BELGIAN MEAT. Facts & Figures , million 371,000. In Belgium 11 million pigs, and 550,000 cattle are slaughtered annually.

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1 BELGIAN MEAT Facts & Figures , 11 million 371, In Belgium 11 million pigs, and 55, cattle are slaughtered annually.

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3 Amsterdam: 211 km London: 332 km Poznan: 1,18 km Berlin: 781 km Warsaw: 1,341 km Brussels Frankfurt: 392 km Kiev: 2,1 km Paris: 39 km Budapest: 1,37 km Rome: 1,391 km The heart of Europe Population: million Capital: Brussels Herd in Belgium Herds Pigs: 6,18,77, Cattle: 2,385,988 Flanders (the northern region of Belgium) produces 94% of total pork production and 78% of total beef production in Belgium. About Belgian meat and Belgian Meat Office The Belgian meat sector specializes in pork and beef. Since decades Belgian pork and beef is exported to many countries in the world. Over the generations, Belgian meat producers became real export specialists, meeting the needs of customers in over 6 countries. The Belgian Meat Office coordinates pork and beef export activities. This meat export agency was founded in 23 under the Flanders Agricultural Marketing Board (VLAM) umbrella. NO. 1 IN EUROPEAN MEAT MONITORING Belgium is one of the leading meat exporters in Europe and is also a leader with regard to food safety. The concept of risk management and its use by Belgian companies is widely recognised across Europe. EMAS Stakeholders input Stakeholders input Assessment Assessment by the by the Scientific Scientific Committee Committee RASFF RASFF and various and various informations informations Risk assessment Risk assessment Programming according Programming to risks and self-checking according to risks and self-checking Reports Observations (inspection, Observations controls, (inspection, audits) controls, Results audits) of analyses Results of analyses ISO 91 ISO 91 Planning Planning based on programming based on programming Implementation of of the the plan plan by by the PCUs Inspection, control, Inspection, audit, sampling control, audit, sampling ISO 172 ISO 172 EMAS ISO 1725 ISO 1725 Performance Performance of analyses of analyses by by the the laboratories laboratories INTENSIVE INSPECTIONS FROM THE FEED TO THE END USER In Belgium the safety of the entire food chain comes under the authority of the Federal Agency for the Safety of the Food Chain (FASFC - an independent agency). This is a unique feature in Europe. The FASFC incorporates all public health and agriculture inspection departments and monitors the compulsory self-audit systems of operators & the excellent traceability of their products. 3

4 PRODUCTION Herd PIG HERD BELGIUM In the Belgian pig herd shrank by almost 7, pigs compared to, dropping to 6.1 million. 8, 7, 6, x 1, animals 5, 4, 3, 2, 1, CATTLE HERD IN BELGIUM In the Belgian cattle herd shrank by almost 115, animals compared to, dropping to 2.4 million. 3, 2,5 x 1, animals 2, 1,5 1, 5 4

5 PIG HERD EU28 151, 15, x 1, animals 149, 148, 147, 146, 145, CATTLE HERD EU28 x 1, animals 89,5 89, 88,5 88, 87,5 87, 86,5 86, Sources: EU28: Eurostat world: USDA 1,, PIG HERD WORLD 8, x 1, animals 6, 4, 2, 2,, CATTLE HERD WORLD 1,5, x 1, animals 1,, 5, 5

6 PRODUCTION Slaughterings (number and production) PIG SLAUGHTERINGS IN BELGIUM In the number of pig slaughterings sank to 11 million, around 23, slaughterings less, in comparison to. 12,, 9,, HEAD 6,, 3,, Source: Statistics Belgium by FASFC CATTLE AND VEAL SLAUGHTERINGS IN BELGIUM In the number of cattle slaughterings rose to almost 55, animals. The calf slaughterings increased as well to 371,. 6, 5, 4, HEAD 3, 2, 1, Source: Statistics Belgium by FASFC 6

7 PIG SLAUGHTERINGS IN BELGIUM The production of pork fell slightly in and amounted to 1.4 million tonnes. This lead to a 1.5% decrease compared to. 1,2 1, x 1, tonnes cw x 1, tonnes cw PRODUCTION PRODUCTION CATTLE AND VEAL SLAUGHTERINGS IN BELGIUM The beef production fell slightly in to 212, tonnes. In the production of veal amounted to 6, tonnes and remains therefore stable compared to the previous year. Source: Statistics Belgium by FASFC Source: Statistics Belgium by FASFC 7

8 PRODUCTION Slaughterings (number and production) PIG SLAUGHTERINGS IN EU 23,5 23, CATTLE AND VEAL SLAUGHTERINGS IN EU x 1, animals x 1, tonnes cw x 1, animals x 1, tonnes cw HEAD PRODUCTION HEAD PRODUCTION 22,5 22, 21,5 21, 258, 256, 254, 252, 25, 248, 246, 244, 242, 24, 8, 7, 6, 5, 4, 3, 2, 1, 25, 2, 15, 1, 5, 8

9 x 1, tonnes cw PRODUCTION 118, 116, 114, 112, 11, 18, PIG SLAUGHTERINGS WORLD 16, x 1, tonnes cw PRODUCTION 8, 7, 6, 5, 4, 3, 2, 1, Source: GIRA/FAO CATTLE SLAUGHTERINGS WORLD 9

10 EXPORT Belgium EXPORT PORK In the export volume decreased slightly by 3.9% to 797,17 tonnes compared to. 1,, 8, 6, tonnes pw 4, 2, CARCASS OFFAL MEAT PIG FAT TOP 1 DESTINATIONS BELGIAN PORK (VOLUME IN %) Even in Germany remains the most important export destination for Belgian pork. Poland ranks second with a volume share of 22%. The Netherlands, UK and the Czech Republic complete the top 5. Other countries 14% Philippines 2% Slovakia 2% France 3% Italy 3% Germany 32% China 3% Czech Republic 4% UK 4% The Netherlands 11% Poland 22% 1

11 EU EXPORT OF EUROPEAN PORK - FROM EU28 TO THIRD COUNTRIES tonnes pw 35, 3, 25, 2, 15, 1, 5, CARCASS MEAT OFFAL PIG FAT TOP 1 DESTINATIONS - PORK EU28 (VOLUME IN %) Other countries 16% Vietnam 1% Ivory Coast 1% Taiwan 2% Australia 2% Ukraine 2% China 4% Philippines 7% South Korea 7% Japan 11% Hong Kong 11% 11

12 EXPORT Belgium EXPORT OF BELGIAN BEEF After a 5% rise in, the Belgian beef export increased again in by 1% to almost 22,5 tonnes. tonnes pw 22, 2, 18, 16, 14, 12, 1, 8, 6, 4, 2, OFFAL BEEF TOP 1 DESTINATIONS - BEEF BELGIUM (VOLUME IN %) With a volume share of 35%, the Netherlands remains the most important destination for Belgian beef. France, Germany, Italy and Ghana complete the top 5. Spain 1% Other countries 8% UK 2% Greece 2% The Netherlands 35% Luxemburg 2% Ivory Coast 3% Ghana 4% Italy 7% Germany 16% France 2% 12

13 EU EXPORT OF EUROPEEAN BEEF - FROM EU28 TO THIRD COUNTRIES 5, 4, 3, tonnes pw 2, 1, OFFAL BEEF TOP 1 DESTINATIONS - BEEF EU28 (VOLUME IN %) Russia 2% China 2% Switzerland 7% Other countries 4% Gabon 1% Angola 2% Hong Kong 32% Bosnia and Herzegovina 11% Philippines 12% Ghana 13% Ivory Coast 14% 13

14 EXPORT United Kingdom TOTAL BELGIAN EXPORT TO THE UNITED KINGDOM The total Belgian export of pork to the UK amounted to 32,277 tonnes in and decreased by almost 5% compared to. 35, 3, 25, 2, tonnes pw 15, 1, 5, BELGIAN EXPORT OF CARCASSES TO THE UNITED KINGDOM In the Belgian export of pig carcasses to the UK decreased to 7.41 tonnes. This means a drop of almost 25% compared to the year before. 15, 12, 9, tonnes pw 6, 3, CARCASS 14

15 BELGIAN EXPORT OF MEAT, OFFAL AND FAT TO THE UNITED KINGDOM The graph below gives a more detailed representation of the export of meat, offal and fat to the United Kingdom. In the increase in the export of boneless cuts is evident. 1, tonnes pw 8, 6, 4, 2, BELLY FRESH OR CHILLED BELLLY FROZEN BONELESS CUTS FRESH OR CHILLED BONELESS CUTS FROZEN BY-PRODUCTS HAM FRESH OR CHILLED HAM FROZEN LOIN FRESH OR CHILLED OTHER CUTS FRESH OR CHILLED OTHER CUTS FROZEN PIG FAT SHOULDER FRESH OR CHILLED 15

16 CONSUMPTION Place of consumption PLACE OF CONSUMPTION OF MEAT/POULTRY IN BELGIUM (excl. meat products) in % of consumption moments 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 6% 5% 7% 5% 4% 5% 6% 7% 5% 5% 15% 15% 7% 5% 3% 11% 8% 1% 4% 2% 1% 8% 8% 1% 72% 74% 75% 68% 69% 71% TOTAL Mixed meat OTHER HORECA WORK, SCHOOL Pork Beef Veal FAMILY, FRIENDS HOME Poultry Source: consumption tracker ivox for VLAM 16

17 Purchase channel FRESH MEAT DISTRIBUTION CHANNEL SHARE IN BELGIUM (share in % based on volume) 1 5,9% 5,8% 6,1% 6,% 6,6% 9 share in % based on volume ,9% 28,2% 23,7% 22,7% 19,9% 17,% 18,1% 17,1% 17,6% 2,% 6,2% 8,6% 12,5% 12,7% 13,3% 4,% 39,2% 4,6% 41,% 4,1% Source: GfK Belgium OTHER BUTCHER, MINI-MARKET, PUBLIC MARKET LOCAL SUPERMARKET HARD DISCOUNT DIS 1: AH, Alma, Carrefour, Hyper GB market, Champion, Colruyt, Cora, Delhaize De Leeuw, Metro en Red Market FRESH MEAT DISTRIBUTION CHANNEL SHARE IN BELGIUM (share in % based on volume) beef pork veal 1% 4% 5% 4% 4% 7% 4% 5% 5% 5% 8% 2% 3% 2% 2% 5% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 29% 25% 26% 26% 18% 17% 18% 18% 8% 11% 9% 9% 41% 42% 43% 43% 21% 19% 11% 42% 27% 24% 25% 23% 19% 19% 19% 19% 1% 11% 11% 12% 4% 41% 4% 41% 17% 21% 14% 4% 36% 35% 36% 32% 3% 19% 17% 17% 2% 3% 3% 17% 2% 22% 1% 41% 42% 42% 47% 42% share in % based on volume Source: GfK Belgium OTHER BUTCHER, MINI-MARKET, PUBLIC MARKET LOCAL SUPERMARKET HARD DISCOUNT DIS 1: AH, Alma, Carrefour, Hyper GB market, Champion, Colruyt, Cora, Delhaize De Leeuw, Metro en Red Market 17

18 CONSUMPTION General consumption PURCHASE OF MEAT FOR HOME USE IN BELGIUM (volume: fresh + frozen; excl. poultry) In the purchase of meat for home use dropped further. The main reasons for this are a decreasing purchase frequency and a smaller volume per purchase in kg per capita Source: GfK Belgium 18

19 Consumption by type of meat PURCHASE FRESH MEAT BY TYPE IN BELGIUM (in kg per capita) BEEF VEAL in kg per capita in kg per capita Source: GfK Belgium PORK MIXED MEAT in kg per capita in kg per capita Source: GfK Belgium 19

20 CONSUMPTION Share meat versus poultry and fish SHARE OF MEAT VERSUS POULTRY AND FISH IN HOME USE IN BELGIUM (Fresh + frozen) in % of volume 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% %,4%,6%,6%,9%,9% 15,9% 15,6% 14,7% 14,9% 14,7% 24,5% 25,7% 27,9% 28,9% 3,2% 59,2% 58,1% 56,8% 55,3% 54,2% MEAT SUBTITUTE FISH MOLLUSK AND CRUSTACEANS (EXCL. SMOKED) in % of expenditure 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% %,7%,8%,8% 1,1% 1,3% 17,% 17,6% 17,8% 18,1% 18,4% 21,9% 22,8% 23,8% 24,6% 25,1% 6,4% 58,8% 57,6% 56,2% 55,2% POULTRY AND WILD GAME MEAT Source: GfK Belgium SHARE OF FRESH MEAT BY TYPE IN BELGIUM in % of volume 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 1,1% 1,%,8%,8% 1,3% 34,5% 34,9% 36,4% 35,5% 35,8% 1,%,9%,7%,5%,4% 2,9% 2,9% 3,% 3,2% 3,% 29,8% 3,% 29,8% 31,1% 31,5% 4,1% 3,9% 3,9% 3,7% 3,6% 26,6% 26,4% 25,4% 25,1% 24,9% OFFAL MIXED MEAT HORSEMEAT in % of expenditure 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % 21 MUTTON AND LAMB PORK,9%,8%,7%,7%,7% 29,5% 3,% 3,5% 29,7% 29,9% 1,4% 1,2% 1,1%,9%,7% 4,3% 4,4% 4,3% 4,7% 4,4% 25,1% 25,6% 25,6% 26,4% 26,6% 6,1% 5,7% 5,8% 5,6% 5,4% 32,7% 32,3% 32,1% 32,% 32,2% 212 VEAL BEEF Source: GfK Belgium 2

21 PURCHASE FRESH PORK BY PRODUCT CATEGORY IN BELGIUM (share in % based on volume) share in % based on volume 1% 9% 8% 7% OTHER PORK SAUSAGE ROAST Flanders 38% 38% 39% 4% 39% 6% 1% 11% 11% 11% 13% 5% 1% 1% 9% 9% 8% 4% 7% 7% 8% 6% 6% 3% 1% 1% 9% 9% 1% 2% 1% 2% 2% 2% 21% 22% % 5% 4% 4% 4% 4% Brussels 32% 34% 35% 35% 35% 12% 13% 14% 14% 14% 11% 1% 1% 9% 1% 1% 1% 9% 9% 8% 15% 1% 1% 12% 12% 15% 17% 16% 16% 17% 5% 6% 6% 5% 4% CHOP/FILET/OYSTER SMELT/SHOULDER CHOP Wallonia 34% 35% 34% 35% 33% 13% 14% 16% 16% 18% 14% 13% 12% 1% 1% 1% 1% 9% 8% 8% 1% 1% 1% 1% 9% 14% 14% 15% 17% 18% 5% 4% 4% 4% 4% MINCED MEAT SADDLE STEAK Source: GfK Belgium PURCHASE FRESH BEEF BY PRODUCT CATEGORY IN BELGIUM (share in % based on volume) share in % based on volume Flanders 1% 9% 28% 29% 28% 29% 28% 8% 7% 15% 14% 15% 15% 14% 6% 5% 4% 4% 5% 5% 5% 3% 3% 3% 3% 3% 4% 3% 3% 3% 2% 3% 17% 17% 17% 16% 17% 3% 2% 1% 29% 3% 3% 3% 3% % OTHER BEEF CHOPS/STEW TOURNEDOS/CHATEAUBRIAND Brussels 26% 31% 28% 3% 28% 8% 5% 9% 1% 1% 3% 4% 6% 9% 5% 5% 4% 4% 4% 3% 3% 4% 4% 4% 5% 15% 11% 11% 11% 12% 39% 36% 36% 36% 39% ROAST BEEF PEELED STEAK Wallonia 28% 29% 29% 28% 28% 8% 7% 8% 8% 7% 6% 5% 6% 5% 5% 6% 6% 5% 6% 5% 6% 5% 5% 5% 13% 12% 12% 13% 13% 6% 34% 35% 35% 36% 36% STEAK AMERICAIN & MINCED MEAT Source: GfK Belgium 21

22 CONSUMPTION Expenditures - general PURCHASE MEAT IN BELGIUM (expenditures in euro per capita: fresh + frozen; excl. poultry) The main reason of the declining meat consumption is a decrease in purchase frequency. Consumers thus eat meat less frequently or eat smaller portions. 25 in euro per capita Source: GfK Belgium PURCHASE MEAT IN BY TYPE OF MEAT (in euro per capita) In the total purchase of fresh meat for home use amounted to euro. The graph below gives an overview of the types of meat on which consumers spent the most, therefore it doesn t contain all types of meats. Beef comes first, followed by mixed meats and pork in euro per capita Source: GfK Belgium 22

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24 VLAM - BELGIAN MEAT OFFICE KONING ALBERT II-LAAN 35 BOX 5, B-13 BRUSSELS, BELGIUM TEL: MEATINFO@VLAM.BE