MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA

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1 MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA

2 MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA GEOGRAPHY OF MARKETS IN ASIA INDIA CHINA HONG KONG MACAO THAILAND VIETNAM SINGAPORE MALAYSIA SOUTH KOREA TAIWAN INDONESIA JAPAN ASIA CHINA HONG KONG INDIA INDONESIA JAPAN MACAO MALAYSIA SINGAPORE SOUTH KOREA TAIWAN THAILAND VIETNAM 2

3 MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA INTERNATIONAL WINE PRODUCERS INTERESTED IN ONE OR MORE MARKETS IN ASIA TRANSLATING MARKETING STRATEGY INTO ACTION FOR ENTERING AND DEVELOPING A NEW MARKET IN ASIA 3

4 MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA FOREIGN MARKET ENTRY PLANS: OUR STRATEGIC CONSULTING FOR INTERNATIONAL WINE PRODUCERS PRODUCT ANALYSIS MARKET RESEARCH MARKET STRATEGY MARKETING STRATEGY FEASIBILITY STUDY & WINE SWOT ANALYSIS WINE AS LUXURY PRODUCT IN ASIA WINE AS A SOCIAL BEVERAGE IN ASIA COUNTRY REPORT OF FOREIGN COUNTRY AS POTENTIAL MARKET ANALYSIS OF FOREIGN MARKET AND MARKET OUTLOOK FOR WINE WINE INDUSTRY ANALYSIS AND THE STATE OF COMPETITION WHAT SELLS AND WHO BUYS WINE IN ASIA BUYER ANALYSIS AND BEHAVIOUR LOCAL REGULATORY REQUIREMENTS IDENTIFY ALL POTENTIAL BUSINESS OPPORTUNITIES FOR PROMOTING AND DISTRIBUTING WINE IN ASIA IDENTIFY LOCAL DISTRIBUTION CHANNELS IDENTIFY AND SELECT BEST LOCAL DISTRIBUTORS / AGENTS IDENTIFY AND SELECT BEST LOCAL STRATEGIC PARTNER(S) FOR A JOINT-VENTURE / JOINT-COOPERATION PROJECT DEFINITION OF BUSINESS, MARKETING, AND REVENUE GOALS MAJOR LOCAL AND REGIONAL INDUSTRY TRADE-SHOWS WEB SALES & WEB MARKETING R MARKETING COMMUNICATION: ADVERTISING, PACKAGING, IN-STORE PROMOTION, WEB TO FOSTER YOUR COMPETITIVE ADVANTAGE PRICING / DISTRIBUTION / PROMOTION STRATEGIES OUR PROPOSAL FOR MARKETING BUDGET AND TIME-LINE FOR ENTERING AND DEVELOPING A NEW FOREIGN MARKET

5 MARKETING WINE: DEVELOPING NEW MARKETS IN ASIA FOREIGN MARKET ENTRY PLANS: OUR SERVICES FOR INTERNATIONAL WINE PRODUCERS TRADE INFO MARKET STUDIES COUNTRY REPORT DISTRIBUTION CHANNELS MARKETING COMMUNICATION EVENTS & PUBLIC RELATIONS TRADE SHOWS ADDITIONAL SERVICES BUSINESS INTELLIGENCE AND DATABASE OF BUYERS, DISTRIBUTORS, AGENTS, TRADE SHOWS, EVENTS & CONFERENCES IN ASIA FOR THE WINE INDUSTRY MARKET PROFILE & COUNTRY REPORTS ON WINE IN ASIAN MARKETS SINGAPORE CHINA HONG KONG JAPAN SOUTH KOREA MACAO - TAIWAN INDIA VIETNAM THAILAND MALAYSIA INDONESIA IDENTIFY THE BEST POTENTIAL DISTRIBUTION NETWORK PER MARKET IDENTIFY THE BEST POTENTIAL LOCAL PARTNER FOR J/V ADVERTISING, PACKAGING, IN-STORE PROMOTION, DIRECT MARKETING BRAND DESIGN & BRAND DEVELOPMENT, WEBSITE DESIGN B2B, B2C, RELATIONSHIP MARKETING, SOCIAL MEDIA MARKETING REPRESENTING CLIENT WITH TRADE, B2B, B2C, MEDIA PLANNING WINE-TASTING, B2B AND B2C EVENTS TO INTRODUCE WINES AND LABELS TO CLIENTS, BUYERS, DISTRIBUTORS, OPINION LEADERS ASSIST AND FACILITATE THE PARTICIPATION AND ATTENDANCE TO TRADE SHOWS IN ASIA, INCLUDING SCHEDULING AND AGENDA OF B2B MEETINGS WITH BUYERS, DISTRIBUTORS, AGENTS, OPINION LEADERS LANGUAGE TRANSLATION, INTERPRETATION SERVICES, AND CERTIFICATION OF DOCUMENTS

6 THE WINE MARKET IN CHINA WINE PRODUCED DOMESTICALLY AND WINE IMPORTED IN CHINA THE SIZE OF THE WINE MARKET IN CHINA 1,230,000,000 liters (forecast for 2010) WINE PRODUCED DOMESTICALLY IN CHINA 950,000,000 liters WINE IMPORTED IN CHINA WINE PRODUCED DOMESTICALLY IN CHINA = ca. 75% IMPORTED WINE IN CHINA = ca. 25% 280,000,000 liters 2010 Source: Ministry of Agriculture of China

7 THE WINE MARKET IN CHINA TOP 10 COUNTRIES EXPORTING WINE TO CHINA (CORRESPONDING TO 98% OF TOTAL IMPORTED WINE IN CHINA) Exporting country CHILE FRANCE ARGENTINA AUSTRALIA SPAIN ITALY U.S.A. SOUTH AFRICA GERMANY PORTUGAL Source: Ministry of Agriculture of China 31,972,778 73,839,104 52,500,519 10,457,946 20,939,620 29,218,354 6,837,702 2,436,507 26,718,374 20,205,706 20,240,977 14,804,306 30,738,536 13,227,311 14,110,925 9,491,365 7,611,376 10,358,371 3,538,828 5,403,214 8,364, ,760 1,177,003 4,113, ,014 1,225,879 1,546, , , ,835 Figures in liters

8 THE WINE MARKET IN CHINA TREND OF THE TOP 6 COUNTRIES EXPORTING WINE TO CHINA Exporting Country Figures in liters CHILE FRANCE 75,000,000 50,000,000 30,000,000 31,972,778 30,738,536 73,839,104 52,500,519 29,218, ARGENTINA AUSTRALIA SPAIN ITALY 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 20,205,706 10,457,946 9,491,365 6,837,702 20,939,620 20,240,977 13,227,311 7,611,376 2,436,507 26,718,374 14,804,306 14,110,925 10,358,371

9 THE WINE MARKET IN CHINA RISING TREND IN IMPORTED WINE IN CHINA Tons 300, , , , , , , , , ,000 50,000 33,405 44,120 53, , Source: Ministry of Agriculture of China

10 THE WINE MARKET IN CHINA RISING TREND OF CHINESE WINE (DOMESTICALLY PRODUCED IN CHINA) Tons 1,100, , , , , , , , , , , , , , , Source: Ministry of Agriculture of China

11 ASIA: THE NEW EMERGING MARKETS FOR WINE WINE MARKET VALUE AND PER-CAPITA EXPENDITURE Emerging Market Wine Market SINGAPORE (populatione: 4.8M) Wine market value (*) Wine expenditure F&B expenditure per capita $ $31.95 $1, $ $33.77 $1, $ $36.18 $1, $ $38.60 $1, $ $40.66 $1, VIETNAM (population: 86M) Wine market value (*) Wine expenditure F&B expenditure per capita $ $3.36 $79.29 $ $ $ $3.74 $4.07 $4.41 $83.90 $88.76 $94.03 $ $4.66 $99.31 FILIPPINE (population: 96M) Wine market value (*) Wine expenditure F&B expenditure per capita $71.30 $0.83 $ $83.90 $94.00 $ $0.96 $1.05 $1.16 $ $ $ $ $1.24 $ MALESIA (population: 27.7M) Wine market value (*) Wine expenditure F&B expenditure per capita $72.10 $3.07 $ $80.30 $88.60 $96.10 $3.35 $3.64 $3.87 $ $ $ $ $4.06 $ INDONESIA (population: 237.5M) Wine market value (*) Wine expenditure F&B expenditure per capita $23.00 $0.10 $91.89 $24.00 $25.40 $26.80 $0.10 $0.11 $0.11 $96.34 $ $ $27.90 $0.12 $ Source: Datamonitor Consumer Products Database Figures in US$ dollar (*) = market value in US$ million

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