Implementation Guide Santa Fe Maxim
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1 Implementation Guide Santa Fe Maxim Start Sell : Target Start Sell: March 2014 Check with your Marketing Manager for your start sell date. Key Contacts: Operations Ramez Guirguis ramezrg@yahoo.com Operations Adel Fouda afoudackr@yahoo.com Operations Joe Doumit jdoumit@ckr.com Operations Amr Serry aserry@ckr.com QA Riyad Shatat rshatatckr@yahoo.com Training Karen Reel kreel@ckr.com For International Use February 22,
2 What s New IMPORTANT INFORMATION Beginning March 2014, your restaurant will be selling the Santa Fe Maxim. This delicious product features a santa fe chicken fillet, turkey ham, tomato, lettuce, Swiss cheese and chipotle sauce, all on a braided bun. Participating Restaurants All restaurants as directed by Marketing will sell the Santa Fe Maxim. POP Posting Post POP as directed by your Marketing Manager. Implementation Steps The information in this handbook will help you to implement the Santa Fe Maxim successfully in your restaurant. Read the information carefully and review it with your crew. For International Use February 22,
3 MENU STANDARDS Santa Fe Maxim INGREDIENTS Amount Buttered, Braided Bun Crown... 1 Chipotle Sauce... 1/2 oz. Turkey Ham... 1 slice (1/2 oz.) Swiss Cheese... 1 slice Santa Fe Chicken... 1 Tomato... 2 slices Lettuce... 2/3 oz. Chipotle Sauce... 1/2 oz. Buttered, Braided Bun Heel... 1 PREPARATION For all existing ingredients, please refer to Ingredients Preparation section in the OPM. Wash and sanitize your hands prior to handling food products. 1. Portion ½ oz. chipotle sauce evenly on both the crown and heel. 2. Place these items on the crown in the order listed: Turkey Ham 1 slice (1/2 oz. weight) Swiss cheese - 1 slice 3. Place these items on the heel in the order listed: Lettuce 2/3 oz. - cover heel Tomato - 2 slices Santa Fe Chicken Place crown on top of chicken fillet. Dine In PACKAGING 1. Collar-wrap sandwich and serve in basket. Use ORANGE frill toothpick and mark as SFM. Take Away 1. Collar-wrap sandwich and place in chicken wrap with a sticker. 2. Place in the transfer cabinet. No hold time. Serve immediately. For International Use February 22,
4 ROLLOUT CHECKLIST Santa Fe Maxim RESTAURANT #: REGION: FRANCHISE: ABOUT 1 WEEK PRIOR TO START SELL DATE POP KIT RECEIVED refer to POP instructions inside the kit. 2-3 DAYS BEFORE START SELL DATE CREW TRAINING COMPLETED Use the Implementation Guide to properly train all employees. ( ) Crew is trained on the preparation, holding, serving and home delivery procedures for the Santa Fe Maxim. ( ) Frontline employees (cashiers) are trained to suggestive sell the Santa Fe Maxim. ( ) Verbally quiz all employees to test their knowledge. START SELL DATE VERIFY POS DOWNLOAD - check and verify on morning of start sell. Ensure all POP is posted correctly refer to the POP posting instructions you received with your POP kit, for proper placement of all POP. ( ) Check all Santa Fe Maxim POP to make sure it is posted correctly. ( ) Check all pricing (refer to Franchisee for proper pricing). BEGIN SERVING the Santa Fe Maxim UPON OPENING - NO EXCEPTIONS! Remind all employees about the Santa Fe Maxim and discuss the procedures with each employee as they clock in. Talk to your shift leaders, backline & frontline crew about the importance of product quality. Ensure all cashiers are suggestive selling the Santa Fe Maxim at every opportunity: NOTE ANY CORRECTIVE ACTION REQUIRED Completed By: : MAKE SURE EVERY GUEST RECEIVES A QUALITY SANTA FE MAXIM EVERY TIME! For International Use February 22,
5 CREW TRAINING CERTIFICATION SHEET SANTA FE MAXIM Crew Trainers (names): Shift Leader s Name SL Initials CT s Initials Training Certification Crew Person s Name CP Initials CT s Initials Training Certification Crew training has been completed: RM/Supervisor follow-up completed: For International Use February 22,
6 CREW TRAINING CERTIFICATION SHEET (cont.) SANTA FE MAXIM Crew Person s Name CP Initials CT s Initials Training Certification Crew training has been completed: AM/Supervisor follow-up completed: For International Use February 22,
7 Santa Fe Maxim Scripting Card Make friendly eye contact and smile. Immediately greet the Guest... Hi, would you like to try our new Santa Fe Maxim? If yes... Can I make that a combo for you? If yes to combo... Would you like to go medium or large? How about a cookie for dessert? If the Guest inquires about the sandwich say, It comes with a Santa Fe chicken patty, turkey ham, chipotle sauce, lettuce, tomato, and Swiss cheese, and served on a braided bun. Determine the destination and complete the transaction... Will you be eating here? To Go... (with a smile) Here is your cup, please help yourself at the beverage bar. If you would please wait (indicate area to wait) we will call your order number as soon as your order is ready. Smile and say... Thank You! For Here... (with a smile hand the guest their cup) Please help yourself at the beverage bar and have a seat. Please place the number at the end of your table. We will bring your food out to your table as soon as it is ready. Smile and say... Thank You! Santa Fe Maxim Scripting Card Make friendly eye contact and smile. Immediately greet the Guest... Hi, would you like to try our new Santa Fe Maxim? If yes... Can I make that a combo for you? If yes to combo... Would you like to go medium or large? How about a cookie for dessert? If the Guest inquires about the sandwich say, It comes with a Santa Fe chicken patty, turkey ham, chipotle sauce, lettuce, tomato, and Swiss cheese, and served on a braided bun. Determine the destination and complete the transaction... Will you be eating here? To Go... (with a smile) Here is your cup, please help yourself at the beverage bar. If you would please wait (indicate area to wait) we will call your order number as soon as your order is ready. Smile and say... Thank You! For Here... (with a smile hand the guest their cup) Please help yourself at the beverage bar and have a seat. Please place the number at the end of your table. We will bring your food out to your table as soon as it is ready. Smile and say... Thank You! Santa Fe Maxim Scripting Card Make friendly eye contact and smile. Immediately greet the Guest... Hi, would you like to try our new Santa Fe Maxim? If yes... Can I make that a combo for you? If yes to combo... Would you like to go medium or large? How about a cookie for dessert? If the Guest inquires about the sandwich say, It comes with a Santa Fe chicken patty, turkey ham, chipotle sauce, lettuce, tomato, and Swiss cheese, and served on a braided bun. Determine the destination and complete the transaction... Will you be eating here? To Go... (with a smile) Here is your cup, please help yourself at the beverage bar. If you would please wait (indicate area to wait) we will call your order number as soon as your order is ready. Smile and say... Thank You! For Here... (with a smile hand the guest their cup) Please help yourself at the beverage bar and have a seat. Please place the number at the end of your table. We will bring your food out to your table as soon as it is ready. Smile and say... Thank You!
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