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1 NHC FOODS LIMITED

2 Industry Overview Key Highlights- The Food processing Industry is valued at USD 70 bn and is growing at 14% annually and the Industry ranks fifth in terms of production, consumption, export and growth; As per CII estimates, the food processing sector has the potential to attract USD 33 billion in the next 10 years & generating employment of 9 million person days; Indiaisthelandofspices andseedsproducingall varieties worth over INR 45 billion amounting to 25%-30% of world production. The size of the semi-processed and Ready-To-Eat packaged food is over USD 1 billion and is growing at over 20% Packaged/Convenience Foods, especially culinary ingredients comprises 80% of the RTE segment. The market forthis segment has beengrowing at 20% with the market for culinary ingredients growing at almost 18% The Industry Structure - Food Processing Flour Mills 516 Fish Processing 568 Food & Veg 5,293 Meat Processing 171 Aerated Water 656 Milk Products 266 Sugar Mills 429 Solvent Extract 725 RTE, Culinary 1,74,296 Dairy Fruits &Vegetables Meat & Poultry Fisheries Packaged Food Beverages Staples Processed Milk Products Raw & Processed Fruits & Veg Poultry, Cattle, Sheep, etc Marine Fisheries, Frozen & Minced Snacks, RTE, Culinary Ingredients Carbonated Drinks, Beverages Sugar, Wheat, Bread, Flour Market Segmentation & Units In The Organized Sector Meat & Poultry Dairy Sector Fruits & Staple Foods Beverages Packaged Food 5% 15% 48% 50% 77% 80%

3 Food Retail In India Indiaisexpectedto become the world s5 th largestconsumermarketby2025 fromitscurrentrankofbeing12 th largest; Foodisthelargestsegmentintermsofitscontributiontothe totalvalueof the retail market contributing as much as 50% of the value of final private consumption; India s urban population is increasing with around 41% expected to live in cities and towns by Increasing urbanisation has increased the demand for food consumption per family. Aggregate food consumption is expected to grow from INR 17 tn today to INR34tnby2015andINR70tnby2025; Food Retail landscape Weekly Markets Super Markets 5000 sq/ft sq/ft Food/, Grocer y, Household Products Dept. Stores 800 sq/ft sq/ft Apparels, Dur ables, Accesso ries Traditional Format Local Kirana Stores Modern Format Shopping Malls 100,000 sq/ft Food, Durable s, Apparels, F urnishings, et c Govt. Shops Hyper Markets sq/ft - 100,000 sq/ft Food, Grocery, Apparel, Dur ables,accesso ries Market Segmentation- 4% 4% 4% 6% 8% 9% 2% 1% 62% Consumer Food Needs - Hawkers/ Other s Fair Price Shops Traditional Retailers Organized Retail Food Fashion Liesure & Entertainment Fashion Accessories Consumer Durables Health, Beauty & Pharma Furniture Telecom Books & Music Small Medium Retail Outlets Open Format Outlets Super Markets/ Food Chains/ Hyper Markets

4 Snapshot of performance in International Sales Promotion: NHC participated in Gulf food festival atdubai 27 th Feb. 2 nd Mar,2011

5 Our Infrastructure Processing Infrastructure - Fully integrated processing facility at Pardi, Gujarat Set up atanappx.costofinr95mn Technology for the integrated and automated processing imported from Buhler, Germany; Capacity 1ton/hr for processing Spices & 2tons/hr for processing seeds; On a 3 shifts basis/280 days annum, capacity 6,720 tons of spices&13,440tonsofseeds - Laboratory Plant at Pardi-

6 NHC Accreditations ISO 22000:2005 Food Safety Management System & ISO 9001:2008 Certification Government of India s Recognized Star Export House

7 Business Model - NHC Inherently De-risked Model Key Notes - 50 years of International business in agri products Spices, Seeds, etc Strong network with farmlands for procurement 50%-60% procurement is directly from the farmlands & balance from millers and mandi Global Client base Singapore, USA, Middle East, Brazil, China, Australia, Europe, etc Already has 2 brands which are distributed only in the overseas markets Indibite for bulk spice and culinary products & Eatmor for ready to eat products Fully integrated processing facility in Gujarat to cater to bulk process orders internationally and private labels + culinary products in the domestic market Launch of EATMOR as a retail brand in the domestic retail markets limited to savory snacks on an outsourced processing model with inhouse seasoning base recipes Launch of SAAZ culinary ingredients brand in the domestic retail markets entirely processed with in-house recipes at Gujarat facility Private Labels - Shift in business model to cater to a segmented market being Hotel chains, Food chains, Branded Processors,etc processed at Gujarat facility The vast expanse of existing international trading & Semi processing clientele de-risks/cross subsidizes the business model since, all the 3 revenue streams of processed products can effectively substitute the ever growing order book on the bulk trade side. This is possible since, the base raw material for the processing of all the 3 revenue streams remain the same. This also offers the business model a huge scale advantage on procurements.

8 Our Upcoming Product - SAAZ Sa Re Kha Na Grounded Masalas Hot Chilli Powder Kashmiri Chilli Powder Turmeric Powder Coriander Powder Coriander-Cumin Powder Cumin Powder Black Pepper Powder Blended Masalas Pav Bhaji Masala Garam Masala Sabji Masala Tea Masalas Meat Masala Chicken Masala Noodes Chat Masala

9 Marketing, Distribution, Branding Roll Out The Roll-Out Plan Pan India Maharashtra Gujarat Goa Rajasthan Madhya Pradesh Chattisgarh Delhi Punjab Uttar Pradesh Andhra Pradesh Bengaluru Tamil Nadu Phase I Phase II Phase III No clear leader in the urban market -In terms of a single brand Market leadership varied on masala type sold and not on single brand Roll Out Phase I : Maharashtra, Goa, Gujarat Market Size Top 3 Brands Mumba i Coverage 18 Zones Mah. & Goa Rs. 4,360 millions 20 millions kgs Everest; Wagmare; Badshah; Suhana 8 Regions & 63 towns Gujarat Rs. 2,200 millions 10 millions kgs Badshah, Mahalaxm i, Ramdev, Jalaram 5 Regions & 63 towns Sales Force Company to target urban consumers first Brand Promotion in Urban Towns Company penetration in the above market target 1% of market share in phase I

10 Marketing, Distribution,. Media Plan Platform To Be Used TV Radio Theatres Print GEC * Movie Regional 5 No s Magazines English -Movies English - Female Regional Digital Format Week-ends News Papers English Local

11 Strategy & Vision Phase I Phase II Phase III Consolidate Trade & Bulk Processing; Set Up 1 more processing facility in Gujarat; Launch SAAZ & EATMOR in select cities Set up processing facilities pan-india- Cluster driven; Own processing line(s) for RTE Segment; Brand Distribution pan- India Consolidate Brand Pan India; Inorganic Growth Launch Brands International Continuation In Global Trading & Semi Processing Activity Global Client Base as an outlet for processed output Continuation in trading& Semi Processing activity primarily to consolidate client base that would be a ready outlet for processed bulk agri products; Continuation & expansion of trading activities should be pursued since, it provides a de-risking of the revenue model and also an opportunity to explore newer markets first on a traded product followed by a processed output; As a matter of strategy, both traded products and bulk processed output would be an International offering only Private Labels Business To Be Promoted As An Outsourcing Facility Market For processed ingredients largely unorganized and mostly bulk driven ample scope for processors for customizing ingredients for end users such as large food chains, Restaurants, Hotels, branded RTE processors, etc A part of the processing capacity to be allocated For Domestic Offering Only Retail Businesses Culinary& Savory Snacks Launch in phases around Gujarat and Mumbai to start with since, near to processing location and easier to distribute Initially concentrate on those culinary products under SAAZ, where ingredients required in the processing are the same spices/ agri products that NHC already processes/tradesin its bulk business; Outsource the processing of Savory snacks under EATMOR. Launch only those snacks where the seasoning base is the in house recipe of NHC concocted from out of the same spices and agri ingredients dealt with by NHC in its bulk businesses. Launch of EATMOR aimed at opening the processing market of seasoning base for NHC

12 Key Notes - Foray into the ever growing culinary ingredients retail market withitsownbrand offering SAAZ SaReKhaNa; Vast Repertoire of 60+ recipes of masalas and mixes researched and concocted in-house InitialLaunch 14masalatypesprocessedinhouse; Roll out in a phased manner - Launch in Tier I cities of Gujarat, Mumbai& neighboring satellite towns;

13 Thank You