a sense of audacity Press kit

Transcription

1 a sense of audacity Press kit

2 Letter of introduction TIANZI Singapore is the first producer of modern pralines in Asia, based on an open concept workshop where only chocolate made in Singapore is used. Genuinely elaborated by cocoa and chocolate experts, modern pralines are the next generation of chocolate treats that haven t evolved for decades. Indeed, the modern praline is a freshly hand-made chocolate bonbon, with a lighter texture combined to daring flavor associations. This is a delicate treat to consume anywhere and for every celebration. It is crafted to match the local population growing demand for quality chocolate products and to delight everyone with a unique and unforgettable culinary experience. At TIANZI Singapore, we know our chocolate but we also believe that growing Singaporean creative talents in chocolate will bring a particular dimension to modern pralines, giving a Singapore touch. Therefore this is Cedric Puah, our Singaporean chef that you ll meet in our open-concept workshop! Come to visit us! A unique experience awaits your palate and your eyes... with a sense of audacity!

3 Information on the company Located in the vibrant Chinatown district, in front of the Buddha Tooth Relic Temple and Museum, Erskine road is a step away from Maxwell Food Centre and just behind Club Street. The neighborhood rising in elegance and dynamism bring a great environment for TIANZI Singapore success, adding up an exquisite pralines offer to the existing services of the Scarlet Hotel boutiques. Established in February 2015, TIANZI Singapore on Erskine road is the first modern pralines open-concept workshop to open in Singapore and in Asia. It occupies a modest yet fully optimized unit of a heritage building where visitors will find themselves at the chocolate chef s sight, while he is crafting modern pralines. Mission TIANZI Singapore s team is taking pride in offering a new type of chocolate bonbons, modern pralines, influenced and crafted by Singapore culinary talent using the locally produced chocolate. Composed with the highest chocolate expertise in Singapore and creative know-how, TIANZI Singapore is going beyond consumer imagination to delight them with a sense of audacity.

4 Products and service At TIANZI Singapore, we are praline makers. In our endeavour to become the reference for modern pralines, we focus on delivering the best of our art within outstanding pralines. We are offering modern pralines in gift boxes of 3, 9 and 16 pieces. Customers can also purchase any requested quantity of modern pralines in sachets (8 per sachet max). For corporate events and family & friends gatherings we are also providing pralines per hundreds in wholesale boxes so it can be easily transported and protected until the moment it is displayed. As our modern praline are freshly hand-made, we only keep a reasonable stock in our workshop so please allow a notice period of at least 5 working days for large orders of gift boxes and wholesale boxes. We are able to provide chill delivery service in the whole Singapore so your modern praline are kept cool all the way from our kitchen to your place. It is critical for us that you always enjoy modern pralines at their best!

5 Sample news story & newsletter In the vibrant Chinatown district, in front of the Buddha Tooth Relic Temple, a few steps away from Maxwell Food Centre and Club Street an exciting boutique just opened on Erskine road: TIANZI Singapore. Established only few months ago, it is the first-of-its-kind chocolate shop in Singapore and in Asia. Even though occupying a modest yet fully optimized unit in a heritage building, visitors found themselves at a chocolate chef s sight, while the latter is crafting modern pralines. Indeed, TIANZI Singapore is the first producer of modern pralines in Asia, using exclusively chocolate made in Singapore! As Mr Monic explains: Modern pralines were genuinely elaborated in Singapore by cocoa and chocolate experts. These are freshly hand-made chocolate bonbons, with daring flavor associations and a lighter texture than regular pralines. It definitely makes them the latest and most delicate chocolate treats to offer and consume. Co-founder and Director of TIANZI Singapore. Delighting connoisseurs and amateurs with a unique and unforgettable culinary experience, these are the next generation of pralines that will make you forget all other chocolate bonbons. Last but not least, at TIANZI Singapore, they not only know about chocolate but they also believe that growing Singaporean creative talents in chocolate will bring a new dimension to the retail pralines, giving a real Singapore touch for the world to enjoy. So, needless to say that Singaporean chef Cedric Puah that you ll meet there, is working on making your next celebration an outstanding success! Give them a visit for a unique experience, witnessing the crafting of your next favorite chocolate treat and tasting the latest recipes of modern pralines.

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7 Frequently asked questions Who are the founders? TIANZI Singapore was founded by Mathieu and Thomas, two young entrepreneurs passionate in chocolate that arrived in Singapore 4 years ago. Mathieu Monic, from Belgium, is TIANZI Singapore executive director. Being an expert in supply chain with extensive experience among cosmetics leader l Oreal Paris and Oil & Gas leader Air Liquide, he is making sure operations are soundly managed and products ready. Thomas Boiteau, from France, is the cocoa and chocolate R&D expert with 10 years experience in various countries around the world. With a consulting role for creative culinary directions and product quality, he is helping Mathieu to ensure that each bite of modern praline is unforgettable. Mathieu and Thomas were supported by Chef Mahamou Sylla, also from France as consultant chocolatier & pastry chef in order design the kitchen. Why producing pralines? Pralines are a versatile chocolate product with a lot of potential for variety and novelty. From simple treats to sophisticated gifts, pralines are the reflection of the chocolatier s talent. Indeed, by choosing the right ingredients association and applying both traditional and innovative techniques, there are an infinity of flavors to discover with pralines. and because we love chocolate of course! What is so different with TIANZI Singapore pralines? We decided to give a new dimension to this product that is still widely considered as a traditional European bonbon. The major manufacturers have been capitalizing on their over-100-years-old knowhow to offer the same pralines for decades, it is time for a change. At TIANZI Singapore, our pralines are freshly hand-made before the eyes of whoever is interested to witness the magic happening in a chocolatier kitchen. Based on an open concept kitchen, customers and passers-by can see the chef working the chocolate on his marble table and crafting pralines with new exciting flavours. When it comes to the praline itself, we have decided to clearly stand out from any other pralines found in Singapore and South East Asia by elaborating a lighter texture and combining it with innovative recipes. It literally transform the consumer experience, with an outstanding mouth feeling and a refreshing 30%- less-calories chocolate treat. All our recipes are genuinely created without bounds, so to open consumer awareness on the versatility of chocolate and to explore new grounds in praline crafting. At least but not last, with a constant turnover of our range of recipes we aim at teasing the consumer curiosity all along the year, for both celebrations and casual treats

8 Why in Singapore? Because Singaporeans are producing a high quality chocolate that is not yet well-known to the public! In fact, Singapore chocolate is currently better known by bakery, confectionery and ice cream manufacturers rather than by consumers who enjoy it regularly without knowing it. So we feel that this will be a chance for Singaporeans to learn more about their chocolate and be proud of it. In addition, the vibrant environment for the culinary industry in Asia and in particular in Singapore makes it a perfect location to start a business focused on chocolate innovation. The incredible mix of cultures here develops creativity and encourages new experiences. Where are the ingredients coming from? For our major ingredient, chocolate, it is made in Singapore. Other fresh ingredients such as spices are bought straight from the market nearby on the day of the production. Other premium ingredients that are not produced in Singapore are all imported from France until local manufacturer will have developed and started producing them. What is your vision? We are at the start of our journey but we seek to become the reference in Asia and later worldwide for modern pralines, using Singapore chocolate. We are committed to develop local skills in chocolate and to encourage culinary innovation applied in chocolate products. Other pictures on demand