A TRADITION OF INNOVATION

Transcription

1

2

3 A TRADITION OF INNOVATION We believe in taking our time over tea, coffee and cocoa. 130 years to be precise. When Walter Whittard launched his first London shop in 1886, he started out with the simple aim to Buy the Best. Today we stay true to our founder s philosophy with a superb range of quality products, sourcing ingredients from specialist producers and creating our own exclusive blends. Quintessentially British in character and global in scope, our brand is founded on a tradition of expertise, creative connoisseurship and boundless exploration. As our business expands internationally we re bringing the Whittard experience to customers across the world, confirming our position as a premium lifestyle brand. A TRADITION OF INNOVATION

4 A WORLD OF GOOD TASTE Our pioneering collection is constantly updated with exclusive blends created by our team of tasters, and our tea, coffee and cocoa is complemented by a wide range of brewing equipment, fine tableware and elegant gifts. We believe in the importance of small everyday luxuries, and our premium products are designed for those who enjoy the finer things in life. It s all about making the everyday a little more extraordinary...

5 TEA It all began with tea, and we ve spent the last century tracking down the very best varieties from the world s most extraordinary tea gardens. Each tea in our 100-strong range has been selected for exceptional quality and originality, designed to be delicious served hot, cold-brewed or stylishly iced. Customers can choose from traditional favourites and highly unusual teas, including a significant number of our own unique blends. We ve always got an eye on the latest new trends, but it s fair to say we re happiest when creating teas of our own invention the Century of Tea is a good place to start. A WORLD OF GOOD TASTE

6 THE CENTURY OF TEA With an unparalleled range of 100 different varieties, we re the go-to location for lovers of loose leaf tea. Our Century of Tea offers a wealth of choice of teas across the six main categories: black, green, white, oolong, yellow and puerh tea, as well as a wide range of fruit and herbal infusions. From single estate Darjeelings to our award-winning Choco-Rooibos, there really is a tea to suit each taste, personality and time of day. See for yourself THE SIGNATURE COLLECTION At the heart of the Century of Tea is the Signature Collection, a strong selection of our best-loved single origin teas and bespoke blends, each available in a choice of brewing styles. The collection showcases the diversity of teas from the world s most renowned growing regions, and our signature blends include classics like English Breakfast, Earl Grey and Afternoon Tea. ETHICAL TEA PARTNERSHIP We are proud to be a member of the Ethical Tea Partnership (ETP). The organisation aims to create a more socially and environmentally sustainable industry by offering free training and support programmes to farmers, as well as tackling significant industry issues to help safeguard workers livelihoods. A WORLD OF GOOD TASTE

7 TEA DISCOVERIES Celebrating 130 years since Whittard was first founded, our Tea Discoveries Collection stars our most inventive blends and signature recipes, presented as a series of exquisite gifts. Each tea has inspired its own unique pattern, and we ve created a range of caddies, infuser sets, and even a selection of tea-infused jams and luxury shortbread. From the traditional to the highly unusual, each gift reflects our distinct heritage and commitment to innovation. It s a celebration of everything we love about the tradition of tea, and the importance of small everyday rituals... A WORLD OF GOOD TASTE

8 GIFTS Walter Whittard created his first specialist tea gifts for the coronation of King Edward VII in Since then, we ve dreamt up an extraordinary range of gourmet gifts, from showpiece tea, coffee and cocoa selection sets, to collectable caddies and keepsake tins. We emphasise the importance of personalised gifting. Our elegant Whittard boxes add a beautiful finishing touch, and customers can choose to design a bespoke gift hamper filled with their favourite Whittard products. Our aim is to surprise, delight and inspire and of course, it s the thought that counts A WORLD OF GOOD TASTE

9 HOT CHOCOLATE We re renowned for our signature luxury hot chocolates and unparalleled range of unusual flavoured blends. Bestsellers include classics like Luxury White Hot Chocolate, and we ve let our imagination run wild with hot chocolates inspired by crème brûlée and salted caramel. The indulgent Flaked Drinking Chocolates are the choice of connoisseurs, and our hot chocolates are complemented by a sophisticated range of creative confectionery. A WORLD OF GOOD TASTE

10 COFFEE We might be best known for our expertise in tea, but we apply the same values to everything we do. When it comes to coffee, we make sure we source the highest quality Arabica beans from renowned plantations and smallholdings, and our specialist collection includes a world-class range of origins and roasts. We ve created five blended coffees exclusive to Whittard, and our world-famous single origin coffees include favourites like Monsoon Malabar and Jamaica Blue Mountain. Each season we offer a selection of Limited Edition coffees specially chosen for rare tastes and distinctive processing methods, and our range of equipment is designed to appeal to connoisseurs. We re dedicated to bringing excitement and expertise to home brewing. Whether a smooth cold brew coffee or an excellent espresso, customers can now enjoy the coffee-shop experience from the comfort of their own homes. A WORLD OF GOOD TASTE

11 THE WHITTARD EXPERIENCE Customers don t simply come to Whittard to shop: they come to explore, to experience, to take their time. We believe that the enjoyment of quality products starts with the browsing process, both in-store and online. Whether we re suggesting handy brewing tips, recommending a taste pairing or providing background facts about a product, each charismatic interaction serves to inform, intrigue and ultimately expand our customers tastes.

12 STEP INSIDE Our stores are designed to provide an immersive and engaging environment, featuring a traditional aesthetic with sleek modern fittings. However, it s the skill of our staff which really brings our stores alive highly trained and naturally enthusiastic, they re ready to take the customer on a journey from curiosity to loyal connoisseurship. Our in-store experience is based around product tastings, and staff are on hand to provide expert advice and the team are keen to suggest personalised recommendations. Customers learn about different brewing methods through equipment demonstrations, and the interior layout presents an interactive journey through our product range. Here s a taste of what s in store THE WHITTARD EXPERIENCE

13 FLAGSHIP Our Flagship stores are sited in prominent locations, offering our full range across clearly differentiated product zones. Flagship stores feature luxury interior decoration with unique detailing, and the merchandise mix appeals to our most discerning customers. THE WHITTARD EXPERIENCE

14 EMPORIUM EMPORIUM WITH TEA BAR Our eclectic Emporiums are designed for optimum browsing and an interactive experience. A traditional apothecary shop aesthetic attracts interest at different points throughout the store, including education panels, dedicated tasting tables and Brew Bars for live equipment demonstrations. Our unique Tea Bar concept gives customers the opportunity to purchase a cup of expertly made tea, coffee or cocoa, accompanied by a choice of quality sweet and savoury food pairings. Comfortable seating and excellent service allow the customer to take the time to enjoy the full extent of our product offering, prompting new purchases through personalised recommendations. THE WHITTARD EXPERIENCE

15 BOUTIQUE KIOSK The Whittard experience can be translated to any size of store, and our Boutiques provide the same degree of personal service in a more intimate space. Boutiques offer a compact selection across all product categories, with dedicated tasting tables creating a coherent journey between the brewing, serving and enjoying of each product. Whittard kiosks are designed to be sited within retail hubs of high footfall such as shopping centres and travel interchanges. Each Kiosk combines a strong retail offering from each of our product categories and an integrated Tea Bar, allowing customers to experience the quality and diversity of our product range. THE WHITTARD EXPERIENCE

16 CLICK FOR A CUPPA Our expanding ecommerce business complements our in-store service with user-friendly navigation, uniquely engaging content and a growing number of personalised features. Our brand identity is clearly expressed across all digital platforms, creating flexible formats which can be adapted by international franchise partners. THE WHITTARD EXPERIENCE

17 A GLOBAL ASPIRATIONAL BRAND In addition to 50 UK stores, we are present in over 40 markets worldwide. Our expanding franchise and wholesale business is committed to communicating our brand identity to an international audience. Our strategy is to focus on the development of branded stores and selective distribution in established and emerging markets, gaining global recognition as an international premium brand. A GLOBAL ASPIRATIONAL BRAND

18 WHY WHITTARD? OUR UNIQUE POSITIONING Our reputation is founded upon a 130-year heritage of quality, tradition and specialist knowledge. We enjoy unique market positioning as the only British brand specialising in high quality tea, coffee and cocoa, with an emphasis on premium gifts and everyday luxuries. EXCEPTIONAL PRODUCT RANGE Our customers have the chance to explore an unparalleled range of tastes sourced from leading producers across the globe. The core collection features all the traditional British favourites, and each seasonal range reflects the best new trends in tastes and brewing styles. THE BRAND EXPERIENCE We are renowned for highly personalised service, encouraging product interaction and providing expert advice. Our brand identity is communicated consistently across all platforms, offering a worldwide, omni-channel and fully-integrated experience. GOING GLOBAL Today we continue to grow, building upon our position as a premium British brand and expanding internationally. We are committed to confirming our reputation as the foremost destination for lovers of tea, coffee and cocoa, and to sharing our products with customers worldwide. WHY WHITTARD?

19 A heritage of expertise A legacy of quality A flourish of creativity And a touch of English eccentricity... DISCOVER WHITTARD DISCOVER WHITTARD

20

21