#getfried F r y C a f e. l i v e a l i t t l e

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1 l i v e a l i t t l e

2 l i v e a l i t t l e Are you ready to #getfried???

3 OUR PURPOSE We ve successfully created one of the world s first, Euro- American, French fry restaurant chains, specializing in crisp & delicious, made-to-order, topped French fries and Finger Food Favorites. OUR EDGE The positioning of the #getfried brand name, design and strategy rely mainly on an interactive operation and franchise support staff that represents the brand experience and know-how. More importantly, we know how to make the franchisee business successful Texas Cheese Fries (Melted cheddar cheese topped with crispy beef bacon, chili powder and fresh chives) Poutine (Fresh cheddar cheese curds smothered in hearty vegetarian gravy)

4 OUR MENU Our Menu offers two options to achieve simplicity and creativity: a Specialty Menu of go-to baskets that promote popular national and local dishes; and a Finger Food Favorites Menu comprised of classic fried appetizer-style dishes. In addition to these items, customers are able to customize their baskets across five styles of fries and over 20 sauces, seasonings and toppings. Not enough? Customers can choose from five styles of our homemade milkshakes to complete their comfort food craving!

5 #getfried Menu The Rocky Balboa (grilled sirloin, melted cheese, fresh onions and peppers over straight cut fries.) The Pizza Head (melted mozzarella, pepperoni, parmesan, marinara add mushrooms, onions or peppers) 716 (shredded chicken, blue cheese and Franks hot sauce over straight cut) Sweet Tooth (maple syrup and powdered sugar over sweet potato fries add a scoop of vanilla ice cream with chocolate sauce)

6 Texas Cheese Fries: Fries topped with melted cheddar cheese, crispy beef bacon, chili powder and fresh chives

7 Cheeseburglar: Fries topped with ground sirloin, melted cheddar, diced pickles and ketchup

8 French Connection: Sweet Potato Fries topped with vanilla ice cream, chocolate sauce, cinnamon and powdered sugar

9 Franchise Advantages #getfried holds a number of advantages over its competition Unique and attractive Branding Exception franchise support system Scalable store model with minimal space requirements Possibility of operating from a food truck Low startup costs Low direct operational costs Potential for high volume sales and profit margins Low level of competition Outstanding social media and PR plans Visually, #getfried will win the audience s attention up to 95% of the time #getfried s franchises startup costs are significantly lower than all competitor s

10 Franchise Advantages Cont d Startup costs as low as $100,000 Includes franchise fee and working capital Minimal space required to operate Ability to operate in as little as 400 square feet of space and achieve high-volume sales Superior branding that is proven to connect with a wide range of demographics Early stages of the franchise roll-out plan Most territories are available for single or master franchises

11 OUR TARGET MARKETS College Towns and Campuses Airports Sports Arenas and Stadiums City Entertainment Districts Malls Gas Station Convenient Stores and Rest Stops Movie Theaters OUR CUSTOMER PROFILE The #getfried brand targets and effectively appeals to several snacking audiences: millennials, young children (who enjoy creating their masterpiece baskets of fries), food connoisseurs, and those who are in the mood to indulge in one of their favorite comfort foods (Left: Garrett Green Co-Founder; Right: Chris Covelli Founder and CEO)

12 #getfried Marketing The company utilizes an international social media office to drive awareness and brand positioning in the market. The company generated over 7,000 likes to it s Facebook page in less than 6 months, with almost 11,000 likes to date in the US alone. The social media activity that ensued from it s first weekend, over 4,000 likes in less than two weeks, caused the brand to trend Nationally on the Twitter homepage, the world s 2 nd largest social media platform.

13 Franchise Information Country of Origin United States Type of Franchise Available: Country/Area Development Average Area per Location: Model 1: square feet Kiosk Model; Model 2: square feet brick and mortar Café model; Model 3: Food Truck Model Average Investment per Store in US$: Model 1: $106,000 USD - $187,000 USD; Model 2: $150,000 USD - $250,000 USD; Model 3: $50,000 USD - $85,000 USD Priority Markets for Franchise Expansion GCC, Levant, North Africa, Africa, Indian Sub-Continent, Greece, Cyprus, Turkey and Iran #getfried

14 Founder and CEO Chris Covelli

15 Franchise Support The rights to use the unique #getfried brand name and trademark. The right to use the #getfried business systems and know-how through initial and on-going training and provision of operating manual, standard recipes. Evaluation of locations and identification of local suppliers and service providers. Technical support in relation to customized store designs and layouts. Post-Launch support including soft opening and launch event, on the job training and store monitoring. Advice and guidance in relation to launch and annual marketing plans and customized design and artwork. On-going audit visits to franchised stores and periodical review of financial performance. On-going market research and introduction of new products, promotions and marketing ideas. Support in relation to the design of e-media and newsletters.

16 Sary M. Hamway - Chief Operating Officer & PO Box , DMC Building 2 (CNN Building), 2nd Floor, EX-05 Dubai Media City, Dubai, United Arab Emirates M: +971 (0) E: sary@worldfranchiseassociates.com - Skype: saryhamway