RETAILTECH March, 2017 MODERN BUSINESS SOLUTIONS FOR THE HOSPITALITY INDUSTRY

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HORECA 21-23 March, 2017 ROOFED SOCCER ARENA 20/2 POBEDITELEY AV MINSK, BELARUS The exhibition of the newest

1 HORECA March, 2017 ROOFED SOCCER ARENA 20/2 POBEDITELEY AV MINSK, BELARUS The exhibition of the newest products and technologies for the HoReCa sector professionals MODERN BUSINESS SOLUTIONS FOR THE HOSPITALITY INDUSTRY

2 HORECA 2017 Venue: Roofed Soccer Arena, 20/2 Pobediteley Av. Minsk, Belarus Roofed Soccer Arena is one of the bigest buildings for sport, cultural and entertaining events in Minsk and Belarus. This structure is included into a number of capital demonstration objects and many delegations from Belarus and other countries visit this place constantly.

HORECA 2017 B2B interactive exhibition is the leading event in Belarus dedicated to the industry of hospitality, entertainment, and

During just 3 exhibition days, all the participants will be able to hold efficient presentations of products at high level, get to

contracts. WHO THE EXHIBITION VISITORS ARE?

Experts of large-scaled food productions: kitchens administrators of children's and educational institutions, public health

technologists, chefs, sous-chefs, barmen, executives Managers of the capital, district, provincial and regional trading networks,

3 HORECA 2017 B2B interactive exhibition is the leading event in Belarus dedicated to the industry of hospitality, entertainment, and catering. HoReCa.RetailTech is the annual branch exhibition that unites more than professionals and buyers. During just 3 exhibition days, all the participants will be able to hold efficient presentations of products at high level, get to know the latest industry trends and news in the market, share own experience, gain fruitful relations, and conclude bene cial contracts. WHO THE EXHIBITION VISITORS ARE? Owners of restaurant businesses, cafés, dining halls, cookeries, cafeterias, pizzerias, coffee houses, bakeries, confectioneries Experts of large-scaled food productions: kitchens administrators of children's and educational institutions, public health organizations, industrial enterprises, army academies and military units Purchasing officers, Heads of Sales and Marketing, technologists, chefs, sous-chefs, barmen, executives Managers of the capital, district, provincial and regional trading networks, individual entrepreneurs Representatives of hotels, guesthouses, hostels, motels and sanatoriums Hotel investors, tour operators and tour rms Owners of agricultural mansion houses and tourist properties Managers of entertainment centers, cinemas, tness centers and spa-salons

4 WHY EXHIBIT AND PARTICIPATE? HORECA HORECA. is : Active advertising and Your brand promoting An unique opportunity to establish personal contacts with managers, owners and industry experts. An effective demonstration of the latest technological novelties and stimulation of sales growth Actual business program aimed at supporting of modern solutions on development of food productions and hotel business management NEW! We offer a new format of the collective exposure of thematic products; it allow s enterprises to realize present ations of their products at the exhibition effectively and to generate the best prices and offers for customers. The fast food area in Belarus is at the peak of his activity, it has a great future ahead of this. Therefore, the visitors at our stand were interested in both the equipment as well as disposable dishes for ice cream, coffee, and hot dishes. This speaks to Us that the "takeaway" line is developing actively, and business owners want to make this line not only convenient, but also aesthetic and pleasant. Mikhail Tutyarev, Leading Sales Specialist of BARSA, Ltd.

EXPOSITION AND SECTIONS HORECA. 2017 RESTAURANT BUSINESS FOODS. INGREDIENTS. DRINKS TEA.

Barbecue-Expo, meat_ sh_vegetables НoReCa_Outlet Franchising, readymade business

utensil, textile Furniture and interior Advertising and design Open market: sh and

groceries Milk bar Selected, collection, and packaged tea Tea tableware and accessories

coffee-grinders Trade equipment Refrigerating and freezing equipment Automates for

packaging and printed production Tidy area: machines for premises complex cleaning,

Professional textile, bed linen and accessories Hotels as entertaining and service

5 EXPOSITION AND SECTIONS HORECA RESTAURANT BUSINESS FOODS. INGREDIENTS. DRINKS TEA. COFFEE HOTEL WORLD Equipment for fast food, modern dining halls, and cgastronomies Barbecue-Expo, meat_ sh_vegetables НoReCa_Outlet Franchising, readymade business solutions for public catering Automation systems for HoReCa & RetailTech Tableware and utensil, textile Furniture and interior Advertising and design Open market: sh and seafood, meat delicacies, local products, cheeses and dairy foods, products from farms, groceries Milk bar Selected, collection, and packaged tea Tea tableware and accessories Coffee, coffeemachines, coffee tableware and accessories Coffee-roasters and coffee-grinders Trade equipment Refrigerating and freezing equipment Automates for vending trade Automated management and accounting systems for trade Ready-made packaging and printed production Tidy area: machines for premises complex cleaning, equipment for dry cleaners and laundries, detergents and disinfectants, and perfumes Professional textile, bed linen and accessories Hotels as entertaining and service centers: equipment for sport, massage, and SPA centers Equipment for bowling, slot machines and playing technologies. Children's playroom

6 EXPOSITION PLAN HORECA ENTRANCE 1 ENTRANCE 2 Conference hall 1 AGRO FARMSTEADS AGRO FARMSTEADS AGRO FARMSTEADS AGRO FARMSTEADS TEA_COFFE MILK BAR FOODS & BEVERAGES FOR PUBLIC CATERING OPEN MARKET HOTELS AS ENTERTAINING EENTERTAINMENT INDUSTRY AND LEISURE CENTERS collective exposure participation READY-MADE PACKAGING AND PRINTED PRODUCTION collective exposure participation LIVEBAR collective exposure participation COFFE collective exposure participation EQUIPMENT FOR FAST FOOD, MODERN DINING HALL, AND GASTRONOMY EQUIPMENT FOR FAST FOOD, MODERN DINING HALL, AND GASTRONOMY EQUIPMENT FOR FAST FOOD, MODERN DINING HALL, AND GASTRONOMY EQUIPMENT FOR FAST FOOD, MODERN DINING HALL, AND GASTRONOMY Barbecue-Expo. meat_fish_vegetables collective exposure participation SOLYANKA RESTAURANTS COMPETITION FRANCHISING FRANCHISING AUTOMATION SYSTEMS collective exposure participation TABLEWARE, UTENSIL, AND TEXTILES collective exposure participation CLEANLINESS AREA collective exposure participation FURNITURE & INTERIOR collective exposure participation ADVERTISING AND DESIGN collective exposure participation Conference hall 2 НОRECA OUTLET CULINARY OLYMPUS GASTRONOMIC FESTIVAL-COMPETITION ON PROFESSIONAL MASTERY SWEET PLEASURE CONTEST TEA_COFFE MILK BAR FOODS & BEVERAGES FOR PUBLIC CATERING OPEN MARKET EQUIPMENT FOR FAST FOOD, MODERN DINING HALL, AND GASTRONOMY BARBECUE-EXPO. MEAT_FISH_VEGETABLES НОRECA OUTLET SOLYANKA RESTAURANTS COMPETITION HOTELS AS ENTERTAINMENT AND LEISURE CENTERS FRANCHISING AUTOMATION SYSTEMS READY-MADE PACKAGING AND PRINTED PRODUCTION TABLEWARE, UTENSIL, AND TEXTILES FARMSTEADS CLEANLINESS AREA FURNITURE & INTERIOR ADVERTISING AND DESIGN CULINARY OLYMPUS GASTRONOMIC FESTIVAL-COMPETITION ON PROFESSIONAL MASTERY SWEET PLEASURE CONTEST LIVEBAR

HoReCa outlet STANDS, PARTICIPATION FORMATS HORECA. 2017 NEW FORMAT!

INSIDE THE EXHIBITION HALL, COLLECTIVE EXPOSURE PARTICIPATION EQUIPMENT SALE SALON, ONLY FOR EXHIBITORS Participant gets only rentable

Participant gets standard booth, oor carpet, power socket, 1 lamp per every 4 sqm, 1 table, 2 chairs, clothes rack, and waste basket.

7 HoReCa outlet STANDS, PARTICIPATION FORMATS HORECA NEW FORMAT! INDOOR SPACE INSIDE THE EXHIBITION HALL, MAIN EXPOSITION EQUIPPED SPACE INSIDE THE EXHIBITION HALL, MAIN EXPOSITION EQUIPPED SPACE INSIDE THE EXHIBITION HALL, COLLECTIVE EXPOSURE PARTICIPATION EQUIPMENT SALE SALON, ONLY FOR EXHIBITORS Participant gets only rentable unequipped oor area. Electric plug socket and other equipment and services shoul be ordered additionally. Participant gets standard booth, oor carpet, power socket, 1 lamp per every 4 sqm, 1 table, 2 chairs, clothes rack, and waste basket. Participant gets a booth with rear and side panels, oor carpet, power socket, 1 lamp per every 4 sqm, 3 badges, and waste basket. Participant gets unequipped area for a special price within the HoReCa Outlet exposition, 1 badge-pass.

FACTS AND FIGURES 2016 HORECA VISITORS 3154 SPECIALISTS from 12 countries PARTICIPANTS Belarus, Germany, Italy, Kazakhstan, Latvia, Lithuania, the Netherlands, Poland, Russia, Ukraine, France, and

There were no questions about whom we do it for? This year we presented the new coffee blends at the stand from Sardinia and Sicily islands.

8 FACTS AND FIGURES 2016 HORECA VISITORS 3154 SPECIALISTS from 12 countries PARTICIPANTS Belarus, Germany, Italy, Kazakhstan, Latvia, Lithuania, the Netherlands, Poland, Russia, Ukraine, France, and the Czech Republic 58 COMPANIES from four countries All guests who come to the stand are our target audience. With many of them we work, someone of them works without us. There were no questions about whom we do it for? This year we presented the new coffee blends at the stand from Sardinia and Sicily islands. Even those with whom we are already working, of course, were interesting for Us. In addition, we brought a new La Cimbali S30 superautomatic Italian machine, which was presented in Milan in November. In fact, we are the fourth country, which brought this innovative, ahead of time technique. And what is the result? It is already sold. Vyacheslav Klishevich, deputy director of IONIA BEL Company The exhibition is very productive for us. There were changes in the company and now we are participating as the Belarusian producer, talking about our product; and it is very interesting for professional customers from the sphere of public catering. Anna Bondarchuk, SPICES Marketing Manager

BUSINESS PROGRAM HORECA Professionals discussed together with leading experts in the hospitality industry the actual tendencies on effective solutions, practical recommendations, experience and the

9 BUSINESS PROGRAM HORECA Professionals discussed together with leading experts in the hospitality industry the actual tendencies on effective solutions, practical recommendations, experience and the future of restaurant and hotel business market within the frame work of the annual business program of HoReCa. RetailTech. The program includes: talk shows, round tables, seminars master classes on baking and pastry skills, presentation of art of mixing drinks and consultations on coffee choice STATISTICS 2016 During 3 days at the exhibition was held 45 events In the program participated 64 experts from Belarus, Russia, Poland, Ukraine, and Germany professionals More than in the hotel and restaurant business and bar industry participated in the business program The staff, service, and quality - these are the three pillars on which is held the restaurant business. Roman Bodrov, restaurateur and consultant You can save on the rental rate, because even from a small room you can make a real knockout. To create a single product and to state a small, but awsome menu. It is necessary to take a course on the narrow specialization and do not been sprayed to all the destinations. Bar, coffee house, restaurant rolled into one - it's silly and impractical. Alexei Sadovoi, Co-Founder of ID, HEROES and INSOMNIA bars as well as FIRM and CUT barbershops Now is a great time for the hotel and restaurant business. The market starts to distinguish the best players, and they remain on it. Margarita Denisova, Head of HOSPITALITY SCHOOL MD The industry is very interesting, it affects at the development of tourism in the whole of our business environment and the attractiveness of our country. We rise and perceive better service standards in restaurants, hotels, and retail nets. Vladimir Karyagin, Chairman of Minsk Capital Union of Entrepreneurs and Employers

LIVEBAR MIXOLOGY. TEA. COFFEE HORECA Special interactive area from professionals, dedicated to demonstration of fashionable trends and technologies of drinks mixing in the bar industry.

well as the practical methods of authors cocktails making and preparation, they also hold tastings and workshops on the correct coffee roasting.

The product, which is in sight - always desirable, so you need to turn the showcase to the client s "face" and the Client will stretch himself to you.

10 LIVEBAR MIXOLOGY. TEA. COFFEE HORECA Special interactive area from professionals, dedicated to demonstration of fashionable trends and technologies of drinks mixing in the bar industry. In the real time mode the strongest masters, baristas and barmen of Belarusian HoReCa segment share the knowledge about the technological components of their work behind the bardesk as well as the practical methods of authors cocktails making and preparation, they also hold tastings and workshops on the correct coffee roasting. Tastings, master classes and other events of this kind can help in the promotion of your enterprise. Communication with customers is important, and feedback - the highest praise. The product, which is in sight - always desirable, so you need to turn the showcase to the client s "face" and the Client will stretch himself to you. Marina Voskresenskaya, AMATO COFFEE Network Development Director, SCAE National Coordinator in Belarus Good location of the spot, will help You to attract customers, but do not rely only onto the successful siting. Vitaly Trakhtenberg, OLD & YOUNG coffee bar Ex-owner

11 ADVERTISING CAMPAIGN HORECA TV Internet Social Media Radio Press Outdoor advertising Advertising in metro ing and direct distribution by regular postal service) Number of views Popularity indicators of the exhibition at the leading online resources Year

12 This exhibition is a reliable area for dialogue and real business club for entrepreneurs, both beginners and experienced that share their experience with others Vladimir Karyagin, Chairman of Minsk Capital Union of Entrepreneurs and Employers, NAVINY.BY - Belarusian News

13 HORECA March, 2017 ROOFED SOCCER AREA 20/2 POBEDITELEY AV MINSK, BELARUS Organizer: Vladislav Kazachonok, Project Manager + (375 29) v.kaz@expoforum.by 91 Pritytskogo str., office 432 Minsk Belarus Alexander Nicolaévich, Head of International Department + (375 17) global@expoforum.by With the support of the Ministry of antimonopoly regulation and trade of the Republic of Belarus

Don't miss. the delicious contacts! April 2018

Don't miss. the delicious contacts! April 2018 HORECA. RETAILTECH The 27th international exhibition of the latest trends and services in the catering and hospitality industry 18-20 ROOFED SOCCER ARENA 20/2 Pobediteley Av. MINSK, BELARUS Don't miss