Global Sugar Substitute Market: An Analysis

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1 Global Sugar Substitute Market: An Analysis

2 Executive Summary The sugar substitute market mainly consists of high fructose syrup (HFCS), high intensity sweetener (HIS) and low intensity sweetener (LIS). The HIS segment (non-calorific) is the fastest growing segment among all other sugar substitutes. As rising level of obesity and diabetes continue to dominate, emphasis on reducing caloric intake as well as consuming healthier food and beverages is increasing which in turn driving the sales of sugar substitutes. North America dominates the sugar substitute market driven by downstream industries like food, beverages and pharmaceuticals. Within the High Intensity Sweetener market, sucralose holds the largest consuming share followed by aspartame, saccharine, cyclamate, natural HIS (stevia), Ace-K and Neotame. Stevia (natural HIS) is gaining quick acceptance all across the globe because of the various health benefits associated with it. Global HFCS production and consumption both increased in 2012 mainly due to increased demand from beverage, foodsprocessing, diary and confectionery industries. Countries like Thailand, Turkey, Philippines, Colombia and Vietnam where HFCS penetration is still low offer huge opportunity to expand. Among the LIS, sorbitol is the most used polyols among all others. Major manufacturers of sugar substitutes include Tate and Lyle, PureCircle Ltd, DuPont, S&W Seed Company etc. The report titled Global Sugar Substitute Market: An Analysis is a comprehensive study on the global sugar substitute market with a special focus on regional markets like North America, Europe and Asia Pacific. The report provides a detailed analysis of sub-segments of the sugar substitute market like high fructose syrup (HFCS), high intensity sweetener (HIS) and low intensity sweetener (LIS). For each segment of the sugar substitute market (HFCS, HIS, LIS), the report analyzes the sizing and growth, segmentation and geographic breakdown. The report discusses key growth drivers, opportunities and challenges faced by the sugar substitute industry and also analyzes the major players operating in the sugar substitute industry.

3 US$ Billion Rising level of obesity and diabetes and awareness of healthier food and beverages are driving sales of Global sugar substitutes... Sugar Substitute Market Scenario Global Sugar Substitute Market Value ( ) Breakup of Global Sugar Substitute Market by Category (2012) HIS HFCS LIS Geographical Segmentation of Global Sugar Substitute Market (2012) North America Asia-Pacific Europe ROW A type of food additive which creates the similar effect of sugar in taste, generally with less food energy is known as sugar substitute. Some sugar substitutes are natural and some are synthetic. The sugar substitute market mainly consists of HFCS, HIS and LIS. The global sugar substitute market witnessed a growth of.% from 2009 and reached US$... billion in The HIS segment (non-calorific) is the fastest growing segment among all other sugar substitutes. North America dominates the sugar substitute market with a market share of..% in Asia Pacific accounted for.% share driven by demand from downstream industries like food, beverages and pharmaceuticals. Source: Stevia Corp, Koncept Analytics Note: HIS- High Intensity Sweetener, LIS-Low Intensity Sweetener, HFCS: High Fructose Corn Syrup

4 US$ Billion US$ Billion Source: Stevia Corp Estimates, Koncept Analytics Note: F refers to forecasted value US$ Billion North America dominates the sugar substitute market driven by downstream industries like food, beverages and pharmaceuticals. North American Sugar Substitute Market Value ( F) European Sugar Substitute Market Value ( F) Asia-Pacific Sugar Substitute Market Value ( F) The sugar substitute market in North America increased from US$...billion in 2009 to US$... billion in Some of the largest known sweetener manufacturers like Cargill Inc, Stevia First Corp operate in the US. The F&B industry is increasingly replacing sugar or corn syrup with zero-calorie sweeteners in a wide range of products. The penetration of HIS/isoglucose in European countries is still very low that depicts a significant opportunity. The European Food Safety Agency (EFSA) approved stevia as a food and beverage ingredient early in 2011; and it was approved for general consumption near the end of The demand for sugar substitutes in emerging nations like China, India has been driving the Asia-Pacific market.

5 Million Tonnes wse Source: ISO Estimates Note: wse refers to white sugar equivalents * Segmentation is on the basis of value US$ Billion Stevia (natural HIS) is gaining quick acceptance all across the globe because of the various health benefits associated with it. Global HIS Market Size by Volume ( ) Global HIS Market Size by Value ( ) F 2016F Global Share of Consumption* of HIS by Sub-Category (2011) Sucralose Aspartame Saccharin Cyclamate Natural HIS Ace-K Neotame High intensity sweetener (HIS) is a key component of the global sweetener market. Both synthetic and natural HIS accounted for approximately..% (in value terms) of the global sweeteners market in The HIS market by volume recorded a CAGR of approximately % over the period 2000 to 2011 with global consumption rising to an estimated level of.. million tonnes wse. In value terms, the total market size for global HIS market was recorded at US$...billion in 2012, increasing at a faster pace as compared to both sugar and HFCS. The market value of HIS is forecasted to grow at a CAGR of % over the period 2012 to 2016 and will reach US$... billion.

6 000 Tonnes Million Tonnes Source: OECD FAO Agricultural Outlook Million Tonnes Countries like Thailand, Turkey, Philippines, Colombia and Vietnam where HFCS penetration is still low offer huge opportunity to expand. Global Production and Consumption of HFCS by Volume ( ) After declining to million tonnes in 2008, global HFCS production increased to million tonnes in 2012, an increase of.% y-o-y. Total consumption increased from.. million tonnes in 2011 to..million tonnes in Due to surging sugar prices, most of the F&B manufacturers shifted their usage from refined sugar to HFCS. HFCS is mainly driven by demand from beverage, foodsprocessing, diary and confectionery industries. HFCS penetration is highest in the US with Japan, Canada, Mexico and Taiwan also showing considerable increase in the usage of HFCS Production Consumption Due to high sugar prices in the US, most food and beverage companies have switched to HFCS which is considered as a good and cheap substitute. Production and Consumption Volume of HFCS by Country (2012) HFCS Production and Consumption by Volume in the US ( ) Canada Turkey Korea EU-27 Japan China Mexico US Production Consumption Consumption Production

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