Feeding Empowerment on Canadian CampuseSs FAIR TRADE CAMPUS WEEK REPORT 2018

Transcription

1 Sep FAIR TR ADE ork University Feeding Empowerment on Canadian CampuseSs REPORT

2 Scaling for Impact: Highlights & Looking Forward This year s Fair Trade Campus Week was focused around providing campuses with digital-first resources and facilitating in-person dialogue around fair trade and campuses unique involvement in growing the movement. Our matching process was updated to allow for more transparency between campuses and the companies who donate their time and products to this campaign. By publicly sharing campuses need of Fairtrade products, companies could clearly see the growing demand of products that carry the FAIRTRADE Mark. We believe that this method is a positive addition to this campaign, and allows campuses and businesses to build meaningful and sustainable relationships. Environmental sustainability was another important focus this year. Instead of mailing standard POS kits to every participating campuses, we encouraged campuses to use what they already have and only request items they need in order to lower the carbon footprint of this campaign. By shifting our focus from printed and physical resources, we needed to ensure that our digital materials were stronger than ever. Some initiatives we introduced this year included: New and engaging visual assets to help campuses discuss issues around trade justice. A Fairtrade mobile game that offered a fun and interactive way for students to test their Fairtrade knowledge while also giving visibility to Fairtrade products. A series of Fairtrade-themed GIFs were created to help campuses and partners share captivating social content. Cégep Vieux Montréal Custom I Want More Fairtrade Products on my Campus Change.org petitions to facilitate discussions around procurement and to give students, faculty and staff a voice in the decision-making. We also launched the National Fair Trade Campus Week Challenge to add an element of friendly competition to this campaign. We challenged campuses to engage on Twitter and Instagram by using the official campaign hashtags as well as to collect the most signatures on their petition. Our Campus Week All-Star, Humber College will receive national recognition at the Canadian Fairtrade Awards, an invitation to attend the Awards in Ottawa, and a $500 cash prize to go towards their fair trade programming. Our runner up, the University of Toronto s St. George Campus will receive a year s worth of Fairtrade chocolate sponsored by Camino. Through Instagram Story takeovers, we allowed our followers to witness the work of six of Canada s Fair Trade Campus leaders. UofT Mississauga, SFU, ork, uottawa, Cégep de Sorel-Tracy and McGill took over Fairtrade Canada s Instagram Stories over the week to share their efforts. We see Campus Week as an integral part of growing the fair trade movement in Canada and we are excited to see what next year has in store. We want to continue our efforts in ensuring FTCW is an environmentally sustainable campaign, as well as assisting the building of meaningful relationships between Fairtrade businesses and campuses.

3 Impact & Web Presence ,500 Campuses participated in FTCW18, a 40% increase from 2017 COMPANIES DONATED FAIRTRADE PRODUCTS to campuses people received product samples during campus week Fairtrade Canada Social Reach IMPRESSIONS Facebook 128,062 Instagram 104,999 Instagram Stories 10,189 Twitter 23,408 Fairtrade Canada GIFs Almost 1.5 Million Total HASHTAG Impressions

4 DIGITAL ENGAGEMENT Laurier University

5 Participating Campuses Alberta Ambrose University, Calgary Bow Valley College, Calgary MacEwan University, Edmonton SAIT Campus, Calgary University of Alberta, Edmonton University of Calgary, Calgary British Columbia British Columbia Institute of Technology, Burnaby Capilano University, North Vancouver Douglas College, New Westminster Langara College, Vancouver Selkirk College, Castlegar Simon Fraser University, Burnaby University of British Columbia Okanagan, Kelowna University of Victoria, Victoria Vancouver Island University, Nanaimo Manitoba Menno Simons College, Winnipeg Red River College, Winnipeg University of Manitoba - Bannatyne Campus, Winnipeg New Brunswick University of New Brunswick, Fredericton University of New Brunswick, Saint John Newfoundland and Labrador Memorial University of Newfoundland, St. John s ork University Nova Scotia Acadia University, Wolfville Dalhousie Student Union, Halifax Dalhousie University, Halifax Dalhousie University Agricultural Campus, Truro Mount Saint Vincent University, Halifax Nova Scotia Community College (NSCC) IT Campus, Halifax Nova Scotia Community College (NSCC) Ivany, Dartmouth Nova Scotia Community College (NSCC) Kingstec, Kentville Nova Scotia Community College (NSCC) Truro, Truro St. Francis Xavier University, Antigonish Saint Mary s University, Halifax University of King s College, Halifax Acadia University Fair Trade Campus Week is a great initiative. - Nova Scotia Community College, Truro

6 Participating Campuses Ontario Carleton University, Ottawa Humber College Lakeshore Campus, Etobicoke Humber college North Campus, Toronto King s University College, London Laurentian University, Sudbury Loretto College Residence, Toronto McMaster University, Hamilton Niagara College Welland, Welland Ryerson University, Toronto Sault College, Sault Ste Marie Sheridan Oakville, Oakville St Pauls College, Waterloo St. Jerome s University, Waterloo The University of Western Ontario, London Trent University, Peterborough University of Guelph, Guelph University of Ottawa, Ottawa University of St. Michael s College, Toronto University of Toronto Mississauga, Mississauga University of Toronto Scarbrough, Scarborough University of Toronto, St. George, Toronto University of Waterloo, Waterloo University of Western Ontario, London UOIT, Oshawa Wilfrid Laurier University, Waterloo ork University, Toronto We are happy with fair trade campus week. students enjoy the engagement. McGill University We enjoy this promotion and it s a great educational tool. Dalhousie Agricultural College University of PEI Prince Edward Island University of Prince Edward Island, Charlottetown Quebec Ahuntsic, Montréal Cegep Champlain-St. Lawrence, Québec Cégep de Sorel-Tracy, Sorel-Tracy Cégep du Vieux Montréal, Montréal Cégep Édouard-Montpetit, Longueuil Cégep Garneau, Québec Collège de Rosemont, Montréal College Shawinigan, Shawinigan Concordia University, Montréal McGill University, Montréal Polytechnique Montréal, Montréal Université de Montréal, Montréal Université de Sherbrooke, Sherbrooke Vanier College, Montreal Saskatchewan University of Regina, Regina University of Regina

7 Thank you to our Donating Companies

8 ACTIVITIES HELD ON Count the Bean Contest, Grand Fair Trade Door Prize, Random Giveaways, and Free Fair Trade Coffee Coupons. Wilfred Laurier University Banana bites demo and hot chocolate give away. Coffee cart. Fair Trade product discount. Humber College Lakeshore Fair Trade Carnival - made cotton candy with sugar, giveaways, trivia, tabling. ork University A Ted Talk-style conference, with 6 different speakers having 10 minutes each to develop on various aspects of Fair Trade. Cegep Champlain-St. Lawrence We tabled a different product each day, along with pamphlets and info on Fair Trade. Tuesday evening, we had a Fair Trade wine and karaoke night with Fair Trade trivia, and on Thursday night we had a Fair Trade board game night with fair trade snacks and refreshments. University of Regina Free Coffee Pop-Up Booths: Booths situated at different student hubs around campus with information on Fairtrade, free pins/stickers, and free coffee. This event was our first event of the week and allowed us to really get word out about Fairtrade campus week. Bake sale with Fairtrade products and information. - University of Toronto, St. George Samplings, taste tests, giveaways, games. All very well received both the educational and giveaways. Carleton University Guess the flavour of the tea. Loretto College We organized pop-up information booths and a Fair Trade Bake Sale. Lots of positive feedback for the presence of a Fair Trade advocacy on campus and large percentage of engaged population were interested in learning more about Fair Trade University of PEI Kings University We organized a Fairtrade giveaway with our Hello 2030 campaign around the 17 Sustainable Development Goals. Concordia We did a campaign in our restaurant sampled chocolate toaster pastries. We had a table & did custom fair trade t-shirts on the spot we also gave out coffee, bananas and toaster pops to anyone who signed our petition. ork University We had a spin to win wheel. It was great. - Mount Saint Vincent University Pancake Breakfast: distributed over 150 free pancakes made with Fairtrade sugar and chocolate chips to students. Coffee House: a good line-up of performers and offered guests free baked goods and coffee, hot chocolate, tea. Paint-A-Petition: I painted the Fairtrade Canada logo in black and white on a big white sheet, with WE LOVE written on the side and had students sign their names inside the University of New Brunswick Fredericton Monday Morning treat distribution in collaboration with our Mental Health advocacy group on campus. Fair Trade trivia, handing out bananas and avocados once people answered a trivia question. Soccer game with BCIT. Simon Fraser University For the Kick-Off day, we had a table display outside tsamples, fair trade information and had them sign up if they wished to be more involved in creating a fair trade campus. This event had great success. - McMaster University

9 Ongoing Fair Trade Engagement We asked how campuses will continue to promote fair trade on campus throughout the year: 96% Plan on Participatng Next ear 90% Interested in Fair Trade Designation Through social media postings about the Fair Trade products we currently carry and the stories that surround these products. Our associates in our Cafe are also trained to pitch the story so that everyone knows the sourcing of each Fair Trade product we carry. - St. Jerome s University We are in the process of getting Fair Trade Campus designated so we do regular outreach, social media, postering, and events out of our cafe. We will do a development drinks with OCIC on Fairtrade, we are screening some films, I have 15 placement students who will be filming some promo videos. Likely other things as well, the students have some creative freedom in this area! - ork University We present it and work on it in class in the Geography lessons and we sell Fair Trade products as well. - Champlain-St. Lawrence Sustainability Awareness Week, Fairtrade Fridays that show off products we feature, Fair Trade Campus Week, Fair Trade Month. - University of Alberta On social media and through events like wake up Wednesday, weekly coffee servings, and bigger events like the Fair Trade Game. - Dalhousie University Give-aways or (chocolate) sales are typically held once a month. Our Hospitality Services department also put out promotional material and has offered to put messages across campus wide notifications screens. - University of Western Ontario We have major signage developed from Fairtrade Canada s infographics that share fair trade statistics in a highly visible way. Our convenience store is very good about using the shelf wobblers to identify Fairtrade products. University of Ottawa Multiple events and smaller campaigns, sending students on Origin Trips, having volunteers on campus. Simon Fraser University Fair Trade Fest. Last Spring, we hired a student through Canada Summer Jobs to investigate what is needed to achieve a fair trade campus status at McMaster and this student promoted the idea at the 100inDay in Hamilton in June. McMaster University Through our digital signage, at our Fair Trade working group and through the university. Trent University

10 24 28 p e S RADE FAIR T SEEK U P M W CA University of PEI Thank you to THE sponsors of Fair Trade Campus Week fairtrade.ca