Wine, a culture of moderation. The Social Responsibility Movement of the Wine Sector

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1 Wine, a culture of moderation The Social Responsibility Movement of the Wine Sector

2 Wine in Moderation-Art de Vivre Programme Wine in Moderation Art de Vivre (WIM) is an International Programme of the wine sector to inspire healthy lifestyles and well-being, and to contribute to the reduction of alcohol related harm. The Programme builds on scientific evidence, education and self-regulation to organise and empower the entire international wine value chain, in raising awareness and knowledge about responsible drinking patterns and moderate wine consumption Key Moments in Time for Wine in Moderation Wine in Moderation is becoming the international social responsibility movement of the whole wine sector. WIM Association joins the International Organisation of Vine and Wine (OIV), as Observer. Expansion of Wine in Moderation to South America. Second Commitment Programme to the EAHF. Wine in Moderation Values Partnership Moderation & Responsibility Diversity Founding of the WIM Association by the EU wine sector. First time the European Wine Sector unites under one common programme. Launch of the Wine in Moderation programme by CEEV as a commitment to the European Alcohol and Health Forum. Dedication 2006 EU Strategy to Support Member States in reducing alcohol-related harm. Credibility

3 Wine in Moderation Programme Missions Organise Action The Social Responsibility Movement Provide a common reference that unites the entire international wine value chain and fosters their contribution in the fight against alcohol related harm.

4 Empower Professionals Empower wine professionals and promote responsible business practices Vocational Education Train professionals to improve knowledge and competences on wine, health and social aspects. Responsible Commercial Communication Promote and implement self-regulation practices to ensure responsibility in the commercial communication of wine. Scientific Documentation Make available relevant and robust evidence-based scientific information to secure credibility, enhance actions and facilitate dialogue.

5 Encourage Moderation and Responsibility Raise awareness and knowledge on drinking patterns compatible with a healthy lifestyle and inspire well-being Art de Vivre Campaigns Inspired by the culinary and cultural heritage of wine to promote moderation and responsibility in wine drinking as a cultural and social norm. Consumer Information Make available evidence-based information to help consumers make responsible choices compatible with a healthy lifestyle.

6 Wine in Moderation Programme Governance The Wine in Moderation Programme values and principles guide its governance. Wine in Moderation is a common programme centrally coordinated and nationally implemented, with the capacity to adapt to local needs while respecting cultural diversity. WIM Association Governance The WIM Association is the international association, founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world. The international coordination is provided by a not-for-profit international association, the WIM Association. In each country, there are one or more WIM national coordinators to support the planning, coordination, implementation and accountability of the programme in their respective country. The efforts made at international and national level are supported by a number of Ambassador companies; leading wine companies that set the example with their leadership in social responsibility and high contributions. Partnerships are key for the programme. WIM Partners - key actors of the wine value chain - actively support WIM by helping to empower professionals and encourage moderation and responsibility. CEEV Founding member of the WIM Association, the representative professional body of the EU industry and trade in Wines - CEEV is the creator and owner of the WIM commitment. WIM Association Effective Members Ambassador Companies With their leadership, their social responsibility commitment and their notable wine brands, they spread the Wine in Moderation message of art de vivre across the world and support the implementation of the Wine in Moderation Programme. Wine Associations National coordinators are the representative bodies of the wine sector and are responsible for planning, implementing, coordinating and reporting the Wine in Moderation programme in their respective areas. The WIM supporters are all those that join the programme, adhere to its values, principles and objectives and actively support its implementation under the guidance of the respective WIM National Coordinator. All economic entities which are not eligible to become effective members can apply to join the WIM Association by becoming Observers. Representative economic entities of the wine value chain who would like to support the Wine in Moderation Programme can become Associated Partners.

7 Wine, a culture of moderation National Coordinators Ambassador companies Wine In Moderation Programme Associated Partners WiM Association Observers

8 Wine, a culture of moderation For a sustainable wine culture that inspires healthy lifestyles and well-being Design by inextremis.be (mp5139) - Photos: fotolia.com Wine in Moderation Art de Vivre (WIM) Association in Moderation - Art de Vivre Aisbl Avenue des Arts 43/5th floor 1040 Brussels, Belgium T: +32 (0) F: +32 (0)