WORLD S MOST AWARDED PREMIUM RUSSIAN VODKA
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1 WORLD S MOST AWARDED PREMIUM RUSSIAN VODKA 2018
2 A TASTE OF TOVARITCH! WITH ITS UNIQUE POSITION OF FINE QUALITY AND COMPETITIVE PRICING, VODKA TOVARITCH! OFFERS THE BEST OF TWO WORLDS IN ONE BOTTLE. TOVARITCH! puts back on the table a premium vodka with Russian roots, an original brand 99 times internationally awarded and managed out of Switzerland. And all of this topped up with an attractive price for the B2B market 2!
3 MISSION ESTABLISH THE T! TRADEMARK AS A RECOGNISED PLAYER IN THE HIGHLY FRAGMENTED SPIRITS INDUSTRY AND ITS T! TRADEMARK IN THE GLOBAL MARKET. 3!
4 UNIQUE VALUE PROPOSITION QUALITY PRODUCTION LOC. AWARDS PACKAGING Distilled 5 times (when on average only distilled 3 times). 100% organic grain (GMO Free). Filtered 20 times through a combination of birch charcoal and silver. Constantly independently tested to ensure quality and consistency. Gluten Free certified Russia provides the opportunity to keep a low production cost, a higher quality with an advantageous exchange rate. There is an element of risk but always managed expertly by TOVARITCH! management team. Factories audited (yearly) and accredited according to American standards (Wall-mart) Most awarded Russian vodka in the world for the purity and depth of its taste. Always selected as one of the best when blind tasted against its peers and premium brands. Eye-catching and modern look and feel with a vintage touch (full range). Development of an iconic T! branding ( minimalist and less identified to Russia) in parallel to the Tovaritch! trademark 4!
5 103 INTERNATIONAL AWARDS THE SPIRIT BUSINESS VODKA MASTER (LONDON) Premium: Master Gold Silver Russia: Gold Master Design & Packaging: Gold Organic: Master Silver 2012 Gold Consistence in Excellence: Grand Master Smooth: Gold Master 2014 THE SPIRIT BUSINESS TRAVEL RETAIL MASTER (LONDON) THE ASIAN SPIRIT BUSINESS (HONG KONG) Premium: Gold Russia: Gold Silver 2014 Organic: Gold Silver 2014 Smooth: Gold Silver 2015 INTERNATIONAL WINE & SPIRIT COMPETITION (LONDON) Vodka: Silver Gold, best in class 2011 Gold Outstanding 2014 Vodka: Master Silver 2015-Gold 2016 Blind Tasting: Silver 2012 Gold 2014 Design & Packaging: Master Gold 2013 Retail Exclusive: Master 2016 Marketing: Gold !
6 103 INTERNATIONAL AWARDS DRINKS INTERNATIONAL SPIRITS CHALLENGE (LONDON) All Vodkas: Gold Bronze 2012 Silver Wheat Premium: Bronze 2013 Silver 2013 SAN FRANCISCO WORLD SPIRIT COMPETITION (SAN FRANCISCO) Gold: Silver: BEVERAGE TASTING INSTITUTE (CHICAGO) Vodka: 92/100 points, Gold, Exceptional, Best buy Vodka: 93/100 points, Gold, Exceptional, Best buy 2013 Vodka: Tobaritch: 90/100, Gold Best Buy /100 Gold Exceptional, Best Buy !
7 WHAT IS TOVARITCH! OUR BRAND OUR LABEL OUR TASTING NOTE TOVARITCH!, historically for comrade in Russian, today means buddy or friend. It s an original, spontaneous and strong expression that represents people coming together to have a great time. Our Brand Equity resides in the label. The design is unique and stands out with the bold red and industrial graphic as a reminder of its Russian roots. Incredibly pure and neutral on the nose with perfect refinement and subtlety. Soft and laser-precise on the palate with a seamless balance and great length of flavor. Velvety and mouth filling in style [1]. International wine and spirit competition Judges feedback. 7!
8 BRAND IDENTITY & ROOTS TOVARITCH S LOGO INSPIRED BY THE RUSSIAN CULTURAL AND ARTISTIC ICONS OF THE 1920S THAT LAID THE FOUNDATION OF THE ARTISTIC MOVEMENT KNOWN AS CONSTRUCTIVISM THE ART OF CREATING SOMETHING NEW BY EMPOWERING THE PEOPLE. TOVARITCH! Premium Russian vodka logo and art work instantly identifies the brand s Russian origin. Two key colors: RED Reflecting passion and energy GREY Reflecting quality and elegance 8!
9 THE WORLD OF TOVARITCH AUSTRALIA CYPRUS ITALY NORWAY ARMENIA CZECH REPUBLIC JORDAN RUSSIAN DUTY FREE AZERBAIJAN DENMARK KAZAKHSTAN SAMOA ISLANDS BELGIUM FRANCE LEBANON SLOVAKIA BULGARIA GEORGIA LUXEMBURG SOUTH AFRICA CANADA GERMANY MEXICO SINGAPORE CHINA GREECE MOLDOVA SULTANATE OF OMAN COOK ISLANDS IBIZA NEW ZELAND SWITZERLAND TAIWAN UK USA VIETNAM 9!
10 PRODUCT RANGE SIZES PERCENTAGE STRATEGY Great variety to capture market opportunities. Different sizes to adapt to market demands as well as partners preferred options. Availability of 38 %, 40% and 43% to adapt to spirit taxation and cultural demand in each country Enter a new market with the size that tends to be the trend to capture opportunity for example: In South Africa the standard size is 750ml. In the US the standard size is 1.75L Win market share and increase orders based on deeper partnership, reach and quality Build on trust by introducing one by one other sizes to compliment primary offer, win new segments and increase returns. 10!
11 A WIDE AND EXCITING PRODUCT RANGE 11!
12 PRICE POSITIONING, Global Markets Quality Price 12!
13 T! CONCEPT BRAND IMAGE 13!
14 T! POS 2017 IMAGE 14!
15 LATEST ADS 15!
16 SOCIAL MEDIA PRESENCE 16!
17 T!HANKS
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