Harvest Gala Agriculture for Life. Sponsorship Package EVENT DATE/TIME: LOCATION: BENEFICIARY: Saturday, November 3, :00pm 11:00pm

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1 2012 Agriculture for Life Harvest Gala Sponsorship Package EVENT DATE/TIME: Saturday, November 3, :00pm 11:00pm LOCATION: Calgary Stampede, BMO Centre, Hall C BENEFICIARY: Ag for Life will be the recognized catalyst for stakeholders that desire to support the growth and strengthening of rural Alberta, its farmers, ranchers and communities.

2 THIS COMING NOVEMBER, RURAL AND URBAN COMMUNITIES UNITE IN CELEBRATION OF THE AGRICULTURAL SECTOR, ITS PEOPLE AND ITS FOOD. Join us for the 2012 Agriculture for Life Harvest Gala This premiere fundraising event will take place on Saturday, November 3, 2012 at the Calgary Stampede BMO Centre. Guests will experience a fusion of urban and rural style and design; enjoy an evening of scrumptiously prepared locally produced foods, the sights and sounds of Alberta home grown musical and artistic talents, silent auction and the opportunity to network in the community marketplace and agriculture galleries. Industry and community leaders are coming together not only to celebrate the Harvest, but also to benefit Agriculture for Life. Through close collaboration with stakeholders, Ag for Life delivers educational programming that will serve to improve rural and farm safety and build a genuine understanding and appreciation of the impact agriculture has on lives. The Agriculture for Life Harvest Gala offers a unique opportunity to celebrate Alberta s agricultural roots. The annual celebration will be held on a rotating basis between Calgary and Edmonton, with Calgary hosting the inaugural 2012 event. Event sponsors will have the opportunity to obtain tickets in advance through their sponsorship. Ag for Life, along with its Founding Members: Agrium Inc., ATB Financial, ATCO Group, Penn West Exploration, Rocky Mountain Equipment, TransCanada Corporatation and UFA Co-operative Limited and Contributing Members AdFarm, Glacier Media Group and Mosaic Studios, invite you to join us in celebrating the agricultural sector through your sponsorship. Proceeds of the Harvest Gala will be invested directly into Ag for Life s rural and farm safety and educational programming initiatives.

3 Harvest Gala Floorplan (subject to change) Farmers Market Auction Area Couches Promenade Artists Gallery Stage Street Lamps Ag for Life Information Table Ag Gallery Enter Harvest Gala Schedule of Events (subject to change) 6:00pm - 7:30pm 7:30pm 7:45pm 7:45pm - 8:45pm 8:20pm - 8:45pm 8:45pm - 9:15pm 9:15pm - 11:00pm Hosting stations open, coat check, networking, silent auction, farmers market, galleries, live background music (Alberta local talent) and selection of hors d oeuvres and beverages served. MC welcome directing guests to take their assigned seats. Cowboy blessing. Dinner served at food stations, background soft music. Dessert served (table service). Ag for Life video and speeches. Live music act (Alberta talent), final MC remarks, guests visit, event concludes.

4 Sponsorship Opportunities Become a Harvest Gala Event Sponsor and enjoy several promotional opportunities and benefits. Cocktail Reception Sponsor $10,000 Opportunity 1: Product Sponsorship: Supply guests with your beverage of choice as they arrive for the Harvest Gala evening. Minimum one beverage per guest guests. Opportunity 2: Cash Sponsorship Name/Logo will be featured as reception sponsor Four complimentary tickets to Harvest Gala Wine Sponsor $10,000 This is a great way for everyone to enjoy wine with their dinner and ensure that you are recognized for your warm hospitality. This sponsorship will provide complimentary wine for the guests of Harvest Gala. One bottle of red and one bottle of white wine on each table. Custom wine labels with your logo, or the opportunity to serve your own vintage. Four complimentary tickets to Harvest Gala

5 Grown Right Here! Menu Item Sponsor (value determined by contribution) Since it s all about the Alberta agri-food industry, what better way than to have your farm fresh ingredients featured at the premiere food gala of the year? Contributions that can be incorporated into the menu are welcome. (value based) Food stations featuring your cuisine, signage Acknowledgement in the menu Four complimentary tickets to Harvest Gala Entertainment Sponsor $20,000 Set an exciting tone for the evening s festivities while you help established a new tradition. As a part of the Harvest Gala, we will be featuring Alberta grown musical talents throughout the evening, with an after dinner stage performance. Guest will immediately be whisked into the spirit as they tap their toes in time from the moment they arrive. Podium opportunity to introduce post-dinner entertainment One complimentary table of eight

6 Cappuccino Bar $5,000 As guests stroll the urban pathway, sample hors d oeuvres and mix with friends, the barista café will be set up to serve a selection of speciality coffees to guests both pre and post dinner. (value based) Name/Logo will be creatively displayed on the barista café Two complimentary tickets to Harvest Gala Table Sponsor $5,000 Show your support through the purchase of a Sponsored Table. Proceeds raised will boost support for youth-focused programs aimed at improving rural and farm safety and creating enriched understanding of the positive contribution of agriculture in Alberta. In addition to your table purchase, Sponsors will receive: Name/logo recognition on the sponsored table Community Market 15 Sponsorships Available Upon arrival for the evening, all guests will receive a shopping bag including an assortment of coupons that will be redeemed for marketplace products. Inspired by local farmers markets, the market area will feature local Alberta food items from large and small producers. Suggested items include potato chips, cereal, honey, jams, sauces, dips, breads, fruit, cookbooks, etc. A true celebration of local flavours! Market booth with name/logo creatively displayed Opportunity to staff market booth with corporate representatives Two complimentary tickets to Harvest Gala *All participating sponsors will need to have a minimum of one giveaway item per guest. Quantity 1000.

7 Overall Sponsorship and Support Packages The Ag for Life Harvest Gala offers sponsors a unique combination of opportunities. In addition to those listed above, Sponsors also have the opportunity to customize a package with cash or in-kind values. For sponsorship information, please contact Ag for Life: David Sprague, CEO Cell: dsprague@agricultureforlife.ca Luree Williamson, Director, Development and Communications Tel: Toll Free: lwilliamson@agricultureforlife.ca Ag for Life Sponsors FOUNDING MEMBERS Agrium Inc. ATCO Group Rocky Mountain Equipment UFA Co-operative Ltd. ATB Financial Penn West Exploration TransCanada Corporation CONTRIBUTING MEMBERS AdFarm Glacier Media Group Mosaic Studios