HOURS Sunday, March 13 Monday, March 14 from 10 a.m. to 5 p.m. Tuesday, March 15 from 10 a.m. to 3 p.m.

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1 CONTACTS: Carissa Remitz / (415) (on- site) Emmy Carragher / (312) (in- on Twitter 2016 NEW ENGLAND FOOD SHOW: SUNDAY, MARCH 13 Sunday, March 13 Tuesday, March 15 at the Boston Convention & Exhibition Center WHO S HERE? Foodservice professionals from New England and across the country join to learn and share about the latest trends in the industry, including staffing, advancements in restaurant technology, beverage, and more HOURS Sunday, March 13 Monday, March 14 from 10 a.m. to 5 p.m. Tuesday, March 15 from 10 a.m. to 3 p.m. SUNDAY HIGHLIGHTS Culinary Demonstrations on the Center Stage from top chefs in New England, including: o 11:30 a.m. Nick Calias, Executive Chef, The Colonnade Hotel and Brasserie Jo o 1:45 p.m. Pino Maffeo, Executive Chef, Lucia Ristorante 12:30 1:15 p.m. Keynote Presentation on the Center Stage from Joey Kramer, drummer for Aerosmith and Founder & Chairman of Rockin & Roastin coffee, who teaches how to turn passion into a business Education Sessions at the NEFS Ed- Quarters on such topics as: o 11 a.m. Book Em: Proven Ways To Pack Your Private Event Space o 12 p.m. Sweet Returns: Desserts That Drive Profits o 1 p.m. TECH TALK: Master LinkedIn to Build Your Professional Brand

2 o 1:45 p.m. Best Practices for Better Training o 2:45 p.m. Hop Culture: Trends in Craft Beer o 3:45 p.m. TECH TALK: 15 Must- Have Productivity Apps o REFER TO BROCHURE FOR FULL SCHEDULE 2:45 p.m. Donna Hood Crecca, Associate Principal of Technomic discusses Chasing the Millennial: Effective Marketing Strategies to Win Over the Millennial Consumer on the Center Stage 3:45 5:00 p.m. Culinary Cook- Off on the Center Stage - Watch three top New England chefs throw down in a heated 45 minute kitchen battle. They'll use their sharp skills to create two dishes based on a mystery ingredient. Sponsored by Costa Fruit & Produce Company and Paul W. Marks Co., Inc. o Chef Mitch Brumels, Executive Chef, Ocean Prime o Chef Greg Torrech, Executive Chef, The Beehive o Chef Adam Kube, Executive Chef, Bastille Kitchen 6-8 p.m. The Star of the Bar Mixology Competition at Toast : Sponsored by Jägermeister, the Boston Regional Star of the Bar Mixology Competition showcases bartenders in the New England Region and their cocktails, with the winner heading to NRA Show in Chicago this May to participate in the National Finals. The first round of the regional competition takes place at Empire (One Marina Park Drive). Three winners will be selected to compete the following day on the NEFS Center Stage. Tickets can be purchased here. UPCOMING KEY EVENTS: Monday, March 14 at 12:45 p.m. Massachusetts Governor Charlie Baker delivers his remarks, and touches on the restaurateurs, chefs, farmers, and hardworking individuals who bring fresh, healthy and hearty food to our tables and their impact on both our culture and economy. Monday, March 14 at 4 p.m. The Star of the Bar Mixology Competition round two showcases the three winners of the previous evening s event competing for a chance to advance to the finals in Chicago at the NRA Show this May Monday, March 14 at 5:30 p.m. The Massachusetts Restaurant Association recognizes individuals and organizations that have exemplified leadership and excellence in the restaurant industry at The 2016 Annual Awards Dinner. Reservations for the awards dinner are required and can be made by visiting: Annual- Awards- Dinner- 209/details Monday March 14: Education Sessions at the NEFS Ed- Quarters on such topics as: o 11 a.m. Developing an Actionable Marketing Plan

3 o 12 p.m. Talking Trash: New Rules of Seafood Sustainability o 1 p.m. TECH TALK: Technology The Minority Report Way o 1:45 p.m. Where The Workforce Grows o 2:45 p.m. TECH TALK: EMV & Mobile Payments: From Swiping to Tapping and Dipping - A Brand New Check Out Experience o 3:30 p.m. Real Talk: The Future of Tipping o REFER TO BROCHURE FOR FULL SCHEDULE Monday, March 14: Culinary Demonstrations on the Center Stage from top chefs in New England, including: o 2 p.m. Jason Santos, Chef, Abby Lane and Back Bay Harry's o 3 p.m. Chef Carlos DaMoura, Fred & Steve s Steakhouse Tuesday, March 15: Culinary Demonstrations on the Center Stage from top chefs in New England, including: o 10:30 a.m. Steven Grostick, Food Fanatics Chef, US Foods o 11:30 a.m. Nicole Barreira, Corporate Chef, T- Bones and Cactus Jack's and Megan Robinson, Director of Catering and Events, Great NH Restaurants o 12:30 p.m. Paul Turano, Chef/Owner, Cook Newton and Tryst Restaurant Tuesday, March 15: Education Sessions at the NEFS Ed- Quarters on such topics as: o 11 a.m. Deciphering Emerging Restaurant Technology o 12 p.m. TECH TALK: 15 Must- Have Productivity Apps o 1 p.m. The Art of Mobile Ordering FEATURES Explore over 280 Exhibitors on the NEFS floor, including innovative new food and beverage products, restaurant equipment and technology, kitchen gadgets, and more. Hot Products Showcase on the Show floor features: o Blood Orange with Meyer Lemon Ginger Ale from Bruce Cost Ginger Ale (#1243) o Cold Brew Steeping Kit by New England Coffee Company (#429) o The Control Freak by PolyScience (#1027) o Flower Power - Cauliflower Rice from US Foods (#447) o Fresh Reinvention - Bloody Mary Mix from US Foods (#447) o Prop and Peller Pretzels by BC International (#119) o Spicy Ginger Beer from Bruce Cost Ginger Ale (#1243) o Take a Dip - Chef s Line Bavarian Soft Pretzel & Molly s Kitchen Beer Cheese Dip from US Foods (#447) o Torani Bourbon Caramel Syrup (#818) o Turmeric Ginger Chai Concentrate by Rishi Tea (#117)

4 US Foods Presents Food Fanatics Live: The US Foods traveling roadshow will co- locate with NEFS on Tuesday, March 15. NEFS 2016 badge- holding attendees will have the opportunity to access Food Fanatics LIVE at no additional charge; likewise badged Food Fanatics Live attendees will be permitted to visit the NEFS floor. Tech Talks & DigiTECH Bar: NEFS is laser- focused on technology in the restaurant space this year with multiple education sessions dedicated to the topic, ranging from the Top 15 must- have productivity apps to mobile payments. New this year, attendees will also be able to swing by the DigiTECH Bar, which will be staffed with experts ready to tackle any and every attendee tech issue. Trimark Restaurant Equipment Pavilion: The go- to equipment testing hub at NEFS. Attendees will be able to experience a variety of equipment and supplies in person to find the right solutions for their operation. (Aisles ) Alcohol Pavilion: Featuring exhibitors from the beverage alcohol and supplies industries, including such vendors as August A Busch & Co., BuzzBar, Harpoon Brewery, Serralles USA, SmartBrew, St. Kilian Importing, Stirrings. NEFS Mobile App: A free mobile app gives attendees everything they need to know from the education session schedule to the full exhibitor list. Search "NEFS Scout" in the app store to download. WHERE: Boston Convention & Exhibition Center 415 Summer Street Boston, MA MEDIA OPPORTUNITES: Media can register for press passes here. Restaurant, foodservice and hospitality professionals can register for NEFS 2016 here. Photos and details available at: Restaurant.org/NEFS/Press ### About The New England Food Show The 2016 New England Food Show is a three- day event held from March 13-15, 2016 at the Boston Convention & Exhibition Center (BCEC) in Boston, Massachusetts. This event convenes the entire New England restaurant, foodservice and hospitality industry and showcases product from agriculture & forestry, meat, poultry & seafood, food & beverage, tea & coffee, wine & spirits industries. The New England Food Show is a once- a- year opportunity for the region to come together and identify new and innovative ways to grow the New England foodservice businesses.

5 ### About The National Restaurant Association Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises one million restaurant and foodservice outlets and a workforce of 14 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry's largest trade show (NRA Show May , 2016, in Chicago); leading food safety training and certification program (ServSafe); unique career- - - building high school program (the NRAEF's ProStart); as well as the Kids LiveWell program promoting healthful kids' menu options. For more information, visit Restaurant.org and find us on Facebook and YouTube. ###