MAISONPICKLE.COM BROADWAY NEW YORK, NY PRESS KIT

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2 2 Maison Pickle is a new eatery in New York City s Upper West Side that brings continental classics and that iconic American sandwich the French Dip, to a resurgent culinary community. Led by Jacob Hadjigeorgis of Jacob s Pickles, Maison Pickle will open on January 14th, 2017, with a menu built around considered cocktails and all-american favorites. A refined and relaxed setting for food and drink, Maison Pickle brings a style and substance akin to New York s grand dining experiences, respecting the venerated traditions of a sandwich of meat swaddled in bread and dipped in jus. From the neon signage to the dramatic banquettes, the restaurant pays homage to the distinguished and diverse cultural communities that have come to define an evolving Upper West Side, while bringing the West Coast culinary invention to a new home in New York. With a luxe-populist attitude, Maison Pickle is Jacob Hadjigeorgis second restaurant on the Upper West Side and is just as French as the French Dip. (It is not a French restaurant.) The new restaurant is located in the former home of Ouest, a beloved venue that inspired loyalty in the neighborhood, and Maison Pickle will continue that tradition. Part cheap eat, part culinary invention, the French Dip is part of the backbone of urban pub food since its early days in 1910s Los Angeles at the Cole s Pacific Electric Buffet, or at Phillipe s, depending on who you re talking to. Comfortable, inventive, and inviting the pleasures of American restauranting are traits reimagined for a contemporary urban experience in Manhattan s West 80s. All of the ingredients are seasonally and sustainably sourced; the beef comes from Fleischer s Butcher in Brooklyn, and fish from Lobster Place in the Chelsea Market. The kitchen is helmed by Executive Chef Glenroy Brown and Chef de Cuisine Harold Villarosa - who began his career at Ouest taking liberties in expanding our understanding of wet sandwiches while sustaining the traditions of the iconic Angeleno French Dips.

3 3 FRENCH DIP ROYALE Beef, Hudson Valley foie gras FOOD Maison Pickle s French Dip sandwich strives to establish a history and tradition of that special dish on the East coast and in New York City. While only shades of the sandwich s potential have reached Manhattan, Jacob saw a way to make the French Dip better, with care, and with the best ingredients and talent, building on his work with Jacob s Pickles - the champion of Southern food in New York. He says, the French Dip is a special sandwich. The combination of the best meats from our friends at Fleischer s, in-house baked bread, and pan-scraped jus brings a smile to my face, and I want to see that twinkle of satisfaction in my guests. The food at Maison Pickle will bring the best continental standards to the Upper West Side, with the French Dip leading the way.

4 4 BACON STEAK Maple syrup, cilantro, parsley, micro greens, candied pecans DOUBLE CUT PORK CHOP Aligot mashed potatoes, white bean cassoulet, spiced apple compote

5 5 FOREST NEGRONI Terrior Gin, Salers, Dolin Bianco Vermouth, Zirbenz Pine Liquer DRINKS To drink, guests can choose from classic cocktails, a beer from the cellar, and a diverse selection of wines that are as carefully sourced as the ingredients the chefs cook with. The farmer, gardener, or breeder Maison Pickle looks to vintners who produce wines with an authentic history, tradition, and terroir. At Maison Pickle, cocktails share the stage with food. With a touch of glamour, they complement the history of the space and menu with an expressive reverence for the past and an ambitious vision of the future. For example, a foie gras French Dip sandwich pairs with The Upper West Side, a cognac and brandy take on the Manhattan dark spirits cut through the rich meat. Food and drink as one, sharing a palate through common ingredients and varying textures victuals and spirits at play. Drinking is just as important as eating at Maison Pickle, and, in concert with cocktails, Jacob s personal beer collection will be available alongside an extensive wine list developed in collaboration with wine director Guy Devereux - another Ouest alumnus. Capturing the French heritage of Maison Pickle our wine list addresses the food first, while complimenting the rest of the drink menu. Profiles and pairings aim to please all palates, the list includes consciously selected wines from varying methods of production including organics and biodynamics. While broadening horizons with new ways of looking at the most traditional flavors Guy has also added unexpected varietals and regions - a departure for this address - opening new doors for our guests.

6 6 CHAMPAGNE JASMINE Citadell Gin, Campari, Lemon, Egg white

7 7 DESIGN & INSPIRATION Led by Jacob Hadjigeorgis and in collaboration with Punch Architecture, Maison Pickle is designed to evoke elegance and glamour while maintaining personality of authenticity. After Ouest shuttered in 2015, Jacob Hadjigeorgis recognized the need to revive the space and continue the tradition of grand dining experiences in the Upper West Side. Re-imagining that foundation of refined dining, Maison Pickle is inspired by classic American eateries, drawing on the convivial dining traditions and the spaces of across the continent. Combining classic modern elements with cutting edge details, Maison Pickle aims to deliver a timeless experience. JACOB S PICKLES Jacob s Pickles is an southern comfort food restaurant specializing in foods with a new American craft experience. Since its launch on the Upper West Side of NY in late 2011, the restaurant is excited to have become a lifestyle destination, catering to a community that shares a love for home-cooked food, artisanal beer and cocktails, modern, tailored design and of course, pickles. JACOB S DIGS Jacob s Digs is inspired by Jacob s vision of local businesses and residents banding together to improve their community and provide opportunities for the next generation. The group looks forward to continuing to work to revolutionize the way our children make their own food choices and, ultimately, the future of the food industry.

8 8 PRESS RELEASE 1 HOURS BAR Mon-Thur 4PM-2AM Fri-Sat 4PM-4AM Sun 4PM-2AM KITCHEN Service begins at 4:00PM daily Sunday-Tuesday open until 12:30AM Wednesday open until 1:30AM Thursday-Saturday open until 2AM ADDRESS 2315 Broadway, New York, NY (at W. 84th St.) SUBWAY 86th St or 79th St at 86th St or 81st St RESERVATIONS Telephone: (212) Website: PRESS Halcite Henry Lyon, President Telephone: +1 (707) Press@maisonpickle.com