2019 EXHIBITOR BROCHURE FEB , 2019 ENERCARE CENTRE, EXHIBITION PLACE, TORONTO

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1 74 TH EDITION BUSINESS SUSTAINABILITY 2019 EXHIBITOR BROCHURE FEB , 2019 ENERCARE CENTRE, EXHIBITION PLACE, TORONTO CONNECT & GROW YOUR BUSINESS AT CANADA S LARGEST FOODSERVICE TRADE EVENT RESERVE YOUR BOOTH ONLINE AT RCSHOW.COM

2 RC Show is the foodservice and hospitality event, bringing the industry together to shop, taste, learn, connect and grow your business. SHOWCASE YOUR FULL PRODUCT LINE-UP AND CONNECT WITH BUYERS FROM CANADA S TOP FOODSERVICE COMPANIES RC Show is the place to gather quality leads, make direct sales, build brand awareness and network with key decision makers. Our attendees come to research and shop the latest food and beverage products, services, furnishings, equipment and more. The RC Show experience includes: 1,000 Exhibits and 700+ Brands Full Roster of Expert Speakers Executive Leadership Conference Competitions, Tastings and Demos Networking Events Culinary Engagements 74 YEARS RUNNING SINCE 1945 ATTENDANCE GREW BY +15% FROM RC SHOW 2017

3 ENGAGE WITH CANADA S $85-BILLION FOODSERVICE AND HOSPITALITY INDUSTRY RC Show puts you in front of the top players in one of Canada s key and growing economic sectors: 1.2 million Canadians employed 97,000 restaurants, bars and caterers represented $25 billion in food, beverage and products purchased annually 18 million daily visits to restaurants, hotels, institutions and cafés Connect with 18,000+ hospitality professionals, restaurateurs and buyers 84% of top 100 Canadian foodservice companies 20% corporate-owned chain operators 64% independent operators 70% licensed establishments TOP BUSINESSES IN ATTENDANCE AT RC SHOW 2018 A&W Food Service of Canada Aramark Boston Pizza Burger King Casino Rama Chairman s Brands Earls Restaurants Fairmont Hotels & Resorts Four Seasons Hotel & Resort Granite Club Hilton Hotels & Resorts Joey s Franchise Group Mandarin Restaurant Franchise Mary Brown s McDonald s Restaurants of Canada MTY Food Group Nando s Flame Grilled Chicken Niagara Casinos Obsidian Group Pizza Nova Pizza Pizza Recipe Unlimited (formerly CARA) Restaurant Brands International Ryerson University Shoeless Joe s SIR Corp Smoke s Poutinerie Sodexo St. Louis Franchise St. Michael s Hospitality Starbucks Coffee Canada Starwood Hotels & Resorts Worldwide The Firkin Group of Pubs The Keg Steakhouse & Bar University of Toronto Yum! Brands

4 YOUR CLIENTS ATTEND & SHOP AT RC SHOW 82% of attendees possess influence or make purchasing decisions BUSINESS CATEGORIES IN ATTENDANCE 10 % CATERER, CONTRACT FOODSERVICE 10 % RECREATIONAL CLUB, HOTEL 14 % INSTITUTIONS 97% 93% 5 % BAR/NIGHTCLUB 3 % OTHER 15 % QUICK SERVICE, BAKERY, CAFE 23 % TABLE SERVICE 20 % WHOLESALER, DISTRIBUTOR would recommend RC Show to a colleague or coworker were satisfied with their RC Show 2018 experience All statistics are based on RC research, RC Show registration, attendee and exhibitor surveys. TYPES OF ATTENDEES 3,119 2,272 2,458 2, OWNERS, OPERATORS PRESIDENTS, VPS, EXECUTIVES, DIRECTORS CHEFS, BAR CHEFS, SOUS CHEFS MANAGERS, SUPERVISORS PURCHASING AGENTS, BUYERS 650 INDUSTRY CONSULTANTS REASONS FOR ATTENDING % SEE NEW PRODUCTS 82 AND MEET NEW SUPPLIERS 76 % PICK UP NEW IDEAS % SEE MANY COMPANIES 53 AT THE SAME TIME 46 % INDUSTRY NETWORKING

5 EXPERIENCE TORONTO As Canada s economic capital and largest metropolis, it s the fourth biggest city in North America, as well as home to a diverse multicultural population of 2.8 million people. VISIT RCSHOW.COM/TRAVEL FOR FLIGHT & HOTEL DISCOUNTS RC HOSPITALITY WEEK EVENTS Industry Networking & Education Opportunities OPENING NIGHT RECEPTION SUN, FEB. 24 RC LEADERSHIP CONFERENCE MON, FEB. 25 RC SHOW CONTINUES TO GENERATE NATIONAL BUZZ FOR YOUR BRANDS By harnessing the power of strategic digital, print and media partner campaigns, RC Show provides you with invaluable market exposure. Past editions have been highlighted across countrywide print and television platforms from The Globe and Mail to Breakfast Television. TOP-TO-TOP RECEPTION MON, FEB. 25 RC BAR CRAWL MON, FEB. 25 BREAKFAST WITH CHAMPIONS TUES, FEB M+ total media impressions 950K+ social media impressions 222K+ campaign s sent 24 top influencers at pre-show media event 297 stories across Canada 10M+ campaign impressions #1 Twitter trend in Toronto 188 media in attendence

6 RC SHOW 2019 FLOOR PLAN BOOTH RATES PER 8 X10 (100 SQ. FT.) STANDARD BULK (8+) RC NON-MEMBER FEE CORNER PREMIUM $2,599 +HST $2,399 +HST +$500 +HST +$299 +HST 250,000 SQ. FT. OF PRODUCTS & SERVICES Featuring food and beverage products, equipment, furnishings, supplies, technology and more! WHAT S INCLUDED: 8 back drape, 3 side draped rail, 6 exhibitor badges (per 8 x10 ), material handling/drayage, as well as a listing on the website and RC Show Guide (must be registered before Dec. 31, 2018). Flooring/Carpet is mandatory and not included with booth. CURATED PAVILIONS & FEATURES The show floor is optimized for attendees with themed pavilions and feature areas of top trending product categories. WE CONNECT YOU WITH NEW & EXISTING CUSTOMERS MEET THE BUYER PROGRAM Pre-book meetings with prospective buyers using our online scheduling tool. CUSTOMIZED SPONSORSHIP Elevate your brand through industry events and on-site activation opportunities. EXHIBITOR PROMO PACKAGE Invite up to 50 of your current and prospective buyers as your guest for just $5 per person. MEDIA OPPORTUNITIES Showcase your brand with our product highlight package and across Restaurants Canada s multimedia platform.

7 We got GREAT LEADS from this event and look forward to following up with everyone. Katy Baker, Marketing & Communications Manager CITRON HYGIENE Days after the event, we signed our first distribution agreement, taking our business to the NEXT LEVEL! Mitchell Stern, Marketing Director STATION COLD BREW In three days of exhibiting, I received TREMENDOUS market exposure and saved so much time. Nick Singh, Owner UNIVERSAL MISTING SYSTEMS INC. BECOME A RESTAURANTS CANADA MEMBER AND SAVE $500 ON YOUR BOOTH COST Members also receive access to exclusive benefits: Cost-saving programs for your business Cutting-edge industry research and insights Member-only advertising and activation rates When you exhibit with Restaurants Canada, you re supporting the future of the industry. We reinvest funds raised into advocacy, research and services to not only help foodservice professionals succeed, but grow. Visit restaurantscanada.org/membership for more info.

8 SOLD OUT IN 2018 LIMITED AVAILABILITY FOR 2019 BOOKINGS IF YOU RE IN THE BUSINESS, RC SHOW IS YOUR EVENT! RESERVE YOUR BOOTH BY NOV. 30, 2018 FOR A CHANCE TO WIN A $5,000 MARKETING PROMO PACKAGE USE THE BOOKING CODE: RCS2019 QUESTIONS? GET IN TOUCH: [ext. #RCSHOW19

2019 EXHIBITOR BROCHURE FEB , 2019 ENERCARE CENTRE, EXHIBITION PLACE, TORONTO

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