Must stocks. Market Trends SOFT DRINKS. Increase your footfall. Improve your sales. Market insight. Retail planograms. New products Top sellers

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1 Improve your sales Market Trends New products Top sellers Market insight Must stocks Increase your footfall Retail planograms

2 MARKET INSIGHT 99% of UK households BUY SOFT Soft drinks in Convenience is a huge seller and is growing!.b annual sales and 0.7% growth (Source: IRI MarketPlace EXT GB & NI excl Mults to 09/0/6) Soft Drinks shoppers are valuable. They buy more and spend more with an average basket spend of.90 (Source: HIM CTP 05) Simplification and availability of healthier drinks are key to bring in new shoppers to convenience outlets Soft drinks is the No. driver of store footfall within Convenience stores (Source: him! Food to Go Study 06) Over half of lunch-to-go and snack shoppers don t buy a soft drink which highlights a gap in the convenience market. Partnering soft drinks with food is of greater value to retailers and driving this behaviour through meal and snack deals is key to tapping into this opportunity

3 MARKET INSIGHT Link Soft Drinks to calendar/popular events in the year to drive footfall to the chiller. Expand merchandising space for Multipacks and L drinks during big sports events. Ensure you stay stocked up in Summer for that peak in sales but don t get complacent in Winter, call out healthy ranges as people get ready for a new year, new start. Create a kids specific zone making it easy for mum to buy such as Squash, Multipacks and Fruit Shoot. Multipacks provide a great opportunity to drive sales & footfall, and increase basket spend. For example, stock the everyday range of Coke 0 pack PM.50. Across fizzy drinks, shoppers are sugar aware. Offer a range of sugar and sugar free choice. Energy means different things to shoppers. Differentiate the range across Energy providing drinks for a boost in performance (Stimulants, Glucose and Sports Drinks) as well as for everyday goodness (Pure Juice & Vitamin drinks). Across still drinks, shoppers love flavour. Offer flavour variety for different audiences, meeting the needs for both Adult and Kids tastes. Water is a functional purchase. As a result size matters. Have formats for now and for later. Mix it up with flavoured water to make it more enjoyable pocket squash can be a great alternative. 5 Key principles which lead to an effective layout and flow Use leading brands Implement a logical flow Group similar products Vertically block your layout Use beacon brands

4 MUST STOCK LINES These are the Must Stock lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers needs and therefore they will visit your store again. We suggest you stock the following range: COLA FLAVOURED CARBONATES ENGLAND & WALES SCOTLAND Launching in Spring 07 SPORTS & ENERGY KIDS STILL & SPARKLING WATER ENGLAND & WALES SCOTLAND STILL FRUIT JUICES lemon & lime carbonates pure juices MIXERS Squash FLAVOURED & VITAMIN WATER ENGLAND & WALES SCOTLAND

5 MUST STOCK LINES COCA COLA PM.69.75ltr SKU Code: DIET COKE PM 500ml SKU Code: 5505 COCA COLA ORIGINAL PM 65p 0ml SKU Code: PEPSI PM.69 ltr SKU Code: 6780 COCA COLA PM 500ml SKU Code: DIET COKE PM 65p 0ml SKU Code: 606 DIET COKE PM.69.75ltr SKU Code: PEPSI MAX PM 9p 0ml SKU Code: 9865

6 MUST STOCK LINES 9 COCA COLA PM.50 0 PACK 0ml SKU Code: 5785 IRN BRU ORIGINAL 0ml SCOTLAND SKU Code: Bestway 009 Batleys 55 0 DR PEPPER PM 500ml SKU Code: 9860 ENGLAND & WALES IRN BRU PM 99p 500ml SKU Code: 6758 SCOTLAND FANTA ORANGE PM 500ml SKU Code: 9856 ENGLAND & WALES 5 IRN BRU PM.50 ltr SKU Code: 586 SCOTLAND FANTA ORANGE PM.69 ltr SKU Code: 7 ENGLAND & WALES 6 RED BULL ENERGY PM.9 50ml SKU Code: 9706

7 MUST STOCK LINES 7 LUCOZADE ENERGY ORANGE PM 95p 80ml SKU Code: 9500 BOOST ENERGY DRINK PM 9p 50ml SKU Code: Launching in Spring 07 BEST-ONE ENERGY DRINK PM 5p 50ml SKU Code: 595 LUCOZADE SPORT ORANGE PM 99p 500ml SKU Code: Bestway 79 Batleys MONSTER ENERGY PM.9 500ml SKU Code: 9599 LUCOZADE ORANGE PM.69 ltr SKU Code: 6809 RED BULL ENERGY PM ml SKU Code: 0570 CAPRI SUN ORANGE PM 89p 0ml SKU Code: 5767

8 MUST STOCK LINES 5 FRUIT SHOOT APPLE & BLACKCURRANT PM 69p SKU Code: 88 9 HIGHLAND SPRING SPARKLING.5ltr ENGLAND & WALES SKU Code: Bestway 607 Batleys EVIAN WATER 50cl ENGLAND & WALES SKU Code: Bestway 855 Batleys STRATHMORE STILL 500ml SKU Code: 8975 SCOTLAND 7 EVIAN MINERAL WATER.5ltr ENGLAND & WALES SKU Code: Bestway 09 Batleys 6579 VOLVIC 50cl SKU Code: 568 SCOTLAND 8 EVIAN SPORTSCAP 75cl ENGLAND & WALES SKU Code: Bestway Bestway 505 RIBENA BLACKCURRANT PM 99p 500ml SKU Code: Bestway 76 Batleys 56950

9 MUST STOCK LINES RUBICON MANGO PM.9 ltr SKU Code: JUST JUICE ORANGE ltr SKU Code: 6 OASIS SUMMER FRUITS PM 500ml SKU Code: JUST JUICE APPLE ltr SKU Code: SCHWEPPES LEMONADE PM.9 ltr SKU Code: SCHWEPPES TONIC WATER ltr SKU Code: SPRITE PM 500ml SKU Code: RIBENA BLACKCURANT PM ml SKU Code: 67990

10 MUST STOCK LINES ROBINSONS ORANGE NAS PM.9 ltr SKU Code: MAC B STRAWBERRY & KIWI STILL 500ml SCOTLAND SKU Code: Bestway 8785 Batleys VOLVIC TOF STRAWBERRY ORIGINAL.5ltr ENGLAND & WALES 5 MAC B CRANBERRY & RASPBERRY STILL 500ml SCOTLAND SKU Code: 66 SKU Code: Bestway 870 Batleys VOLVIC TOF STRAWBERRY ORIGINAL 50cl ENGLAND & WALES SKU Code: 85576

11 mx soft drinks - take home ENGLAND & WALES DIET COKE For PM.75LTR COKE ZERO For PM.75LTR CHERRY COKE For PM.75LTR SCHWeppes LEMONADE PM LTR BEST-IN LEMONADE pm 65P LTR SCHWeppes TONIC WATER LTR RUBICON MANGO For PM LTR Ocean SPRAY CRANBERRY PM LTR 6 6 JUST JUICE ORANGE LTR JUST JUICE APPLE LTR COKE For PM.75LTR 7 7 FANTA ORANGE PM LTR FANTA FRUIT TWIST PM LTR LUCOZADE ORIGINAL PM LTR BOOST ENERGY DRINK pm LTR RIBENA BLACK CONCentrate PM 600ML ROBinsons APPle & BLackcurrant NAS PM LTR

12 mx soft drinks - take home ENGLAND & WALES PEPSI REGULAR PM LTR PEPSI MAX PM LTR DR PEPPER PM LTR SPRITE PM LTR IRN BRU PM LTR LUCOZADE ORANGE PM LTR BEST-ONE ENERGY PM 89P PET LTR ROBinsons ORANGE NAS PM LTR COCA COLA PM 0 PacK 0ML BEST-ONE ENERGY PacK pm 99P 50ML RED BULL PacK PM 50ML NEW VOLVIC MINERAL WATER 6 PacK 50CL VOLVIC TOF STRAW ORGinal.5LT EVIAN WATER.5LTR

13 mx5 soft drinks - DRINK now ENGLAND & WALES DIET COKE pm 500ML MONSTER ENERGY PM 500ML RED BULL ENERGY PM 55ML RED BULL ENERGY PM 7ML BEST-ONE ENERGY S/CHRY pm 5P 50ML BEST-ONE ENERGY S/APP pm 5P 50ML BEST-ONE ENERGY pm 59P PET 500ML 9 9 LUCOZADE ENERGY ORIGinal PM 80ML VOLVIC TOF STRAW ORIGINAL 50CL COKE pm 500ML ROCKSTAR XDURANCE PM 500ML RED BULL ENERGY PM 50ML RED BULL Sugar FREE PM 50ML LUCOZADE ENERGY ORANGE PM 80ML VOLVIC GO LTR 5

14 mx5 soft drinks - DRINK now ENGLAND & WALES CHERRY COKE pm 500ML PEPSI MAX PM 600ML RELENTLESS pm 500ML BEST-ONE ENERGY pm 5P 50ML BEST-IN ENERGY Sugar FREE pm 5P 50ML LUCOZADE SPORT ORANGE PM 500ML LUCOZADE SPORT RaspBerRY PM 500ML EVIAN SPORTSCAP 75CL CAPRI SUN ORANGE PM 0ML Fruit SHOOT APPle & BLacKcurrnt for PM 75ML VIMTO STILL SPORT CAP PM 500ML OASIS CITRUS PUNCH pm 500ML OASIS SUMMER FRUIT pm 500ML RIBENA BLACKCURRANT PM 500ML RIBENA STRAWBERRY PM 500ML BEST-ONE ISO ORANGE PM 9P 500ML HighLAND SPRING SPARK S/PK 500ML EVIAN WATER 50CL 5

15 mx5 soft drinks - DRINK now ENGLAND & WALES COCA COLA ORIGINAL CANS 0ML DIET COKE CANS 0ML CHERRY COKE PM 0ML PEPSI MAX CANS PM 0ML DR PEPPER ORIGinal PM 0ML SPRITE pm 500ML DR PEPPER pm 500ML FANTA ORANGE pm 500ML FANTA FRUIT TWIST pm 500ML 5

16 mx soft drinks - take home ENGLAND & WALES IRN BRU PM LTR 7 7 FANTA ORANGE PM LTR FANTA FRUIT TWIST PM LTR SPRITE PM LTR SCHWeppes LEMONADE PM LTR SCHWeppes LEMONADE Slimline PM LTR BEST-IN LEMONADE PM 65P LTR SCHWeppes TONIC WATER LTR SCHWeppes SLimline TONIC WATER LTR RIBENA BlackCURRANT PM SPK LTR Ocean SPRAY CRANBERRY PM LTR RUBICON MANGO For PM LTR 6 6 JUST JUICE ORANGE LTR JUST JUICE APPLE LTR COKE pm For PM.75LTR DIET COKE for PM.75LTR COKE ZERO For PM.75LTR CHERRY COKE For PM.75LTR BOOST ENERGY DRINK PM LTR LUCOZADE ORIGINAL PM LTR ROBinsons ORANGE NAS PM LTR VOLVIC TOF STRAW ORGinal.5LTR VOLVIC.5LTR

17 mx soft drinks - take home ENGLAND & WALES PEPSI REGULAR PM LTR PEPSI MAX PM LTR PEPSI DIET PM LTR DR PEPPER PM LTR BEST-IN CHERRYADE PM 65P LTR BEST-ONE ENERGY PM 89P PET LTR LUCOZADE ORANGE PM LTR ROBinsons APPle & BLackcurrant NAS PM LTR RIBENA BLACK CONCentrate PM 600ML HIGHLAND SPRING SPARKLNG.5LTR EVIAN WATER.5LTR COCA COLA PM 0PK 0ML DIET COKE PM 0PK 0ML BEST-ONE ENERGY PacK pm 99P 50ML RED BULL PK PM 50ML NEW VOLVIC MINERAL WATER 6 PacK 50CL

18 mx5 soft drinks - DRINK now ENGLAND & WALES SPRITE PM 500ML PEPSI REGULAR PM 500ML PEPSI MAX PM 600ML PEPSI MAX CHERRY PM 600ML BEST-ONE ENERGY PM 59P PET 500ML BOOST ENERGY REGular PM 500ML BOOST ENERGY DRINK PM MONSTER ENERGY PM 500ML MONSTER ULTRA PM 500ML RELENTLESS 6 6 RELENTLESS LUCOZADE ENerGY CARIBbean PM 80ML RIBENA VERY BERRY PM 500ML RIBENA STRAWBERRY PM 500ML TOF STRAWBERRY VOLVIC TOF STRAW ORIGINAL 50CL HighLAND SPRING SPARKling S/PK 500ML COKE PM 500ML FANTA ORANGE PM 500ML FANTA FRUIT TWIST PM 500ML BEST-ONE ENERGY S/CHRY PM 5P 50ML BEST-ONE ENERGY S/APP PM 5P 50ML RED BULL SUGAR FREE PM 50ML RED BULL ENERGY PM 50ML RED BULL ENERGY PM 55ML LUCOZADE ENERGY ORANGE PM 80ML LUCOZADE ENGY PINK PM 80ML RIBENA BLACKCURRANT PM 500ML VOLVIC GO LTR

19 mx5 soft drinks - DRINK now ENGLAND & WALES DIET COKE PM 500ML CHERRY COKE PM 500ML COKE ZERO PM 500ML DR PEPPER PM 500ML MOUNTAIN DEW ENERGY PM 500ML BEST-IN ENERGY Sugar FREE PM 5P 50ML BEST-ONE ENERGY PM 5P 50ML RED BULL ENERGY PM 7ML 9 9 LUCOZADE ENERGY ORIGINAL PM 80ML LUCOZADE ENERGY CHERRY PM 80ML OASIS SUMMER FRUIT PM 500ML EVIAN SPORTS CAP 75CL DIET COKE CANS 0ML CHERRY COKE PM 0ML 6 6 FANTA ORANGE PM 0ML 6 6 FANTA FRUIT TWIST PM 0ML RUBICON MANGO PM 500ML ROCKSTAR XDURANCE PM 500ML ROCKSTAR GUAVA PM 500ML BEST-IN ISOTONIC PM 9P 500ML BEST-IN ISOTONIC BERRY BEST-IN ISOTONIC TROP POWERADE BERRY/TROP PM LUCOZADE SPORT ORANGE PM 500ML LUCOZADE SPORT RaSPBERRY PM 500ML OASIS CITRUS PUNCH PM 500ML EVIAN WATER 50CL

20 mx5 soft drinks - DRINK now ENGLAND & WALES COCA COLA ORIGINAL CANS 0ML 7 7 COKE ZERO PM 0ML PEPSI REGULAR CANS PM 0ML PEPSI MAX CANS PM 0ML IRN BRU PM 0ML DR PEPPER ORIGinal PM 0ML RUBICON MANGO PM 0ML CAPRI SUN ORANGE PM 0ML RIBENA BLACKCURRANT PM 50ML VIMTO STILL SPORT CAP PM 500ML Fruit SHOOT APPle & BLacKcurrant for PM 75ML BEST-IN BlackCURRANT DRINK BEST-IN StrawBERRY DRINK GLACEAU SMART WATER 600ML BEST-IN MINERAL WATER 50CL 5

21 mx soft drinks - take home SCOTLAND 7 7 FANTA ORANGE PM LTR BARRS LEMONADE PM LTR SCHWeppes LEMONADE PM LTR BEST-IN LEMONADE pm 65P LTR SPRITE PM LTR SCHWeppes TONIC WATER LTR JUST JUICE APPLE LTR 6 6 just JUICE ORANGE LTR RUBICON MANGO For PM LTR IRN BRU For PM LTR (SCOT) IRN BRU XTRA PM LTR (SCOT) IRN BRU ORIGinal LTR (SCOT) BARRS COLA LTR LUCOZADE ORANGE PM LTR ROBinsons APPle & BLackcurrant NAS PM LTR VOLVIC TOF STRAWberry ORGiinal.5LT HIGHland SPRING STILL /0.5LT

22 mx soft drinks - take home SCOTLAND COKE For PM.75LTR DIET COKE for PM.75LTR PEPSI REGULAR PM LTR PEPSI MAX PM LTR BEST-ONE ENERGY pm 89P PET LTR ROBinsons ORANGE NAS PM LTR VOLVIC.5LTR IRN BRU 8 PacK PM 0ML (SCOT) COCA COLA PM 0 PacK 0ML RED BULL PacK PM 50ML NEW BEST-ONE ENERGY PacK pm 99P 50ML

23 mx5 soft drinks - DRINK now SCOTLAND SPRITE 500ML PEPSI MAX PM 600ML ROCKSTAR XDURANCE PM 500ML RED BULL ENERGY PM 55ML RED BULL ENERGY PM 7ML LUCOZADE ENERGY ORANGE PM 80ML VOLVIC 50CL COKE PM 500ML ROCKSTAR GUAVA PM 500ML RED BULL ENERGY PM 50ML RED BULL Sugar FREE PM 50ML 9 9 LUCOZADE ENERGY ORIGinal PM 80ML VOLVIC GO LTR 5

24 mx5 5 soft drinks - DRINK now SCOTLAND DIET COKE pm 500ML MONSTER ENERGY PM 500ML BEST-ONE ENERGY pm 59P PET 500ML BEST-ONE ENERGY PM 5P 50ML BEST-IN ENERGY Sugar FREE pm 5P 50ML BEST-ONE ENERGY S/CHRY pm 5P 50ML BEST-ONE ENERGY S/APP pm 5P 50ML LUCOZADE SPORT ORANGE PM 500ML LUCOZADE SPORT RaspBerRY PM 500ML HighLAND SPRING SPARK S/PK 500ML COCA COLA ORIGINAL CANS 0ML DIET COKE CANS 0ML CAPRI SUN ORANGE PM 0ML OASIS SUMMER FRUIT pm 500ML RIBENA BLACKCURRANT PM 500ML RIBENA STRAWBERRY PM 500ML BEST-IN ISOTONIC PM 9P 500ML BEST-IN ISOTONIC BERRY pm 9P 500ML BEST-IN ISOTONIC TROPical PM 9P 500ML MACB STRaWBerry & KIWI STilL 500ML (SCOT) STRATHMORE STILL PM 500ML

25 mx5 soft drinks - DRINK now SCOTLAND IRN BRU CANS 0ML IRN BRU XTRA PM 0ML (SCOT) Fruit SHOOT APPle & BLacKcurrant for PM75ML RIBENA BLACKCURRANT PM 50ML BEST-IN BlackCuRRANT DRINK pm 9P 50ML BEST-IN StrawbERRY DRINK pm 9P 50ML FANTA ORANGE pm 500ML FANTA FRUIT TWIST pm 500ML IRN BRU PM 500ML (SCOT) IRN BRU XTRA Pm S/PK 500ML DR PEPPER pm 500ML 5

26 mx soft drinks - take home SCOTLAND DR PEPPER PM LTR VIMTO FIZZY PM TO LTR 7 7 FANTA ORANGE PM LTR SPRITE PM LTR BARRS LEMONADE pm LTR SCHWeppes LEMONADE PM LTR BEST-IN LEMONADE pm 65P LTR SCHWeppes LEMONADE SLimline PM LTR SCHWeppes TONIC WATER LTR Ocean SPRAY CRANBERRY PM LTR JUST JUICE APPLE LTR 6 6 JUST JUICE ORANGE LTR RUBICON MANGO For PM LTR IRN BRU PM For PM LTR (SCOT) IRN BRU XTRA PM LTR (SCOT) COKE For PM.75LTR DIET COKE For PM.75LTR LUCOZADE ORIGINAL PM LTR ROBinsons ORANGE NAS PM LTR VOLVIC TOF SUMMER FRUIT.5LTR VOLVIC TOF STRAWberry ORGiginal.5LTr HIGHLAND SPRING SPARKLNG.5LTr VOLVIC.5LTR

27 mx soft drinks - take home SCOTLAND IRN BRU ORIGinal pm LTR (SCOT) BARRS COLA pm LTR BARRS RED KOLA pm LTR (SCOT) PEPSI REGULAR PM LTR PEPSI MAX PM LTR PEPSI DIET PM LTR BEST-IN CHERRYADE pm 65P LTR BEST-ONE ENERGY pm 89P PET LTR LUCOZADE ORANGE PM LTR ROBinsons APPle & BLackcurrant NAS PM LTR HIGHland SPRING STILL /0.5LTr VOLVIC MINERAL WATER 6 PacK 50CL IRN BRU 8 PacK PM 0ML (SCOT) IRN BRU XTRA 8 For PM 0ML (SCOT) COCA COLA PM 0 PacK 0ML DIET COKE PM 0 PacK 0ML RED BULL PacK P/M 50ML NEW BEST-ONE ENERGY PacK pm 99P 50ML

28 mx5 soft drinks - DRINK now SCOTLAND DR PEPPER pm 500ML PEPSI MAX PM 600ML BEST-ONE ENERGY pm 59P PET 500ML BOOST ENERGY DRINK PM 50ML ROCKSTAR GUAVA PM 500ML ROCKSTAR XDURANCE PM 500ML ROCKSTAR JUICED PM 500ML RIBENA STRAWBERRY PM 500ML RIBENA BLACKCURRANT PM 500ML 9 9 LUCOZADE ENERGY ORIGinal PM 80ML MACB CranBERRY & RaspBERRy MACB STRaWBerry & KIWI STill 500ML (SCOT) MACB LEMON & LIME STIlL 500ML (SCOT) VOLVIC TOF STRAWberry ORIGINAL 50CL COKE pm 500ML IRN BRU PM 500ML (SCOT) IRN BRU XTRA PM S/PK 500ML BEST-ONE ENERGY S/CHRY pm 5P 50ML BEST-ONE ENERG S/APP pm 5P 50ML RED BULL Sugar FREE PM 50ML RED BULL ENERGY PM 50ML RED BULL ENERGY PM 55ML LUCOZADE ENERGY ORANGE PM 80ML STRATHMORE STILL PM 500ML VOLVIC GO LTR

29 mx5 soft drinks - DRINK now SCOTLAND DIET COKE pm 500ML FANTA ORANGE pm 500ML sprite pm 500ML BEST-IN ENERGY Sugar FREE pm 5P 50ML BEST-ONE ENERGY pm 5P 50ML RED BULL ENERGY PM 7ML LUCOZADE ENGY PINK PM 80ML LUCOZADE SPORT ORANGE PM 500ML OASIS SUMMER FRUITpm 500ML best-in MINERAL WATER 50CL VOLVIC 50CL BARRS COLA PM 500ML (SCOT) PEPSI REGULAR CANS PM 0ML FANTA ORANGE CANS 0ML VIMTO ORIGINAL CAN 0ML MONSTER ENERGY PM 500ML MONSTER ULTRA PM 500ML RELENTLESS pm 500ML BEST-ONE ISO BERRYBLUE BEST-IN ISOTONIC TROPical BEST-ONE ISO ORANGE pm 9P 500ML POWERADE BERRY/TROPical PM LUCOZADE SPORT Raspberry PM 500ML OASIS CITRUS PUNCH pm 500ML HighLAND SPRING SPARK S/PK 500ML HIGHland SPRING STILL S/PK 50CL

30 mx5 soft drinks - DRINK now SCOTLAND COCA COLA ORIGINAL CANS 0ML 56 DIET COKE CANS 0ML 66 BARRS COLA PM 0ML 009 IRN BRU CANS 0ML 90 IRN BRU XTRA PM 0ML (SCOT) 006 BEST-IN BlackCuRRANT DRINK 006 BEST-IN StrawBERRY DRINK 56 ribena STRAWBERRY PM 50ML 57 ribena BLACKCURRANT PM 50ML 88 Fruit SHOOT APPle & BLacKcurrnt for PM 75ML 685 VIMTO STILL SPORT CAP pm 500ML CAPRI SUN ORANGE PM 0ML 7087 GLACEAU SMART WATER 600ML HYDR8 STILL PET 500ML 5

31 Go to to find all Soft Drinks Advice information and boost your profits today!

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