FORESIGHT SUCCESS BASED ON SOUND INSIGHT. Coffee & Beverages in Australia. u AWAY FROM HOME u AT WORK u AT HOME ANNUAL TRACKING STUDY
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1 FOOD INDUSTRY FORESIGHT SUCCESS BASED ON SOUND INSIGHT Coffee & Beverages in Australia ANNUAL TRACKING STUDY u AWAY FROM HOME u AT WORK u AT HOME
2 COFFEE & BEVERAGES IN AUSTRALIA Australians consumption and preferences for coffee and other non-alcoholic beverages evolve over time. COFFEE AT WORK: TOTAL MARKET SIZE AT WORK Total consumption of coffee at work per week and annually Number of cups consumed by type of coffee Total market size in dollar value by type of coffee Of total consumption, the number of takeaway coffees purchased and brought back to work CONSUMPTION PATTERNS - WHEN & WHY Time of day when coffee is consumed Most popular reasons for drinking coffee at work Types of milk used in coffee Consumption of decaffeinated coffee at work Types of snacks eaten with coffee at work Consumer profiles by the most commonly drunk types of coffee analysed by: Total brand awareness - Tier One & Two Brand awareness analysis of leading individual coffee brands by key demographics COFFEE AWAY FROM HOME: TOTAL MARKET SIZE AWAY FROM HOME Total consumption of coffee away from home per week and annually Number of cups consumed by type of coffee Total market size in dollar value by type of coffee Average price paid for a cup of coffee analysed by state CONSUMPTION PATTERNS - WHEN & WHY Time of day when coffee is consumed Coffee consumption occasions Most popular reasons for drinking coffee away from home Types of milk used in coffee Consumption of decaffeinated coffee in the away from home market Types of snacks eaten with coffee in the away from home market CONSUMER PATTERNS - WHERE Types of foodservice outlet chosen for coffees away from home Coffee chains used most frequently COFFEE EQUIPMENT AT WORK Coffee equipment used at work to make a cup of R&G/ espresso coffee: Espresso Machine Drip Filter Machine Pod/Capsule Machine Plunger 1
3 The global coffee and café culture that has swept the world over the past decades is here to stay, already replacing tea as the number one preferred hot beverage of choice among Australian consumers. Consumer profiles by the most commonly drunk types of coffee analysed by: Total brand awareness analysed - Tier One & Two Brand awareness analysis of leading individual coffee brands by key demographics COFFEE AT HOME: TOTAL MARKET SIZE AT HOME Total consumption of coffee at home per week and annually Number of cups consumed by type of coffee Total market size in dollar value by type of coffee CONSUMPTION PATTERNS - WHEN & WHY Time of day when coffee is consumed Coffee consumption occasions Most popular reasons for drinking coffee at home Types of milk used in coffee Consumption of decaffeinated coffee at home Types of snacks eaten with coffee at home Consumer profiles by the most commonly drunk types of coffee analysed by: PLACE OF PURCHASE Most common place of purchase for coffee at home: Supermarket Specialty Store Independent Café Franchised Coffee Chain Outlet Convenience Store Online Total brand awareness - Tier One & Two Brand awareness analysis of leading individual coffee brands by key demographics COFFEE EQUIPMENT AT HOME Coffee equipment consumers use at home to make a cup of R&G/espresso coffee: Espresso Machine Drip Filter Machine Pod/Capsule Machine Plunger 2
4 BEVERAGES AT HOME: TOTAL MARKET SIZE AT HOME BEVERAGES AT WORK: TOTAL MARKET SIZE AT WORK Total consumption of non-alcoholic beverages at home per week and annually Number of units consumed by type of beverage Total market size in dollar value by type of beverage Total consumption of non-alcoholic beverages at work per week and annually Number of units consumed by type of beverage Total market size in dollar value by type of beverage CONSUMPTION PATTERNS - WHEN & WHY - BY EACH BEVERAGE CATEGORY Most popular beverages within each category Most common time of day when beverage is consumed Consumption occasions Most popular reasons for consumption Types of snacks eaten with beverage at home CONSUMPTION PATTERNS - WHEN & WHY - BY EACH BEVERAGE CATEGORY Most popular beverages within each category Most common time of day when beverage is consumed Consumption occasions Most popular reasons for consumption Types of snacks eaten with beverage at work Consumer profiles by beverage category analysed by: Consumer profiles by beverage category analysed by: PLACE OF PURCHASE Most common place of purchase for beverages at home: Supermarket Speciality Store Convenience Store Online Total brand awareness analysed - Tier One & Two Brand awareness analysis of leading individual beverage brands by key demographics Total brand awareness analysed - Tier One & Two Brand awareness analysis of leading individual beverage brands by key demographics 3
5 u Australians drink yearly 1.8 billion espresso based coffees away from home to a value of $7.3 Billion. At work we drink 1.7 Billion cups of tea. At home, we drink 3.2 Billion carbonated soft drinks every year. BEVERAGES AWAY FROM HOME: TOTAL MARKET SIZE AWAY FROM HOME Total consumption of non-alcoholic beverages away from home per week and annually Number of units consumed by type of beverage Total market size in dollar value by type of beverage CONSUMPTION PATTERNS - WHEN & WHY - BY EACH BEVERAGE CATEGORY Most popular beverages within each category Most common time of day when beverage is consumed Consumption occasions Most popular reasons for consumption Types of snacks eaten with beverage in the away from home market Place of consumption - foodservice outlet type Consumer profiles by beverage category analysed by: Total brand awareness - Tier One & Two Brand awareness analysis of leading individual beverage brands by key demographics BEVERAGE CATEGORIES Tap Unfiltered Tap Filtered Still Bottled Still Bottled Flavoured Sparkling Bottled Sparkling Bottled Flavoured Bulk Packaged Water Functional Water Black - loose leaf/bag Green - loose leaf/bag Chai - loose leaf/bag Fruit - loose leaf/bag Other Herbal - loose leaf/bag Pearl Iced Tea Plain Flavoured Hot Chocolate Milk Shakes Iced Chocolate Smoothies Milo Cola Drinks - regular Cola Drinks - diet/sugar free Other Carbonated Soft Drinks - regular Other Carbonated Soft Drinks - diet/ sugar free Sports Drinks Energy Drinks All Pure Fruit Juices All Fruit Drinks WATER TEA MILK OTHER DIARY DRINKS CARBONATED SOFT DRINKS SPORTS DRINKS & PURE FRUIT JUICE 4
6 FOOD INDUSTRY FORESIGHT SUCCESS BASED ON SOUND INSIGHT Phone w w w. F I F o r e s i g h t. c o m info@fiforesight.com
Away from Home ANNUAL TRACKING STUDY. At Work. At Home
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