Collapsible, Self-cleaning, Eco-friendly. Luis Paulo Busca Guerzoni, Lipsa Nag, Dustin Rasch, Guadalupe Mendez, Imon Banerjee
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1 Collapsible, Self-cleaning, Eco-friendly Luis Paulo Busca Guerzoni, Lipsa Nag, Dustin Rasch, Guadalupe Mendez, Imon Banerjee
2 Problems with the coffee cups How to clean the coffee cups? Solution Plastic cups Where to dispose the plastic cups after drinking?
3 Pocketpresso: Key features Collapsible: Easy to carry! Self-cleaning: Perfect for busy people! Eco-friendly: No need to use the temporary plastic cups!
4 Activity Breakdown Structure Work package organization WP 1 Product Development WP 2 Market Study WP 3 Marketing and Sales WP 4 Management and Administration Product Breakdown Structure T1: Product Design Imon T2: Material Composition T3: SWOT Analysis T4: Potential Market T5: Sales Strategy T6: Production Chain T7: Operational Margin T8: Intellectual Property T9: Capital Raising Dustin Guadalupe Lipsa Luis Ph.D in Computer Science MSc in Polymer Science PhD in Chemistry & networking in Mexico MSc in Chemistry and Good with Mathematics IP courses, MSc in Chemistry and networking in Brazil
5 WP1 (T1): Product design process In-charge: Imon Banerjee IDENTIFYING AND DEFINING THE PROBLEM ANALYSING INFORMATION SYNTHESIS DESIGN EVALUATION FEEDBACK
6 C Shape and dimension A D A. Diameter 81 mm B. Diameter inc handle 120 mm C. Height 92 mm D. Height of handle 50 mm E. Wall thickness 1.5 mm F. Folded thickness 8 mm B F E Unfolded cup
7 WP1 (T2): Material Composition Core of the cup material - iso-polypropylene Features - Food contact material Density g/cm 3 Melting point: 160 C, constant use up to 100 C Stable Pressure injection into mold n/3 polypropylene molecule (Wikipedia) Muhlhaupt R, Kunststoffinnovationen durch Metallocen-Katalyse, 49: , 1995
8 Super hydrophobic coating Material - Statistic Styrene-Pentafluorostyrene Copolymers Properties - - Free radical polymerisation 65 C - Spin coating - Result: - Nanostructure fibers, low contact angle - Product possesses REACH number M. Ma et al. Journal of Adhesion Science and Technology, 2008,vol 22,
9 WP 2 (T3): SWOT Analysis In-charge Maria Guadalupe Strengths Super-Hydrophobic Self-Cleaning Durable Portable Safe Cheap Weakness Dried coffee/tea leftovers Limited Market Coating Wear Opportunities Consumers of Coffee Worldwide. Travelers Souvenir shops. Airmarket. Threats Competition People s resistance to change Production flaws Uncertainity`
10 WP 2 (T4): Potential Market In-charge Maria Guadalupe Countries with the highest recycling rates
11 WP 3 (T5): Sales Strategy In-charge Lipsa Nag Online Retailing: Personalized Get design license from famous designer e.g. Wolfgang Jönsson. Business to Business
12 WP 3 (T6) :Production Strategy In-charge Lipsa Nag Brazil (Material) Green propylene 1 Polypropylene collapsible cup Mexico (Fabrication) Coat cups: low labor cost Member of NAFTA USA (Coating) Purchase coating: Monomer Styrene, PFS Buy the basic chemicals: solvents, initiators Canada USA: (Sale) High coffee consumption Environment conscious consumers 1.
13 WP3 (T7): Costs and Operational Margin Min. Cost of Production per units (US$) Max. cost of production per units (US$) Target Sale Price per units (US$) Target Operational Margin per unit (US$) Canada USA.126*.123*.138*.136* * Without labor cost
14 WP4 (T8): Intellectual Property New functionalization of the surface + collapsible design patent Trademark (Pocketpresso) registration Application in the U.S.A. and in Canada US$ to (cost and maintenance after 3,5 years)
15 WP 4 (T9): Capital raising Business contacts in B2B selling Bank loan in Retail selling: US$ 50,000 (max)
16
17 Final appearance Folded condition (Side view) Folded condition (Top View) Folded condition (Bottom view) Unfolded cup
18 Q endothermic Core material - quality control Folding properties: α- ; β- modification Transform by fast cooling β- modification is more flexible and used for folding Hans Domininghaus, Peter Elsner, Peter Eyerer, Thomas Hirth, Kunststoffe, Spinger, 2008 T DSC
19 Business model R&D Production Advertising Delivery Feedback Selling
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