Family winery Traditional winemaking Award winning wines. Brenda & Chris Lynch Since , Mutt Lynch Winery, Healdsburg, CA

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1 Family winery Traditional winemaking Award winning wines Brenda & Chris Lynch Since 1995

as winemaker books, courses, not one ounce of natural production sense. Brenda quickly took over no books, no courses, but a natural sense of "what to do" in the cellar.

2 Mutt Lynch Winery Mutt Lynch Winery was born in 1995 combining Chris & Brenda Lynch s mutual passion for wine and all things dog. Their motto is: Apply Dog Logic to Life: Eat Well, Be Loved, Get Petted, Sleep A lot, Dream of a Leash-free World Sark Winemaker Brenda Lynch Chris Lynch dreamed of owing his own winery and started as winemaker books, courses, not one ounce of natural production sense. Brenda quickly took over no books, no courses, but a natural sense of "what to do" in the cellar. Wine quality has been outstanding ever since! Patch The winery dog well sort of. Patch s idea of helping out at the winery looks suspiciously like his activities at the house - find the most comfortable place available, lie down, fall asleep, move only if forced to do so. Forklifts and picking bins seem to be in his way, not vice-versa. Winemaker Brenda Lynch and Patch, their rescue Greyhound

Winemaker Brenda Lynch Winemaker Brenda Lynch has been making wine since the 1995 vintage, and full-time focus on Mutt Lynch since 1998.

Fulltime for Mutt Lynch Winery since 1998 I am not a Davis trained enologist. I know how to turn good grapes into wine I enjoy drinking.

3 Winemaker Brenda Lynch Winemaker Brenda Lynch has been making wine since the 1995 vintage, and full-time focus on Mutt Lynch since Vintages in California and Argentina Lynmar Winery, Rutz Cellars, Hartford Court, Long Vineyards, Mariposa Winery (Argentina). Fulltime for Mutt Lynch Winery since 1998 I am not a Davis trained enologist. I know how to turn good grapes into wine I enjoy drinking. Winery location since 1996 in Healdsburg, CA. Traditional winemaking philosophy Vineyard focus to get ripe, true varietal character at harvest. Don t F it up in the winery. Minimal manipulation to let fruit be the hero. Oak aging to complement a wine s fruit, not overpower it. Mutt Lynch Winery

Wine Portfolio Winemaker Brenda Lynch produces two tiers of wines: Dog Series Central Coast Vineyards North to south climate diversity suited for

Winemaking and aging to emphasize ripe varietal fruit and rich mouth-feel. mbf (Man s Best Friend) Limited production, signature Reserve wines.

4 Wine Portfolio Winemaker Brenda Lynch produces two tiers of wines: Dog Series Central Coast Vineyards North to south climate diversity suited for cool climate whites to warm climate reds. Brenda Lynch winemaking It s all about the fruit. Winemaking and aging to emphasize ripe varietal fruit and rich mouth-feel. mbf (Man s Best Friend) Limited production, signature Reserve wines. Celebrating the best of friends, including the special relationship between winemaker and vineyard owner. Wonderfully expressed by our partners at: Perotti Vineyard Bruce Perotti Speedy Creek Vineyard Dave Burton

mbf Series mbf (Man s Best Friend) are Mutt Lynch s Reserve wines.

Traditional winemaking Small lot fermentation in open top tanks.

100% barrel aged in French oak, with new oak regimes (cooper choice and percentage of new oak)

Vineyard expressions Showcasing Sonoma County (Dry Creek and Knight s Valley) appellations.

5 mbf Series mbf (Man s Best Friend) are Mutt Lynch s Reserve wines. Brenda Lynch focuses on producing wines that have varietal typicity and vineyard expression. Traditional winemaking Small lot fermentation in open top tanks. Gentle processing with hand punch-downs during fermentation. 100% barrel aged in French oak, with new oak regimes (cooper choice and percentage of new oak) tailored to each varietal. Vineyard expressions Showcasing Sonoma County (Dry Creek and Knight s Valley) appellations. Grower handshakes for Brenda s blocks. Wines: Perotti Vineyard Zinfandel and Petite Sirah, Speedy Creek Vineyard Primitivo. Limited production Barrel by barrel selection for final blends. Less than 300 cases produced of each vintage. Brenda Lynch and Grower Bruce Perotti

Dog Series For her Dog Series wines, Brenda focuses on producing

Dog Series wines Unleashed Chardonnay Unwooded equals Unleashed.

Fou Fou le Blanc Sauvignon Blanc A savvy without a hint of oak

Merlot Over and Play Dead This is not a wimpy Merlot.

6 Dog Series For her Dog Series wines, Brenda focuses on producing wines that are fruit driven, ripe in texture, balanced, with little to no oak expression. Each name and label evokes it s wine style. Dog Series wines Unleashed Chardonnay Unwooded equals Unleashed. Ripe fruit, lush texture. No oak. Fou Fou le Blanc Sauvignon Blanc A savvy without a hint of oak character. Feminine. Clean & crisp. Merlot Over and Play Dead This is not a wimpy Merlot. Rich, ripe Merlot fruit. Portrait of a Mutt Zinfandel Always a blend, thus a mutt. Zinfandel & Carignane. Classic Zin. Chateau d Og Cabernet Sauvignon The king of grapes. Young, vibrant Cabernet Sauvignon fruit.

It s In the Bottle Over 155 medals have been won in prestigious wine competitions since 2007 including 10 Gold Medals and 2 Best in Class here are a select few¹ Portrait of a Mutt Zinfandel GOLD SF

7 It s In the Bottle Over 155 medals have been won in prestigious wine competitions since 2007 including 10 Gold Medals and 2 Best in Class here are a select few¹ Portrait of a Mutt Zinfandel GOLD SF Chronicle Wine Competition, v2005 GOLD Sonoma County Harvest Fair, v2004 Silver LA International Wine Competition, v2007 Silver SF Chronicle Wine Competition, v2006 Silver SF International Wine Competition, v2006 Silver LA International Wine Competition, v2006 Silver San Diego Wine Competition, v2006 Bronze SF International Wine Competition, v2007 Bronze SF Chronicle Wine Competition, v2007 Bronze CA State Fair Wine Competition, v2007 Bronze SF International Wine Competition, v2007 Bronze National Women s Wine Competition, v2007 Merlot Over and Play Dead GOLD SF Chronicle Wine Competition, v2006 GOLD LA International Wine Competition, v2005 GOLD SF International Wine Competition, v2005 Silver Pacific Rim Int l Wine Competition, v2007 Silver National Women s Wine Competition, v2007 Bronze SF Chronicle Wine Competition, v2009 Bronze Int l Women s Wine Competition, v2009 Bronze SF Chronicle Wine Competition, v2007 Bronze CA State Fair Wine Competition, v2007 Bronze SF International Wine Competition, v2007 Bronze LA International Wine Competition, v2007 ¹ September 2007 to October 2012; includes awards for Canis Major Series Chateau d Og Cabernet Sauvignon Silver SF International Wine Competition, v2007 Silver Pacific Rim Int l Wine Competition, v2007 Silver National Women s Wine Competition, v2007 Silver LA International Wine Competition, v2007 Bronze SF Chronicle Wine Competition, v2007 Bronze CA State Fair Wine Competition, v2007 Bronze Dallas Morn. News Wine Competition, v2007 Unleashed Chardonnay GOLD CA State Fair Wine Competition, v2008 Silver SF Chronicle Wine Competition, v2008 Silver Pacific Rim Int l Wine Competition, v2008 Silver CA State Fair Wine Competition, v2008 Silver National Women s Wine Competition, v2008 Silver San Diego Int l Wine Competition, v2006 Silver Sonoma County Harvest Fair, v2006 Bronze LA International Wine Competition, v2006 Fou Fou le Blanc Sauvignon Blanc Silver SF Chronicle Wine Competition, v2008 Silver LA International Wine Competition, v2008 Bronze SF Chronicle Wine Competition, v2010 Bronze SF International Wine Competition, v2008 Bronze National Women s Wine Challenge, v2008 Bronze CA State Fair Wine Competition, v2008 mbf Primitivo BEST OF CLASS SF Chronicle Wine Competition, v2009 BEST OF CLASS CA State Fair Wine Competition, v2009 Silver CA State Fair Wine Competition, v2009 Bronze West Coast Wine Competition, v2009 Bronze International Women s Wine Competition, v2010 mbf Zinfandel Silver California State Fair Wine Competition, v2008 Silver West Coast Wine Competition, v2008 Bronze International Women s Wine Competition, v2008 mbf Petite Sirah Silver International Women s Wine Competition, v2008 Silver Sonoma County Harvest Fair, v2008

It s In the Bottle Here s what our customers have to say about our latest releases 2010 Fou Fou

2009 Unleashed Chardonnay This Chardonnay is outstanding! Very smooth, fresh and clean finish.

Dead Merlot Over and Play Dead was given to me after a wine tasting focused on some big cabs.

returned with this bottle for me. After trying it the following weekend, I was sold!

8 It s In the Bottle Here s what our customers have to say about our latest releases 2010 Fou Fou le Blanc Excellent crisp wine. Will purchase another case as soon as this one has been enjoyed! 2009 Unleashed Chardonnay This Chardonnay is outstanding! Very smooth, fresh and clean finish. I bought a case, tasted it, then went back and bought two more cases 2009 Merlot Over and Play Dead Merlot Over and Play Dead was given to me after a wine tasting focused on some big cabs. After telling my host I didn't much care for Merlots anymore, he got up, left the room and returned with this bottle for me. After trying it the following weekend, I was sold! 2009 mbf Primitivo Absolutely delicious! Just drank the last drop on the 3rd day and its even better! Savored each drop.

Marketing Local Animal Causes Mutt Lynch Winery is proud to support local animal rescue organizations in their tireless efforts to save pets lives.

Local activation In communities throughout the country, Mutt Lynch partners with wine shops, restaurants and local animal rescue groups in support of their fundraising efforts.

9 Marketing Local Animal Causes Mutt Lynch Winery is proud to support local animal rescue organizations in their tireless efforts to save pets lives. Non-Profit Partner Program The winery has created a special partner program that allows us to get our wine to non-profit events wherever we can, supporting much needed fundraising efforts. Local activation In communities throughout the country, Mutt Lynch partners with wine shops, restaurants and local animal rescue groups in support of their fundraising efforts. Here in Sonoma County, we have recently been working with The Green Dog Rescue Project; one of many truly worthy organizations. A Doggone Good Year In 2012, Mutt Lynch is on track to support over 60 non-profit animal organizations and attend over 30 fundraising events. We anticipate $20,000 in donations to result from these efforts. With every year we try to set the bar higher! Brenda Lynch with donation beneficiary!

10 Merchandising Mutt Lynch s packaging and shipper make distinctive, eye-catching displays. Mutt Lynch Brand Shipper

11 Promotions Off and On Trade events and sales programs, supported by Owner/Winemaker market visits, that achieve a win-win of sales + local animal rescue fundraising. Off and On Trade Events

12 Sales Support Brand brochure, display, shelf and event point of sale support. Brochure Tasting Card Necker Two Sided Carton Rider

Marketing Support Mutt Lynch has developed a multi prong consumer communication plan focused on select dog media, e-wags, direct mail and social/mobile

2012 Highlights Webpage and Consumer Email E-wags go out to our growing database of consumers 7,300 strong Mutt Lynch Facebook Page Launched in

13 Marketing Support Mutt Lynch has developed a multi prong consumer communication plan focused on select dog media, e-wags, direct mail and social/mobile media interaction via Facebook, Twitter, and whatever comes next! 2012 Highlights Webpage and Consumer E-wags go out to our growing database of consumers 7,300 strong Mutt Lynch Facebook Page Launched in September 2009, we now have over 10,000 fans! Mutt Lynch Twitter Dog Media Integrated with Facebook keeping our followers updated on all we do Advertising, Gift Guides, Online and Editorial Features in Modern Dog Magazine and The Bark Print ad

14 Family winery Traditional Winemaking Award winning wines Brenda & Chris Lynch Since 1995

Sonoma Coast. California

Sonoma Coast. California Sonoma Coast SEAN MINOR CHARDONNAY Aromas of apple, pear, tropical citrus and pineapple with subtle notes of cardamom, cinnamon and vanilla spice. Crisp vibrant flavors of guava, pear and green apple with