Tuna Trade. Fatima Ferdouse

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1 Tuna Trade Fatima Ferdouse

2 HIGHLIGHTS East Asia is the world s largest processing and exporting region for canned tuna. Producing countries in the region also depend on imported raw materials The fluctuating raw material prices in 2017 affected exports from Thailand. But canned tuna sales increased from the Philippine, Indonesia and China. The regional markets in Asia/Pacific also import more than tonnes of canned tuna annually. Among the developed marketsimports increased in Japan but Australia and New Zealand seemed to have reached the saturation points. In southeast Asia, demand for conventional canned tuna remained price sensitive. even through overall consumer demand for high value seafood has been growing in the regional markets. The question would be : how to make processed tuna a part of this high value seafood sales in Asia!

3 Frozen Raw material Import Trends in Thailand, the Philippines and China China Philippines Thailand Thailand Philippines China In tonne

4 China: Frozen Tuna Imports by species (in tonne) Skipjack yelowfin Bigeye Albacore Others

5 Asia s Top 4 Canned Tuna Exporters (in tonne) Thailand Philippines Indonesia China The others Vietnam Maldives

6 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 FLUCTUATING RAW MATERIAL PRICES AFFECTED CANNED TUNA EXPORTS

7 Thailand and their export trends Philippines Indonesia CHINA

8 Increased exports in 2017 could be attributed to the preferential tariff rates in the EU and subsequent increase in exports of cooked loins and canned tuna to this market Philippines : Canned Tuna Exports (in tonnes) In 2017, the top EU markets were Poland, Germany, UK, Netherlands In the Middle East, the UAE and Saudi Arabia were the main markets.

9 INDONESIA : Canned Tuna Exports The Exports trends Others PNG Yemen Algeria Jordan Mexico Australia Thailand Japan 2017 EU Saudi Arabia USA in tonne

10 Indonesia : Tuna Export Trends (in Tonne) Canned tuna Frozen tuna Fresh tuna Frozen tuna fillet Indonesia Product Forms Canned tuna Frozen tuna Fresh tuna Frozen tuna fillet

11 VIETNAM : Exports of canned tuna to the 13 markets (below ) indicated fluctuating trade in Tonne Destinations USA EU Thailand * * Japan Taiwan * Egypt Jordan * Chile * Mexico * * 336 * 818 Canada Saudi Arabia Peru * * * Australia Sub-Total

12 MALDIVES: The main markets for Processed /Canned Tuna ( in Tonnes ) Markets EU Japan* na na (* Exports to Japan mainly consisted of Katsuobushi)

13 Canned Tuna Exports from Western Pacific Papua New Guinea Markets EU USA Thailand Japan Australia New Zealand Fiji Markets USA EU Australia New Zealand Japan Solomon Islands Markets EU USA Australia New Zealand Japan

14 ASIA/PACIFIC CANNED TUNA MARKET : IMPORTS (In 1000 tonne) The regional markets in Asia/Pacific import more than tonnes of canned tuna annually

15 ASIA/PACIFIC CANNED TUNA MARKETS A review on the last 5 years imports in Japan, Australia and New Zealand indicated some growth only in the Japanese market Canned Tuna Import Trends in Japan, Australia and New Zealand But the two other markets seemed to have reached their saturation points Japan Australia New Zealand

16 ASIA/PACIFIC CANNED TUNA MARKETS Other Markets in Asia Others excluding Thailand Higher raw material prices affected the region s import demand in Thailand Thailand* Taiwan China HK Malaysia Singapore S. Korea Indonesia Philippines Sri Lanka India 0 Taiwan China HK Malaysia Singapore S. Korea Indonesia Philippines Sri Lanka India

17 ASIA/PACIFIC CANNED TUNA MARKETS In southeast Asian markets, demand for conventional canned tuna remains price sensitive However, the general demand and import trends for seafood such as salmon, cod, shrimp, lobster etc. maintained positive trends So how to make canned or processed tuna a part of this high value seafood? How make it attractive to consumers!

18 The facts. The seafood markets in Asia is not price sensitive Canned tuna does not seem to be a popular choice to most of the Asian consumers!

19 Compared with other popular seafood such as shrimp, lobster,imported salmon etc., canned tuna is not an expensive seafood. Now a days, Australia and Canada sell more lobsters to Asian markets. Norwegian exports of salmon also continue to rise to Asian markets. Then why the demand for canned tuna has been relatively flat!

20 To sell more. -the canned tuna products need to be high quality with attractive packaging -good taste which should highlight the health benefit factors - carry sustainability assurance (MSC/WWF/ Pole and Line ) - High price? Why not!! After all many Asian consumer are willing to spend more on healthy

21 Canned tuna is added in Thai Air Asia s on board meals.

22 Newly introduced Value added Products for in the Philippines for Asian Markets

23 Possibly its time to launch more high value products for Asian consumers.. Something similar to what Chicken of the Sea has launched this year in the US market!

24

25 .

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27 THANK YOU

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