Event of the Year! NOVEMBER 17-20, 2016 THE BIGGEST FOOD & DRINK METRO TORONTO CONVENTION CENTRE THURS 6-10 FRI 2-10 SAT SUN 12-6

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1 THE BIGGEST FOOD & DRINK Event of the Year! NOVEMBER 17-20, 2016 METRO TORONTO CONVENTION CENTRE THURS 6-10 FRI 2-10 SAT SUN FOODANDWINEEXPO.CA

2 WELCOME TO CANADA S BIGGEST CELEBRATION OF FOOD AND WINE! FEATURES A partnership with the Gourmet Food & Wine Expo gives you access to thousands of consumers, trade and media who influence trends and buying decisions for the nation. The Gourmet Food & Wine Expo is a strong, international, multi-faceted, well-recognized and high-profile event that brings together like-minded people with a desire to experience fine food, wine, spirits, beers and luxury items while promoting education. Here is an overview of highlights that help make this Canada s biggest and best food and beverage event. IMMEDIATE ROI Sell direct to thousands of consumers using sample tickets. Earn back 90% of all sales. TREND CENTRAL TASTING STAGE Offers the opportunity to promote your wines, beers and spirits as part of ongoing tasting classes. Highlights TASTING FLOOR Over 42,000 guests descend on the Expo to sample from more than 1,500 wines, beers and spirits from around the globe alongside incredible gourmet cuisine. VIP PREVIEW NIGHT Over 7,000 trade, media and discerning guests preview the Expo, taste fabulous wines, meet winemakers, see the hottest culinary trends, mingle with celebrity chefs and network with industry peers. CENTRAL ENTERTAINMENT AREA Boasts live entertainment, thematic decor and seating for approximately 250 guests. TUTORED TASTINGS PROGRAM Over 1,200 avid enthusiasts attend our high-end wine classes to learn from some of Canada s top professionals. GRAND TASTING BAR Offers the chance to sample exclusive, ultra-premium wines including selections that are rarely available at public events, alongside trained professional sommeliers and experts. GOURMET CUISINE Top chefs and Toronto s best restaurants showcase their finest creations and serve up thousands of samples. SPIRITOLOGY PAVILION This upbeat aisle boasts professional mixologists serving up stylish libations in a chic atmosphere. PREMIUM BEERS Importers and craft brewers offer samples of their frothy creations while sharing their unique stories. GOURMET INSIDER Online subscribers discover all things gourmet through our complimentary e-newsletter. CHARITY PARTNER The Expo proudly supports local charities by donating proceeds from the bottle returns and fresh food. CHEF STAGE Thousands of guests attend demonstrations led by celebrity chefs and the culinary elite. CELEBRITY CHEF Celebrity chefs will appear on the Chef Stage over the weekend.

3 CONSUMERS DEMOGRAPHICS The Gourmet Food & Wine Expo gives you access to Canadians who appreciate the finer things in life. The marketing campaign reaches thousands of discerning, affluent and educated consumers who appreciate quality. They are socially active, forward-thinking and influential people that set trends for the rest of the country. 64% FEMALE VISITORS 20% Age % Age % Age % Age % MALE VISITORS 55% Age % COLLEGE, UNIVERSITY OR POSTGRADUATE EDUCATION 62% INDIVIDUAL INCOME OF MORE THAN $60K 83% GO OUT SOCIALLY OR DINE OUT 2+ TIMES/WEEK EXPO STATS 42,000 + ANNUAL VISITORS 140,000 SQUARE FEET OF EXHIBITION SPACE 2,700 INDUSTRY BUYERS, LICENSEES, OWNERS & TRADE PROFESSIONALS WINE, FOOD, LIFESTYLE, TRAVEL & ENTERTAINMENT MEDIA trade As the largest event of its kind in Canada, the Gourmet Food & Wine Expo has built one of the most highly coveted lists of trade attendees and solid relationships with some of the most influential media. The dedicated trade marketing campaign reaches thousands of buyers, decision makers and high-level industry professionals through print, online and social media. 16% PRESIDENT, PRINCIPAL OWNER 12% SOMMELIER, WINE EDUCATOR 15% GENERAL MANAGER, FOOD & BEVERAGE DIRECTOR 40% OTHER MARKETING EVENTS, PR 17% CHEF, EXECUTIVE CHEF, SOUS CHEF SPONSORS, PARTNERS & EXHIBITORS 1,500 + WINES, BEERS & SPIRITS GOURMET FOODS & RESTAURATEURS MILLION MEDIA IMPRESSIONS FROM MULTIMEDIA MARKETING CAMPAIGN

4 MARKETING & RATES campaign No event of this magnitude could come to fruition without a large and loyal group of supporters. The Expo partners with some of the most highly regarded and influential media in Canada to develop a strategic campaign targeted at upscale consumers with the disposable income and desire to enjoy life. We utilize multimedia marketing, strategic public relations, specialized collateral materials, interactive online promotions and savvy social media to bring in a highly desirable clientele. Our preferred media outlets include: EXHIBIT SPACE RATES Booth $1,900/10 x10 Corner Premium $300/corner Prep Area Premium $200/10 x 10 Spiritology Premium $200/10 x 10 Half Booth $1,100/5 x 10 Inclusions per booth: 8 backwall, 3 sidewalls, ice, shared refrigeration, building security, material handling, 8 VIP night, 8 Sunday tickets, 8 Exhibitor badges, web listing and Expo Guide listing. PRINT OPPORTUNITIES NOW ONLINE OPPORTUNITIES Online Advertising Reach engaged food and beverage enthusiasts through this targeted high-traffic website. The multimedia campaign drives thousands of visitors to foodandwineexpo.ca. Gourmet Insider Trade Insider The Gourmet Insider consumer newsletter reaches 35,000 subscribers. The Trade Insider targets over 15,000 industry professionals. Leaderboard 728x90 pixels $400/issue Std Banner 468x60 pixels $275/issue rates Tutored Tastings Print Advertising: Deadline August 2016 The Tutored Tastings program attracts some of the most affluent wine enthusiasts from across the nation. The printed brochure is distributed across Canada through VINES Magazine as a full-size digital edition via a strategic marketing campaign. Reach over 150,000 readers in both the print and online editions. Rates: $2,400 Full $1,400 Half $850 Quarter VINES Magazine Expo Issue: Deadline September 2016 This eagerly anticipated issue reaches thousands of subscribers, Expo visitors, winery guests and food, beverage and travel enthusiasts. Reach over 50,000 readers in both the print and online editions. SPONSORSHIPS Experiential event marketing has been widely proven to deliver Return On Investment (ROI) and can satisfy a wide range of marketing goals. Reach your ideal audience through a customized sponsorship opportunity. We can create a package designed to meet your goals and fit within your budget. Contact us today for details. Rates: $1,900 Full $1,000 Half $750 Third Official Expo Guide: Deadline October 2016 Leave a lasting impression by advertising in the Official Expo Guide which is distributed on-site. Rates: $1,100 Full $650 Half $400 Quarter 940 Main Street, West, Hamilton, ON L8S 1B1 foodandwineexpo.ca Tel: Fax:

5 FLOOR PLAN METRO TORONTO CONVENTION CENTRE NORTH BUILDING NOVEMBER 17-20, 2016 ELITE ENTRANCE GRAND TASTING BAR ST RS ST RS CRAFT BEER AREA CRAFT BEER AREA CRAFT BEER AREA PREP AREA PREP AREA RS FIRE EXIT FIRE EXIT CHEF STAGE TREND CENTRAL TASTING STAGE B1 B2 B3 B4 B8 B5 B7 B6 SPIRITOLOGY PAVILION ST RS ST ST Sample Tickets RS Rinse Station

6 SPONSORSHIP OPPORTUNITIES Make your brand synonymous with Canada s largest and most esteemed food and beverage event. Sponsoring brands are promoted throughout the fall in our multimedia marketing and publicity programs, which generate over 400 million media impressions annually. Align yourself with the city s most extravagant and highly anticipated annual celebration of all things gourmet! SPONSORSHIP INCLUDES OVERVIEW OF SPONSORSHIP OPPORTUNITIES Logo exposure throughout some or all of the multimedia marketing campaign Logo exposure on 1 million direct marketing postcards and outdoor posters Logo exposure and dedicated brand promotion on foodandwineexpo.ca Brand exposure and partnership information online and in social media On-site branding and awareness on Grand Entrance signage at the Expo Booth space included in some packages or provided at a partnership rate Recognition signage for all sponsors Hospitality tickets, Elite Guest passes and much more Major sponsorship, including multiple activations $40,000+ Etched logo on 25,000 ISO wine tasting glasses $20,000+ Central Entertainment Area on-site brand activation $15,000+ Spiritology Pavilion presenting sponsorship, including decor package $12,500+ Tutored Tastings partnership, including print and on-site exclusivity $12,500+ Chef Stage branding and speaking opportunity $12,000+ Grand Tasting Bar branding and activation opportunity $12,000+ Trend Central Tasting Stage branding and speaking opportunity $10,000+ Interactive Social Media Lounge presenting sponsor $10,000+ Production & branding on 5,000 lanyards $7,500+ Major brand exposure on all ticketing kiosks $7,500+ Entrance area sponsorship with pillar or escalator branding $7,500+ Volunteer t-shirts sponsorship and branding promotion $6,000+ Brand ownership with signage production of the wine glass area $5,500+ Key messaging and branding on over 20,000 e-tickets $4,000+ Production & branding of all rinse stations throughout the Expo $2,000+ Grand prize contest sponsor (minimum prize value $5,000) $1,500+ foodandwineexpo.ca website takeover per day $1,500+ These are just a few ideas of areas and opportunities available for sponsorship. We specialize in putting together customized packages that include on-site activation and many more turnkey elements depending on your marketing goals and objectives. Please contact us to discuss at your convenience. foodandwineexpo@sunmedia.ca tel: foodandwineexpo.ca