INVITING FRANCHISEES for Innovative Ice Cream Parlour with Vibrant Ambience and Tempting Flavors

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1 INVITING FRANCHISEES for Innovative Ice Cream Parlour with Vibrant Ambience and Tempting Flavors

2 CELEBRATIONS 365 ice cream parlour concept is to sell ice creams in an atmosphere which is very appealing, entertaining, lively and vibrant which is very unique in terms of designs, color scheme presentation of product and the range of Designer & Stone ice creams sundaes Sundaes Prepacks Scoops Started in April 2016 There are 2 outlets in operation in Hyderabad (Suchitra & Bowenpally) Shortly opening outlets In Hyderabad 4, Bangalore-3, Pune-1, Chennai-2 Product Mix

3 Parent Company which manufactures ice-creams is Fantasy Foods Pvt. Ltd. Retail Brand of the company Cosmos Ice-creams was started way back in 1998 Celebrations 365 ice cream parlor concept was started in April 2016 Fantasy Foods Pvt. Ltd. (parent company of Cosmos Ice Creams and Celebrations 365) is the winner of The Great Indian ice cream contest conducted by The Indian Dairy Association and Dupont-Danisco held in 2013 for Innovation category and two awards in 2016 for Best Vanilla and Innovation category INNOVATION CATEGORY AWARDS BEST VANILLA CATEGORY

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6 Mr. Yadish Chander, Managing Director of Fantasy Foods Pvt. Ltd (COSMOS and Celebrations 365) has more than 4 decades of experience in ice cream industry and has worked for leading companies like Kwality, Baskin Robbins and Yankee Doodle. He has instilled the best practices he has learnt over the years in Celebrations 365 Mr. Dinesh Chander, Marketing Director, too has over 2 decades of experience and in depth knowledge of ice cream industry and had worked for leading companies like Kwality and Yankee Doodle Vision Mission Core Values To be the leading parlor brand in India Geographical Expansion Innovation, Authenticity

7 Management Management has huge amount of experience in icecream industry and capable enough to track the challenges in the industry In-House production facility Continuous Innovation Well Established parent Company Wide Product Range In house production facility enough to provide stock to outlets New and innovative flavors every month Fantasy foods Pvt. Ltd. has been in business since last 18 years and has won awards in different ice cream segments Scooping, Sundaes, Pre-packs, Thickshakes, cakes all under one roof a unique value proposition offered by the brand with no competitors

8 Bowenpally outlet Bowenpally

9 Bowenpally outlet

10 Suchitra outlet

11 Suchitra outlet

12 Suchitra outlet

13 Suchitra outlet

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21 Recent flavours launched for Flavour of the month concept Salted Caramel Dry Fruit Fantasy Snow Brownie Thandai

22 ZOMATO Reviews

23 FORMAT FOFO (Franchise Owned Franchise Operated) PRODUCT OFFERINGS AREA (In sq. ft.) INVESTMENT RANGE (In lakhs) inclusive of Franchise Fee PAYBACK PERIOD KIOSK (Malls & Multiplexes) Scooping, Thickshakes, Sundaes, Cakes Rs lakhs (Including 2 lakhs franchise fee) 1 year 10 months PARLOUR Entire Product Range Rs lakhs (Including 3 lakhs franchise fee) 2 years MULTI-UNIT (3 outlets in 2 years) Entire Product Range - Depends on type (10 % discount in franchise fee to be given) -

24 KIOSK Kiosk Cost of Interiors* 250,000 PARLOUR Parlour Cost of Interiors* 700,000 Equipment 150,000 Equipment 250,000 Launch & Preopening Marketing Cost (Offline & Digital), Signage, Training & License Cost 200,000 Launch & Preopening Marketing Cost (Offline & Digital), Signage, Training & License Cost 250,000 Franchisee Fee 200,000 Franchisee Fee 300,000 Consumable Goods (Ice cream stock) 100,000 Consumable Goods (Ice cream stock) 100,000 Total Project Cost 900,000 Total Project Cost 1,600,000 * Final cost will depend on factors such as city, area, Taxes extra wherever applicable

25 KIOSK Yearly Sale (with average sale of ` per day). Has the potential to go upto ` per day Cost of Ice 45 % 4,200,000 1,900,000 PARLOUR Yearly Sale (with average sale of ` per day) Cost of Ice 50 (average) % 4,200,000 2,100,000 Operating Expenses 1,900,000 Operating Expenses 1,350,000 Operating Profit 400,000 Operating Profit 700,000 Operating Margin 10.5 % Operating Margin 17 % Payback Period 1 year 10 months Payback Period 2 years

26 In Comparison, Ice Cream Consumption In India is Much Lower Than Other Countries But Is Gradually Rising India 0.3 US 22 Australia 18 Sweden 14 China 5 Pakistan 0.8 Excellent Future Opportunity Ice Cream Consumption (Litre per annum) The average ice cream consumption of the world is approximately 2.3 litres per annum The ice cream market in India is estimated to be over ` 4,000 crores, and is growing at a rate of 15-20% year-on-year. It is projected that by 2019, the market will reach around ` 6,198 crores

27 Recent study by a Japanese scientist claims that eating ice cream in breakfast makes you smarted and more mentally agile Loaded with vitamin A, B6, B12, C, D and E. Ice cream is also full of vitamin K. Vitamin K is an important nutrient that thins out the blood and prevents blood clotting. Apart from vitamins, ice cream is also rich in antioxidants, niacin, thiamine, and riboflavin Energizes the body and prevents mood swings

28 In- House Production facility capable of catering parlours New concepts introduced very month- Continuous Innovation Highly Visionary Management Team with huge amount of industry experience and expertise Wide variety of products all under one roof Differentiating factor from competitors Profitable Business with upto 60 % margin Be a part of high growth Ice Cream Industry Experience of running franchise successfully No Royalty

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31 Celebrations round the Year

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