Fairtrade Month May 2018

Size: px
Start display at page:

Download "Fairtrade Month May 2018"

Transcription

1 Fairtrade Month May 201 A guide to resources for businesses index Campaign concept Campaign messaging Logo and slogan Personalized s Web and blog content and banners Videos Social media content and photos Print and POS assets Feed empowerment. Choose fairtrade.

2 Fairtrade Month This year s Fairtrade Month in May is about building positive connections between the consumers that buy products, and the producers that make them. It highlights the fact that choosing Fairtrade products feeds empowerment for more than 1.66 million farmers and workers in the Global South who are part of the Fairtrade system, giving them better wages, safer working conditions and a healthy environment. It s a great opportunity to talk to your customers about transparency in your supply chains, your links to farmers and workers, and how you work with Fairtrade. Feed empowerment. Choose fairtrade. Page 2

3 campaign messaging It s Fairtrade Month. Feed Empowerment and choose Fairtrade! This year we re inviting you to feed the empowerment of farmers and workers to get a fairer deal. The people who grow the things we love to eat, drink and wear deserve to be paid fairly for their work. With a stable income they can invest in their communities and break the cycle of poverty. Through Fairtrade, farmers have the chance to educate their children, improve their housing, keep their families healthy, and participate in projects to benefit their local communities. They can invest in their farms to improve quality and earn more for their crops. Fairtrade can transform whole communities, but only if enough people choose it. Page 3

4 fairtrade month logo and slogan Feed empowerment. Choose fairtrade. Feed empowerment. Choose fairtrade. Use the Fairtrade Month logo when promoting any activity relating to Fairtrade in the month of May posters, end cap signs, online, print, flyers and more. Allow either a square of white space around the logo or a neutral coloured background if the logo is close cropped. The Feed Empowerment slogan should be used in conjunction with the Fairtrade Month logo. Ensure that lettering is on a neutral coloured block if background is busy. For additional logo colours, go to the Material & Resources section of fairtrade.ca/materials. Page 4

5 Personalized s Fairtrade Month for Customers (B2B) your business customers who sell Fairtrade products to let them know how they could take advantage of Fairtrade Month. Use our sample text below or draft your own. Fairtrade Month for Consumers (B2C) Reach your consumers and supporters. Remind them about your Fairtrade product range and how to get involved in activities or take advantage of offers with your brand. Use our sample text below or draft your own. Subject line: Get ready for Fairtrade Month this May! [Company] is inviting you to take part in Fairtrade Month 201 Dear [name] Subject line: Get ready for Fairtrade Month this May! [Company] is inviting you to take part in Fairtrade Month 201 Dear [name] DOWNLOAD FAIRTRADE MONTH ASSETS NOW DISCOVER [COMPANY] FAIRTRADE OFFERS/PRODUCTS [Company] is inviting you to take part in Fairtrade Month. From May 1-31st, 201, you can get involved in this Canadian-wide campaign to remind your customers, business partners, and employees about the good that your Fairtrade [coffee] does. Fairtrade campaigners, supporters, churches, towns, universities, retailers, and partners will be taking part in events, talks and promotions across the country raising awareness about what Fairtrade is and does. We d love [personalize] to join in and experience the engagement and energy of Fairtrade Month! What Fairtrade delivers Fairtrade Month is an opportunity to tell your audiences about your Fairtrade certified products and about how they FEED EMPOWERMENT. Let them know how farmers and workers who grow the [coffee] we [drink] deserve to be paid fairly for their work. This provides them with a stable income where they can invest in their farms to improve quality and earn more for their crops. Farmers have the chance to educate their children, improve their housing and invest in clean water to keep their community and environment healthy, and as a result transform entire communities. Here s how to take part You can download [link] powerful images for social media or make your own posters and digital banners with ready-made copy and headlines. Use our hashtags #FairtradeMonth, #FeedEmpowerment, #ChooseFairtrade and #MayisFairtradeMonth to join the conversation and include a link to your website. Our handy Guide is included to show you what s available and provide inspiration. Kind regards, [Company] is inviting you to take part in Fairtrade Month. From May 1-31st, 201, you can get involved in this Canadian-wide campaign to have fun and find out about the good that choosing [your brand of coffee] with the FAIRTRADE Mark does. What Fairtrade delivers Our Fairtrade range [link to your website] is [background and product names or offers or events]. Farmers and workers who grow the [coffee] we [drink] deserve to be paid fairly for their work and with a stable income can invest in their farms to improve quality and earn more for their crops. Farmers have the chance to educate their children, improve their housing and invest in clean water to keep their community and environment healthy, and as a result transform entire communities. Across the country, Fairtrade campaigners, supporters, churches, towns, universities and retailers will be taking part in events, talks and we d love [personalize] you to join in and [try our range or come to our event or take part in our competition] from May 1-31st, 201. We ll be using the hashtags #FairtradeMonth, #FeedEmpowerment, #ChooseFairtrade and #MayisFairtradeMonth on our social media channels. So join the conversation and show your support for Fairtrade and [Company]. Kind regards, Page 5

6 web and blog content Use our banners, photos and text with a link to your Fairtrade products or showcase them on a landing page for the month of May. Here s some more inspiration: Run a competition to win Fairtrade products with questions about Fairtrade and your business. Showcase your Fairtrade products you can use information from our fairtrade.ca website to talk about impact for farmers and workers. Blog about the country and co-operatives your Fairtrade products come from. Hold a tasting event with customers or your team. Tell the story of the Fairtrade Premium and what producers often spend it on. Helen as Health Foods LATEST POSTS Fairtrade Month May 1, 201 Leave a comment We re inspired by Fairtrade Month that starts today! To celebrate, we re making a coffee cake with Fairtrade ingredients cocoa, chocolate and sugar from Fairtrade farmers and workers - that are for sale in our store. We want to highlight the fact that many farmers and workers still live in poverty, and choosing Fairtrade is one way to empower them. Here s the recipe... Page 6

7 web and blog banners Choose from our selection of web and blog banners or create your own using our campaign messaging, logo, and other materials found on the Fairtrade Canada website. Female banana farmer in a factory Male coffee farmer working outdoors Female coffee farmer in a field Female farmer posing out a window YOUR LOGO HERE [Company s] Fairtrade products are making a difference. Get ready for Fairtrade Month this May! We re inviting you to get ready to support Fairtrade farmers and workers to get a better deal. We re proud of our range of [Fairtrade products]. The people who grow the things we love to eat, drink and wear deserve to be paid fairly for their work. With a stable income, they can invest in their communities and break the cycle of poverty. Through Fairtrade, farmers have the chance to educate their children, improve their housing and invest in clean water to keep their community and environment healthy. Page 7

8 Fairtrade videos Video is a great way to share the Fairtrade story on your website or in your social media. You could upload video of a Fairtrade event you re holding or demonstrate a popular recipe. If you don t have ready-made content, you can link to these Fairtrade videos below. What is Fairtrade? Meet Samuel, a Fairtrade coffee farmer from Kenya (VR Film) For more videos from Fairtrade Canada, go to fairtrade.ca/fairtrademonth. Fairtrade Matters Page

9 social media Posts and hashtags Make it easy to find, follow and contribute to the conversations happening during Fairtrade Month by using the hashtags #FairtradeMonth, #FeedEmpowerment, #ChooseFairtrade and #MayisFairtradeMonth. Here s how you can stand out with your social media during Fairtrade Month: Using hashtags greatly increases engagement so make sure you use them consistently throughout the campaign. Post several times a week over the 4 weeks in May, especially when your customers are online. Monitor the hashtags for relevant content you might share on your channels. Add your voice! Show the people behind your brand by live-tweeting or using live video to boost interest. Let Fairtrade Canada know what your plans are so that we can help share them. Don t forget to keep an eye on Fairtrade Canada s social channels for content you could re-share, and tag to let us know what you re up to! Page 9

10 facebook photos and posts Get ready for Fairtrade Month by using our hashtags, photos, and post ideas like the ones below for your Facebook or LinkedIn business pages: #ChooseFairtrade during #FairtradeMonth and help transform entire communities. #FeedEmpowerment during #FairtradeMonth this May. During #FairtradeMonth, #FeedEmpowerment so that farmers and workers get a fair deal. Some of your favorite breakfast items like bananas, coffee, and tea aren t grown locally and come from farmers and workers in the Global South. #MayisFairtradeMonth so show support for farmers and workers and #ChooseFairtrade. #FairtradeMonth #FeedEmpowerment #ChooseFairtrade #MayisFairtradeMonth Page 10

11 Twitter photos and posts Update the header photo of your Twitter profile page and tweet or retweet to your followers with our photos, hashtags and text. Don t forget to include a link to your Fairtrade products! Let s make a point to #FeedEmpowerment instead of the exploitation of farmers and workers by making sure that we #ChooseFairtrade. During #FairtradeMonth, farmers and workers will get paid what they deserve if you #ChooseFairtrade for your favorite food and drink. #MayisFairtradeMonth. When you #ChooseFairtrade, it means better wages, safer working conditions and a healthy environment. #FairtradeMonth #FeedEmpowerment #ChooseFairtrade #MayisFairtradeMonth Fairtrade helps #FeedEmpowerment for farmers so they can educate their children, improve their housing, and earn more for their crops. Page 11

12 instagram photos and posts Use our photos, hashtags and text for ideas to help you talk about Fairtrade Month. It s #FairtradeMonth! #FeedEmpowerment so farmers and workers get better wages, safer working conditions, and a healthy environment. #ChooseFairtrade. Get ready for #FairtradeMonth in May! #ChooseFairtrade so that farmers and workers can feed their families, save for their future and invest in their communities. May is #FairtradeMonth and we re inviting you to #FeedEmpowerment for the farmers and workers who grow the things we love to eat, drink and wear. #FairtradeMonth #FeedEmpowerment #ChooseFairtrade #MayisFairtradeMonth Page 12

13 print and pos assets We ve created a whole suite of digital assets to help you get ready for Fairtrade Month! Use our end cap poster, hanging sign or shelf wobblers to highlight Fairtrade products at a retail store. For an event or activity, use our poster or print some of our banner photos to have on display. You can also create your own POS assets using our Fairtrade Month photos, logo and slogan. Contact retail@fairtrade.ca to get more information on our retail digital assets, or go to fairtrade.ca/materials. Through Fairtrade, we received training around soil conservation and how to manage the impacts of climate change. We obtained better knowledge and support for plot diversification and organic production. Mauricio Gabarrete Flor del Pino coop, Honduras Feed empowerment. Choose fairtrade. fairtrade.ca/fairtrademonth Page 13

14 Feed empowerment. Choose fairtrade. Fairtrade Canada City Centre Avenue Ottawa ON K1R 6K7 T: E: fairtrade.ca Photography credits: Sean Hawkey

DON T FEED EXPLOITATION

DON T FEED EXPLOITATION DON T FEED EXPLOITATION 8 Feed empowerment. Choose fairtrade. A resource guide for communities FEED EMPOWERMENT DURING FAIRTRADE MONTH May is Fairtrade Month. It s when we ask communities, volunteers,

More information

Your guide to taking part. #Stand4fairness

Your guide to taking part. #Stand4fairness Your guide to taking part #Stand4fairness help farmers and workers secure a fairer deal. Fairtradechallenge.org #stand4fairness 11 13 May 2018 HOW YOUR ACTIONS MAKE A DIFFERENCE TO FAIRTRADE FARMERS Millions

More information

Fairtrade Finland Jatta Makkula 1

Fairtrade Finland Jatta Makkula 1 Fairtrade Finland Jatta Makkula 1 Fairtrade - Certification and opportunities for business Businesses win Fairtrade is growing Fairtrade has significant market shares across many products in many countries

More information

NSW Food & Wine Festival February 7- March 1, 2015

NSW Food & Wine Festival February 7- March 1, 2015 NSW Food & Wine Festival February 7- March 1, 2015 Why be part of NSW Food & Wine Festival? 2015 is the 8th year of this state-wide event 44,000 people attended festival events in 2014 The full NSW Food

More information

it s fairtrade ForTnight February 11 March come on in Don t Feed Exploitation. choose fairtrade.

it s fairtrade ForTnight February 11 March come on in Don t Feed Exploitation. choose fairtrade. it s fairtrade ForTnight 2018 26 February 11 March come on in Don t Feed Exploitation. choose fairtrade. 1 COme on in. meet MarcIAl. Before joining Fairtrade we didn t see any benefits, development or

More information

2017 National Sponsorship OpportunitieS

2017 National Sponsorship OpportunitieS 2017 National Sponsorship OpportunitieS FAREWALK.ORG Food Allergy Research & Education (FARE) foodallergy.org FARE s FOOD ALLERGY HEROES WALK Food Allergy Research & Education (FARE) s

More information

ENGLISH LANGUAGE UNIT 3 Reading and Writing: Argumentation, Persuasion and Instructional

ENGLISH LANGUAGE UNIT 3 Reading and Writing: Argumentation, Persuasion and Instructional GCSE NEW 3700U30-1A S17-3700U30-1A ENGLISH LANGUAGE UNIT 3 Reading and Writing: Argumentation, Persuasion and Instructional MONDAY, 12 JUNE 2017 MORNING Resource Material For use with Section A 3700U301A

More information

NSW Food & Wine Festival February 7- March 1, 2015

NSW Food & Wine Festival February 7- March 1, 2015 NSW Food & Wine Festival February 7- March 1, 2015 What is NSW Food & Wine Festival? An annual celebration of our state s finest regional produce, wine and wine regions, presented through an exciting mix

More information

FAIRTRADE. What does Fairtrade mean? How does Fairtrade work? How do we know if things are Fairtrade? What kind of things are Fairtrade?

FAIRTRADE. What does Fairtrade mean? How does Fairtrade work? How do we know if things are Fairtrade? What kind of things are Fairtrade? What does Fairtrade mean? Fairtrade means trade that is fair. Trade is when people and countries sell things to each other. Farmers sell the crops they grow. Trade isn t always fair. Big companies and

More information

The Capital s Favourite Food, Drink And Music Fesival

The Capital s Favourite Food, Drink And Music Fesival The Capital s Favourite Food, Drink And Music Fesival We bring you 18 of the city s hottest restaurants, the best ever line-up of celebrity chefs, tasty masterclasses for you to participate in and three

More information

Market and Promote Local Food

Market and Promote Local Food Market and Promote Local Food Starting Point: Ongoing Goals Increase foodservice sales by marketing local food on campus Promote the college and foodservice provider s commitment to local food In November

More information

Fairtrade a sustainable choice

Fairtrade a sustainable choice Fairtrade a sustainable choice Sustainability means we can meet people s needs today without compromising the needs of people in the future. For Fairtrade, this means building strong economies, healthy

More information

Food Drive Manual and Tool Kit

Food Drive Manual and Tool Kit + Food Drive Manual and Tool Kit 2016-2017 Getting Started 1 2 Hold Your Food/Fund Drive in Six Simple Steps Set your goals and dates. - Establishing a written and shared goal with your food drive team

More information

Fair Trade C E R T I F I E D

Fair Trade C E R T I F I E D Fair Trade C E R T I F I E D Every Purchase Matters. Apparel & Home Goods Program What is Fair Trade? Safe Working Conditions Guarantee of safe factory working conditions Advancement of People Direct mechanism

More information

Starbucks consumer relationship programme

Starbucks consumer relationship programme Starbucks consumer relationship programme Case study Digital content ECRM Brand logo (for case studies) Case study Best in class ECRM & email content Starbucks are a best in class example of how a fast

More information

2017 Girl Scout Cookie Season Toolkit

2017 Girl Scout Cookie Season Toolkit YEARS of POWERING POSSIBILITIES 2017 Girl Scout Cookie Season Toolkit What a wonderful time to be a Cookie CEO! Every Girl Scout Cookie season is special, but this year when you step behind your cookie

More information

Version 1.1. Key Messaging

Version 1.1. Key Messaging Version 1.1 Key Messaging Key Messaging: Fairtrade Fortnight 2015 Objectives of this document Provide a headline statement for the campaign Create a uniform voice for the whole organisation and join up

More information

Welcome to the Play it Safe campaign pack

Welcome to the Play it Safe campaign pack Welcome to the Play it Safe campaign pack FSA Play it Safe Campaign Pack Why we need your help The Food Standards Agency (FSA) is working to protect consumers from any food safety problems during the 2012

More information

Fairtrade. What it has to offer and how we can use it

Fairtrade. What it has to offer and how we can use it Fairtrade What it has to offer and how we can use it Alternative approach to conventional trade that provides social and economic development opportunities and benefits to: Producers, Suppliers & Consumers

More information

Wine in Moderation. ImplementatIon GuIde for WInerIes

Wine in Moderation. ImplementatIon GuIde for WInerIes Wine in Moderation ImplementatIon GuIde for WInerIes A GUIDE FOR ACTION This guide is based on experience and best practices and is designed to inspire action and facilitate the implementation of the programme

More information

TAKECRAFTBACK BREWERS TOOLKIT

TAKECRAFTBACK BREWERS TOOLKIT TAKECRAFTBACK BREWERS TOOLKIT WHY TAKE CRAFT BACK? Welcome to Take Craft Back where we re doing just that! Turning the beer business upside down, again(!), promoting and protecting America s small and

More information

COMMUNICATIONS PLAN. October 26, 2016 Marcus Tuttle

COMMUNICATIONS PLAN. October 26, 2016 Marcus Tuttle COMMUNICATIONS PLAN October 26, 2016 Marcus Tuttle Table of Contents SITUATION ANALYSIS... 1 RESEARCH... 2 TARGET AUDIENCES... 3 GOALS... 4 OBJECTIVES... 4 STRATEGIES & TACTICS... 5 KEY MESSAGES... 7 EVALUATION...

More information

Your local dairy checkoff is working for you

Your local dairy checkoff is working for you RETURN ON INVESTMENT EDUCATION BUILDING DEMAND Your local dairy checkoff is working for you FLUID MILK MILK ALTERNATIVES Dairy MAX is developing a milk alternatives initiative to educate the public on

More information

You are receiving this digital package from Food Allergy Research & Education (FARE) to welcome you to the 2017 Teal Pumpkin Project!

You are receiving this digital package from Food Allergy Research & Education (FARE) to welcome you to the 2017 Teal Pumpkin Project! You are receiving this digital package from Food Allergy Research & Education (FARE) to welcome you to the 2017 Teal Pumpkin Project! Launched as a national campaign by FARE in 2014, the Teal Pumpkin Project

More information

Eco-Schools USA Sustainable Food Audit

Eco-Schools USA Sustainable Food Audit Eco-Schools USA Sustainable Food Audit Learning Objectives Discuss the importance of health and nutrition and discover the impacts food can have on the body. Monitor their food choices, making healthier,

More information

SPONSORSHIP INFORMATION & FESTIVAL DEMOGRAPHICS APRIL 19 & 20, 2019 SEATTLE, WA

SPONSORSHIP INFORMATION & FESTIVAL DEMOGRAPHICS APRIL 19 & 20, 2019 SEATTLE, WA 2019 SPONSORSHIP INFORMATION & FESTIVAL DEMOGRAPHICS APRIL 19 & 20, 2019 SEATTLE, WA BENEFITS OF EVENT SPONSORSHIP WHAT MAKES EVENT SPONSORSHIP UNIQUE? REACH an active and social audience SHOWCASE products

More information

DAIRY REIMAGINED A RESOURCE GUIDE BOOK AVENIR NEXT CONDEN

DAIRY REIMAGINED A RESOURCE GUIDE BOOK AVENIR NEXT CONDEN DAIRY REIMAGINED A RESOURCE GUIDE BOOK AVENIR NEXT CONDEN ACTIVATING DAIRY DEPARTMENT IDEAS Consumers want a closer relationship with farmers and they want to know more about the products they buy, including:

More information

RESTAURANT GUIDELINES MAY 3, PM 9 PM

RESTAURANT GUIDELINES MAY 3, PM 9 PM RESTAURANT GUIDELINES MAY 3, 2016 5 PM 9 PM Taste of Adams Morgan Update & Restaurant Participation Information Stroll, sip, and sample your way through one of DC s most vibrant neighborhoods at the 4th

More information

BARISTA CAMP. Barista Camp Sponsorship Opportunities. #BARISTACAMPUSA baristaguildofamerica.net

BARISTA CAMP. Barista Camp Sponsorship Opportunities. #BARISTACAMPUSA baristaguildofamerica.net BARISTA CAMP 2015-2016 #BARISTACAMPUSA baristaguildofamerica.net Barista Camp Sponsorship Opportunities 2015 BGA CAMP: YOUR PREMIER CONNECTION TO THE LEADERS OF TOMORROW connect directly to retailers through

More information

Pizza Builder Bundle. Cut & Build Pizza Toppings Sort Counting Line Tracing Writing Practice Shape Practice

Pizza Builder Bundle. Cut & Build Pizza Toppings Sort Counting Line Tracing Writing Practice Shape Practice Pizza Builder Bundle Cut & Build Pizza Toppings Sort Counting Line Tracing Writing Practice Shape Practice Terms of Use: CYE Free HomeSchool Bundles are free for personal and classroom use only. Please

More information

UTZ Inspiration Communications examples for Out of Home

UTZ Inspiration Communications examples for Out of Home UTZ Inspiration Communications examples for Out of Home UTZ is your brand endorser 95% of consumers buy your products because they like your brand Consumers expect their favorite brand to source responsibly

More information

BE A PART OF THE WEEK RESTAURANT RECRUITMENT E Camelback Rd., Suite 285, Phoenix, AZ / ArizonaRestaurantWeek.

BE A PART OF THE WEEK RESTAURANT RECRUITMENT E Camelback Rd., Suite 285, Phoenix, AZ / ArizonaRestaurantWeek. BE A PART OF THE WEEK RESTAURANT RECRUITMENT 3333 E Camelback Rd., Suite 285, Phoenix, AZ 85018 / 602.307.9134 ArizonaRestaurantWeek.com 2018 Arizona Restaurant Week Dates: Spring May 18-27 Fall September

More information

NSW Food & Wine Festival February 7- March 1, 2015

NSW Food & Wine Festival February 7- March 1, 2015 NSW Food & Wine Festival February 7- March 1, 2015 What is NSW Food & Wine Festival? An annual celebration of our state s finest regional produce, wine and wine regions, presented through an exciting mix

More information

2018 partnership opportunities

2018 partnership opportunities 2018 partnership opportunities The TERROIR SYMPOSIUM is a catalyst for creative collaboration in the global food and drink industry. APRIL 23RD, 2018 THE AGO TORONTO, ON From its origins in Toronto, for

More information

EVOLUTION OF FAIRTRADE OFFERING

EVOLUTION OF FAIRTRADE OFFERING EVOLUTION OF FAIRTRADE OFFERING Sourcing on Fairtrade terms Programmes + + with Fairtrade Expertise in fair and sustainable supply chains Fairtrade s core sourcing model and primary focus for sales Partners

More information

2019 Girl Scout Cookie Season Toolkit

2019 Girl Scout Cookie Season Toolkit 2019 Girl Scout Cookie Season Toolkit They know cookies, but do they know GIRL SCOUTS? This Cookie Season, lets focus on the girls behind the booths. Do you know the real story of Girl Scout Cookies? Sure

More information

SPONSORSHIP INFOR M ATION & FESTIVAL DEMOGR APHICS MARCH 25 & 26, 2016 SEATTLE, WA

SPONSORSHIP INFOR M ATION & FESTIVAL DEMOGR APHICS MARCH 25 & 26, 2016 SEATTLE, WA 2016 SPONSORSHIP INFOR M ATION & FESTIVAL DEMOGR APHICS MARCH 25 & 26, 2016 SEATTLE, WA BENEFITS OF EVENT SPONSORSHIP WHAT MAKES EVENT SPONSORSHIP UNIQUE? Reach an active and social audience Showcase products

More information

When Your Body Fights Itself: Understanding Autoimmune Diseases

When Your Body Fights Itself: Understanding Autoimmune Diseases When Your Body Fights Itself: Understanding Autoimmune Diseases Thursday, April 28, 2016 Important Reminders Will this information be available at a later date? Yes, always! The webinar recording will

More information

Fair Trade Certification

Fair Trade Certification Fair Trade Certification Overview of Fair Trade program and impact in Produce & Floral Nathalie Marin-Gest, Director of Produce & Floral Jenifer Jackson, Global North Grower Support October 15, 2018 The

More information

Challenge your Council. Catering for Everyone

Challenge your Council. Catering for Everyone Challenge your Council Catering for Everyone Background We re campaigning for more and better vegan options in our public services. Vegans reliant on others to cook for them whilst at school, in hospital,

More information

CRESTED BUTTE WINE & FOOD FESTIVAL

CRESTED BUTTE WINE & FOOD FESTIVAL CRESTED BUTTE WINE & FOOD FESTIVAL JULY 25TH - 29TH 2018 SPONSORSHIP OPPORTUNITIES FOLLOW THE CRESTED BUTTE WINE & FOOD FESTIVAL ON: ABOUT THE WINE & FOOD FESTIVAL... THE CRESTED BUTTE WINE & FOOD FESTIVAL

More information

Fair Vegan Sustainable

Fair Vegan Sustainable CLASSIC SNEAKER Fair Vegan Sustainable We want satisfaction from our farmers up to our customers! "Fair" means for us, that workers in the Ethletic production facilities receive fair wages. Ethletic employees

More information

Images of Fairtrade. Introduction.

Images of Fairtrade. Introduction. Images of Fairtrade Introduction Bournemouth is becoming a Fairtrade Town and we re very proud of this. But we want to know what Fairtrade means to people in school, what you think this means for the Town

More information

NSW Food & Wine Festival February 7- March 1, 2015

NSW Food & Wine Festival February 7- March 1, 2015 NSW Food & Wine Festival February 7- March 1, 2015 What is NSW Food & Wine Festival? An annual celebration of our state s finest regional produce, wine and wine regions, presented through an exciting mix

More information

15+ YEARS OF CREATING EMOTIONAL CONNECTIONS TO BRANDS THAT DRIVE TRAFFIC & REVENUE

15+ YEARS OF CREATING EMOTIONAL CONNECTIONS TO BRANDS THAT DRIVE TRAFFIC & REVENUE 15+ YEARS OF CREATING EMOTIONAL CONNECTIONS TO BRANDS THAT DRIVE TRAFFIC & REVENUE CONTENT CREATION & WORK SAMPLES BEN BENNETT 817-733-4806 Ben@BenBennettInc.com MAXIMIZING DIGITAL Digital MUST BE part

More information

Introduction TWEET EARLY, TWEET OFTEN SEND A SEASON S GREETING FEATURE A PRIX FIXE MENU ASSEMBLE YOUR STAFF BE RESERVATION READY

Introduction TWEET EARLY, TWEET OFTEN SEND A SEASON S GREETING FEATURE A PRIX FIXE MENU ASSEMBLE YOUR STAFF BE RESERVATION READY Introduction TWEET EARLY, TWEET OFTEN 1 SEND A SEASON S GREETING 2 FEATURE A PRIX FIXE MENU 3 ASSEMBLE YOUR STAFF 4 BE RESERVATION READY 5 DECK OUT YOUR RESTAURANT 6 CONCLUSION 7 Winter IS COMING Are you

More information

Non-GMO Project Trademark Use Guide

Non-GMO Project Trademark Use Guide Non-GMO Project Trademark Use Guide Table of Contents Introduction.... 3 General Use Guidelines.... 5 Design Specifications.... 6 Non-GMO Project Verified Mark (English).... 7 Non-GMO Project Bilingual

More information

FAIRTRADE WORLDWIDE. Fairtrade products are sold in over FAIRTRADE ANZ SUPPORTS PRODUCER ORGANISATIONS IN THE PACIFIC TO

FAIRTRADE WORLDWIDE. Fairtrade products are sold in over FAIRTRADE ANZ SUPPORTS PRODUCER ORGANISATIONS IN THE PACIFIC TO FAIRTRADE Fairtrade is an alternative approach to conventional trade, based on a partnership between producers and consumers. It empowers farmers and workers in developing countries through improved terms

More information

UNIVERSITY OF PLYMOUTH FAIRTRADE PLAN

UNIVERSITY OF PLYMOUTH FAIRTRADE PLAN UNIVERSITY OF PLYMOUTH FAIRTRADE PLAN 2014 2020 Date Section Page Issue Modifications Approved (Print name) December Issued. 1 First issue Linda Morris 2012 09/07/2014 All All 2 Updated from original Policy

More information

introducing a new brand the proof is in

introducing a new brand the proof is in introducing a new brand the proof is in the company proof is a new Canadian spirits company. ownership is 100% Canadian. the products have been designed from the ground up to address consumer concerns

More information

Brewery Packet March 4th, 2017

Brewery Packet March 4th, 2017 Brewery Packet March 4 th, 2017 What I really liked about the Mesa Brewfest was that because guests were purchasing full pours of beer rather than samples, more thought was given to each beer they chose.

More information

OREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION. February 24, 2015

OREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION. February 24, 2015 OREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION February 24, 2015 BACKGROUND INDUSTRY FEEDBACK AND INPUT OWB STRATEGIC PLAN OREGON WINE MONTH PLAN CHANNEL FEEDBACK MARKET RESEARCH OREGON WINE MONTH

More information

Partnership Opportunities for Private Liquor Retail Stores in BC

Partnership Opportunities for Private Liquor Retail Stores in BC Partnership Opportunities for Private Liquor Retail Stores in BC 2 What is the BC Ale Trail? The BC Ale Trail is a marketing campaign showcasing British Columbia as a global destination for tourists and

More information

Banana split game KEY STAGE 2 UPWARDS. Notes for teachers. ROUND ONE: The banana split. Introduction

Banana split game KEY STAGE 2 UPWARDS. Notes for teachers. ROUND ONE: The banana split. Introduction Banana split game KEY STAGE 2 UPWARDS Notes for teachers Aim: To unpeel the story of bananas from farm to fruit bowl, and see what Fairtrade and justice mean along the way. Through role play, pupils will

More information

Students, ethical purchasing and Fairtrade

Students, ethical purchasing and Fairtrade Students, ethical purchasing and Fairtrade Research into attitudes and behaviours amongst further and higher education students in the UK January 2018 Key Findings Key findings An online survey with students

More information

Albertine de Lange UTZ Ghana. Cocoa Certification: challenges and solutions for encouraging sustainable cocoa production and trade

Albertine de Lange UTZ Ghana. Cocoa Certification: challenges and solutions for encouraging sustainable cocoa production and trade Albertine de Lange UTZ Ghana Cocoa Certification: challenges and solutions for encouraging sustainable cocoa production and trade UTZ is a program and label for sustainable farming worldwide This presentation

More information

Find the wine you are looking for at the best prices.

Find the wine you are looking for at the best prices. Media Kit 2017 Wine-Searcher Find the wine you are looking for at the best prices. Wine-Searcher is dedicated to finding and pricing wine. Thanks to some seriously smart tech, Wine-Searcher brings the

More information

+ + + =? Which Winery should you visit? ABOUT WHICHWINERY THE BACKGROUND FIND. TRACK. SHARE. LEARN.

+ + + =? Which Winery should you visit? ABOUT WHICHWINERY THE BACKGROUND FIND. TRACK. SHARE. LEARN. ABOUT WHICHWINERY WhichWinery is the world s first winery based, social, search site that connects each winery s unique qualities with user preferences, allowing users to find wineries, track their visits,

More information

Fair Trade Town program

Fair Trade Town program Action Guide Fair Trade Town program Table of Contents 1.0 About this guide...1 1.1 Acknowledgements...1 1.2 Additional information...1 2.0 Fair Trade Town...2 2.1 Why fair trade?...2 2.2 Why municipalities?...2

More information

Trends analysis. Trends analysis is the practice of collecting information and attempting to spot a pattern in the information.

Trends analysis. Trends analysis is the practice of collecting information and attempting to spot a pattern in the information. Nutrition Trends Trends analysis Trends analysis is the practice of collecting information and attempting to spot a pattern in the information. The science of studying changes in social patterns, including

More information

Fairtrade International

Fairtrade International NAPP Fairtrade in Central Asia, Build Capacity of Small Farming, Enlarge and Opportunity for Fair Trade Fairtrade 2010 Fairtrade International Aziz Rasulov NAPP FT Associate Officer Fairtrade 2010 Fairtrade

More information

FAIRTRADE INFORMATION KIT

FAIRTRADE INFORMATION KIT FAIRTRADE INFORMATION KIT Fairtrade Information Kit 2 TABLE OF CONTENTS Why partner with Fairtrade What is Fairtrade? Fairtrade Overview Fairtrade Australia & New Zealand Fairtrade Income and Expenditure

More information

Planning Timeline. IMPORTANT DATES for 2018 Lenten Season

Planning Timeline. IMPORTANT DATES for 2018 Lenten Season IMPORTANT DATES for 2018 Lenten Season November 10, 2017: Last day to decrease or cancel orders January 5, 2018: Orders ship February 14, 2018: Ash Wednesday April 1, 2018: Easter Sunday August 31, 2018:

More information

How to have a successful Salad, Soup or Smoothie Party

How to have a successful Salad, Soup or Smoothie Party How to have a successful Salad, Soup or Smoothie Party Set your date: We tend to have the best of luck on a weekday evening. Thursdays work well, although Monday s have gone really well for us too. It

More information

February 27th - March 11th 2012 is Fairtrade Fortnight

February 27th - March 11th 2012 is Fairtrade Fortnight INTRODUCTION 1 in 7 people in the world are hungry. This hunger is not the result of drought, flood or failed harvests. It is a result of the way the global food system works how food is traded between

More information

Fairtrade Designation Endorsement

Fairtrade Designation Endorsement Fairtrade Designation Endorsement Recommendation: That the May 8, 2013, Corporate Services report 2013COC042, be received for information. Report Summary This report provides information about Fairtrade

More information

FACTFILE: GCSE HOME ECONOMICS: Food and Nutrition

FACTFILE: GCSE HOME ECONOMICS: Food and Nutrition FACTFILE: GCSE HOME ECONOMICS: Food and Nutrition Food Labelling Schemes Learning Outcome Students should be able to: Identify and explain the purpose of ethical and environmental food labelling schemes

More information

COFFEE FUNDRAISER INFORMATION

COFFEE FUNDRAISER INFORMATION COFFEE FUNDRAISER INFORMATION Table of Contents Why Host a De la Gente Coffee Fundraiser?... 3 FAQs... 4 About Us... 5 The Coffee... 6 Origin Information... 7 Purchasing... 8 2 Host a De la Gente Coffee

More information

World Fair Trade Day. New Building Bridges. Introduction. Warm-up activity

World Fair Trade Day. New Building Bridges. Introduction. Warm-up activity World Fair Trade Day New Introduction World Fair Trade Day is celebrated every year on the second Saturday in May. It is organized by the World Fair Trade Organization (WFTO) which operates in 80 countries

More information

Beer Day Britain June 15th Celebrating our Great National Drink. What is Beer Day Britain? What is the purpose of Beer Day Britain? Why June 15 th?

Beer Day Britain June 15th Celebrating our Great National Drink. What is Beer Day Britain? What is the purpose of Beer Day Britain? Why June 15 th? Beer Day Britain June 15th Celebrating our Great National Drink What is Beer Day Britain? Beer Day Britain is the UK s annual national beer day on June 15 th when people celebrate the national drink. In

More information

Project Summary. Coffee and Primate Conservation project Submitted by :

Project Summary. Coffee and Primate Conservation project Submitted by : Project Summary Coffee and Primate Conservation project 2013 Submitted by : Arif setiawan 1 ; Meiardhy Mujianto 1, Agnes Hapsari Budisaputri 1, Nirmala Ayu Aryanti 1 1 Yogyakarta Primate Study Club. Field

More information

ACOS ETHIOPIA CASE STUDY

ACOS ETHIOPIA CASE STUDY OUR HISTORY It was only 2005 when Acos Ethiopia came to light from a pioneering idea of forward thinking people, the Pedon family. Ethiopia then was an even more challenging environment than it is now,

More information

Kirkland Uncorked Washington s Summer Food & Wine Festival

Kirkland Uncorked Washington s Summer Food & Wine Festival Kirkland Uncorked Washington s Summer Food & Wine Festival SPONSORSHIP INFORMATION & FESTIVAL DEMOGRAPHICS July 15-17, Kirkland, WA BENEFITS OF EVENT SPONSORSHIP WHAT MAKES EVENT SPONSORSHIP UNIQUE? REACH

More information

Not Just About the Coffee

Not Just About the Coffee Not Just About the Coffee By Robyn Fieser The most difficult thing for the women of this hilly northern Nicaraguan town was not organizing into an all-female cooperative. It wasn't ridding themselves of

More information

Adam Gardner, Fairtrade Foundation, September 2018

Adam Gardner, Fairtrade Foundation, September 2018 Maintaining momentum Adam Gardner, Fairtrade Foundation, September 2018 Today s session 1. Your experience? 2. The world today 3. Evolution of social movements (and Fairtrade) 4. Renewing Fairtrade status

More information

The Urban Bourbon Trail Information & Application Packet

The Urban Bourbon Trail Information & Application Packet The Urban Bourbon Trail Information & Application Packet What Makes a Bourbon Bar? The Urban Bourbon Trail (UBT) is an experience designed to showcase Kentucky s signature product in an authentic setting.

More information

Thank you for the yummy food that you gave to my breakfast club. Your food has helped me to learn and become smart at school.

Thank you for the yummy food that you gave to my breakfast club. Your food has helped me to learn and become smart at school. Thank you for the yummy food that you gave to my breakfast club. Your food has helped me to learn and become smart at school. - Sarah 6 66 4 5 43 Foodbank at a glance Total kilograms re in 2015/16 33M

More information

Package. Brought to you by. Sponsorship. Your logo here. Your logo here. Title Sponsor. Title Sponsor

Package. Brought to you by. Sponsorship. Your logo here. Your logo here. Title Sponsor. Title Sponsor Brought to you by rowing Chefs! Ontario is a registered charity based in London, Ontario. We unite chefs, growers, educators and community members in children s food education projects. rowing Chefs! Ontario

More information

TRANSFORMATION. Sustainability at Keurig Green Mountain

TRANSFORMATION. Sustainability at Keurig Green Mountain REWING TRANSFORMATION Sustainability at Keurig Green Mountain OMM UILDI NGAG to Environmental Responsibility Strong Supply Chains Our People and Communities ITTED NG ING As a company founded on social

More information

Marketing NW Awards Direct Marketing Campaign Darigold FRESH V4 Culture from our farms to your table

Marketing NW Awards Direct Marketing Campaign Darigold FRESH V4 Culture from our farms to your table Marketing NW Awards Direct Marketing Campaign Darigold FRESH V4 Culture from our farms to your table Darigold is a farmer-owned cooperative which began in 1918. Our products are local and FRESH! Darigold

More information

1. Determine your location Suggested Locations That Fit Profile (service/mission oriented, family friendly, has facilities and support)

1. Determine your location Suggested Locations That Fit Profile (service/mission oriented, family friendly, has facilities and support) 1. Determine your location Suggested Locations That Fit Profile (service/mission oriented, family friendly, has facilities and support) Contact local facilities to see if they would be willing to donate

More information

BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL

BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL BOYS & GIRLS CLUB OF GREATER GREEN BAY EVENT SPONSORSHIP PROPOSAL And have fun doing it. OUR GOAL FOR 2016: $250,000 IT S A WIN WIN. Sponsoring A Taste of Wine & Cheese provides you the unique opportunity

More information

FAIR TRADE WESTERN PURPLE PAPER

FAIR TRADE WESTERN PURPLE PAPER FAIR TRADE WESTERN PURPLE PAPER Introduction What is Fair Trade? Fair Trade (FT) is a certification system which guarantees that the farmers and artisans creating the products we buy are getting a better

More information

An introduction to the

An introduction to the An introduction to the K- J RECOMMENDS MOBILE Wine APP 2 K- J RECOMMENDs: A Revolutionary Way to Pair The K-J Recommends free mobile wine app is a breakthrough in the wine industry; a first of its kind

More information

Fairtrade Policy. Version 2.0

Fairtrade Policy. Version 2.0 Fairtrade Policy Version 2.0 Contents 1.0 Introduction... 2 2.0 Purpose... 2 3.0 Scope... 2 4.0 Policy... 2 5.0 Monitoring and Review... 3 6.0 Links to other policies / procedures... 4 7.0 Resource Implications...

More information

Enjoyment with a good conscience

Enjoyment with a good conscience Enjoyment with a good conscience We guarantee that our organic products meet the highest quality and FAIRTRADE standards and at the same time provide pure palatable Indulgence. www.lemberona.at Lemberona

More information

Fair Trade Magazine 2015 Media Kit

Fair Trade Magazine 2015 Media Kit Fair Trade Magazine 2015 Media Kit Fair Trade Magazine Media Kit Summer / Fall 2014 fair trade Canada s voic e for soc ial sustainability free Magazine Overview Fair Trade Magazine provides the most relevant

More information

National Soyfoods Month A P R I L

National Soyfoods Month A P R I L National Soyfoods Month A P R I L 2 0 1 1 Project Elements Soyfoods Month Website Public Relations Campaign Social Media Campaign ADA Spokesperson Outreach SmartBrief for Nutritionist Advertising Campaign

More information

The Bishop s Blog. Dragon s Apprentice Success. Achieving our potential and enjoying the journey

The Bishop s Blog. Dragon s Apprentice Success. Achieving our potential and enjoying the journey B I S H O P ' S H A T F I E L D G I R L S ' S C H O O L The Bishop s Blog April 4th 2017 Issue 10 Dragon s Apprentice Success Big congratulations to BHGS Team Falcon who were voted the overall winners

More information

Fair Trade C E R T I F I E D. Apparel and Home Goods Program. Every Purchase Matters.

Fair Trade C E R T I F I E D. Apparel and Home Goods Program. Every Purchase Matters. Fair Trade C E R T I F I E D Every Purchase Matters. Apparel and Home Goods Program What is Fair Trade? Fair Trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates

More information

Board of Management Staff Students and Equalities Committee

Board of Management Staff Students and Equalities Committee Board of Management Staff Students and Equalities Committee Date of Meeting Wednesday 15 March 2017 Paper No. SSEC2-B Agenda Item 5 Subject of Paper FOISA Status Primary Contact Fair Trade Policy Disclosable

More information

A world of premium powders for every application

A world of premium powders for every application A world of premium powders for every application Gerkens Cacao: blending endless opportunities with consistent performance Every day, millions of consumers around the world are enticed by deliciously chocolaty

More information

zsponsorship Package Welcome to our Sponsorship Program Welcome to the family!

zsponsorship Package Welcome to our Sponsorship Program Welcome to the family! ; Welcome to our ponsorship Program zponsorship Package We are proud of our focus on children s food education and commitment to helping connect children, youth and families with healthy local food. Thank

More information

The target audience is the aspiring digital advocate

The target audience is the aspiring digital advocate The target audience is the aspiring digital advocate Marco, 32 Reads news Disillusioned traditional charities Does a lot of research, skeptical Doesn t want money to be wasted Works remotely, often coffee

More information

ADVERTISING PARTNERSHIP WITH WHICHWINERY

ADVERTISING PARTNERSHIP WITH WHICHWINERY ADVERTISING PARTNERSHIP WITH WhichWinery is the world s first winery based, social search site that connects each winery s unique qualities with user preferences, allowing users to find wineries, track

More information

UNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN

UNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN UNIVERSITY OF PLYMOUTH SUSTAINABLE FOOD PLAN 2014 2020 Date Section Page Issue Modifications Approved (Print name) 28/03/2011 Issued. 1 First issue Procurement 09/07/2014 All All 2 Updated from original

More information

DePaul Tall Presents:

DePaul Tall Presents: DePaul Tall 1 DePaul Tall Presents: The new However-You-Want-It Starbucks Frappucino Image from our Put Yourself Into It Art Show Campaign Created By: DePaul Tall 2 Table of Contents Campaign Components:

More information

Tastee Apple Fundraising Kit

Tastee Apple Fundraising Kit Tastee Apple Fundraising Kit This Fundraiser Benefits: Organization/Group Name Group Organizer My Fundraising Code is: Fundraiser Code Welcome to Fundraising with Tastee Apple No Upfront Costs It s free

More information

Old Cellar Vineyard. Arapahoe-Holbrook FFA NE 0050 Market Plan Team Gabby Stephens Brielle Weverka Derek Monie

Old Cellar Vineyard. Arapahoe-Holbrook FFA NE 0050 Market Plan Team Gabby Stephens Brielle Weverka Derek Monie Old Cellar Vineyard Arapahoe-Holbrook FFA NE 0050 Market Plan Team 2016 Gabby Stephens Brielle Weverka Derek Monie Client Status in Market Old Cellar Vineyard is located in Arapahoe, Nebraska and has been

More information

October 6-7, 2017 Little Italy San Diego, CA

October 6-7, 2017 Little Italy San Diego, CA SPONSORSHIP GUIDE After 22 years of hosting San Diego s Little Italy FESTA!, the Little Italy Association of San Diego is reinventing the event to create an even more authentic Italian experience, featuring

More information