greater than equal to 0% but less than 10% ABV (alcohol by volume). >=10<16 This segment includes all products with Alcoholic strength greater than equal to 10% but less than 16% ABV (alcohol by volume). >=16<30 This segment includes all products with Alcoholic strength greater than equal to 16% but less than 30% ABV (alcohol by volume). >=30<46 This segment includes all products with Alcoholic strength greater than equal to 30% but less than 46% ABV (alcohol by volume). >=46<=100 This segment includes all products with Alcoholic strength greater than equal to 46 % and less than equal to 100% ABV (alcohol by volume). 10

11 1.2.6 Volume Units and Aggregations Table 5: Volume Units for Wine Market Category Segment Units Wine Fortified Wine Liters m Sparkling Wine Still Wine Liters m Liters m CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from , as CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / ( )) ) - 1 CAGR for forecast time period is Calculated from , as CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / ( )) ) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from , as CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / ( )) ) Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands. 11

12 1.2.9 Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 annual average exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 6: Netherlands Exchange Rate LCU USD (Annual Average), Currency LCU-USD XXXX XXXX XXXX XXXX XXXX XXXX Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 12

13 2. Netherlands Wine Market Analysis, Wine Value Analysis, Overall Wine Market Value, Table 7: Netherlands Wine Market Value (EUR m) and Growth (Y-o-Y), Market Value Y-o-Y growth Table 8: Netherlands Wine Market Value (USD m) and Growth (Y-o-Y), Market Value Y-o-Y growth 13

14 Figure 1: Netherlands Wine Market Value (EUR m) and Growth (Y-o-Y),

15 2.1.2 Wine Market Value by Category, Table 9: Netherlands Wine Market Value (EUR m) by Category, Category CAGR Fortified Wine Sparkling Wine Still Wine Overall Table 10: Netherlands Wine Market Value (EUR m) by Category, Category CAGR Fortified Wine Sparkling Wine Still Wine Overall Table 11: Netherlands Wine Market Value (USD m) by Category, Category CAGR Fortified Wine Sparkling Wine Still Wine Overall Table 12: Netherlands Wine Market Value (USD m) by Category, Category CAGR Fortified Wine Sparkling Wine Still Wine Overall 15

16 Figure 2: Netherlands Wine Market Value (EUR m) by Category,

17 2.1.3 Market Growth Dynamics by Value Wine, Table 13: Netherlands Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (EUR m) Category CAGR CAGR Fortified Wine Sparkling Wine Still Wine Overall Market Size 2007 Market Size 2012 Market Size 2017 Figure 3: Netherlands Wine Market Dynamics, by Category, by Market Value,

18 2.2 Wine Volume Analysis, Overall Wine Market Volume, Table 14: Netherlands Wine Market Volume (Liters m) and Growth (Y-o-Y), Market Volume Y-o-Y growth Figure 4: Netherlands Wine Market Volume (Liters m) and Growth (Y-o-Y),

19 2.2.2 Per-Capita Consumption - Wine, Table 15: Netherlands Per-capita Wine Consumption (Liters/head & Y-o-Y growth), Per-Capita Consumption Y-o-Y growth Figure 5: Netherlands Per-Capita Wine Consumption (Liters/head & Y-o-Y growth),

20 2.2.3 Wine Market Volume by Category, Table 16: Netherlands Wine Market Volume (Liters m) by Category, Category CAGR Fortified Wine Sparkling Wine Still Wine Overall Table 17: Netherlands Wine Market Volume (Liters m) by Category, Category CAGR Fortified Wine Sparkling Wine Still Wine Overall 20

21 Figure 6: Netherlands Wine Market Volume (Liters m) by Category,

22 2.2.4 Market Growth Dynamics by Volume Wine, Table 18: Netherlands Wine Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Liters m) Category CAGR CAGR Fortified Wine Sparkling Wine Still Wine Overall Market Size 2007 Market Size 2012 Market Size 2017 Figure 7: Netherlands Wine Market Dynamics, by Category, by Market Volume