15+ YEARS OF CREATING EMOTIONAL CONNECTIONS TO BRANDS THAT DRIVE TRAFFIC & REVENUE

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Lionel Grant
5 years ago
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1 15+ YEARS OF CREATING EMOTIONAL CONNECTIONS TO BRANDS THAT DRIVE TRAFFIC & REVENUE CONTENT CREATION & WORK SAMPLES BEN BENNETT

2 MAXIMIZING DIGITAL Digital MUST BE part of a bigger, fully-integrated marketing and business strategy Set reasonable expectations for success in your industry Ice cream vs. Insurance. Success will look different in each. Plan must be quantifiable If you can t measure it, you can t manage it. Be nimble Experiment, review the data, improve and update, repeat 2

3 SOCIAL MEDIA Find your brand s voice & emotional connection to your consumer 3

4 4

5 Put the PRODUCT and/or GUEST front & center to increase engagements. 5

6 Using a VARIETY OF MEDIA will drive more interaction by more users. 6

7 SWEEPSTAKES work really well for and social acquisition. 7

8 DOUBLED CMA s Instagram audience in 2 months using fun promotions that asked fans to participate 8

9 THIRD best day for adding Twitter Followers (non-show day) by partnering with influencer 9

10 TIMELY posts harnessed the fan frenzy during the live events resulting in higher acquisition rates. 10

11 SOCIAL TV Instagram fan photos were integrated live into the prime-time telecast. DOUBLED # of UGC photos submitted during the ABC broadcast. 10,000 photos posted in 3 hours.

12 IN-VENUE EVENT EXPERIENCES Spredfast #sfsummit MULTIPLE WAYS of connecting to other customers and your brand will improve awareness and acquisition.

13 MOBILE APP DEVELOPMENT Approx. 50% of attendees downloaded and used the app each year 13

14 WEBSITE DEVELOPMENT 14

15 LIVE STREAM EVENTS Received a Mid-South Emmy Awards Nomination 15

16 MORE WAYS TO REACH CONSUMERS 16

17 IN THE NEWS READ STORY AT CMACLOSEUP.COM READ STORY AT CMACLOSEUP.COM READ STORY AT CMAawards.COM 17

18 INSIGHTS MEASURING SUCCESS Top U.S. Casual Dining Restaurants on Social Media and for Word of Mouth Conversations Ranking Facebook Twitter Instagram Offline WOM Momentum 1 LongHorn Steakhouse Chili's Grill & Bar Logan's Roadhouse The Cheesecake Factory After only a short but focused effort Logan s was tops among other CDR concepts 2 Red Lobster Olive Garden Olive Garden Golden Corral 3 Applebee's IHOP Cracker Barrel LongHorn Steakhouse 4 Logan's Roadhouse Denny's IHOP Bob Evans Farms 5 Olive Garden Applebee's TGI Fridays Applebee's 6 Red Robin Gourmet Burgers Red Lobster Chili's Grill & Bar IHOP 7 Cracker Barrel Old Country Store Outback Steakhouse LongHorn Steakhouse Denny's 8 P.F. Chang's Maggiano's Little Italy California Pizza Kitchen Chili's Grill & Bar 9 Bob Evans Farms LongHorn Steakhouse Ruby Tuesday Red Lobster 10 Chili's Grill & Bar Logan's Roadhouse Applebee's Outback Steakhouse Source: Engagement Labs evalue 2016 rankings of U.S casual dining restaurants on social media and Keller Fay's TalkTrack 2015 to 2016 rankings of U.S. casual dining restaurants. 18

19 INSIGHTS MEASURING SUCCESS 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, ,000 0 Total Social Audience 4,449,963 2,283,250 2,118,862 1,296,848 1,157, ,184 96,129 Grammys Oscars CMA People's Choice Golden Globes ACM Emmys CMA and the Oscars were 2 nd only to the Grammys Source: Social audience data pulled directly from brand pages on Facebook, Twitter, Instagram, YouTube

20 INSIGHTS MEASURING SUCCESS Total Digital Audience Growth Rates between 14% - 30% over the last 3 years. Trending data illustrates growth and areas of opportunity Source: CMA 20

Academy of Country Music Award (Winner - Station of the Year WPAP/Panama City) Executive Producer, Marketing

21 RECOGNITION Belk Pacesetter Award (Winner - performance in top 10% of all employees) Retail Advertising Manager Country Music Association Award (Winner - Station of the Year WKDF/Nashville) Producer, Marketing Director Academy of Country Music Award (Winner - Station of the Year WPAP/Panama City) Executive Producer, Marketing Director Mid-South Emmy Awards (Nominee CMA Awards Red Carpet Live Stream) Executive Producer, Director of Digital Strategy 21

BARISTA CAMP. Barista Camp Sponsorship Opportunities. #BARISTACAMPUSA baristaguildofamerica.net

BARISTA CAMP. Barista Camp Sponsorship Opportunities. #BARISTACAMPUSA baristaguildofamerica.net BARISTA CAMP 2015-2016 #BARISTACAMPUSA baristaguildofamerica.net Barista Camp Sponsorship Opportunities 2015 BGA CAMP: YOUR PREMIER CONNECTION TO THE LEADERS OF TOMORROW connect directly to retailers through