EXPANDED CHOICES FOR EXTENDED FRESHNESS SOLUTIONS

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1 & EXPANDED CHOICES FOR EXTENDED FRESHNESS SOLUTIONS Corbion.com/ultrafresh

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3 Raising the standards for sustained freshness set a new standard for ensured freshness. It delivers the industry-leading enzyme innovations that protect your bakery products throughout their freshness cycle, from distribution onto the retail shelf and into the hands of consumers. In fact, Ultra Fresh has proven so successful in providing new options for cutting waste and overcoming consumer disappointment that it was only natural to extend its beneficial reach beyond bread and tortilla products. Introducing Sweet The affordable, high-performing alternative to simple enzymes, gums, starches and sugars has arrived. Ultra Fresh Sweet creates up to 45 days or more of superior eating quality, with smooth, tender and resilient crumb texture. It also enhances a variety of products ranging from yeast-raised donuts to sheet cakes and large muffins. Available in the same Classic, Premium and Supreme product tiers as the original portfolio, Ultra Fresh Sweet is your answer to the perennial question of how to keep sweet goods as fresh and flavorful as when they came out of the oven. ULTRA FRESH 1

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5 What do consumers look for in fresh bread products? We know consumers expect bread to stay fresh longer. That s why almost 80 percent of them look at expiration dates before purchasing. But what does freshness really mean when they eat the product at home? A recent study showed that most consumers determine bread freshness by appearance, taste or aroma not softness. Q What sensory cues do you look for to determine freshness of bread? Appearance 46% Expiration Date Taste Aroma Texture/Feel/ Softness 19% 18% 12% 5% Most consumers also said they expect bread to last about a week, but they would be interested in bread that could stay fresh up to 14 days longer. Q How 1-7 Days much longer would you want commercial bread to stay fresh? 46% 8-14 Days Days 42% Days Days 7% 4% 1% In-store bakery bread elicits different reactions. Most expect freshness to last up to three days, but they would be very interested in up to five days more. Q How much longer would you want in-store bakery bread to stay fresh? 4-5 Days 41% 1-3 Days 29% 6-7 Days 21% than 7 Days 9% Proprietary Consumer Study, 2011 ULTRA FRESH 3

6 -lasting freshness translates into a consistently higher-quality product To better understand consumer acceptance of extended freshness products, we conducted proprietary focus groups and sensory tests. The studies showed that offers longer lasting fresh bread opportunities. Consumers perceived superior taste, freshness and overall liking. The following indices highlight how products made with Ultra Fresh Classic, Premium and Supreme consistently outperform the control across all attributes tested. 28-Day Test CLASSIC PREMIUM SUPREME 21-Day Test 14-Day Test 7-Day Test 7-Day Control Day Test 14-Day Test 7-Day Test Day Test 7-Day Test Worse Parity Better Overall Freshness Overall Texture Overall Taste 4 ULTRA FRESH

7 Is it possible for breads and tortillas to taste as fresh on the day they re consumed as on the day that they were baked? It is with Ultra Fresh. Our tiered product line helps produce baked goods that range from soft and moist to soft and resilient. This technology enables those characteristics to be retained from a few days to several weeks to minimize waste and stales while increasing availability for fully stocked shelves. Not only are consumers satisfied; you can also meet your distribution needs. Product name SKU Form Applications Usage rate Attributes Supreme 400 Premium 1650 Premium 300 Premium Powder Breads, buns and rolls 1.0%-2.0% Provides superior in-production and post-bake tolerance. Maintains freshness of products in extreme staling conditions (e.g., refrigeration, freeze-thaw). Provides a soft, resilient and tender texture. Maintains freshness for 28 days Powder Breads 0.03%-0.125% Provides a soft, tender and resilient texture. Provides in-production and post-bake tolerance. Maintains freshness for 21 days Powder Buns and rolls 0.50% Provides a soft, tender and resilient texture. Can reduce sugar and yeast in final formulations. Maintains freshness for 21 days Powder Breads 0.25%-1.0% Provides a soft, moist and resilient texture. Maintains freshness for 21 days Premium Tablet Breads 1-2 tablets/ cwt flour Convenient, easy-to-use tablet that dissolves in water. Provides a soft, resilient and moist texture. Maintains freshness for 21 days Premium 225 Classic Powder Tortillas 0.25%-0.50% Improves the resiliency of tortillas to maximize rolling and folding performance. Provides 30-plus freshness days Powder Breads 0.25%-0.50% Provides a soft and resilient crumb structure without creating gumminess. Maintains freshness for 14 days Classic Powder Breads; contains enzyme active soy flour for crumb whitening 0.25%-0.50% Provides a soft and resilient crumb structure without creating gumminess. Maintains freshness for 14 days Classic Powder Breads 0.25%-0.50% Provides a soft and moist texture. Works well in continuous mix plants. Maintains freshness for 14 days All Ultra Fresh usage rates are based on flour weight. ULTRA FRESH 5

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9 How do consumers view freshness in sweet goods products? Expiration dates count with sweet goods, too. About 90 percent of consumers look for them in determining when sweet goods have gone bad. But sensory cues are also important considerations, as a recent study showed. By a wide margin, texture and taste are the most influential sensory cues for consumers. Appearance and aroma are much less significant. Q What is the PRIMARY sensory cue you use to determine donut freshness? Texture of Donut 50% Taste of Donut Appearance of Donut Aroma of Donut 35% More than nine out of 10 consumers expect two to seven days of freshness. But about two-thirds (65 percent) would want up to six additional days. QHow much longer would you want commercially packaged donuts to stay fresh? 1-3 Days 27% 4-6 Days 7-10 Days 38% Days Days 1% 16% 18% 1% 14% Expectations for in-store bakery donut freshness are high: 100 percent of consumers look for up to seven days, and 78 percent would want up to six days longer. QHow much longer would you want in-store bakery donuts to stay fresh? 1-3 Days 40% 4-6 Days 7-10 Days Days 38% Than 2 Weeks 0% 6% 16% Proprietary Consumer Study, 2013 ULTRA FRESH 7

10 Focus groups and sensory tests show consumers appreciate the difference in products made with Sweet Our recently conducted proprietary research also revealed important insights among consumer perceptions of sweet goods containing Sweet. Consumers perceived superior taste, texture and freshness liking. The following indices highlight how products made with Ultra Fresh Sweet Classic, Premium and Supreme consistently outperform the control across all attributes tested. PREMIUM SUPREME 60-Day Test 30-Day Control 45-Day Test 30-Day Control 30-Day Test 30-Day Control Day Test 30-Day Control 30-Day Test 30-Day Control 45-Day Test 10-Day Control Day Test 10-Day Control CLASSIC 30-Day Test 30-Day Control 10-Day Test 10-Day Control Worse Parity Better Overall Freshness Overall Texture Overall Taste Overall Liking 10-day control contained enzymes 8 ULTRA FRESH

11 Now Ultra Fresh Sweet adds high-quality, affordable choices for softer, fresher sweet goods Ultra Fresh Sweet s tiered options balance operator desire for specific performance with consumer desire for quality products. This versatile product line can be incorporated into a variety of applications and formats, or can act as a replacement for alternative extenders such as gums, starches and sugars. You gain a superior, lasting freshness advantage that can provide additional selling opportunities and performance that prevails even through freeze-thaw cycles. Sweet Product name SKU Form Applications Usage rate Attributes Sweet Supreme Powder Also available in paste form (133780) Sheet cakes and layer cakes 0.2%-0.6% Creates smooth, tender, resilient crumb texture with improved flavor stability over time. Extremely tolerant in dosage and production. Superior eating quality providing 45-plus days of freshness Sweet Supreme 475 Sweet Premium Powder Yeast-raised donuts Honey buns, cake donuts Powder Yeast-raised donuts Cake donut, honey bun Sweet dough individual size 0.1%-1.0% Creates smooth, tender, resilient crumb texture with improved flavor stability over time. Extremely tolerant in dosage 0.4%-1.0% and production. Superior eating quality providing 45-plus days of freshness 0.08%-.16% Versatile across a variety of applications, providing soft, resilient and moist crumb texture. Consistent 0.4%-1.0% freshness up to 45 days. Optimizes crumb structure in cupcakes, snack 0.1%-1.0% cakes and muffins Sweet Premium Powder Danish 0.25%-1.0% Provides a soft and moist texture throughout product freshness life without a loss to product volume or crumb resiliency. Provides 30-plus freshness days Sweet Classic Powder Cupcakes, snack cakes, muffins.08%-0.3% Retail/ISB 0.3%-0.6% Wholesale Cost effective solution for improved quality and freshness. Increases softness and moistness while reducing crumbling up to 15 days Sweet Classic Powder Yeast-raised donuts Cake donut, honey bun Sweet dough individual size 0.08%-.16% Cost effective solution for improved quality and freshness. Increases softness and moistness while reducing 0.4%-1.0% crumbling up to 15 days 0.1%-1.0% All Ultra Fresh Sweet usage rates are based on formula weight. ULTRA FRESH 9

12 Let us know how we can help We are experts in Emulsifiers Mixes & bases Frozen dough Fillings, icings & toppings Fortification Functional blends Corbion in Bakery Built on the solid foundation of Caravan Ingredients and Purac, Corbion offers a wealth of experience in the world of food ingredients and bio-based technologies. With over 100 years of global food technology experience and an extensive portfolio of high quality products, we tailor solutions to fit the unique needs of the markets and customers we serve. We understand the bakery marketplace and translate that knowledge into innovative solutions. About Corbion Corbion is a leading company in natural food preservation, lactic acid based bioplastics, biobased chemicals and the worldwide market leader in lactic acid, lactic acid derivatives and lactides. Corbion has 80 years experience in the development, manufacturing and marketing of these products in a broad range of industries. Corbion operates production plants in the USA, The Netherlands, Spain, Brazil and Thailand and markets its products through a worldwide network of sales offices and distributors. Corbion is headquartered in The Netherlands. Interested in or Sweet products? Go to Corbion.com Ultra Fresh is a registered trademark of Corbion. Copyright 2014 Corbion. All rights reserved. No part of this publication may be copied, downloaded, reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopied, recorded or otherwise, without permission of the publisher. No representation or warranty is made as to the truth of accuracy of any data, information or opinions contained herein or as to their suitability for any purpose, condition or application. None of the data, information or opinions herein may be relied upon for any purpose or reason. Corbion disclaims any liability, damages, losses or other consequences suffered or incurred in connection with the use of the date, information or opinions contained herein. In addition, nothing contained herein shall be construed as a recommendation to use any products in conflict with existing patents covering any material or its use. ULTRA FRESH BROCHURE