The V is for Vegetables.

Size: px

Start display at page:

Download "The V is for Vegetables."

Marcus Patrick
5 years ago
Views:

1 And V8 is for fueling sales. Revitalize your customers and your beverage program with simple vegetable nutrition.

2 And V8 is for your guests. Americans are snacking more throughout the day. As their eating habits shift, it s the perfect time to rethink your beverage program. The V8 portfolio is full of fruit and vegetable juice blends as well as energy drinks and plant-based hydrating beverages that meet guests demand for functional, nutritious snacks. Satisfy cravings and fuel guests on the go with our delicious fruit and vegetable juice blends.

of consumers define a snack as any item.

3 What s happening with today s consumer? Functional beverages are on the rise especially among younger consumers with these key benefits sought: Attract incremental consumers, including millennial women, to the energy drink category. º Energy º Satiety º Cognitive Health º Digestion º Hydration The V is for Vegetables. The choice is clear. Snacking occasions continue to expand in both definition and daypart. V8 showcases transparency through consumer communications and labels. of consumers define a snack as any item. V8 outpaces the competition on health-related and ingredient-based statements. V8 Red, V8 Blends, V8 +Energy and V8 +HYDRATE are lower in sugar than most of their competitive set. 71%

with a flavorful alternative to coffee, tea

vegetables to jump-start the morning right

electrolytes from vegetables to help guests

and vegetable nutrition to complement lunch

4 And V8 is for any time of the day. Breakfast Help guests get steady energy with a flavorful alternative to coffee, tea and other energy drinks Offer a delicious swap for traditional juice with these fruity blends Give guests a full serving of vegetables to jump-start the morning right AM snack Power guests through the midmorning with fruit and vegetable nutrition they can feel good about Be sure guests who skipped breakfast have satisfying snack options Provide natural electrolytes from vegetables to help guests recover from a late night Lunch Offer fruit and vegetable nutrition to complement lunch PM snack Provide steady energy from natural green tea for positive energy with no regrets Give guests a refreshing afternoon treat Let guests replenish with a clean and crisp taste

V8 Red Vegetables are the #1 food customers try to include in their diet, and full serving is a top claim sought after.

5 oz Cans 100% Vegetable Juice with Vitamins A, C, E 11978 48/5.5 oz Cans 100% Vegetable Juice Low Sodium 00067 48/5.5 oz Cans 100% Vegetable Juice Spicy Hot 00004 48/5.

5 oz Cans 100% Vegetable Juice Spicy Hot 04285 24/11.5 oz Cans 100% Vegetable Juice Low Sodium 17086 24/11.

PET Healthy Greens 21796 12/12 oz PET Pomegranate Blueberry (6 Pack) 18867 24/8 oz Cans Strawberry Banana (6 Pack) 18866 24/8 oz Cans Strawberry Banana 15855 12/12 oz PET Pomegranate

Preservatives 100% Vegetable Juice No Added Sugar Blends Lower Sugar (75% Juice) 1.

Preservatives No Added Sugar or Artificial Sweeteners V8 +Energy Millennials especially are looking for a great-tasting, healthier energy alternative with ingredients they can

* +ENERGY STILL Peach Mango (6 Pack) 19625 24/8 oz Cans Peach Mango 19620 24/8 oz Cans Pomegranate Blueberry (6 Pack) 19624 24/8 oz Cans Pomegranate Blueberry 19621 24/8 oz Cans Orange

5 oz Cans +ENERGY SPARKLING Blackberry Cranberry 22806 12/12 oz Cans Orange Pineapple 22808 12/12 oz Cans White Grape Raspberry 22807 12/12 oz Cans V8 +HYDRATE Strawberry Cucumber

5 V8 Red Vegetables are the #1 food customers try to include in their diet, and full serving is a top claim sought after. V8 Blends V8 V-Fusion Blends juice buyers spend 58% more on the category compared with other shoppers. And V8 is for variety. 100% Vegetable Juice /5.5 oz Cans 100% Vegetable Juice with Vitamins A, C, E /5.5 oz Cans 100% Vegetable Juice Low Sodium /5.5 oz Cans 100% Vegetable Juice Spicy Hot /5.5 oz Cans Vegetable Juice (6 Pack) /5.5 oz Cans 100% Vegetable Juice /11.5 oz Cans Vegetable Juice (6 Pack) /11.5 oz Cans 100% Vegetable Juice Spicy Hot /11.5 oz Cans 100% Vegetable Juice Low Sodium /11.5 oz Cans 100% Vegetable Juice /12 oz PET 100% Vegetable Juice Spicy Hot /12 oz PET V8 BLENDS (LOWER SUGAR) V8 BLENDS (100% JUICE) 100% Vegetable Juice /12 oz PET Healthy Greens /12 oz PET Pomegranate Blueberry (6 Pack) /8 oz Cans Strawberry Banana (6 Pack) /8 oz Cans Strawberry Banana /12 oz PET Pomegranate Blueberry /12 oz PET 2 Full Servings of Vegetables per 8 oz Excellent Source of Vitamin C Good Source of Vitamin A and Potassium Gluten Free No Artificial Colors, Flavors or Preservatives 100% Vegetable Juice No Added Sugar Blends Lower Sugar (75% Juice) 1.5 Full Servings of Vegetables per 12 oz Blends 100% Juice 1 Serving of Vegetables and 1 Serving of Fruit per 8 oz Antioxidant Vitamins A and C No Artificial Colors, Flavors or Preservatives No Added Sugar or Artificial Sweeteners V8 +Energy Millennials especially are looking for a great-tasting, healthier energy alternative with ingredients they can pronounce. V8 +HYDRATE Consumers prefer the taste and price point of V8 +HYDRATE and find it more refreshing than other plant-based hydrating beverages.* +ENERGY STILL Peach Mango (6 Pack) /8 oz Cans Peach Mango /8 oz Cans Pomegranate Blueberry (6 Pack) /8 oz Cans Pomegranate Blueberry /8 oz Cans Orange Pineapple (6 Pack) /8 oz Cans Orange Pineapple /11.5 oz Cans +ENERGY SPARKLING Blackberry Cranberry /12 oz Cans Orange Pineapple /12 oz Cans White Grape Raspberry /12 oz Cans V8 +HYDRATE Strawberry Cucumber /11.5 oz Cans V8 +HYDRATE Strawberry Cucumber /8 oz Cans V8 +HYDRATE Orange Grapefruit /11.5 oz Cans V8 +HYDRATE Orange Grapefruit /8 oz Cans V8 +HYDRATE Coconut Watermelon /8 oz Cans 1 Combined Serving of Fruit and Vegetables Natural Energy from Green Tea Extract No Artificial Colors or Flavors 60 Calories or Less per Can Excellent Source of Vitamins B and C 80mg Caffeine per Container 1 Full Serving of Vegetables per Can Natural Electrolytes from Vegetables No Sugar Added No Artificial Sweeteners Non-GMO Gluten Free Vegetarian *In a test, consumers preferred the taste of V8 +HYDRATE Strawberry Cucumber to category leader Vita Coco Pure Coconut Water.

Shelf stable Consider: Think beyond traditional coolers.

Incorporating into prepacked grab-and-go bundles Promoting near a salad bar or fresh

preferred the cost and extended shelf life of V8 2019 Campbell Soup Company Guests

6 Shelf stable Consider: Think beyond traditional coolers. Refrigerated coolers are optional so V8 can be merchandised anywhere in your operation to help boost beverage sales. Adding to impulse areas, such as near the cash register or bagged snack shelves Incorporating into prepacked grab-and-go bundles Promoting near a salad bar or fresh fruit as a healthier beverage option Grab-and-Go Case Study The problem: One of the largest vending operators in the U.S. was seeing declining trends in the smoothie category in its micro markets The solution: Campbell s Foodservice replaced a leading smoothie brand s stand-alone coolers with V8 coolers and filled them with its best sellers The results: Operators typically preferred the cost and extended shelf life of V Campbell Soup Company Guests typically preferred the cost, lower-calorie options, and fruit-and-veggie nutrition V8 delivers Want more specifics? Please reach out, and we will give you all the details Learn more at campbellsfoodservice.com/v8. The NPD Group/National Eating Trends Juice & Smoothie Occasion Summary Technomic Consumer Trend Report, 2016, IRI 2016 State of Snacking, NPD Eating Patterns in America, 2016 AVI Avenue C Micro-Market Test, Jan-Jun 2017

20g AMERICA S #1 SELLING ORGANIC PROTEIN BLEND FIBER PROTEIN ORGANIC DANICA PATRICK PROFESSIONAL RACE CAR DRIVER & FITNESS ENTHUSIAST

20g AMERICA S #1 SELLING ORGANIC PROTEIN BLEND FIBER PROTEIN ORGANIC DANICA PATRICK PROFESSIONAL RACE CAR DRIVER & FITNESS ENTHUSIAST Top 2 Smoothies AMERICA S # SELLING ORGANIC PROTEIN DANICA PATRICK PROFESSIONAL RACE CAR DRIVER & FITNESS ENTHUSIAST Organic Protein 00% Plant-Based Nutritional Shake Healthy, organic nutrition protein