Near you, near everyone

Transcription

1 PRESS PACK Near you, near everyone Presentation of DIA Fresh 31st October 2012 For further information, please contact: Nieves Álvarez - Lara Vadillo - Ginés Cañabate Tel: (ext ) - comunicacion@diagroup.com

2 TABLE OF CONTENTS 1. New DIA Fresh Expansion plans Inside a DIA Fresh Key figures

3 New DIA Fresh DIA has a business model which is unique in the market, and which has made it the great specialist in neighbourhood shopping. This advantage means it has the ability to bring everyday consumer products to each customer, sparing them long journeys and saving them money and time. Sustainable mobility and integration into the cityscape, a business model that makes life easier and respects the environment, helping to build the city s fabric and contribute to the dynamism of the rest of the retail sector. Being the great neighbourhood shopping specialist - through a unique model - allows DIA to bring its customers a broad range of everyday consumer products in different formats, ranging from packaged foodstuffs to fresh produce or cleaning and personal care products. DIA Fresh emerges in this context, as a new format of stores near customers, with a wide range of fresh produce and excellent value for money. DIA Fresh stores offer a modern, fresh, welcoming and up-to-date image, which invites customers to shop for fresh Mediterranean produce and also indulge in the occasional sweet treat. DIA Fresh makes life easier for its customers, offering them an assortment to meet immediate needs such as dairy products, soft drinks and snacks. DIA Fresh shops are conceived to be located in towns and cities, close to the customer. With a sales area of 125 to 200 square metres, these stores offer more than a thousand items and staff specialized in the handling of fresh produce. To DIA's neighbourhood concept, they add extended business hours: from 9:30 am to 9:30 pm, non-stop. Food is distributed to the shops on a daily basis at 7 am to ensure that products remain as fresh as possible. 2

4 Expansion plans To date there are 12 DIA Fresh shops in Spain and 20 more will be opened in the last quarter of Madrid (5 stores), Barcelona (4 shops), Valladolid, Seville and Cadiz (one store each) are the localities in which the new DIA Fresh formats are already operating. Throughout 2013, the company will boost the pace of openings of this format in Spain, both its own shops and those of franchisees. 3

5 Inside a DIA Fresh The new DIA Fresh shops are easily recognizable by their well-designed new image. To DIA's characteristic red, DIA Fresh adds the colour green, a reflection of the fresh and natural food within. DIA Fresh stores provide a vivid image, full of colour and reminiscent of the Mediterranean diet, based on vegetables, fruit, fish and fresh meat. Inside the shops, green panels with modern images indicate the variety of product types available in the aisles: bread and pastries, fruit and vegetables, fish, beef, pork, poultry, cold meat, cheese, yoghurt and milk, etc. 4

6 The stores have the following areas: Ready to eat: this section offers ready-made food such as sandwiches, pasta, cut fresh fruit, all prepared and packaged for when the client needs a product ready to eat anywhere, any time. Fruit and vegetables: DIA Fresh offers a wide variety of seasonal fruit and vegetables. Fish: packaged in trays. On Wednesdays they celebrate the "Special fish day", with interesting discounts. Meat: packaged in trays. On Mondays, there are special offers on poultry and game. Tuesdays are "Meat Day", also offering advantageous discounts on this range of food. Hot spot: DIA Fresh has incorporated this appliance, which is already operational in the DIA Market and DIA Maxi shops. It provides bread, pastries and bakery goods. Pickles: this is one of the big novelties in terms of the product offering. In the DIA fresh shops, the customer can find a small variety of olives, gherkins, etc. Sweets: treats for little children and big children too. "Last minute" shopping: small assortment of basic goods. 5

7 Key figures DIA (Distribuidora Internacional de Alimentación) Date founded: 1979 Flotation on the Madrid Stock Exchange: 5th July, 2011 Available in: 7 Countries (Spain, France, Portugal, Brazil, Argentina, Turkey and China) On 29th October, DIA presented its results for the third quarter of During these first 9 months of the year, the company's turnover, in the 7 countries where it operates, was 8.73 billion. This figure is a 6.9% increase on the same period of the previous year. The company's adjusted net profit was million, an increase of 27.6%. In the case of Spain, the brand's gross sales have increased - from January to September - by 5.7% to 3.65 billion. Sales in emerging countries, in turn, have grown by 23.7%. Presenting these results, Ricardo Currás, DIA's CEO, explained that the company has a strong commitment to dynamic growth in emerging countries. He also noted: "We remain committed to the development of neighbourhood shopping, especially in Iberia. We want to continue growing with additional formats to get closer and closer to consumers." On 30th September 2012, DIA had 6,982 stores in the seven countries in which it operates, 373 more than a year ago. Worldwide, 41.1% of DIA stores are franchises. In total, DIA's business model generates 63,302 jobs. 6

8 DIA Employees DIA franchise employees Total DIA employment Gross sales under banner Gross sales under banner (from January to 30 Sep 2012)* No. shops (at 30 Sep 2012)* Own shops (at 30 Sep 2012)* Franchises (at 30 Sep 2012)* Sq.m. sales area Logistical warehouses DIA 47,575 15,727 63, billion 8.73 billion 6,982 4,111 2,871 2,776, ( All data are as at 31st December 2011, except those marked (*), which refer to 30th September