Show me your taste. E X P O C O O U L 2 F F COFFEE EXPO SEOUL Respect for taste. Korea No.1 Coffee Trend Fair

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1 Korea No.1 Coffee Trend Fair April 6th 9th,2017 Coex 1F Halls A & B X P C F F Respect for taste. S U L CFF XP SUL 2017 Show me your taste.

2 Why Coffee xpo Seoul Show verview The 1st Coffee Show of the year in Korea 2017 Coffee xpo Seoul Venue Coex 1F Halls A & B Dates April 6th (Thu) April 9th (Sun) / 4 days (10:00-18:00) In 2016, Coffee xpo Seoul welcomed Brazil as the official guest country of the Set up April 4th (Tue) April 5th (Wed) /2 days (08:00-20:00) show. Brazil used their pavilion to promote the coffee industry, their products, and Take down After April 9th (Sun) 17:00 (17:00-24:00) xpected Scale 250 Companies 800 Booths rganizer Coex Co., Ltd, Korea Coffee Association fficial Guest Country Program the 2016 Rio lympic games. Marketing Stage Coffee xpo provides a special marketing stage for exhibitors to present new items and expand company branding via sessions and press conferences. The stage allows participants to effectively and strategically market to their target audience. xhibition Items Premium Coffees & Teas, Machinery and quipment, Gourmet Foods, Franchise and Shop Supplies tc. Mint Label showcase Hot new products and the latest trends in coffee are on display at Concurrent vents the Mint Label showcase. Here companies can shine a spotlight on Mint Label (New product showcase) their latest and most popular products and introduce them to a Marketing Stage (product presentations, press conferences and launching events) commercial audience. Guest Country vent ducation Sessions World Super Barista Championship Final Coffeenation (Specialty Roaster Cafe Pavilion) Coffee film festival & Networking vent

3 Coffee Market Trends Show Report The 4th Coffee Wave: Three Key Phrasess for the Coffee Market in 2017 Coffee xpo Seoul 2016 Specialty Coffee Dates : April 14th (Thu) 17th (Sun), 2016 Venue : Coex Halls A & B Quality coffee and the increasing importance of specialty coffee are two trends that have been shaping the future of the coffee industry. Whether consumers are experienced coffee aficionados, or beginners just learning about organic, fair-trade coffee, there is a greater expectation for high- Participating companies and booths Number of Visitors 244 companies 754 booths 45,000 visitors quality coffee. As a result, specialty coffees and espresso-based beverages are gaining traction. Production Technology In 2017 the technology of production is going to be a centerpiece of the coffee industry. Machines designed to produce highly-specialized coffee drinks, as well as new calibrations for coffee drinks to meet customer's needs, are going to see an increase in popularity. Baristas Baristas have become more central to the entire beverage-making process, and this trend will continue in More than simply servers, baristas are the new mixologists of the coffee world. About Korean Coffee Market 11th largest coffee market in the world. Korea s coffee industry has grown up 50% over the past three years in both import and consumption. Testimonial from Coffee xpo 2016 Message from xhibitor of 2016 Indonesia Trade Association Coffee xpo Seoul 2016 was a huge success for the Indonesian pavilion. Marketing the tag line " Indonesia is Home to the Finest Coffee in The World", the pavilion was focused on branding the Indonesian nation. We totally changed the booth structure design. Normally we separate each individual company, but this year we gathered all of the participating companies in one 90 sqm booth space, without walls separating them. We came together as one to promote the entire Indonesian Coffee industry. Visitors were enthusiastic when they visited the Indonesian Pavilion which had many different promotions operating including coffee tasting and screening a documentary on the Indonesian coffee industry called, "Aroma of Heaven", which also screened at the Specialty Coffee Association of America (SCAA) in Atlanta USA, during the same week. Home to over 12,200 coffee shops: Seoul has the highest concentration of coffee shops in any city in the entire world. All of the programs we ran at Coffee xpo Seoul 2016 to promote Indonesia were successful. We thank the organizers of Coffee xpo Seoul 2016 for all their support and help. Indonesian Trade Promotion Center Indra Wijayanto Director 80% of verseas xhibitors were very satisfied with overall performance at Coffee xpo Seoul % of verseas xhibitors said they will participate in next show. 4 5

4 National Pavilion Package Participation Procedures What is a National Pavilion Package? A Coffee xpo Seoul National Pavilion will showcase a collection Send Down Payment Submit Application Send Final Payment 1 week of application submission Feb. 18th, 2017 March 15th, 2017 of coffee-related businesses from the same country. pening Coffee xpo April 6th 8th, 2017 Who is eligible for a National Pavilion Package? How to Submit Application and Incidental Service Forms : All national trade promotion agencies and foreign embassies are eligible Download the forms from the official website and send them completed to the Coffee xpo Seoul Secretariat for the National Pavilion Package at Coffee xpo Seoul Fax mail. Participation Guidelines Booth Specification Booth Fees 1 booth : 3m 3m=9m2 X Application Category arly Bird Application (Due : 30th Nov, 2016) General Application (Due : 18th Feb, 2017) What are the benefits of a National Pavilion Package? Booth fee discount depending on the number of exhibitors (up to 20% discount) Space nly - Space in the exhibition hall only (Booth not included) - 1 Booth : 3m*3m = 9 - Minimum units for space only booths per exhibitor : 2 - Maximum height : 5m - Booths are to be installed or assembled by exhibitions in cooperation with a designated service provider Upgraded booth : National flag and name of the country integrated into booth Booth Type Participation Fee Space nly USD 2,000 Shell Scheme USD 2,400 Premium USD 2,800 Free advertising on show official website and in show directory Space nly USD 2,200 Free promotional opportunities on e-newsletter distributed Shell Scheme USD 2,600 Premium USD 3,000 design ne-stop Service (translation service, hotel and airfare arrangement assistance) to Coffee xpo Seoul database. 5% to 15% discount in airfare for delegates, buyers and exhibitors using Coex s designated partner airlines. Minimum units for a space only booth : 2 or more booths. Maximum booth height : 5m Business Program Program Participation Fee Note xhibit USD 2,000/product Mint Label Showcase - Limited to 2017 new products - ptional for additional facilities needed for demonstration Video USD 500/product Directory USD 500/product Marketing Stage Session USD 1,000/session (Max. 20 people) ducation Session Shell Scheme - Wall : Width 3m * Height 2.4m - Signboard : Company Name in Korean/nglish + Booth Number - Flooring : Pytex Carpeting Furniture : 1 information desk + 1 chair Lighting : 4 spotlights (100W) + 1 fluorescent lamp (40W) Marketing Stage inside the exhibition hall Sales Agents Partners Worldwide USD 2,000/half a day (Max. 100 people) 3F, Conference Room Mint Label xhibitors who also purchase a regular exhibition booth within the exhibition hall will receive a 50% discount off the Mint Label Showcase fee. Utilities and Additional Services Type Utility Single-Phase 220V lectricity Triple-Phase 220V Triple-Phase 380V Telephone 6 Cost Details Frequency 60Hz (Main electricity Daytime : USD 70KW installation, electricity usage fee 24 Hours : USD 80/Kw included) Domestic Line USD 70/A International Line USD 200/A Wired Internet (LAN) USD 200/A Water & Drainage USD 200/A Compressed Air USD 200/A Participation Registration System USD 300/A Includes domestic long -distance calls Visitor information is only provided to companies that install this system Premium Booth - Wall : Front - Block-constructed style Led-lit Back Width 1m * Height 2.4m Assembled paint panel with aluminum frame - Signboard : LD panel (Company Name in Korean/nglish + Booth Number) - Flooring : Pytex Carpeting - Furniture : 1 information desk + 1 chair - Lighting : 4 spotlights (100W) + 1 fluorescent lamp (40W) Coffee xpo Seoul 2017 Participation Guidelines 7

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