GUOTAI INTERNATIONAL. The Legacy of China
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1 GUOTAI INTERNATIONAL The Legacy of China
2 What is Baijiu? Baijiu has been the national spirit of China for centuries. A bold and complex clear liquor that is distilled from sorghum and wheat then fermented in clay jars, Baijiu gives you a crisp palate and complex finish. At 38% to 60% alcohol by volume, it is one of the stronger liquors in the world wide market place
3 What is Guotai? Guotai is one of the largest Baijiu brewing enterprises. We blend the gathered wisdom and traditions of a 200-year-old distillery with the best of modern science. Our passion is to introduce this exotic Chinese spirituous liquor to the U.S. marketplace for the western world to enjoy.
4 The Spirit of the World As bourbon is to Kentucky, Baijiu is to China. For more than 5,000 years, this bold, complex liquor distilled from wheat and sorghum has been the nation s signature drink: savored by heads of state, captains of industry and connoisseurs of gastronomy, as well as everyone who seeks a sophisticated drinking pleasure for themselves and their friends.
5 Origin of Baijiu Maotai Town The location of Guotai s stateof-the-art distillery. In records that go back to 135 BCE, Maotai Town has been recognized as the best source of Baijiu. The ancient Chinese emperors praised it; so did Richard Nixon during his 1972 visit to China. Only in this beautiful mountain river valley do you find the perfect combination of terrain, climate and altitude for producing the authentic, legendary spirit. Ronald Regan having dinner and baijiu with Prime Minister Zhou Enlai in Shanghai, 1972
6 Maotai Town, Guizhou Province, China
7 Ancient Beverage, New Adventure After centuries of privileged access by Asian consumers, Guotai believes it s high time for America to discover the secret of premium Baijiu, and why it s the adult beverage of choice for the other half of the world. Guotai is dedicated to accomplishing this goal. Industry Leader Guotai is one of the largest brewing enterprises in China s most renowned Baijiu producing center: Maotai Town in Guizhou Province. Here we blend the gathered wisdom and traditions of a 200 year old distillery with modern science. Our dedication to maintaining the gold standard in both taste and technology has earned the fifth Brussels International Gold Medal, Guizhou s Top 10 Famous Liquors
8 GUOTAI INTERNATIONAL, LLC
9 Distillery Process Tradition Meets Science One of the largest distilleries in Maotai Town, Guotai brings together the best of the old and the new. Our strict adherence to the pure, traditional arts and ingredients of Baijiu craftsmanship is responsible for Guotai s unsurpassed flavor and aroma; while advanced science ensures that this level of quality will never vary.
10 GUOTAI DISTILLERY
11 Distillery Process Generation of Know-how Guotai has inherited the traditional techniques of Baijiu brewing from some extremely distinguished masters. Senior Master Xu, one of China s legendary Baijiu blending masters, brings more than 30 years of skill and experience to his role of putting authentic Baijiu into every bottle of Guotai.
12 Distillery Process Technical Innovations Our venerable distilling process is governed by a very modern quality control system. We apply three-grade IR fingerprint technology to ensure consistent production. We also use biomolecular methods to determine the species and proportion of yeasts and micro-flora for ideal fermentation. Even our sampling process incorporates computerized automation to complement our human tasters experience in standardizing flavor control.
13 PRODUCTS IN THE UNITED STATES 2016
14 Each product has been created to reach the American market: Guotai Premium lite 375ML Guotai Premium Lite 750ML Guotai Legend 750 ML Guotai Legend 1L
15 PRODUCTS 2016 Guotai Premium Lite 18% alc/vol 375ml, 750ml A refreshing alternative for dinner Sharing with family and friends Guotai Legend 43% alc/vol 750ml, 1L A straight pour Unique Baijiu cocktails
16 Guotai Legend For the first time, China s most prestigious variety of Baijiu is available in the U.S. thanks to Guotai. Its bold, bright and exotic character is brilliant as a straight pour, and also mixes easily with other flavors to create unique cocktails. Among the citizens of its home country and many others throughout Asia, there s no better way to signal, and elevate, their status with friends, family and business associates. Legend s spicy bite is ideally served at a lavish dinner, tasting party or commemoration. Alcohol Content: 43% by volume Recommended Serve: Room temperature in a liqueur glass Bottle Volume: 750 ml, 1L
17 Guotai Premium Lite Created especially for the modern palate, Guotai Premium Lite is a crisp and refreshing twist on tradition. An exciting new alternative to your usual glass of wine with dinner or craft beer at the club, it distinguishes you as someone of trend-setting taste and knowledge. Premium Lite s delicate touch, both during and after the occasion, makes it a favorite with 21st century global culture. Alcohol Content: 18% by volume Recommended Serve: Chilled in a liquor tumbler Bottle Volume: 375ml, 750 ml
18 THANK YOU
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