2019 Girl Scout Cookie Season Toolkit

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1 2019 Girl Scout Cookie Season Toolkit They know cookies, but do they know GIRL SCOUTS? This Cookie Season, lets focus on the girls behind the booths. Do you know the real story of Girl Scout Cookies? Sure the re delicious, but can one cookie change the world? Believe it or not, YES! You are a part of a legacy, which has impacted history for over a century. Cookie season is a time to flex your entrepreneurial muscles and to set the tone for the next year of your Girl Scout journey. These next 4 months are a time to think about the things you want to do (camp, travel, earn a high award), and how you are going to get there. You are powerful when you set your mind to a goal, and work hard to make it happen. We are so proud to count you among the thousands of go-getters, innovators, risktakers, and leaders, who have the courage to dream big and make the 102nd annual Girl Scout Cookie Program the greatest of all time. We know you ve got what it takes to get to the bottom of the case, and discover what makes cookies so powerful. We ve put together this toolkit, which you can use to promote your cookie business, just in case you need it. This year s cookie sale runs from January 16 February 24. Social Media One of the best ways to get the word out about your cookie business is to promote it on Facebook, Twitter, Instagram, and other social media outlets. You can use social media to create a community for your customers, show your Girl Scout sisters what you re up to, and let people know when and where your booth will be open for business. You can use the sample posts and images here or create your own! Facebook PRE-COOKIE SALE Do you know the secret? The largest girl-led business returns January 16! Send me a message to find out when and where our Girl Scout Cookie Booth will be open to customers! There s no doubt about it, these treats are delicious. Thin Mints, Caramel De-Lites, Lemonades, Thanks-a-lots and all your FAVORITE Girl Scout Cookies return January 16! Inbox me to find out when and where our Cookie Booth will be open to customers! You know Cookies, but do you know Girl Scouts? Girl Scout cookies are back in Central Texas and we ve got made some big goals this year! Girl Scout Cookie Season begins January 16!

2 Send me a private message to find out How you can help a girl s dreams come true! (Pssttt We ve got gluten-free cookies, too!) DURING THE COOKIE SALE The truth is SWEET. When you buy a box of Girl Scout cookies you are supporting your local Girl Scouts as we work to make the world around us better through community service and reach our goals from travelling the world to building a robot and everything in between! Thank you for your support! [Share the How the Cookie Crumbles graphic.] BREAKING NEWS: Girl Scout Cookies are changing the world. Travel, STEM, community service, camping, college and career readiness- Cookies help make it possible! Supporting the Girl Scout Cookie Program means supporting today s girls as they become tomorrow s leaders. Click the link to learn more about the Girl Scout Cookie Program and how you can support us: bit.ly/ gsctxcookies. [Share a Powered by Cookies image.] Girl Scout Cookies are a great way to share the love. Give the gift of Lemonades, Thin Mints, Caramel De-Lites or any of our other delicious cookies for Valentine s Day!) Didn t serve cookies for last year s big game? Flag on the play! Girl Scout Cookies are an ALLSTAR Super Bowl treat! Click the link to find the nearest Girl Scout cookie booth! AFTER THE COOKIE SALE Thank you for helping to make this a truly shocking (in a good way) Girl Scout Cookie Season! We couldn t have done it without you! Here s the scoop! Thanks to you, a Girl Scout learned to run her own business and gain the confidence she needs to pursue her goals! Score! YOU RE THE MVP! Thank you to everyone who helped make this Girl Scout Cookie Season one of the best yet! MORE FACEBOOK TIPS Share photos and stories from your cookie booth, Megadrop, or any other Girl Scout Cookie Season events. Share detailed examples of what your girl has been able to accomplish because of the Girl Scout Cookie Program. Twitter PRE-COOKIE SALE January 17 means the return of the cookie business. Send me a DM to learn when and where to find our cookie booth! [Add a fun image of you from last year or use one of ours!] #CookiesAreComing That s right it s time. All your faves return Jan 17! DM me to to learn when and where to find our cookie booth! GSCTX COOKIES TOOLKIT

3 S more good news! Everyone s favorite trio is back! Lemonades, Thanks-a-lots, and S mores returnon Jan. 16! DM me for details. I m a girl with a goal, and you can help me get there. Are you ready? Contact me for all the tasty info! #GirlScoutCookieSeason DURING THE COOKIE SALE When you buy Girl Scout Cookies you re supporting local Girl Scouts who make the world a better place! Yup, our cookies are powerful. [Share the How the Cookie Crumbles graphic.] Want to help a girl learn more about STEM? By supporting the Cookie Program, you make an impact! Learn more: bit.ly/ gsctxcookies [Share a Powered by Cookies image.] #NewYearNewCookie Try our returning champ, the S more cookie! Send a direct message to learn when and where to find our cookie booth! [Include photo of new cookie.] Give the gift everyone loves! Don t wait; get your Girl Scout Cookies in time for your Valentine s date. #CookiesAreInTheAir Forget chips and salsa; Girl Scout cookies are the BEST Super Bowl treat! Find out where the nearest Girl Scout cookie booth is. [Add link and photo.] Stock up before they re gone! Buy enough cookies for the year: remember freezing them is totally cool! Last day to purchase is Feb. 25. AFTER THE COOKIE SALE Hey you you re awesome! Thank you for helping make this a winning Girl Scout Cookie Season! Couldn t have done it without you! [Include hand-written thank you picture or use one of our images.] You did it! You helped a Girl Scout learn how to be confident, courageous, and strong! Thank you for supporting us during the cookie sale. Thank you 100 times! You helped make this Girl Scout Cookie Season one to remember. #YouRock #ThanksForYourSupport TWITTER SECRET PLAYS Share photos, videos, and stories from your cookie booth, Megadrop, or any other Girl Scout Cookie Season events! Use GIFS and create your own memes! Share detailed examples of what your girl could accomplish because of the Girl Scout Cookie Program. Instagram INSTAGRAM TOP TIPS GSCTX COOKIES TOOLKIT

4 Instagram is the perfect place to tell stories with images. Post photos and memes that will grab people s attention! To accompany your images, use any of the above text suggested for Facebook or Twitter. You can t share links in Instagram posts, but you can change the link in your profile to either your cookie business URL or the Girl Scouts cookie locator URL (bit.ly/findgscookies). Then, end each post with link in profile. 6 Steps to Cookie Sale Success 1. Tell them about your cause! If you have a service goal, make posters to tell customers about it. Let them know how many cookie packages you need to meet your goal! 2. Help them find their favorites! Create posters that target what customers love. Try these: Love chocolate? Get your Thin Mints and Caramel delites here! Love peanut butter? You ll love Peanut Butter Patties! Trefoils great with coffee! 3. Collect cookie donations. Customers can buy cookies to donate to the military or other community group and girls deliver the donations. At your booth, decorate and clearly label a large collection box so custom ers know they can help! 4. FREE samples! (You ll need to pay for the box yourself.) Create a sampler platter of cookie pieces so customers can try the different varieties! 5. Say it with style! Posters are great, but there are lots of other ways to get your message out: Wear concession boxes made from copy paper box lids to hold your cookies. Carry picket signs in bright colors. Make and wear your own buttons to communicate important information. Create your own unique jingle! 6. Grab their attention with your booth. Make it irresistible. Use a colorful tablecloth, play music, hang balloons...whatever it takes to get attention. Our shop has great posters, tablecloths, t-shirts, cookie cutouts, and more that you can use to bling your booth. However, be sure to follow the guidelines of your booth sponsor. GSCTX COOKIES TOOLKIT

5 Some sponsors prefer visuals only. Above all else, have a fantastic season, Girl Scouts! How the Cookie Crumbles: 16% 31% Management, General, & Fund Development Have customers cheering for more, when yo u have the cutest cookie boot h on the block. Check out GSCTX s Pinterest board, fo r inspiration! Plus, we ve create d a bunch of printable resour ces for you, which you can fin d on the cookie pages at org u tell us And make sure yo lay-worthy about all your rep at www. cookie moments rstory gsctx.org/shareyou Troops & Service Units 53% Programming P.S - Remember to enter into one of our amazing Cookie contests through the sale including the Girl Scouts of the USA s Cookie Pro contest! Visit for more information. GSCTX COOKIES TOOLKIT

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