Britain s best-selling baking magazines

Transcription

1 Britain s best-selling baking magazines

2 23,100 41,500 The Power of Print Print advertising is still very important it builds the strongest consumer trust and loyalty, plus it has more tangibility and gravitas with influential consumers. DISTRIBUTION Food Heaven is more widely distributed than any other baking and cake decorating magazine in the UK, and can be found in Tesco, Waitrose, Sainsbury s, Asda, Morrisons, Co-op, Lakeland, Hobbycraft and WH Smiths. It has over 2,000 subscribers, is sold online as an App, and is also stocked in many independent cake shops and garden centres. REASONS TO ADVERTISE IN FOOD HEAVEN Zero wastage audience At least 50% higher copy sales than any other baking and cake decorating magazine Talk to readers who spend more on their hobby according to Nectar data at Sainsbury s, customers who buy Food Heaven spend four times as much on baking ingredients as readers of general food magazines. Capitalise on the success of The Great British Bake Off, The Cake & Bake Show Britain is still in a baking BOOM! 16,600 13, year old female ABC1 Average personal income 31,092 Considered a domestic goddess They spend 19m a year on decorating accessories, and 9m on utensils 91% of readers find the advertising in Food Heaven useful 70% never buy any other baking magazines

3 Reach a modern, passionate and dedicated baking and cake decorating generation with a market value of 28 million PRINT ONLY ADVERTISING RATES 1 month 3 months 6 months 12 months Outside Back Cover 1,750 1,600 1,450 1,300 Inside Front Cover 1,500 1,200 1, Inside Back Cover 1,200 1, Full Page Half Page Quarter page NEW CLASSIFIED PAGE 6 months 12 months 8th page Month Magazine Ad Deadline On Sale Date January Cake Decoration Heaven Spring Dec 07/01/2016 February Cupcake Heaven Spring Jan 04/02/2016 March Baking Heaven Spring Feb 03/03/2016 April Cake Decoration Heaven Summer Mar 07/04/2016 May Cupcake Heaven Summer Apr 05/05/2016 June Baking Heaven Summer May 02/06/2016 July Cake Decoration Heaven Autumn Jun 07/07/2016 August Cupcake Heaven Autumn Jul 04/08/2016 September Baking Heaven Autumn Aug 01/09/2016 October Cake Decoration Heaven Winter Sep 06/10/2016 November Cupcake Heaven Winter Oct 03/11/2016 December Baking Heaven Winter Nov 01/12/2016 January Cake Decoration Heaven Spring Dec 05/01/2017 SPECIALS Christmas Heaven 101 recipes and projects for edible gifts, treats and decorations. Sarah.lindsay@anthem-publishing.com

4 The Power of Digital Digital is much more immediate than print, it is easier to track results and you can physically see stats on engagement. However print and digital should be used in tandem for the best results and long-term return on investment. THE NEW WEBSITE, LAUNCHED IN AUGUST, IS GROWING EVERY MONTH. THIS MONTH S FIGURES: 42,368 page views doubling every month! 21,781 visitors 15,567 users 1.95 minutes duration spent on a page LEADERBOARD 728mm wide x 90mm high MPU 300 pixels wide x 250 pixels high SKINS Full Size 1920 (w) x 1080 (h) pixels, Interior White Space 1020 (w) x 1080 (h) pixels, Skin Towers 450 (w) x 1080 (h) pixels. WEB ADVERTISING Skin Channels - 1,500 a month minimum booking 3 months MPU - 14 per thousand Leader Board - 8 per thousand

5 Engaged multimedia marketing delivers the best ROI E-NEWSLETTERS The Food Heaven e-newsletter database has 13,040 opt-in subscribers. Our new weekly newsletter open rate is 18% (industry average is 18.1%) Our click-through rate is 3.8% (industry average 4.1%) ADVERTISING OPPORTUNITIES Sponsor the weekly e-newsletter for 1,200 a month (minimum 3 months). Solus e-blasts cost 650 each for html supplied copy or 750 for our in-house creation. SOCIAL MEDIA All of our web content is promoted and shared on our extremely engaged facebook pages current figures, but always growing: Baking Heaven 6,071 followers, a reach of 27,575 and engagement 1,637 Cupcake Heaven 12,062 followers, a reach of 9,679 and engagement 645 Cake Decoration Heaven 4,155 followers, a reach of 4,267 and engagement 424 REACH OUR READERS THROUGH A COMBINATION OF THE BELOW... Editorial Partnerships Press adverts Advertorials E-newsletter sponsorships Sponsorships, calendars, supplements Website takeovers Online videos Covermounts Solus e-newsletters Social Media Posts Web advertising Competitions GOODIE BAG SAMPLES Sarah.lindsay@anthem-publishing.com