A TRIED AND TESTED RECIPE WITH ALL THE RIGHT INGREDIENTS

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Myrtle Allison
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A TRIED AND TESTED RECIPE WITH ALL THE RIGHT INGREDIENTS WWW.CAKEBAKEANDSWEETS.

1 A TRIED AND TESTED RECIPE WITH ALL THE RIGHT INGREDIENTS SYDNEY SHOW ICC SYDNEY DARLING HARBOUR NOV 2018 MELBOURNE SHOW MELBOURNE CONVENTION & EXHIBITION CENTRE 30 NOV 2 DEC 2018

FOR GOODNESS SAKE, WE LOVE TO BAKE! THIS FUN FILLED, WHOLESOME FAMILY EVENT FOR PASSIONATE, ENGAGED BAKING ENTHUSIASTS WHO WANT TO BE ENTERTAINED AND EDUCATED IS BACK IN 2018.

2 FOR GOODNESS SAKE, WE LOVE TO BAKE! THIS FUN FILLED, WHOLESOME FAMILY EVENT FOR PASSIONATE, ENGAGED BAKING ENTHUSIASTS WHO WANT TO BE ENTERTAINED AND EDUCATED IS BACK IN But this year there s a twist. We have a new and experienced team in place backed by the GL Exhibitions Group, a global organisation servicing over 20,000 exhibitors across 24 shows in 15 countries. Now that is a recipe for success. One that works to create exciting events like this which provide an opportunity to reach every layer of the consumer cake the sweet tooths, the chocolate hounds, the dessert devotees, even the savoury muffins. Catering to them all will be a star sprinkled line up of celebrity bakers, pastry chefs, cake artists and chocolatiers with offerings of hands on classes, demonstration theatres, short cuts for short crusts, tantalizing tips and exciting competitions....so LET S GET BAKING!

THE MIX IS RIGHT. LOTS OF WOMEN, A GENEROUS PINCH OF KIDS AND A SMIDGEN OF BLOKEY BLOKES FOR GOOD MEASURE. THE INGREDIENTS AT THE 2016 SHOW 91% WERE WOMEN ARE RIGHT.

3 THE MIX IS RIGHT. LOTS OF WOMEN, A GENEROUS PINCH OF KIDS AND A SMIDGEN OF BLOKEY BLOKES FOR GOOD MEASURE. THE INGREDIENTS AT THE 2016 SHOW 91% WERE WOMEN ARE RIGHT. 40% AGED % AGED A LOT OF LOVE A DOLLOP OF CARE IN 2016, MORE THAN 50% OF VISITORS SPENT BETWEEN 3-4 HRS AT THE SHOW WHILE A STAGGERING 26% SPENT BETWEEN 5-7 HRS AT THE EVENT. THE CAKE, BAKE & SWEETS SHOW HAS CLOSE TO 75,000 FOLLOWERS ON FACEBOOK AND OVER 38,000 ON INSTAGRAM. A DASH OF SHARE A BIG SPLASH OF CASH A RECENT FACEBOOK POST ANNOUNCING THE EVENT WAS RETURNING PROMPTED MORE THAN 1,000 REACTIONS, COMMENTS AND SHARES. VISITORS TO THE 2016 EVENTS SPENT IN EXCESS OF $5 MILLION WITH OUR EXHIBITORS. THAT S AN AVERAGE SPEND OF OVER $143 PER VISITOR.

A TASTE BUD TANTALISING LINE UP OF OLD FAVOURITES PLUS SOME ENTICING NEW DELIGHTS! THE CROWDS THAT COME TO LIVE EVENTS WANT TO BE ENTERTAINED, THEY WANT TO LEARN, THEY WANT TO SEE HOW IT S DONE!

4 A TASTE BUD TANTALISING LINE UP OF OLD FAVOURITES PLUS SOME ENTICING NEW DELIGHTS! THE CROWDS THAT COME TO LIVE EVENTS WANT TO BE ENTERTAINED, THEY WANT TO LEARN, THEY WANT TO SEE HOW IT S DONE! AT CAKE, BAKE & SWEETS WE GIVE THEM WHAT THEY WANT, CREATING EXCITEMENT AND ENERGY AROUND A RANGE OF INTERACTIVE ACTIVITIES. MASTERCLASSES Presented by celebrity chefs, bakers and cake decorators, these are high energy events and always a hit with the crowds. MINI CLASSES Smaller groups where participants can have a true hands-on experience. THEATRE EVENTS Big personalities and big crowds, always a winner. WORKSHOPS The ever-popular cake decorating workshops where world class decorators teach skills and techniques are another crowd favourite. DEMONSTRATIONS Ideal for kitchen appliances and for showing tips, tricks, techniques and skills. SAVOURY BAKING The emphasis might be on cakes and sweets but we also cater to the bread bakers and those whose taste buds lean toward the savoury. HEALTHY LIVING / FREEFROM Where we explore the choices available for more healthy baking and recipes for sugar free, gluten free and dairy free baking and sweets.

WHY A LIVE CANDICE BROWN EVENT? BECAUSE IT S EXCITING AND IT S FUN.

LIVE EVENTS ARE HANDS-ON EXPERIENCES AND WHEN IT S ALL ABOUT CAKES AND BAKES AND SWEET TREATS WHAT BETTER WAY

A MOUTH-WATERING ARRAY OF TREATS An ideal forum to launch new products An event that engages all the senses

the hands and mouths of consumers, let s them try it for themselves and lets you explain it in as much detail

Live events work because no other marketing medium puts you and your products this close to the end consumer.

They re engaged, enthusiastic, passionate and they re hungry for new ingredients, new products, and they come

CATERING TO A BROAD SLICE OF THE FOOD INDUSTRY PIE Major Appliances Chocolate ERIC LANLARD ANNA POLYVIOU OUR

.. KIRSTEN TIBBALLS KATHERINE SABBATH An opportunity to educate, inform, engage Small Appliances Patisserie /

5 WHY A LIVE CANDICE BROWN EVENT? BECAUSE IT S EXCITING AND IT S FUN. THE AUDIENCE CAN SEE IT, SMELL IT, FEEL IT, AND TASTE IT. LIVE EVENTS ARE HANDS-ON EXPERIENCES AND WHEN IT S ALL ABOUT CAKES AND BAKES AND SWEET TREATS WHAT BETTER WAY TO SHOWCASE YOUR PRODUCTS THAN BY ENGAGING THE SENSES. A MOUTH-WATERING ARRAY OF TREATS An ideal forum to launch new products An event that engages all the senses Your product might look great in the pages of a glossy magazine but Cake, Bake & Sweets lets you put it in the hands and mouths of consumers, let s them try it for themselves and lets you explain it in as much detail as they want. Live events work because no other marketing medium puts you and your products this close to the end consumer. Remember, these consumers are walking in the door because this is what gets them excited. They re engaged, enthusiastic, passionate and they re hungry for new ingredients, new products, and they come ready to spend! CATERING TO A BROAD SLICE OF THE FOOD INDUSTRY PIE Major Appliances Chocolate ERIC LANLARD ANNA POLYVIOU OUR CELEBRITY CHEFS FOR 2018 THE CREAM RISES... KIRSTEN TIBBALLS KATHERINE SABBATH An opportunity to educate, inform, engage Small Appliances Patisserie / Bakery The excitement of celebrity chefs The ideal event for new ingredient tastings A showcase event to demonstrate your products The perfect arena to sell direct to the public The involvement of demonstrations, classes, forums An opportunity to initiate word of mouth interest General Retailers Specialist Retailers Bakeware / Equipment Dairy Sugar And Sweeteners Ingredients Ice Cream Sweets / Lollies Healthy Living / Freefrom Education And Training Beverages SIBA MTONGANA LORRAINE PASCALE The opportunity to prospect, network and sell

500+ STAFF 24 SHOWS 15 COUNTRIES 24,000 EXHIBITORS 200,000 VISITORS Backed by our in house digital teams, GL Exhibitions is uniquely placed to roll out cutting edge audience targeting and data

6 GLOBAL LINKS CBSS IS NOW PART OF THE GL EXHIBITIONS GROUP A GLOBAL ORGANISATION WITH A PRESENCE IN MELBOURNE, MANILA, SHANGHAI, KALKOTA AND DUBAI. GL EXHIBITIONS GROUP HAVE EXTENSIVE EXHIBITION AND LIVE SHOW EXPERIENCE WHICH IS NOW SUPPORTING THE CBSS STAFF 24 SHOWS 15 COUNTRIES 24,000 EXHIBITORS 200,000 VISITORS Backed by our in house digital teams, GL Exhibitions is uniquely placed to roll out cutting edge audience targeting and data driven, multi-channel digital marketing campaigns. THE CAKE BAKE & SWEETS SHOW BOASTS A 35% AUDIENCE ENGAGEMENT RATE AGAINST AN INDUSTRY AVERAGE OF 10-15% Our Love Baking Club will continue to act as a community portal for members to get industry news, recipes and exclusive offers while the consumer offer will be further enhanced when our Cake Bake & Sweets Shop goes live later in the year. Ultimately the plan will be to create one online marketplace for all baking industry products and services and offer our exhibitors and sponsors the opportunity to engage with our audience 365 days a year.

A SURE FIRE CROWD PLEASER. WWW.CAKEBAKEANDSWEETS.

7 A SURE FIRE CROWD PLEASER. SYDNEY SHOW ICC SYDNEY DARLING HARBOUR NOV 2018 MELBOURNE SHOW MELBOURNE CONVENTION & EXHIBITION CENTRE 30 NOV 2 DEC 2018 James Laing Exhibition Portfolio Director james.laing@glexhibitions.com GL Exhibitions 195 Forster Road Mount Waverley VIC 3149 facebook.com/cakebakeandsweetsshow instagram.com/cakebakesweets twitter.com/cakebakesweets

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