Proposal for Instruction Manual/Feasibility Study /Rewrite of Manual on Starbucks Barista Espresso Machine

Transcription

1 Proposal for Instruction Manual/Feasibility Study /Rewrite of Manual on Starbucks Barista Espresso Machine Prepared for Starbucks Coffee Company Prepared by Jamila Obsiye

2 Table of Contents Executive Summary... iii Introduction to Proposal on Starbucks Espresso Machine... 1 Problems for Starbucks Coffee company... 1 Solution to Starbucks Espresso Machine Manual Outline of Espresso Machine Manual Work Plan for Espresso Manual Qualifications for rewriting this manual Budget for Starbucks Espresso Machine Manual Conclusion to Proposal on Espresso Machine manual

3 Executive Summary This project will effectively improve upon the spacing, vocabulary, and image problems in the Starbucks Espresso Machine manual. I will use different techniques such as increasing white space, simplifying language and organization to improve the reader's experience. This project will cost around $2,500 to reprint manuals for a trial period. I am a current Starbucks barista, and a technical writing student. This project will help your company increase revenue by giving the customer an improved solutions manual. 111

4 Introduction to Proposal on Starbucks Espresso Machine This rewrite manual will help simplify the process of using the Barista espresso machine. The manual will have readable detailed instructions and safety direction to help the customer navigate effectively. This project to improve upon the manual will take 2 weeks, cost $2500 dollars, and will be finished by March 31st. This proposal will rewrite the Starbucks Espresso machine manual. Tell the reader what you are writing about. Problems for Starbucks Coffee Company Starbucks Espresso Machine Manual has the following problems: Difficult to read Poorly organized Lacks visual aids The customer will have a difficult time reading a manual with continuous block texts, and negative language. On page 3 of the manual, under "W amings", there is a lack of white space, and block text that will make it difficult for the customer to understand the important safety instructions. This can lead to possible injury of customer increasing the risk of lawsuits. On page 2 of the safety manual there is block text to describe important safeguards. The lack of white space, describing important safeguards can lead to damage on the espresso machine which will cause the company to spend more on repairing warranties. The poor organization of the manual will lead to customer confusion, injury, and a possible loss of revenue. The customer will find difficulty navigating the manual due to lack of content indicator, increasing time for product malfunctions to occur. Poor organization of content will also lead to a disregard for certain information due to extra effort placed upon searching for solutions rather than following them. Safety hazards, product safeguards, and product warranty and technical difficulty paragraphs placed adjacent can take away from their importance. This can lead to reader information binge, decreasing retention. Describe problem 2 ( 4 sentences) '\, There is a lack of visual images between texts to reinforce the instructions. The blocks of text do not have enough example~ or images to demonstrate directions. This will terribly limit your company's audience, and can cause more complications since the reader does not have a direct image to follow. Images also serve as breaks between the blocks of texts, effectively increasing the attention span of the reader. This will lead to simplified directions, and a reassured customer. 1

5 Solution to Starbucks Espresso Machine Manual My manual on Starbucks Espresso machine will help solve the following problems: Difficult to read Poorly organized Lacks visual aids By using numbered lists I will eliminate large blocks of text and create white space to make the reader more comfortable with the content. I will spread out the block text to increase reader intake of safeguards and to increase attention to certain areas. The inclusion of a table of contents within the first page of the manual can simplify, and enhance customer navigation. Placing the welcome and product satisfaction paragraph in the beginning of the manual will increase customer excitement, comfort, and positivity. Including visual aid can cater to a different audience, broadening your viewer understanding. Visual aids also act to zoom in, or clarify important safety directions. This document can have more images demonstrating important steps to aid the visual learner. Outline for Starbucks Espresso Machine manual Introduction to Starbucks coffee Safety hazards Education about different kinds of coffee o Techniques to make Coffee o Tips to improve Coffee taste o Differences between the drinks Iced drinks Espresso drinks How to use the machine Safety hazards of machine o Things to avoid o How to clean machine FAQ Work Plan for Starbucks Espresso Machine I will start this project during the begi1ming of March arc?und the second week. My rough draft will be finished by March the 15, and m~ final draft will be finished March the 31st. I will be using a 4", 6" manual that will have waterproof cover pages, and smudge proof ink. The bindings will be plastic and long to allow the reader to easily flip the paper. There will be a few color images, but mainly black and white. 2

6 Qualifications for rewriting this manual I work as an active barista at Starbucks. Through my work experience, I have extensive knowledge of barista techniques, and direct safety hazards using espresso machines. My current enrollment in a university level Technical communication course gives me the capability to rewrite your manual. Budget for Starbucks Espresso Machine manual Paper $5 208 Ink $2 208 binding $2 208 production $3 208 Total $12 $$$$2500 The table describes the budge I will need for this project. On the second column you can see that it will total out to $12 for each individual manual rewrite. On the third column furthest to the right, you can see how much the total production will cost. Conclusion to Proposal on Starbucks Espresso Machine Manual I look forward to working on this project, and helping your company increase their revenue. I work for Starbucks currently, and I will be delighted to go above and beyond my Batista requirements to become an exceptional employee. This project will improve the manual reading experience for many customers, and will hopefully help them make great coffee. 3