Theme : Developing and increasing premium awareness of Home Meal Replacement Market (HMR), Korea s HMR market Entering overseas market.

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Lynette Wade
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1 Title : Seoul Int l Home Meal Replacement Show 2018 Slogan : Love Your Life Period : (Mon.) ~ 25(Wed.), 3 days, 10:00 ~ 17:00 Venue : Coex Hall B2 What is HMR? Ready to Eat Ready to Heat Ready to Cook Ready to Meal It is the Key Trend of modern dietary life, encompassed four types HMR, abbreviation for Home Meal Replacement, can eat with ease, while saving their time in cooking The world s first HMR specialized trade show The exhibition which the most innovative mega brands participate in Seoul Int'l Home Meal Replacement Show 2018 Results reporting and future plans Organized by Asia Business Daily Sponsored by

2 Exhibition Overview Title : Seoul Int'l HMR Show 2018 Period : April 23th(Mon.) - 25th(Wed.), 2018 Venue : Coex Hall B2, Seoul Korea(3,645m 2 ) Exhibition Contents Theme : Developing and increasing premium awareness of Home Meal Replacement Market (HMR), Korea s HMR market Entering overseas market. Concept of Show : Wellbeing HMR Premium HMR Delivered HMR Join HMR Exhibits Profile : Meat & Sea Food Processed Products / Jeju island Specialties HMR / Meal-Kit / Future Food/ Healthy diet / Ready Meal products/ingredients / Large-capacity cooking HMR / Cereal & Bakery & Snacks / Frozen and Instant Equipment Scale : 46 companies 95 Booths / 20 Booths and 23 tables of Buyer Meeting B2 hall ( 45m x 81m = 3,645m 2 ) Organizer : The Asia Business Daily, B2EXPO Sponsor : Ministry of Agriculture & Food and Rural Affairs, Ministry of Ocean And Fisheries, Korea Chain stores Association, Korea Association of Convenience Store Industry

3 Booth Layout TASTING ZONE (FOR INVITEE) EVENT ZONE BUSINESS MEETING ZONE CAFETERIA BUSINESS SHOWCASE ZONE A-08 B-13 B-12 B-15 B-14 B-16 C-10 C-09 C-11 D-10 D-09 A-07 A-06 B-08 B-07 B-10 B-11 B-09 C-07 C-08 D-08 D-07 A-05 A-04 B-05 B-04 B-06 C-05 C-06 D-06 D-05 A-03 A-02 B-02 B-03 C-03 C-02 C-04 C-12 D-04 D-03 D-02 A-01 B-01 C-01 D-01 Entrance

4 A01 A02 A03 A04 A05 A06 A07 A08 B01 B02 B03 B04 B05 B06 B08 B09 B10 B11 B12 B13 B14 B15 B16 C01 C02 C03 C04 C05 C06 C07 C08 C09 C10 C11 C12 D01 D02 D03 D04 D05 D06 D07 D08 D09 D10 PEACOCK Maeil Seoul Dairy cooperative EASY COOK CO., Ltd. Hoonminfood.co. ACHIM CO.,LTD ACHIM CO.,LTD Youngdongseafood Co.,Ltd CJ CHEIL JEDANG KOREA ASSOCIATION OF CONVENIENCE STORES INDUSTRY Daesang Corporation Dongsuh Foods Corporation JEJU PROVINCE DEVELOPMENT CO. Binggrae SAMDA CO,.LTD Manje Fishing Association Corporation TAMMORAFOOD Jejuham Salad Panda WORLD-WIDE DENDROPANAX I'm DAK INTAKE I'm WELL KOREA YAKULT LOTTE Marts GML INTERNATIONAL QUAKER MISUNG FnC PARIS BAGUETTE Moguchon SAM-A ALUMINUM INC. HASUNG F&B D&FOOD CO.,LTD. LOTTE FOODS DONGLIMFOOD CO., LTD. i2r Korea Co.,Ltd DAESEONGF&D bapaza MATDL.CO.KR XinkangRui Korea Co., Ltd CHEBIGEN SANGCHON FOOD PRODUCT WATER FLOOR CAN Co.,Ltd Food Assemble

Result of Show Visitors : Total 10,109 Result of Seminar - Theme : Grocerant, Blur the line between the grocery store and the restaurant - Date : April. 23th(Mon.

and beverage service, retail service Myung Choi, Professor Tumi Korea Inc, Korea Retail Academy Merchandising Part Global Meal Solution Trend and Suggesting Korean Food product development

5 Result of Show Visitors : Total 10,109 Result of Seminar - Theme : Grocerant, Blur the line between the grocery store and the restaurant - Date : April. 23th(Mon.), :00 ~ 16:00 - Venue : COEX Conference room 205 Sesson 1 14:00~14:50 Sesson 2 15:10~16:00 HMR(HOME READY MEAL) Completing Grocerant Grocerant Issues and Tasks - Manufacturing service, food and beverage service, retail service Myung Choi, Professor Tumi Korea Inc, Korea Retail Academy Merchandising Part Global Meal Solution Trend and Suggesting Korean Food product development Understanding of Meal Solution Trend and exploring Korean Food Product through TV program Yoon s Kitchen Seonyong Jeong, Manager (Present) LotteMart (Former) Meal Solution Section chief Result of Events 1. Tasting Event Coupon for Preregistered person : Jeju island specialties Beef jerky Jeju Ham, Oatmeal HMR QUAKER participated (Total 500 servings in 3 days) 2. Product Tasting Survey Event : Salad HMR SALAD PANDA participated (Total 160 participants in 2 days) 3. Promote SNS Participation Event : MAEIL DAIRIES, BINGGRAE, I AM WELL, MOGUCHON companies participated 4. MEALKIT perform a stage demonstration : MEALKT participated Food Assemble, 3 times a day, 2 days a week. Result of Overseas Buyers Conference - Organizer: B2EXPO - Invited Guests : 23 companies from 10 countries, 29 buyers - Consulting Firm : 23 domestic companies - Period : April 24th(Tue.), 10:30 ~ 16:50 - Venue : Overseas Business Zone in the exhibition hall - (1) Consultation Amount : $21,991,024 (2) Contract Amount : $5,987,920 (3) Total Number of Counseling : Participating Country : USA, China, Hong Kong, Thailand, New Zealand, England, Vietnam, Taiwan, France, Philippines

6 S U R 7% 11% 27% 13% 42% The Purpose of Attending Developing New Market Buyer Searching Advertising New Products Improving Company Image To grasp the Industry Trends Satisfaction of Attending (Total : 46 companies) Very Satisfied Satisfied Normal Not Satisfied V E Y Satisfaction at the booth (Total : 46 companies) Very Satisfied Satisfied Normal Not Satisfied Average number of consultation (1DAY / 46 companies) Above 20 Above 10 Below 10 etc Direction of Seoul Int l HMR Show 2019 Concept Goal of Show HMR From the pleasure of eating to the pleasure of cooking The Most Key Trend Show SEOUL INT L HMR SHOW 1.5 times larger than last year More than 20 domestic food mega companies participate. More than 90companies, 150 Booths going to participate Domestic buyer Business Matching Greater Scale of Overseas Business Matching BUSINESS - Manage a day only for Business purpose & Active Showcase Zone - Increase of Invited Overseas Buyer : More than 30 companies - Progress Domestic Buyer Meeting : More than 20 companies - News Letter for Exhibitors VISITOR - Over 20,000 expected visitors - New sample of participating companies directly conducted by the Organizer - SNS / Promoting by Organizer - Separately operate HMR Experience Zone and Promotion Hall

Post Show Report. Show profile. Title Food Week Korea 2016

Post Show Report. Show profile. Title Food Week Korea 2016 Post Show Report Show profile Title Food Week Korea 2016 Periods Venue Scales November 2nd 5th, 2016, 4 days 10:00 a.m. 6:00 p.m. (Nov. 5th: 10:00 a.m. 5:00 p.m.) Halls A, B, C, D, Coex, Seoul - Exhibitor: