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1 bottled water market trends and 2017 global congress Richard Hall Chairman, Zenith Matt Wilton Commercial Director, Zenith Webinar 6 September

2 2017 Global Bottled Water Congress Richard Hall Chairman, Zenith Global Ltd 2

3 event outline 14th Global Bottled Water Congress October 2017, Crowne Plaza Fira Center, Barcelona Sponsored by leading industry suppliers Bericap, PolyOne, Sidel and Tetra Pak. Additional support from AF Compressors, AGR, Demo, Go2Life, and Water IO delegates each year from top global and regional producers 2017 Global Bottled Water Awards presented at Gala Dinner Full programme and online booking at 3

4 previous congresses 4

5 2017 programme Discussions on industry wide initiatives Global market overview Investing in growth and added value Packaging innovation Branding that connects Breakthrough new business with entrepreneur shoot-out 5

6 conference speakers International producers Regional leaders and innovators Industry suppliers and advisers 6

7 Bottled water market trends Matt Wilton Commercial Director, Zenith Global Ltd 7

8 global beverage sectors Soft drinks and hot drinks continue to dominate, alcohol & milk are comparable in size 000 million litres 1, Year on year % +2.1% % +2.6% Soft Hot Alcohol Milk

9 global beverage growth sectors countries, extra 000 million litres over 5 years 000 million litres Bottled water Tea Milk Coffee Carbonates Tea, milk and coffee have all made an important contribution 114 Bottled water has consistently driven beverages over the last 5 years Iced tea 11 Still drinks 10 Beer Fruit drinks 6 7 Spirits

10 global beverages main segments Small pack water alone is now almost the size of the carbonates segment reflecting the health importance and relevance to consumers 000 million litres Small pack and bulk water are in excellent growth Carbonates Water - small pack Water - >10 litres Concentrates 100% fruit drinks & Nectars Iced tea 10

11 global beverages other segments With the exception of juice drinks, all other beverages have seen year on year increase 000 million litres 40 Year on year % +3.5% Juice drinks Other still Flav milk Sports Flav water Energy Iced coffee +2.5% +2.3% +4.9% +4.6% +3.5%

12 global beverage sectors Globally, bottled water has gained 3 share points Others 16% Tea 22% Others 17% Tea 21% Coffee 10% Coffee 9% Beer 10% Bottled water 16% Beer 9% Bottled water 19% Carbonates 13% Milk 13% Carbonates 12% Milk 13% Volume % Volume % 12

13 global all water market An impressive CAGR has resulted in a near 400 billion litre market 000 million litres % CAGR

14 global all water market Although value growth has slightly lagged volume, this is not significant and gives a total global packaged water value of $177 billion $US 000 million % CAGR

15 global plain water market The steady growth story in plain water continues reaching 385 bn litres 000 million litres % CAGR

16 global bottled water regions Enormous growth in Asian market share, at the expense of more developed markets M East 9% N America 13% E Europe 6% 2011 Africa 4% Asia 34% M East 8% N America 12% E Europe 5% 2016 Africa 5% Asia 41% L America 17% L America W Europe 15% 17% W Europe 14% Volume % Volume % 16

17 global top 10 growth countries extra 000 million litres over 5 years China USA India Indonesia Global growth has been coming in particular out of China with strong contributions from USA, India and Indonesia Brazil 6 Mexico 4 Vietnam 3 Saudi Arabia Turkey Nigeria

18 global water plus market Flavoured and functional beverages have both grown on the global stage in million litres Flavoured is the larger sector, but functional is back in growth after a period of stagnation Flavoured Functional 18

19 summary Bottled water has enjoyed another great year of growth Core messages of health and hydration enabling growth, with more to come Share gain at the expense of perceived less healthy sectors such as carbonates and juices Flavoured water on the up in particular more natural, lower calorie Further detailed figures to be unveiled at the Global Bottled Water congress in October 19

20 For more information about the Global Bottled Water Congress, please contact: Maxine Harle, Business Development Executive t Or visit For more information on our consultancy services, please contact: Matt Wilton Commercial Director t

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