JOIN THE TASTE REVOLUTION
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1 JOIN THE TASTE REVOLUTION Developed in the heart of Turkey and cooked with love in Germany, the Döner has travelled across continents satiating the palates of food lovers, and has now found a home in Dubai.
2 CEO s message It is a very exciting time for Doner Deli and the MASY Group. MASY Group believes and thrives on the idea that we should always be innovating and doing something that hasn t been done before - Doner Deli is no different. Along with its numerous health benefits, Doner lovers in Dubai will now be able to taste 100% German-style Doners which we know they will love and will keep coming back for. (+971) P.O. BOX 51769, Dubai-UAE When MASY Group decided to venture out into the Food retail business, we had a very clear vision of what we want to achieve and how we want to serve our customers. We wanted to be innovative yet we also wanted to stick to fresh and healthy foods that revolutionize a certain segment of the market we are operating in - that s really important. By sticking to only fresh and healthy products, we managed to build sustainability into the very fabric of who we are and how our customers perceive us. By being innovative with our product range, packaging, customer service and marketing we have been able to create buzz amongst the food lovers. We welcome you to join the food revolution; We welcome you to Doner Deli.
3 Our Story The Doner was developed in the heart of Turkey and cooked with love in Germany, the Döner after travelling across continents satiating the palates of food lovers; it has now found a home in Dubai. Doner Deli brings together the most loved flavors from the street food capitals of the region It all started when the founders of Doner Deli, Eng. Hazem Elgendy and Mr. Mustafa Alrefaie wandered in and around the Turkish cities where the Döner originated, tasting every variety of Döner possible. They travelled to Lebanon, where they tasted the spiced Shawarma and then to Greece where they tried the Gyros mixed with fresh Tzatziki which inspired the chefs in them to get more creative. In Germany, they prepared their very own version of sliced meat mixed with herb sauces, wrapped in thick flat bread and served with a fresh crunchy salad - in other words the German Döner. They finally decided to set up shop in Dubai - where people and cuisines from all over the world meet. Doner Deli s tasty promise Döner Deli s German Döner uses the best cuts of veal, chicken and turkey that are carefully picked from artisanal farms. With sliced meats wrapped in your choice of bread and topped with veggies, sauces and add-ons, the Döner promises to taste fresh, tender and juicy, every time. Döner Deli takes a step forward with a more contemporary approach in the items offered. Instead of a classic sandwich, the chefs at Doner Deli give customers the option to get a little creative with a Döner box or a Döner platter. Served with fries or salad and our signature sauces, they step out from the limitations of a wrap while maintaining the same deliciously German taste. (+971) (FAX) P.O. BOX 51769, Dubai-UAE
4 The Food The food at Doner Deli caters to the highest standards of quality and freshness and combines both modern and traditional German styles of cooking. Customers get to enjoy mouthwatering and delicious Halal veal, chicken and mixed doners along with lots of sides, salads, fries and a refreshing Aryan drink etc. Doner Deli s Restaurants prides itself for being the best Doner in town with the food being prepared in a simple, fast and friendly manner in order to exceed our customer s expectations. And what s more you even build your own Doner by choosing from a huge variety of sauces, breads and vegetables. Our menu ranges from a wide variety of Doner selections and we are committed to using only the very finest ingredients in our recipes. (+971) (FAX) P.O. BOX 51769, Dubai-UAE
5 How It Works Have you ever wondered what makes the German Döner at Döner Deli so deliciously special? From juicy meats to garden-fresh vegetables and crunchy baked bread to signature in house sauces, all add their bit in creating the perfect Döner. Döner Deli has its own unique way of serving it s speciality. When ordering at Döner Deli customers can choose from a sandwich, doner box or doner platter. Sandwich Customers can choose a classic Döner sandwich that allows for the meet to be wrapped between the customer s choice of bread with veggies, sauces and add-ons. Doner Box For those who want it a little contemporary, Döner Deli offers an Asian inspired serving style where customers get their choice of meat with sauces and fries or salad in a Döner box. Doner Platter Perfect for those who don t like carbs but want to eat up to their fill? Doner Deli serves all its health oriented customers with the Döner platter that includes meat, veggies, sauces and addons. Choose your favorite bread Whether customers want their Döner sandwiched or wrapped, white or brown, plain or flavored, we have got all the choices. Choose meat Customers can pick from our healthy choices of grilled veal cuts or sliced roasted chicken or get a mix of both for a more varied combination. Choose veggies Farm fresh, crunchy and juicy, we get only the best greens and leaves of the day. Some add-ons Want to make the Döner a little more spicy, cheesy or healthy. Choose from Doner Deli s addons to get your Döner customized. What sauces would you like? Customers can get some extra dollops of garlic mayo if they like it garlicky, or take the herb way with creamy herb mayo. Get some side orders Doner Deli s potatoes are the best, and fries the crispiest. We also offer the refreshing Turkish favorite Ayran, a yogurt based creamy cooler.
6 Franchise Our ongoing success is dependent on our ability to deliver the ultimate Doner experience that exceeds the continuously shifting tastes and rising expectations of our guests in Dubai. By investing in a Doner Deli Franchise, you can experience the value and freedom that comes with running your own business combined with the security that comes with working within an established system that s focused on providing great experiences. At Döner Deli we pride ourselves in claiming to be a group of people who are extremely passionate about food and culture while at the same time being growth oriented. We also love the opportunity to meet like-minded entrepreneurs and fun loving food enthusiasts. If you think you could be one of those few who have the experience and passion and want to be a part of this growing brand, drop us a line or fill out the form below and tell us how you could add value to our brand as a franchise owner for Döner Deli. If things go well planned, you could be opening up your very own outlet of Döner Deli pretty soon. From the moment you commit to start a franchise with us, our management team starts working on planning the whole process. We work with you along every step of the way lending our experience and expertise in every possible aspect of the business. We try to work with you through all the nuances such as selecting the perfect site to negotiating the right leasing terms. With Doner Deli what you get is a well thought-out onboarding program that s geared towards maximizing your new restaurant s potential. You get our full operational support on everything including menu design, deployment of inventory and POS systems, accounting systems, marketing support, kitchen management etc. We ensure you have all the tools needed to run an amazing Doner Deli Franchise. Did we mention how much fun it would be to try out new Döner variants every single day!vv Franchise Opportunity Facts Country of Origin United Arab Emirates Date Established 2014 Date of First Franchise 2015 Number of Home-Grown Owned 1 currently operates in Jumeirah and 4 Stores soon to open. Type of Franchise Available Within UAE: Single/Multiple Unit Franchises Outside UAE: Master Franchise Agreement Average Area per Location in m 2 Model 1: sq. m Model 2: sq. m Average Investment per Store in US$ Model 1: USD 120, 000 USD 130, 000 Model 2: USD 300, 000 USD 400, 000 Term of Franchise Agreement 10 years renewable for equal periods Franchise Fee per Unit in US$ USD 25,000 applicable only within the UAE Store Development Schedule Variable according to target market Master Franchise Fees Variable according to target market Royalty Fee 5 % of Total Turnover Regional Marketing Contribution 2% of Total Turnover Local Store Marketing 1% of Total Turnover to be spent by the master franchisee in the target market Priority Markets for Franchise Expansion MENA Region - South East Asia (+971) (FAX) P.O. BOX 51769, Dubai-UAE
7 Franchise Values People: We believe in developing our people and appreciating them and valuing them for their efforts and achievements. We truly believe that the sum is greater than all the parts and therefore our greatest work will only come forth with team effort aimed at a common goal of creating great experiences for our guests. Integrity: Integrity is the corner stone of everything we do from choosing our business partners right down to selecting our staff. We ask for nothing short of the highest ethical standards and an ongoing demonstration of honesty and trust building. Customer Orientation: We want to create the ultimate casual dining experience for each and every person that walks in through our doors that s why we always keep our customer hat on and are always keyed into how our customers feel. Culture and vibe at Doner Deli Doner Deli is funky yet very relaxed the perfect place to enjoy the company of friends and family. The Doner Deli team takes great pride in each of the restaurants and is dedicated to providing the best food and dining experience to our customers. Doner Deli s outlets aim at providing a contemporary casual dining experience with inviting colors, soothing ambience and warm accents. Doner Deli is the perfect place for a group of friends looking to reconnect or a couple looking to spend some quality time. Our well trained, professional and friendly staff will make every customer feel right at home. (+971) (FAX) P.O. BOX 51769, Dubai-UAE
8 Locations JOIN THE TASTE REVOLUTION Combining the best of Europe and Middle East, the German Döner has opened its doors to welcome food enthusiasts in the UAE. Döner Deli has opened one and four that are soon to open: 1 Locations: 1 Umm Suqeim 2 2 Jumeirah Beach Road, Opposite Starbucks Cafe Shop #4 3 Barsha 1 Opposite LuLu Hypermarket, Near MOE Shop #4 5 4 Dubai Marina Marina Park Island Shop #4 JLT Cluster N, Jumeirah Lake Towers Shop R2C Al Barrari Rabia Building Shop #4 (+971) (FAX) P.O. BOX 51769, Dubai-UAE
9 About MASY The name behind the Brand MASY Global Trading Enterprises LLC Doner Deli is backed by the MASY Group which is one of the leading groupof-companies in the region in the retail and Industrial sectors. With a Paid up capital of 3,000,000 AED, MASY has expanded its reach with offices in UAE and Sweden along with a subsidiary in Egypt. MASY s experience of over 2 decades in the Contracting, Project Development & Management sectors makes it the perfect parent company for Doner Deli. After gaining considerable success and recognition in the construction, agriculture and real estate sectors, the Company now invests in genuine business opportunities that are related to the Food & Beverage (Industrial & Retail) sectors. /DonerDeliDubai /DonerDeli /DonerDeli
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