FRANCHISE INFORMATION.

Transcription

1 FRANCHISE INFORMATION

2 COMPANY OVERVIEW Food services and retail food company operating in several segments (e.g., retail cafés/lounges, event and office catering, corporate cafeterias, aviation catering, hotel and general food services) with a focus on airports and universities Model combines excellent coffee AND gourmet food offering (competition does either or, but not both) With the Java U Food Services fresh food, roasting, and office coffee services, Java U offers the full gamut of premium food services and catering with an overall focus on the premium and millennial market Established in 1996 with the first location in central Montreal, majorityacquired and significantly expanded in 2003 Experienced management team with proven operations, brand management, and culinary experience Strong brand loyalty

3 THE JAVA U EXPERIEN CE Java U celebrates coffee in all of its possible incarnations. Although our coffee is front and center to the Java U experience, our chain of eat-in and take-out bistros serve a curated selection of paninis and wraps, artisanal salads and hearty soups made daily. We top our cafe-eatery experience with a selection of delicious baked goods for those who are looking for a sweet treat. Beyond the great menu our mandate is to create cafe environments that offer comfort, easy accessibility and ambience. Java U cafes become a place that you want to spend your afternoon, meet friends, have an after movie treat or your go to stop to grab a quick coffee and a smile from our friendly staff. The combination of fantastic coffee and great food in a fast casual environment is what makes the concept work.

4 OUR BRAND Inspired by the vibrant city of Montreal, the Java U brand smoothly blends the best of North American energy and a unique European style by delivering a fast, convenient and high quality coffee and food offering. Started in 1996 at Concordia University, the concept now boasts locations in Canada, the UK and the Middle East.

5 TA R G E T M A R K E T The Java U brand is geared towards Millennials Our customers are travel-loving, fashion conscious city-dwellers They have an interest in sustainability and make eco-friendly decisions when possible

6 OUR COFFEE Java U proudly serves only Fairtrade Organic (FTO) coffee blends meaning more than just a great cup of coffee: It signifies a fair and just choice for our coffee drinkers and to the farmers who cultivate our beans which are pesticide-free, pure and full of flavor; making Java U coffee a better and healthier choice.

7 YUL MATIN DOUX MILD OUR BLENDS Java U has custom blend coffees that are Fairtrade and Organic With our Mild, Medium and Dark blends, our coffee will appeal to many different tastes Our gourmet coffee stands can be set up within any store With a stylish and modern setup, it will enhance the look of any location

8 OUR DRINKS Our beverages are handcrafted by our professionally trained baristas all day long, for all types of caffeine cravings you might have. We are proud to serve a wide range of traditional espresso drinks along with a bevy of delicious single-serve beverages. Said to capture coffee s true nature, espresso is a style of roast and a way to brew coffee. Originating from the Latin word meaning to press out, it is brewed in small amounts under extreme pressure to produce coffee that is stronger in taste and concentration than regular drip coffee.

9 OUR FOOD Fresh from our exclusive culinary facility and veteran chef, the Java U menu includes classic breakfast items, sandwiches, wraps, paninis and salads that are all reinterpreted with exotic flavor combinations, including hummus, pesto, sundried tomatoes and many more. The result is a hip, sophisticated experience delivered with friendliness and originality. We offer fresh muffins, croissants, cookies, danishes and other baked goods that are perfectly paired with our coffee selection. Our baked goods can also be delivered frozen and then freshly baked on location.

10 GRAB & GO Our Grab & Go items are designed to appeal to busy clients on the move who are looking for a fresh and healthier alternative to fast food Individually packaged for convenience and hygiene Many options are available and customizable to suit your location

11 S T O R E O P E R AT I O N S Sales Distribution We have stores in Canada, the UK and the Middle East Growth focus on Airport stores (5) Average store size ft2 COFFEE 40% LUNCH FOOD (SOUPS, SALADS, SANDWICHES, GRAB & GO, ETC.) 40% CAKES, DESSERTS, BAKED GOODS 13% BULK COFFEE BEANS 3% RETAIL LIFESTYLE GOODS (T-SHIRTS, MUGS, ETC.) 3% OTHER (COUNTER IMPULSE ITEMS, ETC.) 1% Sales by Time-of-day MORNING (7:00am 10:30am) 35% LUNCH (10:30am 3:00pm) 45% AFTERNOON/EVENING (3:00pm 11:00pm) 20%

12 FREQUENTLY ASKED QUESTIONS Question: Do I need experience as a café owner to become a Java U franchisee? No, Java U accepts franchisees based on their personality, and their desire to learn. Java U will provide all of the necessary training. Question: How much do I need to invest? Typically a franchisee will invest from $250,000 to $400,000 depending on the size of the location and the amount of leasehold improvements necessary. Question: What does the franchise include? As a Java U franchisee you will benefit from building design and construction assistance, site selection and lease negotiation assistance, R&D support, marketing support, training and on-going operational support. You will also be provided with fantastic gourmet product. Question: Who designs and builds my Java U? Java U will provide design and construction support up to and including managing the entire process if you wish.

13 FREQUENTLY ASKED QUESTIONS Question: Will someone help me find a location and negotiate a lease? Yes, we will provide you with all necessary real-estate support including helping you negotiate your lease. Question: Can I own more than one Java U? Once we have established a strong relationship through the successful operation of one store, additional store rights will be made available. Question: Do I need to work day-to-day in the store? The most successful model we have observed is one in which an owner is involved on a day-to-day basis. Question: Is there financing available through Java U? Although Java U does not offer financing, we do offer support in obtaining a small business loan. Question: What is the next step? The next step is an interview with our franchise development specialist. Selected candidates will be contacted by a Java U representative to discuss the process.

14 THANK YOU FOR YOUR INTEREST