We give a twist to the classic American Grilled Cheese!

Transcription

1 FRANCHISE BROCHURE

2 We give a twist to the classic American Grilled Cheese! 1. INTRODUCTION Planet Grilled Cheese is an innovative and unique grilled cheese concept. We offer a low-cost and scalable franchise that features gourmet grilled cheese and various delicious treats. Our concept was built to respond to the main challenges in the food industry: quality, simplicity and excellent service. Thanks to our unique concept we combine these three keys to success. Because of our experience in multiple domains, we are able to provide our franchisees with a complete turnkey business, full assistance and guidance to help you succeed in this new venture. Because your success is also our success!

3 2. MARKET ANALISIS Of Americans eat grilled cheese sandwiches yearly. Americans eat 2.2 billion grilled cheese per year. Of American love a good grilled cheese! Of Americans eat at least four sandwiches per week. We are talking about an industry worth $19.6 billion. The sandwich industry is growing by 3.5% yearly. We wanted be part of this market! We knew it was a good opportunity!

4 3. HISTORY It all started with a food truck! Planet Grilled Cheese Food Truck opened its window in February 2016 and served its first gourmet grilled cheese in Tampa, FL. It was such a success that a couple of months later, some of the most successful shopping malls in the area contacted them with the opportunity to expand their business. In November 2016, their first location opened in the Lakeland Square Mall and gave the people what they were missing: a fast food restaurant serving fresh, crispy and cheesy made-to-order grilled cheese sandwiches! We opened a food truck and a store in a Mall in only couple of months 4. MISSION Planet Grilled Cheese s mission is to become a recognized brand in the new generation of family oriented restaurants by providing high quality ingredients and unique grilled cheese for the whole family! We don't just serve slices of bread with cheese in between! We offer our customers the ultimate grilled cheese experience thanks to our unique recipes. From the classic Plain that takes you back to your childhood to the Meat lovers for those with big appetites or the Turkey & Bacon Chipotle for the ones who like a little kick. We pride ourselves in providing our customers with delicious sandwiches, grilled and melted to perfection at affordable prices for breakfast, lunch and dinner along with extraordinary customer service.

5 5. COMPETITIVE EDGE QUALITY We take pride in serving grilled cheese sandwiches that are made-to-order, prepared and grilled to perfection. We make our grilled cheese with high quality cheeses, Artisan bread, and freshly cut vegetables and fruits. VARIETY We offer a large variety of sandwiches with different cheeses, bread and toppings. We also have up to five different sides as well as delicious options for dessert and snacks like mozzarella sticks and 100% real fruits smoothies. RAPIDITY The speed of service is essential in the restaurant industry. Thanks to our equipment you will be able to cook up to three grilled cheese sandwiches at a time in less than one minute. UNIQUE Our concept is unique, and our customers love our special items! Among others, we can offer grilled cheese Pretzel buns or croissants! We are also serving unique sides like our Mac n Cheese fries and we also offer a unique Nutella grilled cheese for dessert made with Nutella and mozzarella!. Combining quality, rapidity and consistency is our key to success! CONSISTENTCY Consistency is the key to success. That s why we take pride in providing the exact same experience to each customer. We are consistent in the quality of our ingredients, the way we serve our food, the design of our stores and the way we treat our customers. KIDS FRIENDLY We mainly target families and thank to our KIDS EAT FREE promotion, Planet Grilled Cheese is the place to be for the whole family! Indeed every $8 spent, our customers can get a free kids meal consisting in a kid size plain grilled cheese with American cheese and a juice. Our offer is valid everyday and everywhere.

6 6. FRANCHISE OFFER LOW COST FLEXIBLE QUICK START Planet Grilled Cheese franchise has some of the lowest start-up costs in the industry with a total investment starting at $85,000 (franchise fee not included) for a location in a Mall. We offer different types of franchises: Mall food court locations, standalone store etc. We help you find the perfect location and area fitting your budget and your expectations.. We built our concept to make everything easier for you. We offer a complete turnkey business already proven successful and very easy to operate even without any experience in the food business. We consider our franchisees as our most valuable ressource! ASSISTANCE You will take advantage of our experience in multiple domains (legal, marketing, financial, communication, management etc.) and our contacts. We will provide you with our assistance, guidance and expertise throughout the whole process to make sure that the transition is fast and successful. PROFITABLE Every store is different from one location to another so we can t predict your sales and your results. However, based on our experience, we know for fact that our concept has low food cost and labor cost, our margins are great, and our utility expenses are incredibly lower than the average for a restaurant. COMFORT Our ventless appliances allow you to work in a safe, non greasy environment. This will lower the cleaning and maintenance time by at least 50% on average. This also allows you to get the best rates for your insurance (commercial and workers compensation) and it makes it much easier to comply with the county and local Fire Marshall regulations.

7 7. MARKETING We are specialized in communication, web marketing, SEO and design. You will be able to take advantage of our support and our expertise in these domains. PARTNERSHIP Planet Grilled Cheese partners with nationwide and international brands like H&M and JC Penney. Thanks to our contacts we will help you to promote and partner with local and international brands. ONLINE EXPOSURE You will be able to take advantage of our good online exposure thanks to our modern mobile responsive website. Planet Grilled Cheese is also running a blog. Our blog focuses on news, food, recipes and business and it is increasingly popular in the United States and in Europe. You will be able to take advantage of our free weekly newsletter promoting the stores by sending coupons and special offers. PICTURES Professional food photography is one of our best assets when it comes to marketing our product. We take pride in using only professional and elaborate pictures to promote our store.

8 5. HOW DO YOU BECOME A FRANCHISEE? FRANCHISE FORM 1 Complete our restaurant franchise form inquiry and give us as many information as possible. We will then review your application and contact you for a meeting. RESEARCH 2 Review our franchise disclosure document and our franchise agreement. Learn more about our business by meeting with our team and visiting a store. JOING US! 3 Once you have been approved, we are pleased to welcome you to our team! We will assist you in launching your business and getting things officially started! You will never be alone! We are committed to make you succeed! FIND A LOCATION 4 We help you to find the right location and we will coordinate and supervise the renovation. If you opt for a food court Mall location we already have a list of Malls willing to add our concept in their food court with rental proposal and estimation of the remodel costs. TRAINING We offer a full training program 5 consisting of 14 days followed by 2 days onsite in your own store. You will learn how to cook our recipes, use our equipment, where you can order your supplies and more. You will be totally thrown into the Planet Grilled Cheese! universe! GRAND OPENING We will be present for your grand opening and we will 6 assist you in promoting this amazing milestone! Your success is our success so we will make sure that this day is special and marks the beginning of a long and successful story!

9 Join the Planet Grilled Cheese family! (813) planetgrilledcheeseblog.wordpress.com PLANET GRILLED CHEESE Frenchies Touch LLC (813)