1 International Exhibition of the Hospitality Industry Oct Host. Where hospitality meets business
2 INNOVATION AND TRENDS AT THE SERVICE OF BUSINESS New products, new ideas, new services, new business. These are the 4 milestones of Host, the International Exhibition of the Hospitality Industry which, besides being the leading market place for the sector, also stands as the unrivalled trend setter for the entire Ho.re.ca world. Host is just the right place to present market previews of new products that have involved the kind of research and investment needed to face up to an increasingly discriminating and demanding market, always on the lookout for new business formulas. Host is where trends are set, where the pulse of the market can truly be taken, where one meets the competition as well as new and loyal clients but that s not all. Host goes beyond the standard trade fair meeting and stands out as a professional network at every level, offering participants the opportunity of becoming part of a network of relationships, products and experiences that is at the complete disposal of Ho.Re.Ca. professionals. Many opportunities for in-depth presentations that offer interesting suggestions for operators enabling a dynamic and constructive confrontation between offer and demand to provide an increasingly tailor made service.
3 meet the world Visitors from 153 countries Exhibitors from 43 countries Albania Algeria Andorra Angola Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Belgium Belize Belorus Benin Bolivia Bosnia and Herzegovina Brazil Bulgaria Burkina Faso Camerun Canada Chile China Colombia Costa Rica Croazia Cuba Cyprus Czech Republic Denmark Dominican Republic Ecuador Egypt El Salvador Estonia Ethiopia Finland France French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Greece Guadeloupe Guatemala Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kuwait Kyrgyzstan Lao Latvia Lebanon Liechtenstein Lithuania Luxembourg Lybia Macau Macedonia Madagascar Malaysia Maldives Malta Martinique Mauritania Mauritius Mexico Micronesia, Federal States Of Moldova Monaco Mongolia Montenegro Morocco Myanmar Namibia Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue North Korea Norway Oman Pakistan Palestinian Territories Panama Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Saint Vincent And The Grenadines San Marino Saudi Arabia Senegal Serbia Seychelles Singapore Slovak Republic Slovenia South Africa South Korea Spain Sri Lanka Sudan Swaziland Sweden Switzerland Syria Taiwan Tanzania Thailand Trinidad And Tobago Tunisia Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Venezuela Vietnam Yemen
4 restaurant - pizzerias - kebab fast food self services - bar - ice cream parlours pastry - butchery - grocery - bakery chefs installer - technical staff distributor - reseller exporter - importer VISITORS 125,000 operators criuse lines - airports - railways canteens - hospitals - cinemas - museums spa - wellness centres - gdo - shopping center Visitors target Origin of Host operators 2011 from Italy 82,500 visitors +34% international visitors 45,000 33,000 Italy 66% Origin of foreign operators 2011 Abroad 34% From abroad 42,500 visitors hotel - hotel chains - accomodation consultant - services institution - association - consortium media - advertising - public relations architect - designer Asia/Middle East 26% Americas 6% Africa 3% Oceania 2% Europe 63%
5 VISITORS Satisfaction compared Host key factor performance Fairly satisfied 4% Very satisfied 14% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Innovation High quality companies Consolidate important relations doesn t know not satisfied fairly satisfied satisfied completely/very satisfied Satisfied 82 % Do you recommend Host? Yes 12% Fairly 2% No/Doesn t know 3% 1500 HOSTED BUYERS FROM 50 COUNTRIES: Europe, Mediterranean countries, Russia, Middle East, North America, South America, South Africa For sure 83%
6 EXHIBITORS 1,600 companies 190 new companies Host 2011overall satisfaction Somewhat dissatisfied 4% companies increase 1,600 exhibitors surface increase +17% +10% m2 Completely satisfied 96% 1,465 exhibitors m2 Will you exhibit at Host 2013? Do not know, have not decided yet 11% Preference for Host compared to other trade shows Quite strong 8% Doesn t know 2% Food Service Equipment Bread, Pizza, Pasta Bar, Coffee machines Coffee / Tea Gelato, Pastry Furniture Tableware Yes for sure / Yes 89% Very strong 90%
7 HOST INVESTS WITH YOU If you book your stand before 31/10/2012 Early bird - 4% on space rates 50 free online customer invitations; Head start for exhibiting at the 2015 edition (during the six months of Expo Milano 2015); 2,000,000 invested in communication and events hosted buyer to maximise the result of your investment TAYLOR MADE SERVICES FOR YOU Online invitations, special fees on hotel accommodation with easy and smooth transfers, are some of the trade facilities provided to improve the trade fair experience. Online tickets and preregistration grant visitors reduced ticket prices and a greater opportunity to contact the exhibitors. Tailor made services for exhibitors which can be purchased online. The online anti-counterfeiting office provides precious advice on the protection of patents.
8 EVENTs CONFERENCES The rich schedule of events and conferences hosts the most important opinion leaders and trend setters of the various sectors. Focus on innovation and trends, the use of quality raw materials and the presentation of the new systems, experience marketing and services: a fundamental opportunity to exchange ideas among those who want to be constantly on the cutting edge and intend to supply quality products and services. Each performance offers the opportunity to discuss of innovation and energy saving so as to enable ho.re. ca professionals to create new business solutions which combine different ingredients using increasingly sophisticated equipment and machinery that serve the broadest possible range of uses.
9 THE BUSINESS TO BUSINESS HOSPITALITY SYSTEM Host specialized areas sum up and provide an account of the world of hospitality arranged by related and linked product areas which provide just the right stage for products, machine and equipment presentations. The connections between the various areas are further enhanced by the exhibition layout, created so that similar production processes and shared services are positioned in adjacent spaces. Food Service Equipment Bread, Pizza, Pasta Bar, Coffee Machines Coffee / Tea Gelato / Pastry Furniture Tableware Nothing is left to chance. So the spotlight is on each single company to guarantee the maximum return on their investment thanks to a very visible positioning. Equal attention is also paid to the professional operator who is guided along a functional route, to discover the latest industry developments.
10 FOOD SERVICE EQUIPMENT the Host specialized areas Innovation, design and care for detail. Space is given over to the leading sector companies which exhibit systems, equipment and accessories for Professional Catering, equipment for the preparation and conservation of food and beverage products, slicing machines and everything that is required for a dynamic and constantly evolving sector. The managers of restaurants and pizza parlours, company canteens, large catering chains, shopping centres, hospitals, cruise ships all find the most innovative and suitable solutions to their needs. And that s not all. Educational sessions and opportunities for discussion provide both the demand and offer side with interesting suggestions as to how to face up to the market and offer increasingly state-of-the-art services.
11 BREAD,PIzza, PAsta the Host specialized areas A unique meeting opportunity and an absolute must for the baking industry. Dynamism and a particular focus on quality: of ingredients, raw materials and processing, without forgetting the technology in relation to the cooking and preservation of products. In this area the bakery and grainbased products are showcased. Everything here is conceived to supply the market with increasingly wholesome and good products, the result of a knowledgeable mix of ingredients and research into processing techniques and why not? New solutions to come up with tasty and gluten free products. Bread makers and pizza makers take part in Competitions to present the latest innovation in raw materials to bakery owners and fresh pasta shops and labs.
12 COFFEE TEA the Host specialized areas There is machinery for all different types of manufacturing processes, with presentation of the most exotic blends and products that provide outstanding service through even small details. An industry that fully interprets coffee culture with its experience, skill, knowledge and respect for nature, and pays particular attention to research, quality control and the professional training. More than just coffee. Host also devotes a large area to the world of tea in order to satisfy the constant demands of the market. Coffee and tea: two very popular drinks, two styles of life and two ways of doing business. Coffee plays an important role in Host: Importers, manufacturers and roasters showcase all the stages involved in coffee production, from the green product to processing, and from roasting to tasting. Tea is a part of the daily life of entire populations and every country has its own way of making and drinking it. It is associated with a healthy style of life and in some cases it is a ritual, a sophisticated ceremony, or a moment when people come together. From Tea Houses to bars, cake shops, restaurants, hotels, resorts and spas it can now be found all across the ho.re.ca industry.
13 BAR, COFFEE MACHINES the Host specialized areas A versatile and increasingly innovative format. The bar is one of the sectors that best represents a specifically Italian market; 40% of catering facilities in Italy are bars, a winning formula that is increasingly diversifying in order to provide a range of different services. Bars no longer just serve cocktails and coffee drinks, but are branching out and serving buffet food, ice creams and pastries in order to satisfy the needs of an increasingly demanding clientele. Equipment and accessories for bars, coffee machines, coffee cups, cup and glass washers, are particularly appreciated by Italian and international visitors thanks to the constant level of innovation. The world of the bar is closely linked to the Coffee, Ice Cream and Pastry areas to offer visitors an overall view of the business opportunities available in these sectors.
14 PASTRY the Host specialized areas Sweet, delicious, sophisticated and creative - the world of pastries is well represented at Host with leading manufacturers of products, accessories and baking equipment. Lots of space is also given to chocolate and cocoa, which are two essential ingredients for ho.re.ca. With awards and exclusive shows, leading pastry chefs are put to the test and provide visitors with tips and interesting ideas. Ice cream and pastries are displayed in an exhibition area with bars and coffee machines so as to get the very most out of the synergies between the three macro sectors.
15 GELATO the Host specialized areas Outstanding traditional artisan gelato. Enjoyed at any time of the day, traditional artisan gelato is one of the most popular, most sought after Italian specialities in the world. Gelato takes center stage at Host with a special area. The area feautures semifinished products, fridge counters, gelato machines and accessories for developing the potential and quality of professional labs and shops. Forming a backdrop to the exhibition there are themed events proposed by industry specialists who try their hand at creating new flavours and reworking traditional ones.
16 ARREDO the Host specialized areas Following the trends and the needs of the market, Host creates a new Furniture area. All solutions for the dressing up of the point of sale are available in a single space, in order to showcase the products and furnishings that, up to now, were shown in the different Host areas. Here everything is strictly innovative, functional and trendy for those who want to open or renew a business. Products and proposals are available for every need: whether it is a bar, a bakery, a restaurant, a pizzeria, a gelateria or a resort Furniture is the expression of design, hospitality, functionality, taste for beauty: all that makes the image of a shop. Furniture is not only a display area. It is also a melting pot of ideas where concept stores, with their innovative formats, convert points of sale into retail experience areas. A lab where the products are showcased in exclusive projects, created to offer new exciting ideas to professionals.
17 TABLEWARE the Host specialized areas Elegant, refined, colourful, trendy or classic: the table. It s not just the mise en place which makes this precious item a convivial, stylish experience, but the attention to detail, the design and materials. Each element becomes precious and indispensable: chalices, cups, plates, cutlery, tablecloths, trays, silverware and porcelain are carefully selected to meet every need and every occasion. Sophisticated and haute de gamme collections alternate with sophisticated or functional design solutions, suitable for both daily use and special events. The tableware becomes absolute protagonist at Host: a world to be highlighted on the Ho.Re.Ca. sector.
18 FOOD HOSPITALITY WORLD Food Hospitality World was established with the aim of introducing Italian companies to the world in order to promote excellence in some of the most interesting growing markets. An internationalisation strategy has been developed with the following steps: Identifying local partners who have consolidated experience in the industry and well-established businesses in the region Evaluating the most promising sectors Developing trade fairs of international importance Host - the International Exhibition of the Hospitality Industry, merges with Tuttofood - food processing exhibition - in order to create Food Hospitality World. Food Hospitality World India Bangalore Mumbai China Guangzhou Brazil Sao Paulo
20 A NETWORK ALWAYS AT YOUR FINGERTIPS. Thanks to its network of high profile contacts, Host enables relations to be maintained well beyond the confines of the trade fair itself. One can thus speak of a HO.RE. CA professional community of over 120,000 players in the sector who are constantly in touch thanks to the use of a variety of on and offline communication tools. Online: the website, ings, the newsletter to which one should add a presence on all the main social networks and Host click, the search engine specifically created to provide instant solutions to anyone looking for a certain product. Off line with the main offline promotional tools: an extensive media communication plan targeting the trade and specialised press, international media partners, daily newspapers, radio, magazines and TV. Events and conferences organised during the months prior to the exhibition.
21 HOST TOWARDS EXPO 2015 May/October 2015 Expo Milano 2015 represents a strategic opportunity for companies to demonstrate their leadership and develop competitiveness via a resonant global event, capable of attracting the attention of institutions, governments and consumers around the world. Create a global platform for best practices and innovation in areas relating to food, health, wellness, sustainability and technology. Expo Milano 2015 is not only a 6 month event: it is a multi-year journey that aims to become a global movement, designed to stimulate action to address challenges such as the global food crisis and sustainable development of the planet. Expo Milano 2015 wants to combine the contributions and ideas - current and future - of institutions, companies, organizations and citizens to leave a treasure of social initiatives and solutions that will live and grow beyond
s Assessed s payable by Member States and Associate Members - -, Afghanistan 0.0060 64,610 (7,200) 57,400 28,700 28,700 28,700 28,700 Albania 0.0080 86,150 (9,600) 76,540 38,270 38,270 38,270 38,270 Algeria
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