Social Media: Content Drives Community Groups

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Dinah Jade Jackson
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1 Eleonora Escalante, MBA-M.Eng Strategic Corporate Advisory Services Creating Corporate Integral Value (CIV) Social Media: Content Drives Community Groups

Outline Theme 2. Social Media Segmentation. 1.

Information Propagation. Personality Classification 5.

2 Outline Theme 2. Social Media Segmentation. 1. Social Media Platform Uses 0 3. Social Media Segmentation Objectives 4. Content drives 2. Traditional Segmentation vs. Social Media Segmentation 4. Information Propagation. Personality Classification 5. The Future: Predicting a well fine. tuned segmentation using social media. Summary and Conclusions 2

3 Outline Theme 2. Social Media Segmentation. 1. Social Media Platform Uses 0 3. Social Media Segmentation Objectives 4. Content drives 2. Traditional Segmentation vs. Social Media Segmentation 4. Information Propagation. Personality Classification. 3

Why do we pour our content freely and naturally in social

share To commu nicate Social Media Content helps us to

4 Why do we pour our content freely and naturally in social media? To get in touch in real time To be read To be part of a group To be heard To generate Buzz To appeal others To share To commu nicate Social Media Content helps us to open and share our life. Each of us decides what, when, how and why to share. Reasons for sharing are diverse. 4

5 The content can be a writing, a picture, a quote, a video, a presentation, a study, an idea designed and created by us. Or the content can be a writing, a picture, a quote, a video, a presentation from others. The more we share our content, the more it comes content to us. 5

6 Each of us who utilizes a social media platform, is pouring content into a community of friends or contacts or the general public (global audience). Share Give our opinion Update Read others Argue Discover Teach or Master Listen Compliment Complain Advise Promote 6

7 What amazes me of Social Media Platforms is their power of collaboration. Share Give ideas to companies Drive product design Once you belong to a Social Media Group, the possibility to be organized around a common interest or common focus bring us to a concept of Community. Recommend Communicate with transparency Content can Shift preferences of clients Refine our products and services Community: Self Organized Network of People with Common Agenda, cause, or interest, who collaborate by sharing ideas, information and other resources. Expand our horizons about frameworks Initiate new movements Generate new Sales Provide technical support There are several types of social media communities. Some ideas reflected in this graph come from this Source: Connie Giordano: Content and Community: Pitfalls and Practices in Managing Communities of Users 7

content into a community of friends or contacts or the

Because independently of the method to prepare it there

8 Each of us who utilizes a social media platform, is pouring personal content or sharing a third party content into a community of friends or contacts or the general public (global audience). Good Content is like Good Coffee. We know when we are drinking good coffee. Don t we? Because independently of the method to prepare it there are certain key features which help us to know if it is good coffee or not. Let s see: Artisanal: Boiling and strainer Percolate: Moka Pot Vacuum: Siphon Pour Over/Drip: Chemex or Coffee Cone Plunger/Press: French press or Aeropress 8

We decide to bring our ideas to create a content. We search for inspiration inside our head (ideas) or observing outside. When we decide to make a cup of coffee.

Before preparing coffee we check the package to see if the coffee is: Of good quality? Authentic? Of a Specific Origin? Organic? Other reasons Then, we grab the roasted coffee beans.

9 We decide to bring our ideas to create a content. We search for inspiration inside our head (ideas) or observing outside. When we decide to make a cup of coffee. The reason why we want to drink coffee is not because we want to get the majority of likes or reach the 50,000 subscribers It is because we wish to experience coffee in our palate. Before preparing coffee we check the package to see if the coffee is: Of good quality? Authentic? Of a Specific Origin? Organic? Other reasons Then, we grab the roasted coffee beans. We grind it (at home). Once the coffee is ground, we are ready to prepare it. The same applies to our content. We always have to check all the bits and pieces of our creative ideas. If those ideas are from us we are creators of content, or if those ideas belong to others (always recognize it! Don t forget!) we are Sharers of content. Next, we prepare the coffee: there are several ways to prepare coffee. There are several social media tools for that. We can choose Facebook, or YouTube, or LinkedIn, Twitter, Instagram, corporate social media for business or more tailormade specialized ones. None is better than the other one. Each social platform has its own. There are several methods to prepare coffee as much as several social media platforms we can choose to pour our content 9

Once we pour our content in a social media platform, what matter the most is the quality of it. And the we will know the quality of the content is there because: 1.

10 Once we pour our content in a social media platform, what matter the most is the quality of it. And the we will know the quality of the content is there because: 1. Temperature: A coffee must be in the right temperature. Not cold which will give us, not too warm that will burn our mouth. 2. Fragrance-Aroma is exuberantly delicious. The smell of fresh good coffee can be recognized. 3. Body: When coffee is in our palate, we must feel the viscosity and weight, and should roll on your tongue like velvet. 4. Taste: The origin of coffee and roasting affects the taste of it. But a good one shouldn t be too sour, too bitter or too dry you feel like you just drank some sawdust. 5. After taste: The after taste can be mild and subtle, and that is exactly the amount you would like to keep you wanting more. 6. Latte Art: If you like lattes, as a cherry on top of the cream: it is pretty to see a beautiful artistic figure made specially for you. 10

11 Once we pour our content in a social media platform, what matter the most is the quality of it. If the content is not valuable, little matters your social media platform or the format design. Try to be consistent in your content promises. My blog is about to share some knowledge thoughts and the basic concepts of Strategy. I don t mean to be a professor, because I am not one. But I share what I believe matters the most. If you really want to learn about strategy, better you get enrolled in a Master Degree or do a P.H.D, or buy books and read about the themes profoundly. Try to set your boundaries: it is good to remind that your content has boundaries. I can t write about the things I don t master. Since I started this blog around 6 months ago, of course I am new into all this. I am on my way of learning more and improving every day. Try to be on time: I have to deliver according to my timeline which is the same timeline of the Volvo Ocean Race And I have to fulfill the schedules of my promises with you. Try to share respecting others content, always giving the credits when you utilize other content. Or if you don t know who is the owner of the content, at least write a disclaimer note. Try to be unique in your own way. Try to be YOU. Nothing will beat you if you are authentic. Once you find that your content is aligned with YOU, it is easier to continue writing, or making videos, etc 11

12 According to Kaplan and Heinlein: The main objective of content communities is the sharing of media content between users. Content communities exist for a wide range of different media types, including texts, photos, videos, PowerPoint presentations, etc. %20Users%20of%20the%20world,%20unite.pdf 12

13 Social Media Segmentation. Picture source: 13

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