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1 together with FoodAttraction Food FOR THE horeca SECTOR AND NEW FOODSERVICE formats organized by in collaboration with with the patronage simultaneously with

2 the international TRADE fair FOR specialty beers, CRAFT beers, AND FOODSERVICE Beer attraction is the international fair dedicated to specialty beers, artisan beers, food and beverages for the Horeca channel. Beer attraction has now reached its fifth edition, firmly-established as a point of reference for all foodservice operators. As well as showcasing the most comprehensive range of national and international offer of beers and drinks, through the brand FOOD ATTRACTION, the fair also offers an enormous variety of food for the Horeca channel. Beer attraction, in collaboration with FOOD ATTRACTION, has made its mark internationally for its original and innovative format, bringing together specialty beers and specialty foods for eating out. Beer attraction, coming soon, from Saturday 16 th to Tuesday 19 th February 2019, exclusively for industry professionals. On Saturday 16 th February only, the fair will also open its doors to those who simply love food and beer. Beer attraction features representatives from right across the industry, running simultaneously with BBTECH EXPO, the beer and beverage technology trade fair. The winning formula of fair within a fair brings together beverage producers with companies selling ingredients, processing technologies and packaging.

3 together with FoodAttraction

4 who s visiting DISTRIBUTION BEVERAGE WHOLESALERS FOODSERVICE WHOLESALERS IMPORT/EXPORT CASH & CARRY PURCHASING GROUPS AGENTS/REPRESENTATIVES LARGE-SCALE RETAIL VOLUME RETAIL PUBLIC VENUES RESTAURANTS PIZZERIAS BARS PUBS/BREWPUBS BEER SHOPS CATERING FRANCHISES HOTELs WINE CELLARS SPECIALIST FOOD SHOPS COLLECTIVE FOODSERVICE CATERING PUBLIC VENUES 42% DISTRIBUTION 28% RESTAURANTS-BARS-PIZZERIAS-WINE CELLARS 53% PUBS-BEER SHOPS 33% COLLECTIVE FOODSERVICE CHAINS-CATERING 7% HOTELS 7% VISITING COMPANIES BEVERAGE WHOLESALERS 46% AGENTS 22% FOOD WHOLESALERS-CASH AND CARRY 20% IMPORT EXPORT-PURCHASING GROUPS 10% LARGE-SCALE RETAIL ORGANISATIONS 2% media 1% SERVICES 8% ASSOCIATIONS / INSTITUTIONS 2% PRODUCERS 19% visitors 22,743 (+ 10% ON THE 2017 EDITION)

5 WHO S EXHIBITING Beer BEERS AND BEVERAGES ARTISAN BEERS SPECIALTY BEERS WATER FRUIT JUICES SOFT DRINKS WINE AND OTHER ALCOHOLIC DRINKS Food FOR HORECA AND NEW CATERING FORMATS FOODSERVICE products PIZZA FROZEN FOODS REGIONAL SPECIALTIES FOODSERVICE TECHNOLOGIES INTERIOR DESIGN exhibiting companies at Beer Attraction 107 at BBTech expo including

6 INTERNATIONAL BUYERS 1,000 visits from international operators 100 selected hosted buyers from 20 different countries In collaboration with and the Italian Exhibition Group s network of foreign agents EUROPE 90% NORTH AMERICA 4% MIDDLE EAST AND ASIA 3% CENTRAL AND SOUTH AMERICA 3% TOP COUNTRIES GERMANY SPAIN GREAT BRITAIN SLOVENIA BELGIUM FINLAND FRANCE ROMANIA LUXEMBOURG THE NETHERLANDS

7 215 journalists and bloggers 900 meetings with foreign buyers (+70% on the 2017 edition)

8 EVENTs 10 event area stages over 100 events: training workshops competitions show cooking 100 events organised by exhibitors

9 Beer Attraction and Food Attraction TOP EVENTS BUSINESS & COMPETITIONS - TRAINING INNOVATION COMPETITIONS Beer of the Year Award - Organised by UNIONBIRRAI The Italian Cooking Championships - hosted by the Italian Federation of Chefs (FIC ) Pizza Arena - In collaboration with Pizza & Pasta The International Street Food Championship - in collaboration with Nip food academy Presentation of new ideas and new catering formats - in collaboration with CAST ALIMENTI Conferences and seminars on current sector issues Draft classes - training for breweries, pubs and beer shops Tasting classes innovation In the BEER NEXT area, space for innovation - in collaboration with Seeds&Chips, global point of reference in the field of Food Innovation, a display space featuring 10 start-ups, showcasing excellence, with the very finest in innovation for beer, food, beer and beverage technologies sectors.

10 14 TH BEER OF THE YEAR AWARD 279 participating breweries 1,650 competing beers (+20% on the 2017 edition) organized by: 84 expert tasters from all over the world *figures for 2018 edition

11 THE ITALIAN COOKING CHAMPIONSHIPS organized by: 1,500 Professionals 500 Cooks competing new Mediterranean Cuisine Grand Prize

12 layout 2019 FoodAttraction BBTech expo C7 C6 C5 C4 C3 C2 C1 west entrance BEER NEXT south hall STREET FOOD A7 A6 A5 A4 A3 A2 A1 south entrance

13

14 THE BEER & FOOD ATTRACTION COMMUNITY Interbrau Spa Sandro Vecchiato Beer Attraction means long live beer. The market was waiting for this event. ITALMILL Ennio Parentini After last year s show, we came to the fair even more motivated because so many pubs and breweries have contacted us, we simply had to take part again. Birrificio Italiano Agostino Arioli Beer Attraction is an event not to be missed. It is an opportunity to get together with your clients, to find new ones and to interact with all the key players in the world of beer. CUZZIOL Domenico De Conti Beer Attraction plays a crucial role, because it offers a major stage for reaching both distributors and consumers. LantmannenUnibake Carlotta Zucca Beer Attraction was a key fair for us in understanding market trends. There is much interest in burgers, it s a growing trend. At Beer Attraction we meet pubs and breweries. We are very satisfied with the turnout. Birra dell eremo Enrico Ciani Beer Attraction is a cross-industry event which allows us to meet with key players in the beer chain, from the producers to the end consumers. These encounters have allowed us to gain profitable contacts for our company.

15 BREWRISE SRL Stefano Baldan At Beer Attraction like never before, we ve seen a huge turnout. This year we are presenting San bernardo 3 new breweries. Antonio Biella BeerAttraction is an opportunity to meet both beverage and foodservice distributors. In 2018 we are presenting a new packaging in the form of a bottle developed in collaboration with four artists. Birrificio Baladin Alessio Franzoso At Beer Attraction we find friends and people interested in the world of beer. Birra Theresanier lorenzo tomaselli Over the last few years, we have seen Beer Attraction grow significantly, and that s why we take part in this event. After two days of the event, we have already seen some good results for our business. PERONI Silvia Porreca We come to Beer Attraction to meet an audience of specialist distributors and operators in the Horeca world, and also to come together with other artisan breweries. We came back again because of the good results we have seen from previous editions, and we ll be returning next year. Birra amarcord Andrea Bagli We participate in Beer Attraction because it is a fair which is gathering momentum, a platform for gathering important contacts on the Horeca channel and for large-scale retail. Beer Attraction is also an opportunity to get together with our foreign clients. Kiem Kilian Kiem This is the first year that we have participated in Beer Attraction and we decided to do so because it is developing a lot as a fair and also because it allows us to come together with consumers who can see our products for themselves, get to know them and learn about them.

16 Contact the team of Beer Attraction RImini ph. (+39) 0541/ in collaboration with with the patronage media partner

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